Journal of Business Studies and Management Review
The aim of the Journal of Business Studies and Management Review (JBSMR) is to be a unique journal in its provision of extraordinary services like quick and professional correspondence with authors, fair and comprehensive articles’ double-blind peer review, prompt results of reviews by our dedicated reviewers and editors, high readership and impact. The scope of the manuscript that can be published in JBSMR is financial management, human resource management, marketing management, production and operation management, retail, e-retail, e-commerce, entrepreneurship, small and medium enterprises, and digital marketing in any Business and Management Discipline.
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<![CDATA[THE EFFECT OF COMMUNICATION AND CONFLICT HANDLING ON BANK CUSTOMER LOYALTY THROUGH SATISFACTION AS MEDIATING VARIABLE IN RIAU ISLAND PROVINCE INDONESIA ]]>
<![CDATA[Suyono Saputra]]>;
<![CDATA[Lady Lady]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6454
<![CDATA[This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Relationship Management (CRM), this study supports that there is a significant role between communication and conflict handling, satisfaction, and customer loyalty. The model developed in this study to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of the banking services industry in Riau Island Province. The conclusion could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.]]>
<![CDATA[MARKET DEVELOPMENT STRATEGY MODEL AND EFFICIENCY OF COST OF BROILER CHICKEN EGG FARMER BUSINESS IN JAMBI CITY ]]>
<![CDATA[Raja Sarah Fatricia]]>;
<![CDATA[Dessy Elliyana]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6455
<![CDATA[Animal Husbandry is a sub-sector that is a very important role in maintaining food security, because food from animal origin is a source of animal protein, as a basic need in meeting community nutrition. Broiler eggs are one of the commodities that have been favored by many people, but the selling price of eggs is currently increasing. The increase in egg prices is due to the smaller amount of egg supply and production in Jambi City. In general, the final goal of this study was to formulate a development strategy model and cost efficiency of broiler breeder business in Jambi City. Specifically, the objective is to formulate a market development strategy and cost efficiency of broiler breeders in Jambi City.]]>
<![CDATA[ANALYSIS OF GO JEK E-SERVICE QUALITY AND ITS EFFECT ON CUSTOMER SATISFACTION IN JAMBI CITY ]]>
<![CDATA[Novita Sari]]>;
<![CDATA[Yenny Yuniarti]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6456
<![CDATA[The development of technology is one of the supporting tools for companies capable of meeting the needs of consumers, by providing the best service. One technology-based business is GO Jek. GO jek is a company that leads the ojek transportation industry revolution that was pioneered since 2010. The technology-based Go Jek service or known as the quality of electronic services (E-service) provides convenience to customers through internet media. The research method is descriptive verification with multiple linear regression analysis tools. The number of samples used was 164 respondents. The results showed the simultaneous effect of variable e-service quality on consumer satisfaction of Go Jek in Jambi City. The dominant sub-variable influencing is an efficiency that is equal to 50.66%.]]>
<![CDATA[DO REALLY COMPENSATION EFFECT ON PERFORMANCE COMMITMENTS: TAXI DRIVER ONLINE (G0-JEK) IN THE CITY OF JAMBI? ]]>
<![CDATA[Sry Rosita]]>;
<![CDATA[Fitri Widiastuti]]>;
<![CDATA[Dian Mala Fithriani Aira]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6457
<![CDATA[This research aims to analyze the commitment online taxi driver (Go-Jek) based on the components of a commitment that is continuous, affective, normative, and analyze the effect of compensation on performance motorcycle taxi driver online as well as influence commitment, compensation on performance the driver's taxi online (Go-Jek) in the town of Jambi. This research was conducted in the city of Jambi and surrounding areas. The population in this research is the entire taxi driver online (Go-Jek) operating in the city of Jambi and the surrounding area. Sampling using a purposive sampling method. The research on using primary data. The main data needed is (1) data on organizational commitment (affective, continuous, and normative) drivers Go-Jek, (2) the compensation data drivers Go-Jek, (3) performance data Drivers Go-Jek. The primary data were obtained directly from the respondent. Data collection using a structured questionnaire, asked respondents to use a questionnaire. This research uses descriptive quantitative and regression analysis.]]>
<![CDATA[ANALYSIS OF PREFERENCES AND CONSUMER BEHAVIOR OF BATIK JAMBI ]]>
<![CDATA[Ade Titi Nofita]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6458
<![CDATA[The purpose of this study is to (1) find out how consumer preferences affect the pattern of attribute batik Jambi based on the importance and benefits of the resulting products (2). Analyze how consumer preferences of batik Jambi in relation to consumer purchasing behavior. The attribute represents the elements of a product that is considered important by consumers and serves as the basis of decision-making. Activities in order to search for and examine attributes at the level of joy and the selection of the best products so that the end product is getting an actual value more than what was expected and desired continuously in this research 5 by order of the attribute that has the value of the relative importance of the largest among other color batiks, batik type of prices and the types of batik. This research population is consumers batik Jambi. Sample units are 100 people representing various respondents among groups of people. Further data will be processed and analyzed by means of a combination approach with the method of conjoint analysis with SPSS 24.]]>
<![CDATA[EMPLOYEE PERFORMANCE: A PERSPECTIVE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ]]>
<![CDATA[Said Almaududi]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6459
<![CDATA[The purpose of this research is 1. To know the description OCB and Employee performance at CV. Jaya Indah Motor Jambi City. 2. To know the influence of OCB on employee performance on the CV. Jaya Indah Motor Jambi. The Method of this research is descriptive and quantitative analysis. The population in this research is the employees of CV. Jaya Indah Motor Jambi. Withdrawal of samples conducted in stratified random sampling. The total sample in this research is as much as 50 respondents. This research analyzes the influence of the independent variable X (OCB) to dependent variable Y (employee performance), can be described in a simple regression model. OCB on the CV. Jaya Indah Motor Jambi City is on high criteria with an average score of 141.4. Furthermore, the performance on the CV. Jaya Indah Motor Jambi City is in the medium criteria with an average score of 137.5. Based on the hypothesis test it is known that there is significant influence between OCB on employee performance on the CV. Jaya Indah Motor Jambi City]]>
<![CDATA[THE INFLUENCE OF TECHNOLOGICAL TRAINING ON ENTREPRENEURSHIP AND THE SUCCESS OF MICRO, SMALL AND MIDDLE BUSINESS TENANT OF BUSINESS AND TECHNOLOGY INCUBATOR (BTI) JAMBI UNIVERSITY ]]>
<![CDATA[Novita Eka Sari]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6460
<![CDATA[The aim of this research is to know and analyze Whether the entrepreneurship and technological training that had already Gave by the business and technology incubator (BTI) of Jambi University Reviews their meet purpose is to Increase the success of micro, small and middle business. This micro, small and middle business that uses as a sample of this research was the one that already Becomes members of the BTI of Edinburgh University, they were called outwall tenant and the number of this sample is 28, a businessman/woman. This research uses a fishbone diagram to describe the research from the beginning to the end, using reliability and validity test to every question and to analyze the influence of variables researcher uses the multiple regression using SPSS statistical method. The result shown that all the sub-variables of Training (Reaction, Learning, Behavior, Result) had simultaneously influence the success of micro, small and middle business of BTI outwall tenants about 91.8% and only 8.2% influenced by other factors that is not include in this research, in the other hand, partially the sub-variables that give the most influenced Reaction was with the percentage of 87.3%.]]>
<![CDATA[THE ROLE of CONSUMER CONFIDENCE AS A MEDIATING INFLUENCE VIRAL MARKETING of VISITING KAMPOENG RADJA JAMBI ]]>
<![CDATA[Ade Perdana Siregar]]>;
<![CDATA[Ade Titi Nifita]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6461
<![CDATA[The purpose of this study are: (1) identify the influence between the viral marketing against consumer confidence on the attractions of Kampoeng Radja Jambi, (2) identify the influence between the viral marketing and consumer confidence towards the decision to visit sights Kampoeng Radja Jambi (3) identify the trust was able to mediate the influence of viral marketing of visiting sights Kampoeng Radja Jambi. The population of this research is a community of the city of Jambi whereas samples is a society of the city of Jambi who more than once to visit sights Kampoeng Radja Jambi as much as 150 respondents. Research methods using path analysis. The results of the research that is viral marketing effect significantly to consumer confidence in the sights of Kampoeng Radja Jambi, viral marketing and consumer confidence a significant effect against the decision to visit sights Kampoeng Radja Jambi and consumer confidence can be a mediation against viral marketing influences decisions on visiting sights Kampoeng Radja Jambi]]>
<![CDATA[THE INFLUENCE OF RELATIONSHIP MARKETING TOWARDS CUSTOMER RETENTION EFFORTS ON CULINARY SEAFOOD CRAB'S NEST RESTAURANT IN THE CITY OF JAMBI ]]>
<![CDATA[Jamal Jamal]]>;
<![CDATA[Ade Titi Nifita]]>;
<![CDATA[Garry Yuasa Rosyid]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6462
<![CDATA[The purpose of this study was to study the relationship of marketing to customer retention in seafood food companies in crabs in the city of Jambi, as well as identify things that need to be considered in improving customer retention. The data in this study used a survey method using a questionnaire given to 105 respondents. The data were analyzed using multiple linear regression techniques. The results of statistical tests simultaneously, dimensions, commitment, communication, and handling were significantly positive and significant for customer retention, with an influence value (R2) of 54.5%. The results showed that partially, dimensions, commitment, and communication had a positive and significant effect on customer retention, while the handling dimension was not significant to customer retention. Thus, efforts are needed to improve the quality of handling speed in order to increase customer retention in the crab seafood restaurant culinary business in Jambi City.]]>
<![CDATA[MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION ]]>
<![CDATA[Nabila Aufa Nadya]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Raja Sarah Fatricia]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i1.6463
<![CDATA[This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The number of samples used in this study amounted to 105. Analysis of the data used in this study was path analysis using Smart PLS 3.2.7 software. The Goodness of Fit of this study indicated of the model match reliability and validity. The research finding shows that experiential marketing has a significant influence on customer re-intention both directly and indirectly through customer satisfaction.]]>
