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INDONESIA
Jurnal Bahasa Rupa
Published by STMIK STIKOM Indonesia
ISSN : 25810502     EISSN : 25809997     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Jurnal Bahasa Rupa telah terindeks pada: Google Scholar dan One Search Indonesia. Isi artikel Jurnal Bahasa Rupa meliputi ontologi keilmuan, epistemologi dan aksiologi Desain Komunikasi Visual (DKV) dan Multimedia, meliputi: (a) semiotika visual, (b) ikonografi, (c) ilustrasi, (d) tipografi, (e) fotografi, (f) animasi, (g) periklanan, (h) branding strategy, (i) corporate identity, (j) sign system, (k) logo, (l) media cetak, (m) desain kemasan, (n) film, (o) video eksperimental, (p) game, (q) terapan teknologi terbaru terkait DKV dan Multimedia, (r) metode pendidikan dalam pengajaran DKV dan multimedia, atau isu budaya terkait Desain Komunikasi Visual dan Multimedia.
Arjuna Subject : -
Articles 134 Documents
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VIDEO ANIMASI MOTION GRAPHIC DAN TIPOGRAFI KINETIK SEBAGAI MEDIA SOSIALISASI PENCEGAHAN VIRUS CORONA Dwi Krisbiantoro; Sitaresmi Wahyu Handani; Ilfa Jawahiril Falah
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.659

Abstract

Animation is a static image that is displayed sequentially so that the image becomes a moving image. Apart from being an entertainment, animation has also become a guide, an inspiration, as well as a means of socializing. Along with the development of technology, there are many techniques for making animation. These techniques aim to improve the quality of the image, as well as the animation movement itself. There is a lack of awareness to maintain health in society today. Many people do not understand the importance of maintaining health to stay healthy. Recently, there has been an unclear paradigm towards the transmission of the Covid -19 virus. The spread of a virus that is very mobile, will definitely have a bad impact. This is exacerbated by the state of unclear issues, where there is a lack of socialization of the preventive action of the Covid-19 virus, especially in Indonesia. Based on these things, in this study a socialization video was made about preventing the spread of the Covid -19 virus, based on 2-dimensional animation using kinetic typography techniques. So, the final result of this research is in the form of an animated video as a 2-dimensional based socialization media regarding the prevention of transmission of the Covid -19 virus to the public visually in the form of an animated video.
STUDI FAKTOR KANSEI PADA DESAIN KEMASAN KAIN TENUN ULAP DOYO KHAS KALIMANTAN TIMUR Dita Andansari; I Made Marthana Yusa
Jurnal Bahasa Rupa Vol. 4 No. 1 (2020): Jurnal Bahasa Rupa Oktober 2020
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i1.687

Abstract

Most of the SMEs Ulap Doyo woven cloth craftsmen in East Kalimantan, especially in Kutai Kartanegara and Samarinda have not provided packaging for their products. The purpose of this research is to get people's preference for Ulap Doyo woven cloth packaging. The method used is kansei engineering, a method that translates the emotion or psychological in the design of the product. The results obtained are (1) The factors that influence people's preferences in choosing Ulap Doyo woven fabric packaging products are: production / materials with a variance of 30,001%, emotional appeal with a variance of 15.298%, finishing with a variance of 12.124% and design with a variance of 11.179%. (2) kansei society of Ulap Doyo woven cloth packaging products is proud, beautiful, simple, unique, machine-printed, bold, contrast, shiny and smooth. (3) preferred design category: packaging material: thickness, shape: not an ordinary box (symmetrical), but can be a triangular prism or a modification of a box (asymmetrical box), color: dark neutral (black) and warm color physic (red) and finishing
PERANCANGAN FILM PENDEK BERJUDUL SI AYU SEBAGAI MEDIA SOSIALISASI DAMPAK PSIKOLOGIS BODY SHAMING BAGI REMAJA PUTRI Michael Bezaleel; Felicia Felicia
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.697

Abstract

Body shaming is known as the action of expressing humiliation by commenting, mocking, or criticizing about another individual’s body shape or size. This act is often considered a joke for many people, especially among teenagers, without realizing that it can cause mental problems for victims who receive this body shaming treatment. This form of bullying can cause the victim to lack confidence, low self-esteem and even suicide. Based on the background of the problems explained, creating an audio visual in the form of short film is judged as fit to be a relevant socialization media in this modern society. This research is using qualitative methodology, collecting datas by interviewing a number of sources and target audiences. Based on the results of data collection, this short film was designed with an emphasis on one of the psychological impacts experienced by the victim which is low self-esteem. As a result, this short film has presented a visualization that can convey messages about the psychological impact that occurs on victims of body shaming to teenage girls.
NARASI LIRIS FOTOGRAFI JURNALISTIK PADA MASA PANDEMI COVID-19: STUDI KASUS PROYEK FOTOGRAFI “STILL LIVES” OLEH THE NEW YORK TIMES Aji Susanto Anom Purnomo; Novan Jemmi Andrea; Monica Revias Purwa Kusuma
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.714

Abstract

2020 is the year when the world is faced with a health crisis, namely the Covid-19 pandemic or also known as the Corona Virus. All aspects of life are affected by this crisis, the joints of humanity are faced with limitations. The mass media are intensively reporting various incidents regarding the Covid-19 pandemic. The stories are often accompanied by journalistic photos. One of the functions of photojournalism is to strengthen the story of what the media wants to convey. Journalistic photos during this pandemic usually feature scenes from medical activities, government policies and large narratives that are cold on empathetic human relations. However, different from most photojournalism in most mass media, The New York Times publishes "Still Lives" photography projects that are done by its photographers. The project presents a different narrative from this time of the pandemic. The “Still Lives” photography project is important because it presents journalistic photos that tell a domestic narrative that is close to the sides of universal humanity, namely the stories of the photographers' homes and families. This study aims to describe and interpret the “Still Lives” photography project as an alternative in creating a different narrative from photojournalism during the pandemic. This study used a descriptive qualitative research method based on phenomenology with Roland Barthes' main theory of semiotics and supported by journalistic photography theory and representation theory. The research results obtained a complete explanation and meaning of the “Still Lives” Project from The New York Times. The project according to the theory of photo journalistic is photo story based on personal experiences. From the analysis through the theory of semiotics from Roland Barthes and representation theory successfully obtained a result that basically projects “Still Lives” can be understood as a representation of the universal experience and feeling by mankind. Project “Still Lives” provides the representation of covid-19 pandemic through the mass media journalistic that show an alternative offer to journalistic practice to use lyrical narratives and personal experience in the story and more empathy in the mass publication of pandemic covid-19.
PERAN BRANDING BAGI PENCIPTAAN IMAGE BATIK 3 NEGERI SOLO KARYA KELUARGA TJOA Sandy Rismantojo; Christine Claudia Lukman; Jesslyn Valeska
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.718

Abstract

Batik Tiga Negeri is an Indonesian adiwastra that is still considered a mystery. Why? Because its history is still not completely clear. Batik Tiga Negeri is believed to have undergone a coloring process in three different cities, first in Lasem for red color, Pekalongan for the blue color, and finally in Solo for sogan or brown color. Therefore, the production journey of one batik Tiga Negeri will take a total of 650 km. The Tjoa family started producing batik Tiga Negeri in 1910, but it was regrettable that in 2014, the family had stopped the production because they have no successors. The Tjoa family stated that they named after their batik based on the legendary Sam Kok story from China known as the Three Kingdoms. Therefore, the batik Tiga Negeri, created by the Tjoa family, is a brand that is then attached to the legendary batik Tiga Negeri through the branding process. This study will analyze how Batik 3 Negeri Tjoa Family's brand and branding process can help build a brand image to strengthen the batik 3 Negeri Tjoa family's brand value. The researcher conducted a qualitative descriptive method to explore batik 3 Negeri of the Tjoa family through literature studies on batik Tiga Negeri and interviews with batik experts and enthusiasts complemented by literature studies on brand theory and branding. The results reveal the strength of the Tjoa family Batik 3 Negeri Solo's brand and branding process, which had been carried out for three generations, had succeeded in elevating their batik products into known to have aesthetic value and high quality and became the leading choice for the Sundanese in West Java.
STRATEGI KREATIF KAMPANYE PENGGUNAAN EARPHONE YANG AMAN BAGI KESEHATAN TELINGA Anny Valentina; Sherly Yunita; Siti Nurannisaa Parama Bekti
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.776

Abstract

As time evolves, it is easier to find children, young, and adults using earphones to do various things ranging from work to entertainment purposes. The habit of using earphones with a volume that is too loud or too long added with other daily noise and a person's lifestyle can certainly harm their hearing. Therefore, the risk of hearing loss that can arise due to unsafe use of earphones needs to be informed early on to young people. This is because hearing loss due to noise is irreversible, so prevention is the most effective way to protect hearing from the risks that may occur. The research objective was to describe the creative strategy design for the educational campaign using earphones. The campaign's creative strategy is using qualitative methods, observation, interviews, literature studies, and surveys. The target chosen for this campaign strategy is young people aged 18-22 years as the generation who use earphones in their everyday life most of the time. The result of this research is a creative strategy in designing a visual communication campaign using an educational approach with the concept of "your last song". This concept emphasizes the delivery of information that the habit of listening to songs using earphones needs to pay attention to safety and risk aspects.
MAKNA PERUBAHAN LOGO PARTAI KEADILAN SEJAHTERA (PKS) DAN HUBUNGANNYA DENGAN BRAND IMAGE PKS Ben Isa Muhammad
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.809

Abstract

Sunday, November 29, 2020, the Prosperous Justice Party (Partai Keadilan Sejahtera abbreviated as PKS) held their Fifth National Conference in Bandung and launched its new logo, march and hymn. The logo change is a value transformation proclaimed by PKS, which can be categorized as a company rebranding. This study used a qualitative approach with Charles Sanders Peirce's semiotic analysis. The authors tried to study and describe the meaning of the new PKS logo, and how the logo changes as part of the PKS rebranding. The research found that rebranding wise, this change is an evolutionary change, and the changes of the basic shapes and brand color from the dominant black-yellow colored box to the Orange-White colored circle and its meaning constitutes the most significant change, though philosophically, the party values remain maintained. The results concluded that the meaning represented in the PKS new visual logo was changing the image of the party from a more religious and formal one to a more neutral, youthful, fresh and dynamic. As part of the PKS's corporate rebranding, changing the logo is PKS strategy to attract new constituent, especially millennials. PKS has evolved its logo into a more modern, adaptive and organic design.
PENGEMBANGAN DESAIN KARAKTER KOMIK WARAK NGENDOG BERBASIS NILAI-NILAI KEARIFAN LOKAL khamadi; Abi Senoprabowo
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.826

Abstract

Warak Ngendog as a symbol of unity and the mascot of Semarang City. It has local wisdom values ​​which are important to be passed on to the younger generations. So far, Warak Ngendog has been close to people's lives in the form of toys and a Dugderan celebration which is held once a year. The trend shows that the Warak Ngendog toy is getting less and less popular, due to the presence of foreign characters that are closer to the child. This has made the younger generation's understanding of Warak Ngendog culture decrease. The purpose of this research is to design the comic characters of Warak Ngendog to attract public interest. This study uses a qualitative descriptive method to get a picture of the value of local wisdom of Warak Ngendog. This is then analyzed and implemented in designing a good comic character design. The results of the analysis show that aesthetic, social, and religious values ​​are the main elements in designing the character of Warak Ngendog. The result is a character design of Warak Ngendog which still maintains its visual uniqueness and has a good characterization of representation of Warak Ngendog's social and religious values.
KAJIAN BAHASA RUPA BUDAYA MESATUA BALI DALAM CERITA BERGAMBAR I Gede Yudha Pratama
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.775

Abstract

Reviving oral traditions in Mesatua Balinese Culture seems far less than the written and image tradition. Mesatua Bali was once known as a culture that is conveyed by verbal storytelling, now it seems that it will be more efficient and interesting if it is copied in the appearance of a pictorial story (cergam), and it will be more interesting if it is presented in digital media. Interestingly, pictorial stories (cergam) greatly influence children's interest in following Balinese Mesatua culture. The Nusantara Katur Community adapts the Mesatua Balinese culture into a pictorial story made with a visual appearance that can arouse children's imagination when they can see. reading, and hearing a series of story satua (fairy tales) contained in a series of pictorial stories (cergam). Researchers used descriptive research methods to describe the characteristics of shape, color and composition through the study of visual language theory, starting from the content of the wimba, the way of the wimba, and the inner and outer layouts, in the view of pictures and documentation of the pictorial story works of the Nusantara Katur Community. The collection of materials is done by technique data reduction and data preparation to the conclusions presentation process. This research provides results results of visual language very indispensable role in supporting the illustrated story stories (cergam) that are presented. In addition to displaying visual images that are able to captivate children, they must also be able to present the plot of a story that is also attractive to children, because it is through a story idea that visuals can be created that are able to attract children's reading interest in pictorial stories (cergam).
NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Agus Hermanto; Sa’diyah El Adawiyah; Cecep Effendi; Tria Patrianti
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.

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