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SOCA: Jurnal Sosial Ekonomi Pertanian

soca
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Published by Universitas Udayana

ISSN : 14117177 EISSN : 26156628 DOI : -

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

SOCA merupakan jurnal ilmiah yang diterbitkan berkala di bidang social-ekonomi pertanian dan agribisnis, diterbitkan dua kali setahun (Januari-Juni & Juli-Desember). Jurnal SOCA merupakan media untuk penyebarluasan hasil penelitian bagi dosen, peneliti, praktisi maupun masyarakat umum yang yang konsen terhadap pembangunan pertanian di Indonesia. Jurnal SOCA dikhususkan untuk menampung hasil penelitian, kajian pustaka/teoritis, kajian metodologis, gagasan original yang kritis, ulasan masalah penting/isu pembangunan pertanian yang hangat dan ulasan suatu hasil seminar.

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Search results for , issue "Vol 14 No 1 (2020): Vol. 14 No. 1, 2020" : 16 Documents clear

NATION BRANDING KOPI ARABIKA KINTAMANI (Studi Kasus: Kopi Gunung Catur, Desa Catur, Kintamani, Bangli) Ni Wayan Rainy Priadarsini Sukiada; Anak Agung Ayu Intan Parameswari
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Kopi Gunung Catur adalah merek kopi specialty Arabika yang berasal dari Kintamani. Kopi arabika ini memiliki kualitas ekspor. Merek Gunung Catur dibudidayakan oleh kelompok tani bernama Subak Abian Tri Guna Karya. Saat ini, branding memiliki peran penting dalam promosi di pasar internasional. Pemerintah Indonesia mulai membangun nation branding untuk kopi Arabika Indonesia demi menghindari klaim dari negara lain dan memperluas akses pasar. Demikian juga untuk Kopi Gunung Catur, harus ada strategi yang tepat untuk meningkatkan citra kopi ini sehingga akses pasarnya semakin terbuka lebar. Anholt mengatakan ada tiga strategi yang dapat meningkatkan citra produk suatu negara, yaitu kompetensi, kontribusi dan komunikasi. Kopi Gunung Catur yang telah memiliki sertifikat Indikasi Geografis (IG) menunjukkan kemampuan petani di Desa Catur untuk mengolah kopi dengan kualitas yang baik. Karena kopi ini dibudidayakan secara organik, maka membantu meningkatkan citra Indonesia di mata dunia tentang perlindungan lingkungan. Filosofi Tri Hita Karana yang digunakan sebagai landasan pembudidayaannya yang mensinergikan perilaku manusia dan menjaga keseimbangan alam memperkuat citra kopi ini untuk pelestarian alam. Kopi Gunung Catur telah memenuhi strategi kompetensi dan kontribusi. Namun, akses pasar masih dikeluhkan oleh petani dan pengolah kopi Kopi Gunung Catur. Melalui metode deskriptif kualitatif, ditemukan permasalahan bahwa masih kurangnya pengembangan strategi nation branding ketiga, yaitu komunikasi. Strategi komunikasi berkontribusi besar dalam mendukung akses pasar, terutama untuk kegiatan ekspor. Memasuki era industrialisasi 4.0, penguasaan Teknologi Informasi (TI) dan semangat kewirausahaan modern adalah strategi utama untuk mengembangkan kegiatan ekspor. Ini belum dikembangkan secara optimal oleh petani dan pengusaha kopi Gunung Catur. Maka melalui penelitian ini ditemukan bahwa penggunaan teknologi dan semangat kewirausahaan modern (technopreneurship) menjadi basis strategi komunikasi sebagai langkah strategis dalam meningkatkan peluang ekspor bagi produsen Kopi Gunung Catur.

ANALISIS PERMINTAAN CABAI RAWIT MERAH (Capsicum frutescens) DI KABUPATEN SEMARANG Lea Miftahuddin; Titik Ekowati; Bambang Mulyatno Setiawan
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Red cayenne papper is a food ingredient that has a high demand at the level of household consumers. Demand for red cayenne is influenced by several factors. Factors demand for red cayenne papper were red cayenne papper prices, curly red chili prices, household consumer income, number of family members and consumer tastes. The research aimed to analyze the determinant factors of red cayenne papper demand and to analyze elasticity of demand of red cayenne pepper in Semarang Regency. The research location determined by purposive. Survey method was used with Quota sampling to select 90 respondents from 3 District in Semarang Regency with the criteria of highest, medium and low red cayenne pepper production. Respondents taken by snowball method. Data were analyzed using multiple linear regression. Regression analyzed showed that independent variabels simultaneosly significant on dependent variabel. Partially the income of consumers, the number of family members and consumer tastes significantly influence the demand for red cayenne pepper. While the price of red cayenne pepper and curly red chili did not significantly affect the demand for red cayenne pepper. Red cayenne pepper elasticity was elastic 0.135 and categorized as normal goods. The income elasticity was 0.317. Curly red chili was substitutes red cayenne pepper with elasticity 0.122.

BAURAN PEMASARAN OLAHAN LIDAH BUAYA TERHADAP KEPUTUSAN PEMBELIAN SECARA E-COMMERCE UKM I SUN VERA Lili Suryati; Eva Dolorosa; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The rapid growth in internet users in Indonesia makes the e-commerce business increasingly fierce by business people. UKM I Sun Vera is one of the UKM that develops e-commerce marketing business of processed aloe vera products, but in the implementation of UKM I Sun Vera still experience some obstacles such as sales promotions carried out less than the maximum, less skilled labor, limited knowledge of applications or online business systems so that consumer purchasing decisions in e-commerce are low on the product I SUN VERA. The purpose of this study was to analyze the effect of aloe vera marketing mix on the purchasing decision of e-commerce UKM I Sun Vera. This study used a survey method with quantitative descriptive analysis namely Structural Equation Modeling (SEM) with LISREL 8.80 software. Sampling technique used on this research is purposive sampling, that involved 110 respondents. Data were collected through e-questionnaire with google form. The results showed that the variable marketing mix of products, prices and processes influence purchasing decisions. UKM I Sun Vera must pay attention to the nutritional content of the product on the packaging and add variety to the product uploaded in online marketing media. Sun Vera I SMEs must also pay attention to the affordability of product prices by making product innovations in various sizes and shapes and by adding online payment alternatives to facilitate consumers in terms of payment such as Dana, Gopay, Alfamart / Indomaret, Cash On Delivery and others.

PERAN ASOSIASI ASPAKUSA MAKMUR BOYOLALI DALAM PEMBERDAYAAN PETANI Wardatul Muna; Siwi Gayatri; Sriroso Satmoko
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The vegetable farmers need an effort to increase their ability so they can produce the optimal quantiity and quality vegetables for meet an increasing demand. Aspakusa Makmur Boyolali is an agribusssines association that seeks to self farmer so that market demand can be met.This reasearch aims was to analyze the role of the Aspakusa Makmur Boyolali Association in to improve self relience anoy farmers. The role of the Association of Aspakusa Makmur Boyolali in empowerment can be seen through empowerment strategies. The research was conducted on February 2th - March 4th 2019 in Aspakusa Makmur Boyolali Association located in Teras Village, Boyolali Regency. The method used in this study was survey with 35 members of the association. Analytical methodin used descriptive analysis conducted bay multiple linear regression analysis. The results of this study were 1) the role of the Aspakusa Makmur Boyolali Association in empowering its members and self relience were categorized as high, 2) there was significant influence betwen relo of associantion in empowering strategies toward self relience anoy the farmers. 3) Partially the variables that influence self relief are counseling and mentoring strategies, and strategies for access to science and technology.

IDENTIFIKASI KARAKTER PERMUKIMAN DI TIGA WILAYAH PEMBANGUNAN KABUPATEN BADUNG Anak Agung Keswari Krisnandika; Lury Sevita Yusiana; I Made Agus Dharmadiatmika; Mar’ie Abda U’Zal
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Badung Regency is a rapidly development area in Bali Province that caused by highly human activities. This development can be seen from the character of settlements in the are. Badung regency is divided into 3 development areas namely North Badung (sub-District Petang and Abiansemal), Middle Badung (sub-District Mengwi) and South Badung (sub-District Kuta Selatan, Kuta and Kuta Utara). The survey results on biophysical factors such as vegetation, land use, landforms and human factors i.e. land boundaries, patterns, infrastructure, and regional policy show that there are some different unique characteristics between these 3 development areas in Badung Regency. In general, landscapes of settlement in the North Badung are composed of linear housing along the main road but between houses tend to be separated by plantation area. Landscapes of settlement in the Middle Badung, consist of clustered housing along the road, with small access to the back of the house (rice fields) while, houses along the main road in the South Badung are shophouses and the residents' houses are clustered linear along small alley.

PENINGKATAN NILAI EKONOMI PADA RTM (Rumah Tangga Miskin) MELALUI PROGRAM BEKERJA KEMENTERIAN PERTANIAN Supardi Rusdiana; Tike Sartika
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Almost all communities in Salopa Sub district are trying to raise livestock from native chickens, because free-range chicken is a very important component for people's lives. The purpose of the paper is to find out the increase in economic value of (poor households) RTM through the work program of the Ministry of Agriculture, IAARD, Animal Research Institute. The study used a survey of 54 RTM/farmer fard Mandalahayu Village 27 RTM/farmer and Mandalawangi Village 27 RTM/farmer. Primary data and secondary data are analyzed descriptively, quantitatively and economically. The results showed that the income of RTM/farmer in Mandalahayu Village was IDR.2.480.000/period with B/C ratio of 1.08 and in the village of Mandalawangi as much IDR.2.510.000/period with B/C ratio of 1.10. It can be said that the effort to enlarge DOC of chicken in RTM is not economically feasible. But if for a side business, savings and time fillers, it can be said to be feasible, because chickens can be sold as a source of sudden needs for farmers. The program works by the Ministry of Agriculture, expected to alleviate poverty, carry out agricultural development harmonization, so that farmers' income increases and poverty rates continue to be reduced or reduced

KEBANGKITAN LADANG BERPINDAH DI NAGARI SILAYANG KECAMATAN MAPATTUNGGUL SELATAN KABUPATEN PASAMAN PROVINSI SUMATERA BARAT Juli Yusran; Yonariza Yonariza; Elfindri Elfindri; Mahdi Mahdi
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Infrastructure development and ProRLK (deforested Land Rehabilitation Project) a Government of Indonesia collaboration prpject with The German Technical Coorperation Agency (GTZ) in 1992, has shifted the pattern of shifting cultivation to rubber farming in Nagari Silayang. Households engaged in shifting cultivation for food needs, stopped this entrenched practice, and focused on rubber plantations for food needs and financial means. But in recent years, the practice of shifting cultivation has been rife in Nagari Silayang. This phenomenon refutes the theory of agricultural transformastion in many previous studies, which concluded that shifting agricultural patterns lead to patterns that increasingly leave shifting cultivation. The purpose of this study, is to find the factors that cause farm households in Nagari Silayang to return to shifting cultivation, and find ways or strategies to stop forest clearing for swidden land. The research method used is descriptive qualitative and quantitative. Data collection uses observation, key informant interviews and household surveys. the results showed that the revival of shifting cultivation in Nagari Silayang was caused by the decline in global rubber prices, maintaining food security, and efforts to increase household income. This will have an impact on biodiversity damage and even natural disasters, because old forests are converted to agricultural land. This leads to negative impacts on biodiversity and can result in natural disasters, as old forests are converted to agricultural land.

ANALISIS KEBERLANJUTAN PROGRAM PENGENTASAN KEMISKINAN BERBASIS BANTUAN KOMODITAS AYAM DI NTB I Putu Cakra Putra Adnyana; Tanda Panjaitan; Luh Gde Sri Astiti; Awaludin Hipi
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The medium-term program in agriculture-based poverty alleviation in NTB Province provides 50 chickens per poor household (RTM). There were 12,163 RTM participating in the BEKERJA program in the West and East Praya Districts. The purpose of the assessment is the recommendation option to support the alleviation of poor households based on chicken commodity assistance in NTB after the BEKERJA program. Activities in 2019 in 6 villages in West and East Praya Districts, Central Lombok District, NTB Province. Data collected through study, survey, FGD, tabulated then analyzed descriptively, stakeholder analysis. Generally the BEKERJA program increases RTM capacity in KUB chicken farming, improves RTM nutrition through the consumption of eggs and chicken meat, there are business opportunities for KUB chickens.

FAKTOR-FAKTOR PENDUKUNG KEBERLANJUTAN USAHATANI KOPI ARABIKA DI PROVINSI BALI Ida Ayu Listia Dewi; I Made Sudarma
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Coffee is the mainstay of Balinese exports. But the productivity of Balinese Arabica coffee is still low. The sustainability of Bali Arabica Coffee farming is threatened. The purpose of this study was to determine the factors driving the sustainability of Arabica coffee farming in Bali. The research location is the Arabica coffee production center in Bali Province. The method of determining the number of sampling based on the Slovin formula with an error rate of 15% is 52 farmers. The method of determining sampling is based on random sampling. The economic dimension shows that Arabica coffee farm income in Bali in 2019 per average area of ??arable land by farmers (0.86 ha) is Rp 22,820,376. Contribution of income from Arabica coffee farming in Bali to family income is 69.07%. Farming Experience (X22), farmer age (X20), and farmer education (X21) are components of Social Factors. Making rorak (X13), number of family members (X23), replanting (X12), use of quality local seeds (X11), farmers know the condition of their land (X10) representing environmental factors. The use of shade (X14), plant age (X5), use of clean water (X9), and harvesting of red picks (X19) are the components forming the Technology Factor.

ANALISA KEUNTUNGAN USAHA PETERNAKAN AYAM BROILER POLA MANDIRI DI KABUPATEN MALANG (Studi Kasus Di Kecamatan Karangploso Kabupaten Malang) Ariani Trisna Murti; Karunia Setyowati Suroto; Hidayati Karamina
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The study was conducted on several independent pattern broiler breeders in Karangploso District, Malang Regency, East Java Province. This type of research is quantitative research. The choice of location is based on the consideration that based on secondary data obtained from the Animal Husbandry and Animal Health Office of East Java Province, it is stated that Karangploso Subdistrict is one of the regions with the largest broiler population in Malang, amounting to 1,044,402 in 2018 (Malang Animal Husbandry, 2018). This aim of this research is to analyze the average amount of income and the amount of profit generated from independent pattern broiler chicken farming in Karangploso District, Malang Regency. Data collection was carried out in January 2019 - February 2019 with a purposive sampling method with criteria. The sample used is all independent breeders of broiler chicken with a total of 13 respondents. Quantitative analysis is calculated from total revenue, revenue, R / C ratio, BEP, ROI, and Payback Period (PBP). The results can be concluded that the independent pattern of broiler business in Karangploso District is feasible to be developed. The calculated value of the R / C ratio, BEP, and ROI is increasing from year to year. The average R / C ratio> 1, which is 1.07%. The average value of BEP, ROI, and PBP increased from 2016 to 2018, so that the independent broiler chicken breeding business can be declared profitable and feasible to be developed.

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