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Jurnal Manajemen dan Bisnis (JMB)
Published by UNIVERSITAS MITRA INDONESIA
ISSN : -     EISSN : 2745892X     DOI : https://doi.org/10.57084/jmb.v4i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis (JMB) adalah jurnal ilmu hukum yang diterbitkan oleh Fakultas Hukum Universitas Mitra Indonesia. Tujuan dari JMB untuk menyediakan akses terbuka penuh terhadap jurnal dan isinya sebagai bentuk dukungan terhadap pertukaran pengetahuan secara global dengan menjadikan hasil penelitian untuk dapat bebas diakses oleh publik. JMB terbit dua kali dalam setahun yaitu pada bulan Februari dan Agustus. Focus and Scope JMB adalah: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan Manajemen Strategi Manajemen Akuntansi Manajemen Operasional Manajemen Perilaku Organisasi Pengetahuan Manajemen Analisis Keuangan Sistem Informasi Manajemen Kewirausahaan Bisnis Ekonomi Bisnis Internasional E-Business Etika Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 4, No 1 (2023)" : 8 Documents clear
ANALISIS STRATEGI PEMASARAN PRODUK METCOVAZIN PADA KLINIK LAMPUNG WOUND CARE SEMASA PANDEMI COVID-19 Hepiana Patmarina; Ramadhani Wulandari; Farida Efriyanti
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.926

Abstract

ABSTRACT In instances and generation of globalization, wound health clinics, particularly current health clinics, has grow to be the simple demand for diverse wound health merchandise, that may meet the modern-day marketplace percentage. consequently, the researchers conducted the studies at one of the wound health clinics in Bandar Lampung, particularly Lampung Wound Care hospital, positioned on Jl. Ra Basyid Labuan Dalam wishes to recognize the Metcovazin product income figures and profits degree within the previous couple of semesters. Some stage in the developing enterprise of Lampung Wound Care sanatorium underneath development, 2020 became an international pandemic that led to all sectors of the economy being hampered. With the WHO declaration, Covid-19 has grow to be a global pandemic, client conduct in all enterprise sectors is professional. So the rampant outbreak of Covid-19 is having an effect on commercial enterprise in Indonesia. The strategic making plans in every health facility should be deliberate in addition to feasible to count on the advent of different competitors. That is finished whilst the health center determines the first-class attempt to overcome different competition, due to the fact within the commercial enterprise or business global, advertising is one of the major factors to growth income. Keywords: Marketing Strategy, Sales Volume, Lampung Wound Care Clinic
Analisis Konten Instagram Sebagai Strategi Digital Marketing Bank Syariah Indonesia Dela Novita Sari; Muhammad Iqbal Fasa
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.936

Abstract

Perkembangan perbankan syariah di era digital memberikan peluang dan tantangan bagi keberadaannya. Maka pihak bank syariah harus bisa menggunakan peluang yang ada dengan sebaik mungkin, yaitu dengan cara meningkatkan strategi pemasaran di era digital. Tujuan penelitian ini adalah untuk menganalisis konten Instagram Bank Syariah Indonesia sebagai salah satu wujud ekonomi kreatif dalam pemasaran bank syariah untuk menarik minat calon nasabah dengan digital marketing dan juga untuk mengetahui faktor penghambat dalam strategi pemasaran yang dilakukan. Teknik pengumpulannya melalui dokumentasi yang tersedia di postingan Instagram Bank Syariah Indonesia. Analisa data dengan menggunakan deskriptif kualitatatif. Hasil penelitian menunjukkan bahwa konten-konten Instagram yang disajikan BSI adalah strategi pemasaran bank syariah dalam menarik minat calon nasabah di era digital dapat dilakukan dengan strategi marketing media sosial, kreativitas promosi dengan membuat content creative yang menarik dan menyajikan informasi terkait produk-produk Bank Syariah Indonesia.Kata kunci: Bank Syariah Indonesia, Pemasaran digital, Konten Instagram
PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PERUSAHAAN UMUM DAMRI CABANG LAMPUNG Hadi Busri; Rini Loliyani
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.1051

Abstract

ABSTRACTThis study aims to determine the correlation between organizational culture and organizational communication to employee job satisfaction in a national company, the Damri Branch Lampung. The population in this study were all employees who worked at the Damri Branch Lampung with a total population was 69 respondents. The technique of selecting a sample with the entire population as the research sample, so that the number of respondents used as a sample of 69 respondents. The data analysis technique used in this research is multiple linear regression analysis with the help of the SPSS program. This study's results indicate that the results of the f-test hypothesis test have a positive and significant effect simultaneously on organizational culture variables and organizational communication on employee job satisfaction at the national company, the Damri Branch Lampung.Keywords: Organizational Culture, Organizational Communication, Employee Job Satisfaction.
PEMANFAATAN MEDIA SOSIAL DALAM PEMASARAN PRODUK BANK SYARIAH INDONESIA Dea Naza Refilia; suharto suharto; Nuzulya Pahlawi
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.937

Abstract

This study aims to determine the use of social media in the marketing of Indonesian Islamic bank products. This study uses a qualitative descriptive method with a phenomenological approach. Where the researcher describes the research results of the phenomena that occur today. The results of the research are the development of social media is growing very rapidly in society and the number of social media users continues to increase every year. This can open up opportunities for the banking world, especially Indonesian Islamic banks to promote their banking products and services on social media that are used to attract as many customers as possible.ABSTRAKPenelitian ini bertujuan untuk mengetahui pemanfaatan media sosial dalam pemasaran produk bank syariah Indonesia. Penelitian ini menggunakan metode deskriptif kuliatatif dengan pendekatan fenomenologi. Dimana peneliti menggambarkan hasil penelitian dari fenomena-fenomena yang terjadi saat ini. Hasil dari penelitian yaitu perkembangan media sosial berkembang sangat pesat di masyarakat dan jumlah pengguna media sosial terus meningkat setiap tahunnya. Hal ini dapat membuka peluang bagi dunia perbankan khususnya bank syariah Indonesia untuk mempromosikan produk dan jasa perbankannya di media sosial yang digunakan untuk menarik nasabah sebanyak-banyaknya.
PENGARUH PELATIHAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI DENGAN MOTIVASI SEBAGAI VARIABEL MEDIASI (Pada PT. NISAN ABADI JAYA) Rina Loliyana; Misran Hadi; Evi Meidasari
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.1052

Abstract

ABSTRACT This study aims to determine the effect of training on employee work productivity with motivation as a mediating  variable. This study took a sample of 54 with a population of 115. The data collection technique was to  distribute questionnaires to respondents. The analysis method itself uses Validity Test, Reliability Test, Normality Test, Heteroscedasticity Test, Linearity Test, Simple Regression Test, t Statistics Test, f Statistical Test, R2 Determinant Coefficient Test, and Path Analysis. The results of this study indicate that the training variable has a significant effect on the motivation variable because it has a t value of 5.177 t table 1.675, the training variable has a significant influence on the work productivity variable because it has a t value of 4.249 t table 1.675, the motivation variable has a significant influence. significant to the work productivity variable because it has a t value of 5.920 t table  1.675,  and  the  training  variable  does  not  have  a  significant  indirect  effect  on  the  work productivity variable through motivation as an intervening variable, which is  0.299. Based on the decision making, the result of the indirect effect is 0.583 x 0.513 = 0.299. Based on decision making, the result of the indirect effect is 0.299 from the direct effect of 0.583. So, Ha is rejected and Ho is accepted. Keywords: Training, Work Productivity, Motivation
PERAN IKLAN DALAM MENINGKATKAN MINAT MENABUNG MASYARAKAT PADA BANK SYARIAH sentia Risnawati; muhammad iqbal fasa
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.938

Abstract

Abstract            In the economy of a country, the role of the bank is so important for economic activities, it can be said that the bank is the blood of the economy of a country. Therefore, the progress of banks in a country can be used as a measure of the progress of the country concerned. The more developed a country, the greater the role of banks in controlling the country. At this time the competition that occurs in financial institutions is getting tighter, therefore we need the right way so that the products we offer can be known by consumers so that these products can be of interest to the public. One way that can be done to market products and increase interest in saving in Islamic banks is by advertising. Advertising plays an important role in increasing public interest in saving, so advertising needs to be done to inform, persuade, attract public interest, and have added value for the community. With advertisements, the public can get to know the existing banking products at Islamic banks and the public can distinguish which products are suitable for their needs and eliminate public concerns about the practice of usury that occurs.Abstrak            Pada perekonomian suatu Negara, peranan bank begitu penting bagi kegiatan ekonomi, bisa dikatakan bahwa bank sebagai darahnya perekonomian suatu Negara. Oleh karena itu kemajuan  bank di suatu Negara dapat dijadikan ukuran kemajuan Negara yang bersangkutan. Semakin maju suatu Negara, maka semakin besar peranan perbankan dalam mengendalikan Negara tersebut. Pada saat ini persaingan yang terjadi di lembaga keuangan semakin ketat, maka dari itu dibutuhkan cara yang tepat supaya produk yang kita tawarkan dapat diketahui oleh konsumen sehingga produk tersebut bisa diminati oleh masyarakat. cara yang dapat dilakukan untuk memasarkan produk dan meningkatkan minat menabung di bank syariah yaitu dengan iklan. Iklan berperan penting dalam meningkatkan minat menabung masyarakat, sehingga iklan perlu dilakukan untuk menginformasikan, membujuk, menarik minat masyarakat, dan memiliki nilai tambah bagi masyarakat. Dengan iklan, masyarakat dapat mengenal produk Perbankan yang ada pada Bank Syariah dan masyarakat dapat membedakan mana produk yang sesuai dengan kebutuhan mereka serta menghilangkan kekhawatiran masyarakat tentang praktik riba yang terjadi. 
ANALISIS PENERAPAN STRATEGI BAURAN MANAJEMEN PEMASARAN TERHADAP PRODUK TABUNGAN UNTUK MENINGKATKAN JUMLAH NASABAH PENABUNG PADA BANK SYARIAH INDONESIA (BSI) aulia gusvita; Syifaus Salwa
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.939

Abstract

Abstract Business  activities  are activities  that  require  serious  understanding,  starting  from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an  appropriate  competitive  strategy.  This  study  aims  to  provide  a  study  and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. The results of the study show that produ
STRATEGI PEMASARAN PERBANKAN SYARIAH UNTUK MENARIK MINAT MENABUNG MASYARAKAT MILENIAL Riska Aulia Riska; Hasbullah Hasbullah
Jurnal Manajemen dan Bisnis (JMB) Vol 4, No 1 (2023)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v4i1.1007

Abstract

Marketing issues are an obstacle for Islamic banking. This has an impact on the low public interest in Islamic banking services. The lack of socialization to the community has resulted in people still tending to entrust all their financial activities to conventional banks. Marketing strategy is the spearhead for banks to introduce and market excellence products. In this terbaru era, the strategy in marketing products must be more adaptable, especially to the millennial community. Today's society cannot be separated from the digital world and social media, almost all of their activities involve digital. applied in increasing public interest must also be developed so that all levels of society can recognize the products offered more easily. This encourages researchers to conduct further research, one of which concerns the marketing aspect.

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