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Kota pekanbaru,
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INDONESIA
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Published by Universitas Riau
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 2,413 Documents
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Pengaruh reputasi underwriter, ukuran perusahaan, umur perusahaan, profitabilitas terhadap underpricing saham pada penawaran umum perdana (IPO) di Bursa Efek Indonesia (BEI) periode 2009-2012 Ricky Riyadi; Sjahruddin '; Akhmad Fauzan Fahtoni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study was to analyze the effect of underwriter reputation, firm size, firm age, profitability of the underpricing of shares in an Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX) 2009-2012.This study uses a sampling technique with certain criteria, and obtained 59 samples of 83 companies who signed up in the Indonesia Stock Exchange (IDX). The method of analysis used in this study is the method of multiple linear analysis (Multiple Linear Regression) with SPSS version 16.0.From the results of the testing that has been done shows that the variable underwreiter reputation, profitability significant effect on underpricing. While the other variables have no significant effect on underpricingKeywords: Underpricing, underwriter reputation, firm size, firm age,profitability (ROA).
Analisis pengaruh kreatifitas iklan, daya tarik iklan, dan kredibilitas endorser Terhadap brand attitude pada produk Nokia Asha di kota Pekanbaru Rizal P Nasution; Lilis Sulistyowati; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the influence analysis advertising creativity, attractiveness and quality of advertising on brand attitude advertising messages on Brand Nokia Mobile Asha in Pekanbaru. Inside The study consisted of a bound variable is the attitude of consumers (Y), and three independent variables consisting of kreatifitasiklan (X1), advertising appeal (X2), and the credibility of the endorser (X3). Study using purposive sampling technique . Population of this study is the Pekanbaru with a sample of 100 respondents . Who has a Nokia mobile phone and or have seen ads on TV Mobile Nokia Asha . Analysis of research data using qualitative methods , quantitative and multiple regression equations with the help of SPSS ( Statistic Services For Product and Solution ) .From the results of this study showed that , Brand Attitude on Mobile Nokia Asha in Pekanbaru is positive can be seen from the calculation of average have a positive value except for the appeal is negative , but overall the three variables have a significant effect .Keywords: Brand Attitudes, Creativity in Advertising, Fascination Advertising, Endorser Credibility.
Analisis sikap konsumen terhadap keputusan pembelian mobil Pic-up merek Isuzu Panther dan Mitsubishi L300 di Pekanbaru Frans, Surya; ', Samsir; Nursanti, Aida
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This research is motivated by the many large companies both in the processing of crude oil , palm oil or paper processing industries located in the Riau Province , so that requires a four-wheel transportation especially kind of pick up to support the activities of the company. Of the varioustypes of pick- ups , brand Mitsubishi L - 300 and Isuzu Panther the most interesting. This study aimed to analyze the attitudes of consumers toward purchasing decisions Mitsubishi L300 pick- upsand Isuzu Panther by product , price , promotion and distribution of each pickup. After a literature review , and preparation of hypotheses , data were collected through questionnaire method against 74 respondents consisting of 37 respondents of Isuzu Panther and 37 respondents of Mitsubishi L300. The technique used in this sampling is purposive sampling where the sample is taken with certain considerations and dealing with the problems studied as a pick -up car owners who live in Pekanbaru and who do service reset at each dealer. After that. Do theanalysis is includes Test Validity , Test The reliability and testing hypotheses through two different test samples were not Connect ( Independent Samples T Test ). The results showed that significant differences in consumer attitudes towards purchase decision pickup Isuzu Panther and Mitsubishi L300 based on products variable and known that the product of Isuzu Panther is better than the Mitsubishi L300. For price variable, promotion , and distribution of the results showed that there were no significant differences in consumer attitudes towards buying decision Isuzu Panther and Mitsubishi L300. The results were obtained for the Mitsubishi L300 is cheaper than Isuzu Panther and better product distribution when compared to the Isuzu Panther. However for promotion, Isuzu Panther is superior.Keywords : Consumer Attitudes, Distribution, Price, Product, Promotion, Purchase Decision
The influence of attitude and social demograpic to the interest for entrepreneurship at school of economics Purna Graha in Pekanbaru Siti Mariana; Raden Lestari Ganarsih; Rendra Wasnury
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This research was done in kampus Purna Graha on the street Nangka, Pekanbaru. The purpose of this research to eximine attitude and social demographic to the interest for entrepreneurship in School of Economics Student Purna Graha Pekanbaru.Populations of this research is were student Purna Graha School with major on Accountacy and Management. The number of populatios were 1.063. are the sample were 91 person. Writer uses descriptive quantitative regression using SPSS version 20.00.The results shows that simultaneous regression test (F test) attitude and socio demographic has positive and significant effect to dependent variable (interest for entrepreneurship). The effect is 29,6 %, the other 70,4% is affected by other variables, which were not studied in this research. Partial test (t test) show that the independent variables (Attitude) have positive and significant effect to dependent variable. For on the other hand, social demographic variable, were found not significant to interest of entrepreneurship.Keywords: Attitude, Interest For Entrepreneurship, and Social Demographic.
Analisis sikap konsumen atas kreatifitas iklan, daya tarik iklan dan kualitas pesan iklan pada handphone merek Iphone 5 di kota Pekanbaru Satria, Sukma; ', Zulkarnain; ', Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This study aims to look at consumer attitudes on advertising creativity , attractiveness and quality advertising product advertising messages on brand mobile phone Iphone 5 in the city of Pekanbaru . Population in this research is that people wear and never watch brand mobile ad Iphone 4s in Pekanbaru . While the sample in this study using purposive sampling method with the criteria of Pekanbaru , adolescent or adult with the age of 15-25 years , and never wear watch mobile ad Iphone 4s brand . The data obtained will then be processed by Fishbein analysis model analysis .From the test results obtained by the consumer attitude ( Ao ) of the value of creativity in advertising has a negative gap . It means that consumer expectations are higher than the perceived during the advertising creativity . Further consumer attitudes ( Ao ) of the advertising appeal has a negative value gap . Artiya that consumer expectations are higher than for the perceived attractiveness of the ad . And consumer attitudes ( Ao ) on the quality of the advertising message has a negative value gap . It means that consumer expectations are higher than for the perceived quality of the advertising message .Keywords : Creativity advertising , advertising appeal and quality of advertising messages.
Analisis perbandingan sikap konsumen terhadap Toyota Avanza dan Daihatsu Xenia di Pekanbaru Sri Ayu Wulandari; Lilis Sulistyowati; Aida Nursanti
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This research aim to to analyse do there is difference of consumer attitude factor in buying brand car of Toyota AVANZA and of Daihatsu XENIA influenced by product, brand, promotion and price.Study sampling accidental the uses This of technique selected 100 samples. Methods data qualitative of method a is study this in used Analysis of analysis, data quantitative of analysis test different of analysis and.From result of examination which have been, There are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to product variable. And known that product of Toyota compared to nicer Avanza of Daihatsu Xenia. There are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to brand variable. From is the result known that Toyota Avanza more have brand to compared to Daihatsu Xenia. Do not there are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to price variable. From is the result known that price of Daihatsu Xenia more reached to be to be compared to Toyota Avanza. Do not there are difference which is consumer attitude signifikan to Toyota Avanza and of Daihatasu Xenia pursuant to promotion variable. From is the result known that promotion of Daihatsu Xenia more is effective compared to Toyota Avanza.Keywords: product, brand, price, attitudes consumer and promotion.
Pengaruh marketing mix multi level marketing terhadap keputusan pembelian produk Oriflame di Pekanbaru Lasma R.S, Selviana; ', Zulkarnain; ', Marhadi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This research is conducted to analyze the influence of marketing mix multilevel marketing to decision to buy cosmetics products Oriflame in Pekanbaru. The research consists of a dependent variable that is decision to buy (Y) and four independent variables which one dimension of marketing mix consists of product (X1), price (X2), place (X3), promotion (X4). The population in this research is the customer’s of Oriflame with one hundred twenty respondents as the sampleby using purposive sampling technique. Data analysis using quantitative method with SPSSversion seventeen.The result of this research convey that all of the independent variablessimultaneously affect the customer loyalty significantly, and with the partially test proved that promotion gave the biggest impact among the other independent variables. Adjusted R square show at moderate level (sixty point seven percent). It means thirty nine point three percent has affect by other variable beyond this research.The conclusion of this results mean that all the independent variables had a significant value and promotion gave the biggest value of significances to decision to buy cosmetics products Oriflame in Pekanbaru. Therefore, Oriflame Pekanbaru should be more increase the quality of their product from every variables in marketing mix so that costumer could be gives the loyalty to buy.Keywords: Marketing Mix, Multi Level Marketing, Decision to Buy.
Effect of trandformational leadership and organizational culture on employee performance on PT. Bank Tabungan Negara (Persero) branch Pekanbaru Magdalena, Susi; ', Marnis; ', Sjahruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This research was conducted on Bank Tabungan Negara (PERSERO) branch Pekanbaru. The purpose of this study was to determine the effect of transformational leadership and organizational culture om employee performance on Bank Tabungan Negara (PERSERO) branch Pekanbaru and also to find out which factors affect the performance of the more dominant. The population in this study were all employee of PT. Bank Tabungan Negara (PERSERO) branch Pekanbaru, up to December 2012 quantity f employee in Bank Tabungan Negara Pekanbaru is 72 people and all of them were sampled, so that the method of data collection is done by census.Based on the research results and discussion it is know that the leadership and organizational culture have a significant effect on performance of employees simultanceously on PT. Bank Tabungan Negara (PERSERO) branch Pekanbaru. Transformational leadership and organizational culture partially significant effect on employee performance on Bank Tabungan Negara (PERSERO) branch Pekanbaru. Transformational leadership and organizational culture has contributed a high and strong relationships to employee performance PT. Bank Tabungan Negara (PERSERO) branch Pekanbaru.Keyword : Performance, Transformational Leadership, Organizational Culture
Pengaruh intellectual capital terhadap market value pada perusahaan telekomunikasi yang terdaftar di Bursa Efek Indonesia tahun 2006-2011 Psp, Doni Diwaf; Efni, Yulia; Wijaya, Errin Yani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This study examined the effect of Intellectual Capital (IC) on financial performance. the variable is the Human Capital Efficiency (HCE), Structural Capital Efficiency (SCE) and Customer Capital Efficiency (CCE) to variable Market to Book Value (MB).The population on this research is the entire of telecommunications sector companies that have go public and listed on the Indonesia Stock Exchange (IDX) during the period of 2006-2011. The sampling technique used was a saturated sampling (census) population in which all members of the research sample. Obtained a total sample of 5 companies. The analysis technique used is multiple regression analysis with the least squares equation, hypothesis testing using the t-statistic and f-statistic with a significance level of 5%, and also performed classical assumption.The results showed that the variables of intellectual capital (human capital, structural capital and customer capital) significantly jointly (simultaneously) to the market value. While partially indicates that the variable Human Capital Efficiency (HCE) and no significant negative effect on Market Value (MB).Keywords: intellectual capital, human capital, structural capital, customer capital, market value.
Pengaruh mekanisme good corporate governance dan financial distress terhadap earning management (Studi empiris pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia) Dewi Arum Sari; Edyanus Herman Halim; Ahmad Fauzan Fathoni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
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This study aims to determine the effect of corporate governance mechanisms and financial distress on earnings management in manufacturing companies listed in Indonesia Stock Exchange (BEI) in the year 2009-2011. Variables tested in this study consists of institutional ownership, managerial ownership, the proportion of independent board, audit committee, financial distress and earnings management.This study used purposive sampling technique, the sample of 119 companies selected from 131 companies. In this study using regression analysis and descriptive statistics for the analysis of the data with the help of the program eviews 6.0.The analysis shows that institutional ownership, managerial ownership, the proportion of independent board no significant positive effect on earnings management. While the audit committee and financial distress significant negative effect on earnings management.Keywords: Institutional Ownership, Managerial Ownership, Board proportion Independent Commissioner, Audit Committee, Financial Distress and Earnings Management.

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