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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 157 Documents
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ENHANCING THE COMPETITIVENESS OF INDONESIA'S HUMAN RESOURCES IN GLOBAL FREE TRADE: INTEGRATING PERFORMANCE MANAGEMENT AND SKILL DEVELOPMENT Zulqarnain Zulqarnain; Rasty Yulia; Ana Susi Mulyani; Titis Nistia Sari; Fiesty Utami
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the pursuit of enhancing the competitiveness of Indonesia's human resources in the realm of global free trade, this research embarked on a comprehensive exploration of the integration of performance management and skill development. Through a mixed-methods approach, including surveys, interviews, literature review, and secondary data analysis, the study delved into the multifaceted dynamics of these strategies. The findings revealed a compelling interplay between performance management and skill development, highlighting the importance of aligning individual, team, and organizational goals with the broader economic agenda. While performance management exhibited strengths such as precise objective setting and effective reward systems, challenges concerning objectivity in performance appraisals were identified. Skill development emerged as a key focus, emphasizing the critical nature of digital literacy, foreign language proficiency, and cross-cultural communication skills in the global free trade landscape. The accessibility and availability of training programs were recognized as areas for improvement, along with the value of public-private partnerships in shaping skill development programs. This research contributes to Indonesia's competitiveness in global free trade by providing insights into integrating these strategies and emphasizing their alignment with national economic goals. Recommendations for policymakers and potential areas for future research and policy implementation are presented further to strengthen Indonesia's human resources on the global stage.
DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW Kadeni Kadeni; Zahara Tussoleha Rony; Abdul Rosid; Abdul Wahab Syakhrani; Mohammad Ahmad Bani Amer
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.
NAVIGATING THE DIGITAL TALENT ODYSSEY: AN IN-DEPTH EXPLORATION OF RECRUITMENT STRATEGIES, SKILLSET DYNAMICS, AND PERFORMANCE OUTCOMES IN INDONESIAN DIGITAL MARKETING Kosasih Kosasih; Almira Luthfiyanti Kosasih; Imas Siti Masitoh; Grace Angela Philips; Ida Ayu Triana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the ever-evolving landscape of Indonesian digital marketing, the journey to secure and nurture digital talent is akin to an odyssey. This study delves into the intricate web of recruitment strategies, skillset dynamics, and performance outcomes in this dynamic sector. Recruitment strategies in Indonesian digital marketing are multifaceted, encompassing social media sourcing, headhunting, competency-based assessments, and cultural alignment. These strategies are pivotal in identifying individuals who can thrive in the fast-paced, ever-changing industry. Skillset dynamics are the heart of digital marketing success. Professionals must continuously adapt to evolving skill set requirements, including SEO expertise, data analytics proficiency, and creative marketing skills. Staying updated with industry trends and embracing technology, particularly AI and automation, are essential. Performance outcomes, including ROI, conversion rates, and brand engagement, serve as success metrics. Talent retention is equally critical, involving onboarding, skill development, diversity and inclusion, data privacy, and building talent pools. The interplay between recruitment strategies, skill development, and performance outcomes defines success in Indonesian digital marketing. HR professionals and organizations must navigate this complex terrain, embracing multifaceted recruitment, cultural alignment, soft skill assessment, agility, continuous learning, and technology adoption. Together, these elements forge a path to digital marketing success.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINE BUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
ANALYSIS OF THE IMPACT OF MONETARY POLICY AND TRANSMISSION MECHANISMS ON ECONOMIC GROWTH IN INDONESIA: AN EMPIRICAL APPROACH USING VAR (VECTOR AUTOREGRESSION) MODEL Loso Judianto; Caroline Caroline; Ahmad Rizani; Umar Kholil Lubis; Zet Abdullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

This research investigates the intricate relationship between monetary policy, transmission mechanisms, and economic growth in Indonesia using an empirical approach employing the Vector Autoregression (VAR) model. In the ever-evolving landscape of global economics, the role of monetary policy in promoting stability and growth is pivotal, especially for emerging economies like Indonesia. The study delves into the specific context of Indonesia, a country that has experienced periods of economic growth amid challenges such as fluctuating inflation rates, exchange rates, and external shocks. The research explores how the central bank, Bank Indonesia, employs monetary policy tools to navigate these challenges and assesses the impact of these policies on the nation's economic growth. Furthermore, it examines the transmission mechanisms propagating these effects, including interest rates, exchange rates, and bank lending. It also scrutinizes the presence of time lags, the magnitude and direction of these effects, and the influence of external factors. The findings of this study are expected to have significant implications for policymakers, central banks, investors, and the broader academic community. Understanding monetary policy dynamics in a globalized world marked by economic volatility is critical for making informed policy decisions.
IT VALUE ANALYSIS : THE CASE STUDY OF PT. BANK TABUNGAN NEGARA, TBk Harvard K. Najoan; Festus Evly R.I. Liow
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

Information Technology (IT) has significantly influenced the operations and strategies of most organizations and industries now days. Computer, telecommunications and computer based information systems have been taking a major part of business process to increase competitive advantage as a Resource Based View theory purposes. To confirm this theory, a case study is performed for PT. Bank Tabungan Negara, Tbk., one of the largest bank in Indonesia engaged primarily in housing finance. Researched data refer to Bank Tabungan Negara Annual report published between 2011, 2012 and 2013. The study focuses on data that have relationship between IT expenditure and business performance. Result shows that IT spending gave a significant positive result. Bank Tabungan Negara IT resources analyzed in term of IT capability, IT competence and competitive advantage that lead to be the IT value model. In conclusion, the case study resulting that IT value positively affected Bank Tabungan Negara business performance.
ASSESSING THE IMPACT OF TRADE LIBERALIZATION ON ECONOMIC GROWTH: A COMPARATIVE ANALYSIS OF DEVELOPING ECONOMIES IN THE CONTEXT OF GLOBALIZATION AND POLICY IMPLICATIONS Caroline Caroline; Siti Sumiati; Ahmad Rizani; Loso Judijanto; Yamolala Zega
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the context of globalization, this study assessed the impact of trade liberalization on economic growth in developing economies and provided essential policy implications. Utilizing a comparative analysis, historical perspectives, and quantitative measures, we examined case studies of developing nations to understand the dynamic relationship between trade liberalization and economic growth. The results demonstrated that trade liberalization has generally yielded positive outcomes, fostering economic growth and integration into the global economy. Developing countries that actively engaged in trade liberalization experienced increased foreign direct investment, expanded exports, and enhanced economic development. However, the study also identified various factors influencing this relationship, including institutional factors, human capital, investment in infrastructure, and political stability. In the context of globalization, the study highlighted the profound impact of international trade agreements and the need for responsive trade policy reforms. Lessons from the comparative analysis were used to provide practical recommendations for developing economies. These recommendations emphasize the importance of nurturing human capital, promoting sound governance, and investing in critical infrastructure. While acknowledging the potential challenges and risks, this research underlines the significance of carefully crafted trade policies to harness the benefits of trade liberalization and ensure sustainable economic growth.
IMPACTS OF CLIMATE CHANGE ON THE GLOBAL ECONOMY: AN IN-DEPTH ANALYSIS OF ECONOMIC LOSS PROJECTIONS AND MITIGATION STRATEGIES Gunawan Widjaja; Tono Mahmudin; Loso Judijanto; Zainal Arifin; Iyad Abdallah Al-Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
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Climate change is a defining challenge of our time, with far-reaching consequences for the global economy. This study provides a comprehensive examination of the economic impacts of climate change, focusing on projections of economic losses and the effectiveness of mitigation strategies. Our research combines quantitative analysis, case studies, and policy evaluation to offer a holistic perspective on this critical issue. Key findings of this research include the projection of substantial economic losses, potentially amounting to 2% of the global GDP by mid-century, if decisive measures are not taken. We analyze the vulnerabilities of critical sectors, such as agriculture and energy, and underscore the regional disparities in climate impacts through case studies. Adaptation and mitigation strategies are explored, emphasizing the economic benefits of proactive measures. This study is a vital resource for policymakers, businesses, and researchers, offering actionable insights to navigate the complex interplay between climate change and the global economy. It reiterates the urgency of addressing climate change's economic impacts and presents a roadmap for building resilience and seizing economic opportunities in a changing climate.
THE TRIAD OF MARKETING SUCCESS: PRODUCT INNOVATION, CUSTOMER ENGAGEMENT, AND MARKET PENETRATION Adelina Lubis; Era Purike; Muhamad Stiadi; Loso Judijanto; Fitriani Tobing
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
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Abstract

This research explores the interplay of three critical variables that shape marketing success: product innovation, customer engagement, and market penetration. In the dynamic landscape of contemporary business, organizations must adeptly navigate these factors to thrive. The study employs a comprehensive analysis of various industries to elucidate the impact and significance of each variable on overall marketing performance. The first variable, product innovation, is examined through its role in enhancing competitiveness and meeting evolving consumer demands. The research sheds light on how innovation catalyzes sustained market relevance by investigating successful case studies and strategies. The second variable, customer engagement, is explored as a critical driver of brand loyalty and customer satisfaction. The study delves into the strategies employed by leading companies to foster meaningful connections with their customer base, emphasizing the reciprocal relationship between engagement efforts and positive marketing outcomes. The third variable, market penetration, is investigated regarding market expansion and increased product/service adoption. The research scrutinizes effective penetration strategies and their implications for market share growth. This study contributes to a holistic understanding of marketing dynamics, offering insights for businesses to optimize their approaches. By recognizing the interconnectedness of product innovation, customer engagement, and market penetration, organizations can formulate more effective marketing strategies to achieve sustainable success.
INCOME INEQUALITY AND SOCIAL WELFARE: IMPACT ANALYSIS OF REDISTRIBUTION POLICIES IN DEVELOPING COUNTRIES Loso Judijanto; Syaiful Pakaya; Bahrun Thalib; Harlina Kurniaty; Sunarmie Sunarmie
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
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Income inequality is a pressing issue in developing countries, with far-reaching consequences for social welfare. This study examines the impact of redistribution policies on income inequality and social welfare in the context of developing nations. We analyze various policies, including progressive taxation, social safety nets, and direct cash transfers, and assess their effectiveness in reducing income disparities. Case studies from countries like Brazil and South Africa provide valuable insights into successful redistribution programs. Additionally, we explore the challenges and limitations of such policies, including fiscal constraints, corruption, and political resistance. Our findings reveal that well-designed redistribution policies can significantly reduce income inequality, improve access to education, enhance healthcare, and reduce poverty. However, we also highlight the trade-offs and unintended consequences associated with these policies. By understanding the intricate relationship between income inequality and social welfare, this research aims to provide policymakers with valuable insights and recommendations to create more equitable and prosperous societies.

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