cover
Contact Name
I Made Surya Negara Sudirman
Contact Email
matrik.fe@unud.ac.id
Phone
+6281339882026
Journal Mail Official
matrik.fe@unud.ac.id
Editorial Address
Jln. P. B. Sudirman Denpasar, Bali, Indonesia Post code: 80234
Location
Kab. badung,
Bali
INDONESIA
Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Published by Universitas Udayana
Core Subject : Economy, Science,
Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is a scientific journal published by the Department of Management, Faculty of Economics, Udayana University which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management and entrepreneurship. Editors accept articles in Indonesian and English were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through a blind review process. The Scientific of Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan is published by Management Study Program in collaboration with Association of Indonesian Economic Bachelor (ISEI branch of Denpasar) and Association of Indonesian Management and Business Programs Study (APSMBI) Matrik:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan received writing on the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited) to the following topics: Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management Entrepreneurship, E-Business, Capital Market both empirical and theoretical studies that have never and will not be published in other media.
Articles 205 Documents
STRATEGI PENGEMBANGAN PASAR TRADISIONAL BERBASIS KEARIFAN LOKAL UNTUK MENGENTASKAN KEMISKINAN DI BALI I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa; Henny Rahyuda; I G. A. Ngr Jaya Widagda
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 2 Tahun 2014
Publisher : Universitas Udayana

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Abstract

The aim of this research is to formulate development strategy of traditional market based on local wisdom to alleviate poverty. This study was taken in Bali Province. The sample determined by nonproportionate random sampling. The samples were 18 heads of traditional market in Bali. The data processed by SWOT analysis with Internal External Matrix (IE Matrix). The result shows that the opportunities consists of income percapita, inflation growth, traditional market revitalisation policy, stabilisation, social awareness, communityappreciation, communiy taste changes, and adoption of information technology, the threats were the existenceof modern market and population growth. The future strengths are product diversify, local productdifferentiation, product quality, merchandise layout, price flexibility, and strategy location. Whereas, theweaknesses are parking area availabilitry, transaction process, promotion, cooperation with tourism industry,market cleanliness, public facilitity availability, and consumer services. Based on the SWOT analysis, businessposition of traditional market are in cell-1 which is further become the basis for development strategy, i.e.“Growth and Maintenance Strategy”
VARIABEL-VARIABEL PENENTU HOLDING PERIODSAHAM Margaretha Kadek Aryati; Diantini Ni Nyoman Ayu
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 9 Nomor 1 Tahun 2015
Publisher : Universitas Udayana

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Abstract

This study was conducted to determine the effect of the bid-ask spread, market value risk of return and earnings per share (EPS) on the holding period of the stock index LQ45 during 2011-2013. This study used a non-participant observation method to view the report published on the Stock Exchange’s website (www.idx.co.id) and using the bid - ask price data dof Indonesian Capital Electronic Library (ICamel). This study used a sample of 25 companies drawn by the purposive sampling method. Thedata analysis technique used is multiple linear regression. The results of this study indicate that  out of four independent variables considered in this study i.e. bid-ask spread, risk of return, EPS, and market value, only market value has significant effect  on holding period of the stock index LQ45 period 2011- 2013.
HUBUNGAN SIKAP KARYAWAN DENGAN MOTIVASI KERJA DAN PRESTASI KERJA I Made Widyasari
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 1 Tahun 2013
Publisher : Universitas Udayana

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Abstract

The purpose of the research is to find the relationship of employee on performance indicators to the needs of society’s demands for high-quality services. The use of performance towards work motivationand work performance. Populations of the study are 50 employees at housekeeping department at some small hotels and villa located in Sanur and Kuta. Data obtained from the questionnaire and analysismethodology is using Partial Least Squares (PLS). The results showed that employee attitude on performance indicator insignificant related to employee motivation and to work performance, work motivation is related negatively on work performance. The company should use timing of the work speed in process of performance appraisal, and the next researcher is advised to extend the number of samples to several categories of hotels.
PENGARUH KEPEMIMPINAN, LINGKUNGAN KERJA FISIK, DAN KOMPENSASI PADA KINERJA KARYAWAN UD.TERUS DI BALI I Ketut Kusuma Yogi Antara
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 9 Nomor 2 Tahun 2015
Publisher : Universitas Udayana

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Abstract

The aims of  this study is to investigate the effect of leadership, physical work environment, and compensation on employee performance. The sample size was 91 employees of UD Terus in Bali which was determined by saturated sampling technique. Method of data gathering used was questionnaire distribution with five Likert’s Scale. Technique of analysis implemented in this study was multiple linear regression. The findings show that partially, leadership, physical work environment, and compensation has positive impact on performance. Additionally, 80.8 percent of employees performnace variation determined by leadership, physical work environment, and compensation, whereas 19.2 percent determined by other variables not considered in this study
PERKEMBANGAN PEMIKIRAN MANAJEMEN DARI GERAKAN PEMIKIRAN SCIENTIFIC MANAGEMENT HINGGA ERA MODERN I Gde Kajeng Baskara
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Universitas Udayana

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Abstract

This study is an overview of the various ideas related to concepts and techniques of management from the industrial revolution to the modern era. In this article the various theory or thought are classified into four areas. The classification is not based on the periodicity of the year, but more to the realm of thought being developed. The four areas are (1)scientific & administrative management theory, (2)behavioral management theory, (3)quantitative management theory and (4)modern  management theory. The field thought is presented by the emergence of the field earlier than other areas of thought, though the period or era of the movement of thought one area may also appear a work that is part of another movement of thought. The results of  this literature review shows that the development of management thought started from mechanical related t hinking and productivity in manufacturing, and then progressed to studies related to nature and human behavi orand proceed to the field of relationship between human and organization systems. This study also found a lack of attention from management historians that focuses on marketing or customer orientation.
ECONOMETRIC MODEL OF FIRM’S VALUE IN LIQUID MARKET: CASE OF INDONESIA Putu Agus Ardiana
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 6 Nomor 2 Tahun 2012
Publisher : Universitas Udayana

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Abstract

The research aims to investigate variables affecting Tobin’s Q which represents the value of public  companies listed on LQ45 Index on the Indonesia Stock Exchange by developing a  BLUE(Best Linear UnbiasedEstimators) econometric model for cross-sectional data of 2007, 2008, and 2009 as well as panel data. The models vary across different data but there are important findings to note. Public companies listed  on LQ45 Index have experienced overliquidity problem during the period of observation leading to a decline in firm’s value. In addition, those public companies have low financial risk so they have chance to  increase their debts especially long-term debts.
PENGARUH PENGALAMAN MEMBELI PRODUK FASHION TERHADAP NIAT MEMBELI KEMBALI MELALUI KEPUASAN DAN KEPERCAYAAN PELANGGAN Ni Putu Widantari Suandana; Ketut Rahyuda; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Universitas Udayana

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Abstract

repurchase intention through customer satisfaction and trust. Data obtained through questionnaires to 100respondents through purposive sampling for Internet users in Denpasar who have ever bought fashion productsthrough online at least twice in six months. The analysis technique used in this study is the Partial LeastSquare and for intervening variables using Sobel test and effect size. The result of this research shows thatonline fashion buying experience significantly and positively influence the online repurchase intention. Thecustomer satisfaction and trust also significantly and positively influence online repurchase intention. Thecustomer satisfaction also influences their trust positively and significantly. The customer satisfaction andtrust emerges as mediating variable of the influence of online fashion product buying experience on onlinerepurchase intention.
PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION AGEN ASURANSI PT . PRUDENTIAL INDONESIA Made Gede Arya Mandala Putra; Made Surya Putra
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 8 Nomor 2 Tahun 2014
Publisher : Universitas Udayana

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Abstract

Insurance agent is an essential  element in order to  maintain the existence of the insurance companies in  thebusiness  competition.  This  study  aimed  to  investigate  the  eff ect  of   j ob  satisfaction  and  organizational  commitmenton insur ance agent tur nover intention.  This study was conducted at PT. PRUDENTIAL INDONESIA - Bali.Simple  r andom  sampling  was  used  because  of  homogeneous  population  characterist ic.  160  questionnai reswere  distributed,  and  only  155  questionnaires  were  returned  by  the  respondents.  Structural  Equation  Modeling(SEM)  using AMOS  16.0  was  used  to  test  the  research  hypothesis.  The  resul ts  of  the  study  support   all  thehypothesis  and  indicate  that  job  satisfaction has  significant  posi tive  effect  on  organizational  commi tment  so  itis  advisable  for the company to  continue improvement  of  the job satisfaction of insurance  agent s in  order  toenhance  organizational  commitment.  In  contrast,  job  satisfaction  and  organizational  commitment  consistentlyshow a negat ive and  significant  effect on  turnover intention
ANALISIS PERBANDINGAN PENGGUNAAN HEDGINGANTARA FORWARD CONTRACT DENGAN CURRENCY SWAP UNTUK MEMINIMASI RISIKO FOREIGN EXCHANGE Ni Wayan Eka Mitariani; IB Panji Sedana; Ida Bagus Badjra
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 1 Tahun 2013
Publisher : Universitas Udayana

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Abstract

This study aims is to identifying the differences between using forward contract hedging or currencyswap hedging. Paired Sample T-Test were used to answer the problems and to test the hypothesis. The findings showthat without paying attention to the time value of money, currency swap hedging generated higher income value than forward contract hedging, whereas by paying attention to the time value of money, forwardcontracthedging generated higher income value than currency swap hedging. Significant differences were foundas far as the use of forward contract hedging and currency swap hedging are concerned, both by paying or noattention to the time value of money.
ANALISIS POSITIONINGLAYANAN BCA CABANG KUTA Amen Wirajaya; I Putu Gede Sukaatmadja; Abdullah Jawas
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 7 Nomor 2 Tahun 2013
Publisher : Universitas Udayana

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Abstract

The aims of this study are investigating PT Bank Central Asia, Tbk. Kuta Branch positioning to its competitor in Bali;and superiority services of PT Bank Central Asia, Tbk. Kuta Branch based on customer perception and determining the best relevant marketing strategy for PT Bank Central Asia, Tbk. Kuta Branch to counter its  competitor.  The  data  will  be  analyzed  using  statistical  method  of  Multi  Dimensional  Scaling  and Correspondence analysis. The result of this study shows that BCA Kuta has similiarities with Mandiri, it means that Mandiri is the nearest competitor of BCA Kuta. BCA is superior in waiting time of teller services, ATM services, internet banking, and mobile banking.

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