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JURNAL PUBLISITAS

JurnalPublisitas
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Published by STISIPOL Candradimuka Palembang

ISSN : 22524150 EISSN : 27163474 DOI : 10.37858

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Publisitas is a peer-reviewed journal which is published by Unit Penelitian dan Pengabdian Masyarakat (UPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang, Indonesia. Starting 2019, Jurnal Publisitas publishes biannually in April and October. This journal publishes current concept and research papers on political science and government, political issues, gender, public services, political communication, media, culture from interdisciplinary perspective.

Arjuna Subject : Umum - Umum

Articles 80 Documents

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ELEMEN-ELEMEN “SOCIAL APPONOMICS” GARUDA INDONESIA SEBAGAI UPAYA UNTUK MENINGKATKAN POTENSI E-COMMERCE DI ERA EKONOMI DIGITAL Purwitasari, Ira; Setiawan, A Judhie; Muktaf, Zein Muffarih
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

The purpose of this study is to determine the elements of Garuda Indonesia's Social Apponomics as an effort to increase the potential of e-commerce. The study was conducted at the 1st Floor Management Building, Garuda City, PT Garuda Indonesia (Persero) Tbk, Soekarno Hatta International Airport, Tangerang. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary Data, which consists of in-depth interviews, b) Secondary Data taken from books, journals, articles, and previous research correlated to this research. The technique of determining the informants (informants) used was purposive sampling technique. The results of this study indicates that Garuda Indonesia has implemented Social Apponomics practices in the digital economy era. This is indicated by the founding of three elements forming Social Apponomics in Garuda Indonesia, namely (1) Social Media; (2) Community-based Marketing; and (3) Tailored Applications. Another finding from this study is that the Garuda Indonesia Brand is still the brand that has the highest Brand Advocacy Ratio index score in Indonesia compared to its competitors with a score of 0.81.

KETERBUKAAN INFORMASI (FULL DISCLOSURE) PERUSAHAAN PUBLIK DI SEKTOR INDUSTRI PERTAMBANGAN BATUBARA PT BUMI RESOURCE, Tbk. DALAM MENJAGA LIKUIDITAS SAHAM (STOCK LIQUIDITY) Santoso, Budi; Damayanti, Novita; Razak, Razie
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

A fundamental characteristic of investor relations is the full disclosure of information for the companies that have gone public through the capital market and have the title "Tbk”. To public, a company that has declared going public, having the responsibility to disclose any information regarding the activities or internal actions of the company to all stakeholders, especially to its investors, counting when a public company is experiencing an internal crisis. The purpose of this study was to determine the use of communication tools in order to carry out public information disclosure by public companies (issuers) in maintaining stock liquidity. The study was conducted at the office of PT Bumi Resources, Tbk., 12th floor Bakrie Tower Jalan Epicentrum Utama Raya, Rasuna Epicentrum Kuningan, South Jakarta. The type of research used is descriptive with a qualitative approach. Techniques used in data collection include: a) Primary data in the form of in-depth interviews with key informants and data from the company, and b) Secondary Data obtained through literature such as books, journals, articles, and previous research related to this research. Communication tools carried out by the investor relations division consist of; Press release, News, Annual Report, Analyst Meeting, GMS, Website, Contact Center, Financial Reports, Financial Media Meeting and Financial Advertising. The use of these tools depends on the situation and conditions faced by the company.

MAKNA SIMBOL ADAT MBEMBENG DAN NENUROU PADA ETNIS MELAYU ENIM Virgiana, Bianca; Margareta, Trisia
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Communication is related to the cultures because they need communication, and there are symbols in communication that should be learnt, one of them is the custom marriage of Lubuk Nipis society Tanjung Agung districts, Muara Enim regency. There is a series of nonverbal communication in the application of Lubuk Nipis customary community procession that has symbolic meaning, namely Mbembeng and Nenurou. The aimed of this research was to find out the meaning of the message in Mbembeng and Nenurou tradition on the procession of customary marriage in Lubuk Nipis. The approach used in this research was Symbolic Interactionism Theory. It depends on the individual in constructing the meaning by interacting and communicating. The method of this research was descriptive qualitative by applying depth interview to the key informant. The result was the meaning of customary marriage of Mbembeng and Nenurou were expression of gratitude of a family to the society because of their cooperation, pray for the bride’s life to always be happy and wading the ark together. In addition, there are four steps in the customary marriage of Lubuk Nipis. Lubuk Nipis society belief the Mbembeng and Nenurou had a ritual and sacred meaning on it.

OPEN AIR CINEMA SEBAGAI RUANG KOMUNIKASI Arifianto, Budi Dwi; Muktaf, Zein Mufarrih
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Open air cinema is also called "layar tancap" is an exhibition style of film that plays in open space. Desa Sumber is in Magelang, Central Java, building a creative tourism village. The initial stage is exploring village potential as a commodity that will be offered as a tourist attraction. Film is considered to be a solution to answer these problems. Film as an art product was chosen as a medium for human empowerment, especially the medium to develop village potential. The purpose of this study was to find out the practice of open air cinema as a space for dialogue and communication in Sumber Village. The research method used is using the PRA (Participatory Research Appraisal) approach. Data retrieval by interview and participatory observation. The conclusion in this study is that film exhibition with an open air cinema model can be a medium of community communication. Film production and exhibition can support democratic communication relations.

PEMBERIAN INFORMASI KESEHATAN IBU DAN ANAK MELALUI APLIKASI SAYANGI IBUKU Nursanti, Siti; Ayusafitri, Widia
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

The high maternal mortality rate and infant mortality rate encourage the Karawang regency government through the Karawang District Health Office to increase public information literacy related to maternal and child health. Along with advances in information and communication technology the Karawang District Health Office launched an android-based application called Sayangi Ibuku. The purpose of this study was to find out how the communication efforts of the Karawang District Health Office in order to provide maternal and child health information through the Sayangi Ibuku application, this research uses qualitative research methods with a case study approach. The results of this study are the Karawang District Health Office using leaflets, browsers and training village coordinator midwives to convey the existence of the Sayangi Ibuku application, the Sayangi Ibuku application contains knowledge about female reproduction, pregnancy preparation, healthy pregnancy and general health information related to mother and child.

REPRESENTASI HAK PEREMPUAN ATAS KEHAMILAN TIDAK DIRENCANAKAN DALAM AKUN INSTAGRAM @PERKUMPULAN.SAMSARA Ghazala, Abida; Wahyudin, Uud; Zein, Duddy
Jurnal Publisitas Vol 6 No 1 (2019): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

The objectives of this research are: (1) to find out the denotative meaning on the digital poster titled #PerempuanPunyaPilihan which uploaded by the Instagram account of @perkumpulan.samsara, (2) to find out the connotative meaning on the digital poster titled #PerempuanPunyaPilihan which uploaded by the Instagram account of @perumpulan.samsara, and (3) find out the myth on the digital poster titled #PerempuanPunyaPilihan which uploaded by the Instagram account of @perkumpulan.samsara. The results of this research found that the denotation meaning of digital poster titled #PerempuanPunyaPilihan which was uploaded by the Instagram account of @perkumpulan.samsara contained the issue of unplanned pregnancies, how to overcome them, and the viewpoint caused regarding reproductive health rights especially for women. The connotations meaning expressed in the Instagram account of @perkumpulan.samsara is a form of Samsara's support for any women's choice for their reproductive health rights. The myths in @perkumpulan.samsara’s uploaded digital poster are the need for insight into reproductive health and equality of women's rights in Indonesia as well as removing the negative stigmas about unplanned pregnancy.

Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Kinerja Pegawai Badan Promosi dan Perizinan Penanaman Modal Daerah Provinsi Sumatera Selatan Yusuf, Muhammad
Jurnal Publisitas Vol 6 No 2 (2020): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

This study aims to determine the influence of organizational culture and organizational commitment to employee performance Licensing Agency for the Promotion of Regional Investment South Sumatra Province, either partially or simultaneously. The method used is descriptive method with multiple regression analysis techniques. The data source is the Whole Employee Promotion Board and Licensing Investment South Sumatra Province. The research population is Employee Promotion Board and Licensing Investment South Sumatra Province, totaling 60 people. The results of this study showed that simultaneous organizational culture and organizational commitment has influence on employee performance and Licensing Agency for the Promotion of Regional Investment South Sumatra Province. Partially organizational culture and organizational commitment has influence on employee performance and Licensing Agency for the Promotion of Regional Investment South Sumatra Province. Variable organizational culture has a dominant influence on employee performance and Licensing Agency for the Promotion of Regional Investment South Sumatra Province.

Analisis Pengaruh Pendidikan dan Pelatihan Struktural Terhadap Kinerja Pelayanan Birokrasi Di Lingkungan Sekretariat Daerah Kabupaten Rejang Lebong Dhaniel, Ridianto; Hartono, Rudi
Jurnal Publisitas Vol 6 No 2 (2020): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

The purpose of this study was to determine and analyze: (1) Implementation of structural education and training (training) within the Rejan Lebong Regency Regional Secretariat, (2) Performance of Bureaucratic Services within the Rejang Lebong Regency Regional Secretariat, (3) Influence between education and training (training) structural with the performance of bureaucratic services within the Rejang Lebong Regency Regional Secretariat. This type of research is a descriptive analytical study. The population in this study were all civil servants / employees who had participated in structural education and training within the Rejang Lebong Regency Regional Secretariat, amounting to 48 people. The sample used in this study is a total sample. Data analysis was performed descriptively quantitative and qualitative, using the computer program SPSS Version 11.0. Before analyzing the data to test the research hypothesis, the researcher first conducted a Data Normality Test, which included: Validity Test and Reliability Test. Hypothesis testing, using statistical calculations and analysis using the T Test and Regression Analysis. The results of this study are Structural Education and Training within the Rejang Lebong Regional Secretariat in the excellent category, which was stated by 62.5% of respondents. While 37.5% of respondents stated good. The performance of bureaucratic services within the Rejang Lebong Regency Regional Secretariat is in the good category stated by 66.6% of respondents. While 33.3% of respondents stated very good. There is a significant influence between structural education and training and the performance of bureaucratic services within the Rejang Lebong Regency Regional Secretariat. This is evidenced by the results of data analysis which states that t arithmetic is greater than t table (7.943> 2.013). The results of the r count also prove that 57.8% of the performance of bureaucratic services in the Rejang Lebong Regency Regional Secretariat is influenced by the variable education and structural training. Whereas 42.2% are again influenced by other variables not yet examined in this study.

Meningkatkan Partisipasi Masyarakat Sungai Telang Dalam Pelestarian Hutan Hamirul, Hamirul; Zulbahrain, Zulbahrain; Pratiwi, Widya; Hidayat, Nanang Al; M., Ariyanto
Jurnal Publisitas Vol 6 No 2 (2020): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Lack of community participation in nature conservation, especially forest preservation, is a separate problem using a descriptive method with a qualitative approach and data collection techniques used by interviews, with 11 informants in total using triangulation analysis techniques. Results of research Participation of local communities, especially those living in and around the Kerinci Seblat national park (TNKS), have a high level of dependency or level of need for potential in the KSNP area, related to community participation in the management of the KSNP area in Sungai Telang Hamlet Bathin III Ulu Subdistrict Bungo Regency Sungai Telang Sub-District Bathin III Ulu Subdistrict Bungo District is still not optimal and can be said to be still low. management of forest resources in the KSNP area besides the community also does not understand the boundaries of the area including TNKS forest, the implementation of forest resource management in the TNKS area, especially with villages that directly border the TNKS area such as Sungai Telang Hamlet, Bathin III District Bungu Ulu District, in this case management tends to safeguard and protect forests carried out by conducting patrols with the community, especially the Forestry Partner Community as a form of community participation, due to the zones contained in the Sungai Telang sub-village TNKS including the jungle zone and core zones that need safeguards and protection from forest destruction activities carried out by unscrupulous people.

Kualitatif Interpretatif Merleau-Ponty Dalam Fenomena Perkembangan Fashion Remaja Di Indonesia Yassar, Fauzan Waly; Kartadinata, Fathurahman; Rizkia, Reza
Jurnal Publisitas Vol 6 No 2 (2020): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Hypebeast is an online-based digital media that focuses on the fashion of young people in streetwear style. Hypebeast also produces magazines that discuss lifestyle or trends in urban areas. With the power of social media, Marketing activities could be well conducted by Instagram. @hypebeast account became a phenomenon in the style of streetwear dress especially among young people even though some the products they uploaded on their Instagram account were premium or somewhat expensive. A qualitative interpretive approach aims to find out the role of the phenomenon of the use of Instagram @hypebeast account in the development of fashion in Indonesia. In addition, this study also aims to find out what factors make young people in Indonesia render @hypebeast as a standard to dressing up. This research refers to the theory of perception phenomenology by Maurice Marleau-Ponty. Primary data in this study were obtained by conducting interviews with 10 sources. The results of the research obtained differ from each source. Perception or what is meant about Instagram @hypebeast account can be distinguished from the background of the source. Students interpret the account as a fashion account that uploads the latest information about trends in the fashion world of streetwear style. While practitioners interpret the account is not just fashion but broader that is an attractive lifestyle which then leads to sales of Hypebeast magazine sales.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Ruli Ihsan

Contact Email jurnalpublisitas@stisipolcandradimuka.ac.id

Phone +6289627126858

Journal Mail Official jurnalpublisitas@stisipolcandradimuka.ac.id

Editorial Address Jalan Swadaya Sekip Ujung Palembang

Location Kota palembang, Sumatera selatan INDONESIA

Abstract

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Abstract

Contact Name
Ruli Ihsan

Contact Email
jurnalpublisitas@stisipolcandradimuka.ac.id

Phone
+6289627126858

Journal Mail Official
jurnalpublisitas@stisipolcandradimuka.ac.id

Editorial Address
Jalan Swadaya Sekip Ujung Palembang

Location
Kota palembang,

Sumatera selatan

INDONESIA