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All Journal Jurnal Studi Pemerintahan MediaTor: Jurnal Komunikasi Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM JURNAL NOKEN : Ilmu-Ilmu Sosial Sahafa Journal of Islamic Communication Sebatik Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Syntax Idea Potret Pemikiran Enrichment : Journal of Management Widya Komunika: Jurnal Komunikasi Pendidikan Jurnal Ilmiah Ilmu Komunikasi Communique Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences LEGAL BRIEF Perspektif PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Balayudha (JIKOBA) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Prosiding University Research Colloquium Jurnal Multidisiplin Sahombu Kajian Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Prosiding Seminar Nasional Unimus
Nani Nurani Muksin
Universitas Muhammadiyah Jakarta
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Journal : Jurnal Multidisiplin Sahombu

 1 
ENDORSE EFFECT ADE GOVINDA'S SELEBGRAM AND INSTAGRAM POST @ BM.ORIGINAL ACCOUNT FOR FOLLOWERS ' INTEREST IN BUYING SNEAKERS SHOES Renaldo Aswansyah Putera; Nani Nurani Muksin; Aminah Swarnawati
Jurnal Multidisiplin Sahombu Vol. 2 No. 1 (2022): Jurnal Multidisiplin Sahombu, July 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.494 KB) | DOI: 10.58471/jms.v2i1.1003

Abstract

The purpose of the theme adopted from the title above is to find out the influence of Ade Govinda's celebrity Endorsements and @ BM.ORIGINAL's Instagram account posts on Followers regarding their interest in buying Sneakers. This research method uses a quantitative approach by distributing questionnaires to the 98 follower respondents mentioned above, then the results of the data are processed with the help of the SPSS 25 application. The population of this study is all Instagram social media users who follow the @ BM. Original account with the sample used random sampling. The results of the data processing carried out are that the Endorse Selebgram variable partially has an influence on buying interest, the results obtained are t-count > t-table and sig < 0.05 (2,800 > 1.985 and 0.016 < 0.05), the social media the Instagram variable partially has an influence on buying interest, the test results are t-count > t-table and sig < 0.05 (2.372 > 1.985 and 0.020 < 0.05), and the Endorse Selebgram variable and Instagram social media simultaneously have an influence on SPSS buying interest The results of the F test are F-count > F-table and sig < 0.05 (4.981 > 3.090 and 0.009 < 0.05
Co-Authors Adetya Perdanaraya Agus Hermanto Ahmad Baihaqi Amin Shabana Amin Shabana Amin Shabana Amin Shabana Aminah Swarnawati Angga Aminudin Asep Setiawan Astriana Baiti Sinaga Ayu Nurfitri Andini Bambang Dwinanto BurhanudiN A. Muhamad Bustanul Mubarok Damurrosysyi Mujahidain Donny Kurniawan Fal. Harmonis Febriansyah Febriansyah Febriansyah Febriansyah Gilang Ramadhan Handoko, Daniel Harmonis Hendra Hidayat Hendra Hidayat Kiki Pradatha Leti Karmila Moh. Amin Tohari Moh. Amin Tohari Muhammad - Subarkah Muhammad Rijal Mulkan Habibi Novita Srildayanti Oktaviana Purnamasari Pradatha, Kiki Purwanto*, Hari Eko Renaldo Aswansyah Putera Resman Muharul Tambunan Rindana Intan Emeilia Robby Milana Shabana, Amin Tohari, Moh. Amin Trisno Muldani Vieka Septilaga Wahyu Joko Priyono Widiana Latifah Widiana Latifah Widiana Latifah