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Salis Irvan Fuadi
Fakultas Ilmu Tarbiyah Dan Keguruan UNSIQ Jawa Tengah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)

 1 
Brand Storytelling Melalui Pendekatan Morfo-Semantik Pada Tradisi Syawalan Kupat Jembut di Pedurungan Semarang Ngatoillah Linnaja; Robingun Suyud El Syam; Salis Irvan Fuadi
Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v2i1.1179

Abstract

This research is to uncover brand storytelling through a morpho-semantic approach to the tradition of kupat jembut syawalan in Pedurungan Semarang. This article is the finding of a descriptive study using Ogden & Richard's semantic approach, using Crespo's storytelling theory of the Syawalan kupat-jembut tradition in Semarang, then analyzing its morphology to see its essence. The results of the study show: that the kupat jembut is used as a medium to attract the community so that the Syawalan tradition of the Pedurungan Semarang community can be preserved for the next generation. The naming does not reduce the essence of syawalan which is an expression of gratitude and hospitality. The research implication, narrative experience brings understanding to the essence of Islamic tradition to be preserved. Research is expected to contribute to Islamic cultural scholarship. Keyword: , , ,
Co-Authors Ahmad Arfin Setiawan Ahmad Khoiri Ahmad Syarif Hidayat Ahmad Zuhdi Aji Bayu Prabowo Alfa Khusna Alfin Ihsan Ali Imron Anggitiyas Sekarinasih Anisaul Khasanah Anisvi Setyo Ramadina Anjar Kurnia Adiningsih Anni Enggal Pangestuti Antika, Rindi Ashif Az Zafi Asyhar Kholil Ayu Anggit Nurmalasari Az Zahra Nabila Rofi’ah Bambang Sugiyanto Chamadi, Muhamad Riza chamadi, muhamad riza Darul Muntaha Dessy Putri Herawati Desta Akhmad Ramadhani Dewi Rizqa Tamia Dindin Jamaluddin Dindin Jamaludin Dita Indah Sari Dwi Astri Dyah Anggraini Dwi Priharti Eka Fitria Ningsih El Syam, Robingun Suyud Etika Sari Eva Ainur Eva Milla Shofana Fahrunnisa Rahma Desylia Fajar Fata Chilwasesa Farah Afika Nur Jannah Fatiatun, Fatiatun Feri Tulistiyono Fida Nur Fauziah Fifi Emi Arti Fitri Yunita Frisca Anasyaputri Fuad Fuad Ginanjar Wibowo Hendri Purbo Waseso Hery Puwanto Hidayatu Munawaroh Hikmah Nurngaeni Ida Fitri Nahdiyati Ika Nur Baeti Retno Dwi Saputri Ilhami Fadlilah Anisa Imam Arfiyanto iskandar Husen Jamaludin, Dindin Jihan Muntiza Khusniyati Khusniyati Laila Dinasti Lisa Fathiyyah Luluk Setiyana Lutfiyatul Khikmah M. Nurul Hilal Awwaly M. Shofi Burhanus M. Yusuf A. N M. Yusuf AN Machfudz Machfudz Machfudz Mahfudz Junaidi Maryono Maryono Maryono Maryono Maryono Maryono Maryono Maryono Mar’atun Nurul Solikhah Milka Noviyatus Solikhah Moh. Sakir Muafani Muhamad Riza Chamadi Muhamad Syaiful Amin Muhamad Yusuf Amin Nugroho Muhammad Haikal Faza Muhammad Lukman Hakim Muhammad Saefullah Mukromin mukromin Mulyani, Pamungkas Stiya Mustika Septi Handini Mustika Septi Handini Naurah Nazhifah Trisnaeni Ngatoilah Linnaja Ngatoillah Linaja Ngatoillah Linnaja Nofia Eka Setiyani Nur Farida nur farida Nur Farida Nur Muafik Ofiani Khafidoh Pamungkas Stiya Mulyani Pamungkas Stiya Mulyani Partono Rahmatika Budi Astuti Ramdan Abdul Malik Rifqi Muntaqo Rindi Antika Rindi Antika Rindi Antika Rindi Antika Riyadi Setyawan Rizal Pujianto Robiah Adawiyah Robiah Adawiyah Robiati Robiati Robingun Suyud El Syam Sakir Sakir SATRIYAS ILYAS Septina Rohmah Kafi Siti Ati Zulfani Siti Irawati Siti Lailiyah Siti Muamanah Soffan Rizqi Suli Anggita Nurul Izami SUTRI CAHYO KUSUMO Syahrul Amin Ulil Maulida Yoga Praticta