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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 19 Documents
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Search results for , issue "Vol 6, No 1 (2022): February" : 19 Documents clear
The Impact of Implementation of The Community Activity Restrictions Policy on The Reaction of The Capital Market in Indonesia Especially in LQ45 Companies Kufanda, Muhammad Royhan; Intriani, Bila Eprilita
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.41058

Abstract

Events/announcements of the implementation of the Policy for the Enforcement of Community Activity Restrictions  that occurred due to Covid-19 had an impact on stock price fluctuations. This study aims to prove whether there are differences before an event occurs (event studies) that have an impact on various fields and the surrounding environment. The event referred to in this study is Covid-19, especially when the Indonesian Government issued the PPKM policy for the first time in Indonesia. This condition certainly has an impact on all sectors including stock trading on the Indonesia Stock Exchange. By using a sample of 30 companies in LQ45 with a safe research period focusing on the day before (-5 to -1) and the day after (+1 to +5) the announcement of the PPKM policy. From the results of the research conducted with the Paired Sample t-test, the results showed that there was no significant difference before and after the implementation of the Policy for the Enforcement of Community Activity Restrictions (PPKM). So it can be said that the implementation of Community Activity Restrictions (PPKM) has no impact on the average abnormal return obtained by investors and the average trading volume activity during the event period (H-5 to H+5) the implementation of the Policy for the Enforcement of Community Activity Restrictions (PPKM).
Bandung as an International Relations Actor Through the Collaboration of Bandung and Fort Worth Sister City in International Leadership Academy Program Putra, Reynaldi Mandala; Rachman, Junita Budi; Dermawan, Windy
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.40126

Abstract

The City Government is one of the actors who are starting to get involved in the international world.  On the other hand, cities are seen as agencies in 'global governance' that work together to solve global problems global. This study aims to explain the city of Bandung in presenting itself as an actor of international relations through the implementation of the sister city cooperation between the city of Bandung and the city of Forth Worth in the International Leadership Academy (ILA) program. The research method used is qualitative research with data collection through interviews and literature studies. Meanwhile, the conceptual framework used consists of the concept of international cooperation and the concept of sister city. From 2010 to 2021 the Bandung city delegation, namely high school students, accompanied by supervisors and employees participated in the ILA program which is held every year in the City of Fort Worth. The presence of this delegation represented the city of Bandung as an international relations actor. Through ILA activities in the city of Fort Worth with Bandung high school students as delegates, the city of Bandung is guaranteed its presence in the international arena almost every year. But unfortunately, the Bandung City Government did not fully support the ILA youth exchange program activities held in the city of Fort Worth. Even though this support is important to maintain the continuity of the presence of the City of Bandung as an actor in international relations.
The Effect of Experiential Marketing and Emotional Marketing on Customer Loyalty in “LGS” Showroom Yacub, Rudi; Saleh, Khaerul; Putra, Maha
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.44612

Abstract

Along with rapid development of transportation, increasingly fierce competition also encourages business people to continue to innovate in making marketing strategies in order to attract customers attention and maintain customers loyalty. Customers not only appraise product and service based on its quality, but also through marketing strategies. Marketing strategies can be carried out aggressively through experiential approach and emotional approach to customers. This study aims to examine the effect of experiential marketing and emotional marketing on loyalty of LGS showroom customers. The sampling method used was non-probability sampling with purposive sampling type. The population in this study was 230 LGS showroom customers in the last three years. Meanwhile, the sample in this study was 70 LGS showroom customers who had made repeated purchases. The data collection conducted  by distributing questionnaires. This study employed multiple linear regression data processing that had met the requirements of validity, reliability, and partial hypothesis testing t-test, with the Statistical Product and Service Solution program (SPSS version 24). This result found that experiential marketing and emotional marketing significantly affect customer loyalty in “LGS” showroom
Comparative Study of Service Quality Before and After the Implementation of the PLN Mobile Application at PT PLN (Persero) Customer Service Unit Darmawan, Ketut Dody; Bagia, I Wayan
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.43989

Abstract

The rapid development of information technology recently has greatly influenced the needs of modern society for a service to be able to provide convenience, speed, and practicality in obtaining a service product. Besides, the situation of the Covid-19 pandemic has forced us to stay and reduce the outside activities nowadays for decreasing the clusters of the Covid-19 virus. Due to the demands, the company needs innovation to improve the service quality in keeping the satisfaction of the customer. This study was aimed to compare the service quality of customer before and after the implementation of the PLN Mobile at PT PLN (Persero) Kuta Badung Bali Service Unit. This quantitative research used a questionnaire method filled in via Google Form with a Cluster Random Sampling system. The data analysis technique used Paired Sample T-Test. The results showed: (1) The level of customer service quality in the PLN Manual was categorized as “Enough”, means that it was ineffective in getting services from PT PLN (Persero) Kuta. (2) The level of customer service quality after the implementation of the PLN Mobile is categorized as "Very High", means that customers are satisfied in the efficiency time with PLN's services from PT PLN (Persero) Kuta. (3) There was a strong influence with a significant difference on the quality of customer service before and after the implementation of the PLN Mobile.
Assessing the role of Information and Communication Technology (ICT) on Business Growth in Sumatera Island, Indonesia Harsanto, Budi
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.40511

Abstract

Information and communication technology (ICT) has become an indispensable part of daily life, including in business. ICT is a technology that is used to analyze, store, and disseminate information, as well as to encourage interconnected and efficient operations in order to support better business performance. This study aims to examine the differences in business growth between companies that used and did not use information and communication technology (ICT). The study takes place on Sumatera Island in Indonesia. Sumatera was chosen because, despite being Indonesia's second most important economic contributor after Java, its ICT development index is low in comparison to other regions. This study made use of the most recent wave of public data from the World Bank's Enterprise Survey for Indonesia. The Enterprise Survey surveyed 194 companies in two provinces: North Sumatera Province and Lampung Province. Chi-square and the Mann-Whitney U Test were used to analyze the data. According to the findings, ICT is more commonly used in large corporations, while it is less commonly used in SMEs. The business growth of companies that use and do not use email differed significantly, whereas the difference in website utilization was insignificant. The minor difference in website usage can be attributed to the growing popularity of intermediaries in innovative e-commerce platforms.
Digital Transformation Strategy for Handicraft SMEs during the Covid-19 Pandemic in Gianyar Regency Telagawathi, Ni Luh Wayan Sayang; Suci, Ni Made; Heryanda, Komang Krisna
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.36190

Abstract

One of the biggest challenges for MSMEs during the Covid-19 pandemic is to transform to digital technology. Some of the big challenges include: first, the level of digital ecosystem connectivity is still limited. This study aims to deepen the strategies carried out by woven handicraft SMEs in adapting to the digital world during the Covid-19 pandemic. Digital transformation for MSMEs is a necessity during the current pandemic, but it is also inseparable from the challenges that accompany it. The weaving handicraft UMKM players in particular have a strategy that must face various obstacles. One of the most important obstacles is the difficulty of adapting to digital technology, in this case online marketing in various forms. MSMEs are forced to design strategies to enter the digital ecosystem. This article argues that MSMEs will be tested for resilience in the midst of a crisis in order to exploit their resources and take innovative steps. This article makes the weaving craftsmen in Gianyar Regency the subject of research. The method of data collection is done by observation and in-depth interviews. Data classification and analysis were carried out using the principles of qualitative methods. The digital transformation strategy of weaving SMEs in this pandemic period is a necessity. Therefore, the only way is to adopt digital transformation. To respond to changes in people's behaviour due to physical and social restrictions, SMEs in weaving craft need to migrate from offline-based businesses to online-based channels.
The Effect of Peer Influence and Service Quality on Insurance Product Purchase Decisions (Case Study of Pt. Asuransi Jiwa Sinarmas MSIG Tbk Singaraja Branch) Laksmi, Made Sri; Bagia, Wayan; Trianasari, Nana
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.44034

Abstract

Insurance is an insurance or agreement between two parties, the first party is required to pay contributions or premiums while the second party is required to provide guarantees to the first party if something bad happens to the insured participant or object. In addition to the community, insurance is also used by companies as a step to make investments to minimize losses that may occur in the future. This indicates that insurance has become an important part for every company. This study aims to empirically examine the role of peer influence and service quality on purchasing decisions of insurance products. The research method used is causal quantitative because the data used are quantitative data and the research variables have a causal relationship. The analytical tool used to test the hypothesis is to use Structural Equation Modeling (SEM). SEM analysis is used because SEM has the ability to measure latent variables that are not directly measured but through the estimation of indicators or parameters. The results show that peer influence and service quality have an effect either partially or simultaneously on purchasing decisions. This means that in order to increase sales of insurance products, it is important for management to pay close attention to the variables of peer influence and service quality.
The Influence of Internal and External Factors on Investment Decisions with Financial Literature as Moderate Variables Hartini, Luh Putu Yuni; Suarmanayasa, I Nengah; Sinarwati, Ni Kadek
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.44028

Abstract

Investment is one way to develop the funds owned, and at a particular time, the funds generated can provide benefits according to the expectations of the investment objectives. The purpose of investment is to obtain compensation from the amount of money invested in a certain period, except for inflation, as well as due to uncertainty in future payments. This study aims to analyze the influence of risk profile, diversification behavior, retirement preparedness on investment decisions, external factors consisting of regulation and information technology on investment decisions and investigate the effect of risk profile, diversification behavior, retirement preparedness, regulation, and technology. This study uses a quantitative approach; the research population is Bank Mandiri Third Party Fund (DPK) customers in Bali Province with a sample of 100 customers using a simple random sampling technique. Data was collected using a questionnaire distributed via a google form. The data analysis technique used Multiple Regression Analysis with SPSS for Windows version 2.1 program. The results showed that internal factors consisting of a risk profile had a negative and insignificant effect. Diversification behavior and Retirement preparedness had a positive and insignificant impact on investment decisions; external factors consisting of regulation and information technology had a positive and significant effect on investment decisions. And financial literacy cannot moderate risk profile and diversification behavior towards investment decisions. In contrast, financial literacy can mediate retirement preparedness, regulation, and information technology on investment decisions.
Recognition the Role of Traditional Villages in Tourism Development from The Legal Pluralism Perspective Adnyani, Ni Ketut Sari; Wija Atmaja, Gede Marhaendra; Sudantra, I Ketut
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.40647

Abstract

The management of the diversity of traditions and culture in each region in the archipelago was born by the plurality of society with the characteristics of the various customary law systems as different from national law which can actually enrich the repertoire of Indonesian national law. The urgency of this article study is that there is a need for an integration of policies for the formation of regulations and management in the field of local wisdom such as customs and traditions found in each region in Indonesia. The problems studied are: first, to examine the policy of developing customs and traditions in the context of legal pluralism and second, to analyze the concept of law as an integrator in the policy of customs and traditions in the context of Indonesian legal pluralism. The results show that first, the development of customs and traditions in the context of legal pluralism so far, state law has been in an ordinate position and local wisdom has been in a subordinate position, while there has been marginalization of customary law community groups in the policy of developing customs and traditions; and second, the concept of law can function as an integrator between the interests of  the sub-system in the policy of developing customs and traditions in the context of legal pluralism in Indonesia.
Improving the Performance of Hospital Employees Reviewed from the Perspective of Organizational Culture, Organizational Citizenship Behavior, and Organizational Commitment Ningsih, Luh Kartika; Prastiwi, Ni Luh Putu Eka Yudi
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.40765

Abstract

Hospital becomes a place to get health facilities and services for people in need. especially in the current pandemic period, the existence of hospitals becomes an agency that is very calculated its existence. not only medical personnel play an important role but non-medical personnel also have their own contributions in supporting the service process in the hospital. This study aims to explore the Environmental Implications of Organization, Organizational Citizenship Behaviour (OCB), and Organizational Commitment to Employee Performance. The study used a quantitative approach, the number of samples used in the study as many as 58 employees. The data collection technique used in this study is in the form of questionnaires. Data analysis techniques used in this study are structural equation modelling (SEM) based on variance or component-based SEM, famously called Partial Least Square (PLS). There were 5 relationships examined in the influence of Organizational Culture on OCB (14,060 > 1,960), The Influence of OCB on Employee Performance (2,213 > 1,960), Organizational Cultural Influence on Organizational Commitment (12,516 > 1,960), organizational commitment influence on employee performance (3,783 > 1,960), organizational cultural influence on employee performance (19,293 > 1,960). All of the relationships studied showed positive and significant results, according to t-statistics > t-table (1,960). From the results of this study, it can be known that employee performance can be achieved if the conditions of the employees are in an optimal situation. Whether the individual condition of the employee itself, relationships with co-workers, the work environment or relationships between divisions established during the work process.

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