cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota denpasar,
Bali
INDONESIA
E-Jurnal Manajemen Universitas Udayana
Published by Universitas Udayana
ISSN : 23028912     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
E-Jurnal Manajemen (ISSN 2302-8912) aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in accounting and business. E-Jurnal Manajemen editor receives scientific articles business strategy and entrepreneurship that certainly have never been published. E-Jurnal Manajemen is published every month by Management Study Program.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol 4 No 4 (2015)" : 20 Documents clear
PERAN KEPERCAYAAN TAMU DALAM MEMEDIASI PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN HOTEL TAMAN AGUNG Eka Yunianta Affandi; Eka Sulistyawati
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.256 KB)

Abstract

Consumer satisfaction is feeling happy someone to a product. Customer satisfaction that is felt can cause trust in a particular product or service. To improve customer loyalty should be focused on customer satisfaction. The impact of positive experiences experienced by consumers will establish a trus, which will lead to an increase in customer loyalty. The purpose of this study was to determine the effect of customer satisfaction on customer loyalty mediated guest confidence. This research was conducted at the Great Park Hotel in Sanur Bali. The sample many is 108 consumes respondents. The data analysis technique used is the path analysis and Sobel test. The results of this study show that customer satisfaction has positive and significant effect on Customer Loyalty and Guest Trust. Guest trust and a significant positive effect on customer loyalty and trust Guest Role significantly mediate the effect of customer satisfaction on customer loyalty.
PENGARUH KUALITAS PELAYANAN PADA KEPUASAN PELANGGAN HOTEL BINTANG PESONA DI DENPASAR TIMUR I Wayan Widya Suryadharma; I Ketut Nurcahya
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.894 KB)

Abstract

Perkembangan bisnis saat ini dipengaruhi pola pikir pelanggan yang dinamis. Penelitian ini meneliti mengenai kualitas pelayanan yang terdiri atas lima dimensi yaitu bukti fisik, kehandalan, daya tanggap, jaminan dan empati dan kepuasan pelanggan pada Hotel Bintang Pesona di Denpasar. Berdasarkan metode penentuan sampel maka sampel  yang digunakan 105 responden. Dari hasil analisis ang dilakukan  menunjukkan  bahwa kualitas  pelayanan  yang terdiri atas lima dimensi yaitu bukti fisik, kehandalan, daya tanggap, jaminan, dan empati secara simultan berpengaruh signifikan pada kepuasan pelanggan Hotel Bintang Pesona di Denpasar Timur dan kualitas pelayanan yang terdiri atas lima dimensi  tersebut secara parsial berpengaruh signifikan pada kepuasan pelanggan Hotel Bintang Pesona di Denpasar Timur.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP REPUTASI PERUSAHAAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (STUDI PADA PT. COCA COLA AMATIL DENPASAR) I Kadek Yus Dantara; Gede Bayu Rahanatha
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.453 KB)

Abstract

This study aims to find the effect of corporate social responsibility toward company's repution mediated by customer satisfaction, this study was conducted at PT. Coca Cola Amatil Denpasar by using qualitative research. The datas were gained by spreading questioner to 120 consumers of PT.Coca Cola Amatil product in Denpasar city. Structural equation modeling (SEM) was used to analyze the datas. The results show CSR has positive and significant effect toward company reputation. Customer satisfaction has positive and significant effect toward company reputation. And customer satisfaction was eligible to act as mediation variable in the effect of CSR toward company reputation.  
Peran Stres Kerja Dalam Memediasi Pengaruh Kontrak Psikologis Dan Beban Kerja Terhadap Keinginan Karyawan Untuk Keluar Dari Organisasi: Studi Pada Sebuah Klinik Kecantikan Anak Agung Sagung Agung Sri Mahaiswari; Agoes Ganesha Rahyuda
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.334 KB)

Abstract

The aim of this study isto examine the role of occupational stress in mediating the effect of psychological contract and the workload of the desire of workers to get out of the organization. This study was conducted on employees in doc_ignga beauty clinic, which has four branches, two branches in Denpasar, Tabanan, and Gianyar. Samples in this study were taken with a saturated sample method. Data were collected using a survey method with interviews and questionnaires. Survey respondents as many as 34 employees . he results of this study were (1) the psychological contract affects the desire to come out directly and indirectly through the stress of work, and (2) the workload affects the desire to come out directly and indirectly through the stress of work.This indicates that the psychological contract, workload, and stress can increase the desire to work out.
Pengaruh Sikap Mengeluh Dan Ketidakpuasan Pada Perilaku Mengeluh Pembeli Sepeda Motor Yamaha Putu Eka Dita Nityawan; I Gst Agung Ketut Sri Ardani
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (121.935 KB)

Abstract

This study aims to determine the effect of dissatisfaction with the attitude of complaining and complaining behavior committed consumers who purchased a Yamaha motorcycle in the city of Denpasar. Sample size of 105 people with purposive sampling method. Data were collected by questionnaires that using 5-point Likert scale to measure the 15 indicators of the three variables of the study. The analysis technique used is multiple linear regression. This study obtain the result that the complaining attitude positive and significant effect on the behavior complained of and dissatisfaction positive and significant effect on the behavior complained.
Pengaruh Tarif Premi, Kualitas Pelayanan, Daya Tarik Iklan, dan Citra Merek Terhadap Loyalitas Nasabah N. Paramananda; Komang Agus Satria Pramudana
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (72.537 KB)

Abstract

This research’s purposed is to examine the effect of premium rates, quality of service, the attractiveness of advertising and brand image on customer loyalty at PT. Prudential Life Assurance. The number of samples taken were 144 respondents. Sampling technique used were purposive sampling method. Data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of this research shows that the premium rates, quality of service, the attractiveness of advertising, and brand image and significant positive effect on customer loyalty at PT. Prudential Life Assurance
PENGARUH THE BIG FIVE PERSONALITY DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN DI KARMA JIMBARAN VILLA Dimika Sari Dewi; Ni Wayan Mujiati
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.358 KB)

Abstract

Laju persaingan yang semakin ketat menimbulkan peningkatan kemampuan sumber daya manusia baik melalui pelatihan maupun pengembangan sumber daya manusia, agar dapat bersaing dengan perusahan lain. Keberhasilan perusahaan bisa dilihat dari pencapaian kinerja oleh karyawan. Fakta tersebut menuntut karyawan  untuk  selalu menampilkan output optimal, baik-buruknya kinerja karyawan akan mempengaruhi pendapatan perusahaan secara menyeluruh. Kinerja karyawan tak lepas dari pengaruh sifat pemimpin dan implementasinya dalam gaya kepemimpinan. Dimana gaya kepemimpinan transformasional merupakan gaya kepemimpinan efektif dambaan para bawahan. Oleh karena itu penelitian ini memiliki tujuan untuk mengetahui pengaruh dari kepemimpinan transformasional terhadap kinerja karyawan dan the big five personality. Penelitian ini dilakukan terhadap perusahaan Karma Jimbaran Villa. Pengambilan sampel menggunakan metode nonprobability sampling yaitu sampling jenuh. Metode analisis data yang dipergunakan adalah analisis jalur (path). Hasil analisis menyatakan bahwa the big five personality berpengaruh positif dan signifikan terhadap kepemimpinan transformasional, the big five personality berpengaruh positif dan signifikan terhadap kinerja karyawan, kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kepemimpinan transformasional memediasi pengaruh the big five personality terhadap kinerja karyawan. Melihat hasil penelitian tersebut, pemimpin perusahaan pada Karma Jimbaran Villa untuk meningkatkan sifat ramah, lebih mendorong karyawannya untuk bertindak inovatif serta meningkatkan ketepatan waktu karyawan dalam bekerja sehingga semua deadline terpenuhi.
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI DENPASAR I Gede Teguh Esa Widhiarta; Made Wardana
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.987 KB)

Abstract

The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations, and brand loyalty to the purchasing decision iphone in Denpasar. This study used a qualitative research using surveys and questionnaires to 120 respondents. The data analysis technique used in this study is multiple regression. It was found that brand awareness has positive influence on purchasing decisions. Perceived quality positive influence on purchasing decisions. Positive effect on the brand association purchase decision. Finally, the positive effect of brand loyalty on purchase decisions.
PERAN KETERLIBATAN KONSUMEN DALAM MEMODERASI PENGARUH CAUSE-RELATED MARKETING TERHADAP LOYALITAS SABUN MANDI MEREK LIFEBUOY DI KOTA DENPASAR Ida Ayu Cynthia Saisaria Mandasari; Ni Made Rastini
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.553 KB)

Abstract

Salah satu bentuk strategi dari corporate social responsibility adalah cause-related marketing.  Dengan terlaksananya kegiatan cause-related marketing, diharapkan konsumen menjadi loyal terhadap suatu merek. dapat meningkatkan loyalitas merek. Dengan adanya keterlibatan konsumen dapat meningkatkan pengaruh cause-related marketing terhadap loyalitas merek. Berdasarkan hal tersebut, maka tujuan dari penelitian ini adalah menganalisis dan menjelaskan peran keterlibatan konsumen dalam memoderasi pengaruh cause-related marketing terhadap loyalitas sabun mandi merek lifebuoy di Kota Denpasar. Populasi dalam penelitian ini adalah konsumen yang memakai produk sabun mandi Lifebuoy di Kota Denpasar. Pada penelitian ini yang digunakan metode penentuan sampel adalah purposive sampling, sehingga memperoleh responden sebanyak 110 orang. Teknik analisa yang digunakan adalah Analisis Faktor, Regresi Moderasi, Uji Asumsi Klasik, Uji F, dan Uji t. Dari hasil penelitian ini memperlihatkan bahwa secara simultan cause-related marketing dan keterlibatan konsumen berpengaruh positif dan signifikan terhadap loyalitas merek; secara parsial cause-related marketing dan keterlibatan konsumen berpengaruh positif dan signifikan terhadap loyalitas merek; dan variabel keterlibatan konsumen bisa menjadi variabel moderating cause-related marketing dan loyalitas merek.
PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN TERHADAP PURCHASE INTENTION (Studi Pada Produk Laptop Sony Vaio di Kota Denpasar) Cokorda Agung Nata Arimbawa; I Ketut Rahyuda
E-Jurnal Manajemen Vol 4 No 4 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (126.579 KB)

Abstract

Globalization and IT is becoming a center of attention of local and international community of marketers develop electronic products to attract consumers' purchasing intentions. It is important to understand the consumer behavior towards electronic product that has the country of origin and brand image for contrasted from other products. This study aims to determine the role of brand image and the country of origin as a predictor of purchase intention Sony Vaio laptop brands in Denpasar. Collecting data using questionnaires with non-probability sampling method on 100 respondents from all regions of the city of Denpasar. Analysis of the data using PLS analysis method (Partial Least Square) with the help of software Smart PLS 3.1.3. The results of this study indicate that the country of origin has a positive and significant impact on the brand image and purchase intention on the product Sony Vaio laptop. But the brand image as a mediating variable has a weaker effect than the direct influence of country of origin of the purchase intention. Based on the results of the study, respondents in Denpasar able to apply shape consumer behavior to determine country of origin information and brand image of a product. Consumers have the intention to buy the products - products that have the country's image and brand image, especially Laptops Sony Vaio brand. This is due to the respondent is able to assess and differentiate products that have a country of origin and brand image of the product. Although not yet reached the willingness to buy, but this can be a potential market for the company Sony to focus on market segment based on the characteristics of the respondents, communicate excellence image of the country and the brand image roduk Sony Vaio Laptop, and educate the market to switch to a product - products that have a country of origin information and brand image, so it is expected to increase intention to purchase products Sony Vaio Laptop.

Page 1 of 2 | Total Record : 20

 1   2 

Filter by Year

2015 2015


Reset
Filter By Issues
All Issue Vol 13 No 6 (2024) Vol 13 No 5 (2024) Vol 13 No 4 (2024) Vol 13 No 3 (2024) Vol 13 No 2 (2024) Vol 13 No 1 (2024) Vol 12 No 12 (2023) Vol 12 No 11 (2023) Vol 12 No 10 (2023) Vol 12 No 9 (2023) Vol 12 No 8 (2023) Vol 12 No 7 (2023) Vol 12 No 6 (2023) Vol 12 No 5 (2023) Vol 12 No 4 (2023) Vol 12 No 3 (2023) Vol 12 No 2 (2023) Vol 12 No 1 (2023) Vol 11 No 12 (2022) Vol 11 No 11 (2022) Vol 11 No 10 (2022) Vol 11 No 9 (2022) Vol 11 No 8 (2022) Vol 11 No 7 (2022) Vol 11 No 6 (2022) Vol 11 No 5 (2022) Vol 11 No 4 (2022) Vol 11 No 3 (2022) Vol 11 No 2 (2022) Vol 11 No 1 (2022) Vol 10 No 12 (2021) Vol 10 No 11 (2021) Vol 10 No 10 (2021) Vol 10 No 9 (2021) Vol 10 No 8 (2021) Vol 10 No 7 (2021) Vol 10 No 6 (2021) Vol 10 No 5 (2021) Vol 10 No 4 (2021) Vol 10 No 3 (2021) Vol 10 No 2 (2021) Vol 10 No 1 (2021) Vol 9 No 12 (2020) Vol 9 No 11 (2020) Vol 9 No 10 (2020) Vol 9 No 9 (2020) Vol 9 No 8 (2020) Vol 9 No 7 (2020) Vol 9 No 6 (2020) Vol 9 No 5 (2020) Vol 9 No 4 (2020) Vol 9 No 3 (2020) Vol 9 No 2 (2020) Vol 9 No 1 (2020) Vol 8 No 12 (2019) Vol 8 No 11 (2019) Vol 8 No 10 (2019) Vol 8 No 9 (2019) Vol 8 No 8 (2019) Vol 8 No 7 (2019) Vol 8 No 6 (2019) Vol 8 No 5 (2019) Vol 8 No 4 (2019) Vol 8 No 3 (2019) Vol 8 No 2 (2019) Vol 8 No 1 (2019) Vol 7 No 12 (2018) Vol 7 No 11 (2018) Vol 7 No 10 (2018) Vol 7 No 9 (2018) Vol 7 No 8 (2018) Vol 7 No 7 (2018) Vol 7 No 6 (2018) Vol 7 No 5 (2018) Vol 7 No 4 (2018) Vol 7 No 3 (2018) Vol 7 No 2 (2018) Vol 7 No 1 (2018) Vol 6 No 12 (2017) Vol 6 No 11 (2017) Vol 6 No 10 (2017) Vol 6 No 9 (2017) Vol 6 No 8 (2017) Vol 6 No 7 (2017) Vol 6 No 6 (2017) Vol 6 No 5 (2017) Vol 6 No 4 (2017) Vol 6 No 3 (2017) Vol 6 No 2 (2017) Vol 6 No 1 (2017) Vol 5 No 12 (2016) Vol 5 No 11 (2016) Vol 5 No 10 (2016) Vol 5 No 9 (2016) Vol 5 No 8 (2016) Vol 5 No 7 (2016) Vol 5 No 6 (2016) Vol 5 No 5 (2016) Vol 5 No 4 (2016) Vol 5 No 3 (2016) Vol 5 No 2 (2016) Vol 5 No 1 (2016) Vol 4 No 12 (2015) Vol 4 No 11 (2015) Vol 4 No 10 (2015) Vol 4 No 9 (2015) Vol 4 No 8 (2015) Vol 4 No 7 (2015) Vol 4 No 6 (2015) Vol 4 No 5 (2015) Vol 4 No 4 (2015) Vol 4 No 3 (2015) Vol 4 No 2 (2015) Vol 4 No 1 (2015) Vol 3 No 12 (2014) Vol 3 No 11 (2014) Vol 3 No 10 (2014) Vol 3 No 9 (2014) Vol 3, No 8 (2014) Vol 3 No 8 (2014) Vol 3 No 7 (2014) Vol 3 No 6 (2014) Vol 3 No 5 (2014) Vol 3 No 4 (2014) Vol 3 No 3 (2014) Vol 3 No 2 (2014) Vol 3 No 1 (2014) Vol 2 No 12 (2013) Vol 2 No 11 (2013) Vol 2 No 10 (2013) Vol 2 No 9 (2013) Vol 2 No 8 (2013) Vol 2 No 7 (2013) Vol 2 No 6 (2013) Vol 2 No 5 (2013) Vol 2 No 4 (2013) Vol 2 No 3 (2013) Vol 2 No 2 (2013) Vol 2 No 1 (2013) Vol 1 No 2 (2012) Vol 1 No 1 (2012) More Issue