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All Journal al-Afkar, Journal For Islamic Studies Iqtishoduna: Jurnal Ekonomi Islam IJGIE (International Journal of Graduate of Islamic Education) Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Proceedings of The International Conference on Business and Economics JK Jurnal Kesehatan Indonesian Journal of Education (INJOE) Journal International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) TARBIYATUL ILMU: Jurnal Kajian Pendidikan International Journal of Social and Education (INJOSEDU)
Al-Amin
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : al-Afkar, Journal For Islamic Studies

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Review of Islamic Business Ethics in Tiens Syariah Multi Level Marketing Business Practices Al-Amin; Muthoifin
al-Afkar, Journal For Islamic Studies Vol. 7 No. 1 (2024)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v7i1.866

Abstract

Marketing practices carried out using a network system or among the community are often referred to as Multi-Level Marketing is currently a marketing trend used by various companies, both engaged in the provision of goods and services. This research uses qualitative research in the form of a literature study review. Researchers collected some literature on direct selling practices in marketing. The purpose of this study is to determine the Marketing System used by Tiens Group International Corp., as well as its conformity with the principles of Shari'ah. From the results of the study, it can be concluded that the marketing method carried out at Tiens Group International Corp. is using a Multi-Level Marketing system or method. In addition, the results showed the absence of MAGHRIB elements in the Marketing Plan of Tiens Group International Corp. and has been MUI certified since 2009. The transaction process is standardized and the products sold are halal in shari'ah and have benefits. And it can be concluded that the MLM personal selling strategy at Tiens Group International Corp. consists of 4 major parts, namely: (1) how to work, (2) education, (3) tools, and (4) teamwork. It can be seen that jhiang zhi tea sales in 2021 are very high, but in 2023 it decreases to reach only 50 products sold, then it can be seen that in 2023 spirulina sales are getting higher to reach 400 products sold, but in 2022 spirulina product sales drop to reach only 50 products sold, then vitalin sales are very high in 2023 to reach 100 sales, and it can be concluded that the majority of respondents Distributors strongly agree with the product, about 58% strongly agree, 21% agree, 14% disagree, 5% disagree, and 2% strongly disagree.
Co-Authors Achmad Farchan Agus Hidayat Amândio de Araújo Sarmento Andi Fitriani Djollong Anggi Setya Prayoga Asyari Awaluddin Awaluddin Azwar Rahmat Bikah Kusti Noviani Charisal Matsen A Manu Danar Widiyanta Darry Christine S. Purba Engelbertus Kukuh Widijatmoko Erna Handayani Erwin Eyad Saleh Bani-Domi Fahmi Sulaiman Farida Asy'ari Farida Hanum Felina C Young Fitri Nur Hidayat Hadenan Towpek Hadi Subeno Hasdiana Hasdiana Iiz Izmuddin Ika Zakiah Indah Sulistiani Iwan Setiawan Judijanto, Loso Loso Judijanto Luckhy Natalia Anastasye Lotte M. Amin Fatulloh Mahidin Fahmie Marzaniatun Maulana Arafat Lubis Melyana R Pugu Mercy Reinette Handayani Mantur Mesis Rawati Moh. Yamin Darsyah Mohamad Khairi Bin Haji Othman Mohammad Ahmad Bani Amer Mohammad Taqiuddin Mohamad Mohd Syahrin Mokhamad Eldon Muhammad Mahfud MULYADI Munawir Munawir Muthoifin Nashran Azizan Nooraisyah Noorsidi Aizuddin Mat Noor Nur Aini Bunyani Puspita Dian Agustin Rafika Nisa Rahma Helal Al_ Jbour Rengga Yudha Santoso Rina Wijayanti Riski Murdani Rita Hayati Romadhon S Pentanurbowo Salma Rozana Shidqiyah Shidqiyah Sidderatul Akbar Sidderatul Akbar Sinta Aprianti Sufia Widi Kasetyaningsih Suhana Sarkawi Sunanto Syarifuddin Tiara Ramadhani Ulin Naini Upus Piatun Khodijah Wewis Gilang Sari Widjanarko Wilda Rizkiyahnur Nasution Yena Sumayana Yogi Nurfauzi Yolanda Effendy