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Riadi Darwis
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Unit Bahasa, Politeknik Pariwisata NHI Bandung Jalan Dr. Setiabudhi No. 186 40141, Bandung West Java, Indonesia Indonesia
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Barista
Published by Politeknik Pariwisata NHI Bandung
ISSN : 23561602     EISSN : 26225999     DOI : https://doi.org/10.34013/barista
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences Other
Barista : Jurnal Kajian Bahasa dan Pariwisata (ISSN 2356-1602; e-ISSN 2622-5999) is a peer-reviewed journal which is published by Unit Bahasa, Politeknik Pariwisata NHI Bandung, Indonesia. Barista aims at initiating and stimulating advances in Language and tourism research. Therefore, it publishes papers that promote new ideas, models, approaches, and paradigms by contributing to the advances in knowledge and theory of Language and tourism. The scope of this journal are: (1) Foreign Language Study and teaching; (2) Study of Indonesian Language, Regional Language and or its teaching; (3) Study of the development of tourism in Indonesia; (4) Study of tourism material, and; (5) Study of tourism HR development. The journal covers applied research studies and review articles, both in a format of the full-length articles and research notes. Applied research studies are expected to examine relationships among variables relevant to langage and tourism by employing appropriate analytical or statistical techniques. High-quality review articles that address the latest advances and develop theoretical knowledge or thinking about key aspects of hospitality and tourism are accepted. Research notes are short articles that report advances in methodology, exploratory research findings or extensions / discussions of prior research. Barista will also welcome commentary in response to published articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 104 Documents
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NEED ANALYSIS ON THE USE OF ENGLISH IN TRAVEL AGENCIES IN JAKARTA Nurti Rahayu
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

This research aims to perform need analysis on the use of English in hospitality industries which is emphasized on travel industry in Jakarta. Need Analysis is employed to find out the need of English in specific area, i.e travel agents. This analysis makes sure that the course will contain relevant and useful things to learn. It also enables the course designer to achieve a detailed profile of what the learner needs to be able to do in English in an occupation or study for which he or she is being trained; and to produce a specification of the language skills, functions and forms required to carry out the communication described in the needs profile.The main method of the study was a survey conducted to travel agents in Jakarta.Questionnaires were used to look for primary data. The questionnaires cover different skill areas such as speaking, writing, listening, reading, and vocabulary which are needed in their workplace. Besides, observation and interviews are used to gain the data. These data are used to complete the primary data.The results are then computer-coded and analyzed with the help of the statistical techniques.The results of this research provides a useful input for developing a curriculum or designing an ESP (English for Specific Purposes) to meet the needs of travel agents, and thus ensure the high-quality service for international tourists.
ANALISIS WACANA PERCAKAPAN SIARAN PASAR SENGGOL CEPET PAYUNE RADIO POP FM SEMARANG Mohamad Syaefudin; Maksum Suparman
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

This research aims to explain (1) the speaking analysis using Dell Hymes SPEAKING theory; (2) the concept of adjacent pairs (3) turn to speak in a conversation broadcast "Senggol Market" Pop Radio FM Semarang. The research method uses descriptive qualitative approach. With a source of research data taken with see-recording techniques. Once that is done the transcription of the conversation. Conversation analysis conducted by (1) the analysis of the theory SPEAKING said component; (2) the concept of adjacency pair (3) turn-taking. The results showed three things. First, the theory SPEAKING is able to disclose the components of said broadcast radio promotion "Senggol Markets " Secondly, the adjacent pair of speech broadcaster and the caller forms a cohesive kewacanaan in a repeating pattern, deletion to build four speech acts illokusi "commanding, asking / giving information". The kewacanaan koherensif is done by answering questions in the order of the speech turn normally and well within the context of a typical owned broadcast program "Senggol Market" is. Third, there are 14 distribution patterns turn to speak using the random sequence applies sometimes adjust the speech broadcaster
PENGARUH EXPERIENTAL MARKETING TERHADAP LOYALITAS TAMU DI HOTEL SAVOY HOMANN BIDAKARA Endah Fitriyani; Endah Trihayuningtyas; Violetta Simatupang
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

Competition of hotel accommodation business is increasing especially in Bandung. Some hotels are trying to win the market with one of the ways continually improving guest loyalty so as to provide maximum benefits to stakeholders. The purpose of this study is to obtain the data (1) experiential marketing carried in hotel, (2) guest loyalty in hotel, (3) the influence of experiential marketing towards guests loyalty at Savoy Homann Bidakara Hotel. The object of this research is experiential marketing (independent variable) and loyalty (dependent variable) with the unit of analysis is the guests who stayed at the Savoy Homann Bidakara Hotel. The method used in this research is descriptive and verification, and the research design of survey. Sample in this study are 100 respondents with technique of sampling is simple random sampling.Technique of data analysis used is path analysis. The results showed that experiential marketing and loyalty guest at the hotel get high score and there is the influence of experiential marketing towards loyalty guests at the Hotel Savoy Homann Bidakara simultaneouslywith significant value 0,00.Guest loyalty partially only influenced three sub-variables of experiential marketing, that is feel, act, and relate with the influence value of 86% and the remaining 14 % was influenced by other factors which were not examined.
PENGARUH PENERAPAN STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA PRODUK EKONOMI KREATIF TERHADAP DAYA TARIK KOTA CIMAHI SEBAGAI DESTINASI PARIWISATA Edwin Adriansyah
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

The purpose of the research is to identify and analyze (1) the implementation of integrated marketing communication strategy toward creative economy product (2) the assessmen of the attractiveness of Cimahi as a photography tourism, (3) the of influence the implementation of integrated marketing communication strategy on Cimahi become an attraction as a tourist destination. Based on the results of the research indicates that (1) the majority of respondents agree with the existence of integrated marketing communication strategy. That is the overall manager of tourism and creative economy of the tourism industry has conducted a series of promotions to introduce what all prospective travelers have through various media, (2) the majority of respondents agree with the existence of a tourist attraction. This means that tourists who consider the offered tourism positively, are not separated from the role of various parties that facilitate and support the development of tourism sector, especially in creative industry Cimahi, (3) Based on the analysis, it can be seen that the probability significance or p value is 0.000 or less than 0.05 or 5% and positive regression coefficient 0.657, which means integrated marketing communications strategy and significant positive effect with 42.1%. Based on this calculation it can be concluded that the feasibility of the influence of integrated marketing communication strategy creative economy products received and executed properly. An integrated marketing communications strategy creates a positive impact on the attractiveness of tourism attraction.
PENGARUH KEPUASAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DI SENTRA INDUSTRI KULIT SUKAREGANG Emron Edison; Titing Kartika; Rida Intan Dwi Lestari
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

The research was conducted at Sukaregang Leather Industry Center, Garut Regency. The descriptive research results show that job satisfaction, competence and performance are all in the category of "good." While the results of verifikatif analysis shows the effect of job satisfaction (X1) on employee performance (Y) of 11.70%, and with a ttest of 2.713> ttable 1.67 with significance 0.008 <0.050, this shows partially (ttest) has a positive and significant effect on employee performance. As for the competence variable (X2) has an effect on employee performance (Y) of 44.49%, and ttest of 7.700> ttable 1.67 with significance 0,000 <0,050, which means partial competence (ttest) has a positive and significant effect on employee performance. Simultaneously, it was found out that the effect of job satisfaction (X1) and competence (X2) on employee performance (Y) had total influence (R2 ) of 56.10%, the rest of 44% was un-researched variable, with Ftest> FTable 3, 94 with significance 0,000 <0,050, this indicates that job satisfaction and competence simultaneously (Ftest) have positive and significant influence on employee performance. As the overall research result shows that hypothesis statement is proven
ANALISIS KEMAMPUAN MAHASISWA DALAM MELAKUKAN EXPOSÉ ORAL PADA MATA KULIAH FRANÇAIS DU TOURISME Siti Umaya
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

This study aimed at providing an overview of the ability of eighth semester students in performing exposé oral given that one of the competence of speech that must be achieved by students semester eight competency standard contained in the CECRL document is the competence to conduct exposé. To obtain the necessary data in this study, the author use several research techniques such as direct observation, interviews, questionnaires, library studies, and documentation with the population and sample that is the whole process of exposé oral execution in the course Français du Tourisme and all students semester eight registered follow the course. The authors hope that the results of this study can contribute to improve the quality of teaching especially in the department of French Literature STBA Yapari-ABA Bandung and improvement of speaking ability of eighth semester students by using French in accordance with the competence standards set in CECRL.
ANALISIS KESULITAN MAHASISWA DALAM MENYIMAK MATERI AUDIO BAHASA PERANCIS PADA PERKULIAHAN COMPREHENSION ORALE Rita; Yuliarti Mutiarsih; Yadi Mulyadi
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

There have been many studies related to the analysis of difficulty listening inforeign languages. The main obstacles of listening to foreign language audio materials includeunderstanding of pronunciation, speech speed, new vocabulary, and concepts or sentencepatterns. This study aims to (1) examine the results of the students' listening ability in thesecond semester, IV and VI of French audio material in Comprehension Orale learning inLanguage Laboratory, French Language Education Department FPBS UPI, and; (2) obtainingdata on the constraints affecting the students' listening ability. This research is a descriptiveresearch with a test of listening ability and questionnaire instrument with a total sample of 60students. The results showed that 50% of students in the second semester get the value oflistening test below the average score, even the fourth semester students who get test scoresbelow the average of 60%, and students of semester VI who get the value of the test listenedbelow the average as much as 55%. It implies that more than half of the respondents haveconstraints in both internal and external factors that make it difficult for them to listen toFrench audio material
PELAKSANAAN PROMOSI ANGGOTA ASITA JAWA BARAT DALAM MENGHADAPI TREN ONLINE TRAVEL AGENT Dwiesty Dyah Utami; Vany Octaviany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

In recent years, the emergence of the online electronics market has dramatically changed the travel industry (Shapiro & Shi, 2008). In addition, the emergence of information and communication technology encourages tourism to online channels. Suppliers and middlemen are now struggling in the fierce competition to sell their services through e-commerce (Vilarinho, 2014). This requires ASITA and its members to face the trend of online travel agents, one of them uses promotions related to the development of digital trends. This study uses quantitative research methods, with descriptive statistical analysis techniques and Likert Scale analysis tools, and based on Lupiyoadi & Hamdani's theory of service promotion mix. Data Collection Techniques with Questionnaires, Interviews, Library Studies, Observation. Population in this research is 193 travel agents and all consumers come to the travel agent member ASITA West Java in Bandung on 17 - 28 October 2016. The sample of research is 270 consumers and 18 travel agent members ASITA. The results of the research analysis showed that individual consumers are very interested in sales promotion, public relations, and word of mouth promotion. While corporate consumers, interested in individual sales and direct marketing. So ASITA members can focus on optimizing the promotion mix that consumers very interested in and ASITA can create a national portal that contains comparative travel agent member ASITA West Java.
PENGARUH FAKTOR-FAKTOR PSIKOLOGIS TERHADAP PENGAMBILAN KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI TAMAN BUNGA NUSANTARA KABUPATEN CIANJUR Eka Nuraisah Rosiana; Deden Saepudin; Wisanggeni Agus Priyanto
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

Psychological factors are factors inherent in the individual, which will affect how the various kinds of stimuli given by marketers, will affect consumer recognition of the needs, information seeking, and a variety of alternatives before deciding to make a visit or not.This research, conducted in order to determine the psychological factors of tourist and the decisionmaking of tourist in visiting Taman Bunga Nusantara Cianjur Regency, as well as to analyze the influence of psychological factors towards tourist decision making to visit Taman Bunga Nusantara Cianjur Regency.The method used is accidental sampling. Respondents in this research are the visitors of Taman Bunga Nusantara as the location of the research, and the total is 120 respondents.Based on the analysis, the firmest aspect of psychological factors is personality. As well as tourist decision in visiting Taman Bunga Nusantara is in the low category. Simultaneously, psychological factors significantly influence tourist decision in visiting Taman Bunga Nusantara Cianjur Regency.Based on the research results, the manager of the Taman Bunga Nusantara in order to create a marketing strategy that can affect consumers by providing a strong stimulus to be remembered very well by travelers.
PENGARUH PERAN KEPEMIMPINAN DAN KOMUNIKASI TERHADAP KEPUASAN KERJA DI HOTEL BINTANG 4 DAN 5 DI JAWA BARAT Zulkifli Harahap
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

The main factor of low employee performance is the level of employee job satisfaction in work is still low. Based on preliminary research, low job satisfaction is due to the lack of optimal leadership and low communications of 4 and 5 star hotel employees in West Java. This study aims to examine the influence of leadership and communication role on employee job satisfaction in 4 and 5 star Hotel in West Java. Research uses path analysis method (Path Analysis). In this study, the sample is the level of manager employees of 4 and 5 star hotels in West Java as many as 199 people. The result of this research concludes that there is direct influence of Leadership to Job Satisfaction equal to 17,18 percent, direct influence of Communication to Job Satisfaction is 4,96 percent. Simultaneously the effect of free variable to Job Satisfaction is 27.2 percent the rest of 72.8 percent is another factor that is not observed but also affects Job Satisfaction

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