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Journal : INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE

LOCAL ECONOMIC EMPOWERMENT: STRATEGIES AND IMPLEMENTATION Loso Judijanto; Amândio de Araújo Sarmento; Mohd Syahrin; Mohamad Khairi Bin Haji Othman; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

Local economic empowerment plays a crucial role in sustainable economic growth, focusing on improved access to finance, education and employment training, appropriate infrastructure, and the implementation of proactive government policies. The strategy emphasizes the importance of integration and collaboration among various stakeholders, including governments, communities, and the private sector, to create an ecosystem that supports innovation, entrepreneurship, and local business development. The research methods carried out on this study are literature. Research results show that the success of local economic empowerment depends heavily on how much the local community is involved in program planning and execution. Access to broader financial resources, targeted and relevant education and training, as well as infrastructure development to meet local specific needs, have proven to be key drivers of economic growth. Government policies that support, through incentives and facilities, are also decisive in supporting this economic activity.
COMMUNITY-BASED MARKETING STRATEGIES IN DEVELOPING MARKETS Moh. Yamin Darsyah; Mercy Reinette Handayani Mantur; Melyana R Pugu; Al-Amin; Eyad Saleh Bani-Domi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

Community-based marketing strategy is a marketing approach that emphasises building and managing an active community of consumers, users, or fans of a brand, with the aim of creating stronger bonds, increasing loyalty, and driving organic growth through positive social interactions. This approach relies on the creation of shared value between the brand and its members, where two-way communication and active customer participation in various activities are key. This strategy focuses on shared experiences, trust, and values shared within the community to drive engagement, positive word-of-mouth, and ultimately, sustainable market development over time. The research method conducted in this study uses the literature research method. The results show that community-based marketing strategies offer various benefits, including increased customer engagement, positive responses through word-of-mouth, and the ability to obtain real-time feedback that provides opportunities for innovation and fulfilment of customer needs more effectively. However, challenges such as the need for a large investment of resources and the difficulty in measuring short-term ROI mean that this strategy requires a patient and consistent approach. Community-based marketing strategies, with the right approach, can be the key for companies to develop markets in a more sustainable way and increase long-term profits.
FINTECH AND FINANCIAL SERVICES TRANSFORMATION: POTENTIAL AND RISKS Erwin; Noorsidi Aizuddin Mat Noor; Widjanarko; Al-Amin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

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Abstract

The technological revolution of the last decade has significantly impacted the financial services industry, characterised by the rise of financial technology (fintech). Fintech has promised to increase accessibility of financial services, transactional efficiency and financial inclusion. However, this rapid growth also brings new risks and challenges that are not yet fully understood. The research method used in this study is literature. The results show that fintech has successfully changed the paradigm of financial services, integrating technologies such as AI, machine learning, and big data analytics to deliver faster, cheaper, and more personalised services. This has contributed to financial inclusion in many previously underserved areas. However, significant challenges such as cybersecurity risks, regulatory uncertainty, and operational risks are emerging as side effects of the rapid adoption of fintech. These risks demand serious attention, mitigation, and management from all decision makers in the industry.
TAX AND COMMUNITY EMPOWERMENT: THE IMPACT OF TAX CUTS PROGRAMMES FOR VULNERABLE GROUPS Erwin; Loso Judijanto; Melyana R Pugu; Al-Amin; Hadenan Towpek
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2024): September
Publisher : Adisam Publisher

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Abstract

Taxes and community empowerment are closely related in the context of tax cut programmes aimed at vulnerable groups. A tax cut is a reduction in tax burden granted by the government to certain individuals or groups to increase their disposable income. In vulnerable groups, which usually include low-income individuals, the elderly, and those in difficult economic conditions, tax cuts aim to reduce financial hardship and improve access to basic needs such as food, health, and education. The method used in this research uses the literature research method. The results show that the tax cut programme can significantly contribute to improving the welfare of vulnerable groups by increasing disposable income and reducing economic burden. However, the effectiveness of this programme is highly dependent on proper policy design, efficient implementation, and the government's ability to maintain fiscal balance. Focused and well-structured programmes tend to achieve better results in terms of community empowerment compared to generic or overly broad programmes. In addition, community involvement and transparency in programme implementation are also key factors in ensuring success and accountability. The study concludes that with proper planning and execution, tax deduction programmes can be an effective tool in empowering vulnerable groups and improving socio-economic welfare more broadly.