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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Kompetitif : Media Informasi Ekonomi Pembangunan, Manajemen dan Akuntansi GANEC SWARA Valid Jurnal Ilmiah Jurnal Inovasi Penelitian Jurnal Akuntansi dan Keuangan Syariah - ALIANSI Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Fariantin, Erviva
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Kredibel: Jurnal Ilmiah Manajemen

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Pengaruh Brand, Packaging, Dan Price Terhadap Keputusan Pembelian Ice Cream Mixue Airlangga Di Kota Mataram Haerunisah; Hj. Erviva Fariantin; Putri Reno Kemala sari
Kredibel: Jurnal Ilmiah Manajemen Vol. 1 No. 2 (2023): Vol. 1, No. 2, Oktober 2023
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This study aims to determine the effect of brand (X1), packaging (X2), and price (X3) on purchasing decisions (Y) of Airlangga Mixue ice cream in Mataram City. This type of quantitative research with an associative approach. The sampling technique used in this study is the Non-Probability Sampling technique. The total sample taken was 100 consumers who had purchased Airlangga Mixue Ice Cream in Mataram City. The analytical method used in this research is multiple linear regression analysis method. The test results show that partially the influence of brand, price has a significant effect on purchasing decisions, while packaging has no significant effect on purchasing decisions of Mixue Airlangga ice cream in Mataram City
Pengaruh Kepemimpinan, Disiplin Kerja, Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Optik Di Kecamatan Cakranegara RR Mauryta Angkasa Putri; Hj. Erviva Fariantin; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 2 (2024): Vol. 2, No. 2, April 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This research aims to examine the influence of leadership, work discipline and work environment on job satisfaction of optical employees in Cakranegara District. Data was collected via a Google Form questionnaire from 51 employees. The data analysis used is the t test (partial), and F test (simultaneous). The results of the t test analysis (partial), show (1) leadership has a negative and not significant effect with a calculated t value of -0.560 < t table 2.01174 and a significance level of 0.578 > 0.05, (2) work discipline has a positive but not significant effect on t value 1.439 < t table 2.01174 and a significance level of 0.456 > 0.05, (3) the work environment is proven to have a positive and significant effect on job satisfaction of optical employees with a t value of 5.628 > t table 2.01174 and a significance level of 1.259 < 0.05. The results of the F test analysis found that leadership, work discipline and the work environment simultaneously had a significant effect on optical employee job satisfaction with a calculated F value of 55.039 > F table 2.80 and a significance level of 0.000 < 0.05
Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan M. Zidan Supandi; Ida Bagus Eka Artika; Hj. Erviva Fariantin
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This study aims to determine the significant effect of service quality, price perception, and costumer satisfaction on custumer loyalty at the Semet Barbershop Telagawaru Village Labuapi District. The population in this study were all Semet Barbershop costumers whit a sample of 40 respondents. The research method used in this study is a quantitative approach. This research is an associative type, using the classical assumption test and multiple linear regression. The results of this study indicate that partially the service quality variabel has no significant effect on customer loyalty whit a t count of 0,007 < t table of 1,68709. Perceived price partially has no significant effect on customer loyalty whit a t count of -1,043 < t table of 1,68709. While customer satisfaction partially has a significant effect on customer loyalty whit a t count of 5,740 > t table of 1,68709. Based on the simultaneous test of service quality variables, price perceptions, and costumer satisfaction have a significant effet on costumer loyalty whit an f count of 39,256 > f table of 2,87 whit a significance of 0,000 at Semet Barbershop Telagawaru Village Labuapi District.
Strategi Pemasaran Produk Wisata Desa Sesaot Dalam Menarik Minat Wisatawan Ni Made Wulandari; Hj. Erviva Fariantin; Faizatul Fajariah
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This research is a qualitative research with an ethnographic approach strategy that aims to analyze the marketing strategy of Sesaot Village tourism products in attracting tourists. This study took 10 (ten) informants, namely the West Lombok Tourism Office, the Head of Sesaot Village, 2 (two) Tourism Managers, 3 (three) Business Actors, 3 (three) communities. This study used several data collection techniques, namely in-depth interviews, observation, and documentation. The interview technique was carried out in an unstructured manner using an interview guide. The marketing strategy used by Sesaot Tourism Village is in the form of developing tourist destination objects or products, promoting through social media or the internet, increasing accessibility, and improving services. The result of the development of tourism products in Sesaot Tourism Village is the construction of several new photo spots that previously did not exist in the PUREKMAS area, various facilities such as toilets, and berugak have been provided to maintain the comfort of tourists when visiting. It is known that tourist interests can change along with the development of tourist attractions, when a tourist attraction has new things, tourists will feel interested and think about trying it.
Co-Authors ELVINA SETIAWATI Endang Kartini Faizatul Fajariah Haerunisah Hengki Samudra I made Murjana I Made Suardana Ida Ayu Nursanty Ida Ayu Putri Handayani IDA BAGUS EKA ARTIKA Irianto Irianto Irianto Irianto Kisnawati, Baiq Lalu Mimbar M Wahyullah M. Zidan Supandi Muhammad Wahyullah NAUFAL DZAKWAN Ni Made Wulandari Putri Reno Kemala Sari ROSYIA WARDANI RR Mauryta Angkasa Putri Samudra, Hengki Shulhan Naja Sopian Saori Surahman Hidayat Surahman Hidayat Syaiful Amri Syaiful Amri Ulfiyani Asdiansyuri Ulfiyani Asdiansyuri Ulfiyani Asdiansyuri Vina Arwa Pertiwi Wardani, Rosyia Wayan Wirastini Wisnu Karma Paramayoga Yuliati, Ni Nyoman Zara Cahamora Utami