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PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO F3 SITUBONDO Hariyanto, Hariyanto; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.605 KB) | DOI: 10.36841/jme.v1i9.2223

Abstract

The purpose of the study was to determine the effect of product and service quality on repurchase intention through consumer satisfaction as an intervening variable at the F3 Situbondo Store. The sampling technique used in this study is non-probability sampling with purposive sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on consumer satisfaction, service has a positive and significant effect on consumer satisfaction, product quality has a positive and significant effect on repurchase interest, service has a negative and insignificant effect on Repurchase intention, consumer satisfaction has a positive and significant effect on repurchase interest, product quality has a positive but not significant effect on repurchase interest through consumer satisfaction, service has a positive and significant effect on repurchase interest through consumer satisfaction
PENGARUH FASILITAS KERJA DAN DISIPLIN KERJA TERHADAP KINERJA ASN MELALUI KEPUASAN KERJA PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL SITUBONDO Fikri, Moh Ali; Arief, Mohammad Yahya; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 10 (2023): OKTOBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i10.3668

Abstract

Human resource management is the management and utilization of resources available in individual. This research used work facilities and work discipline variables as the independent variables and job satisfaction and performance as the dependent variables. The purpose of this research was to analyze and examine the influence of work facilities and work discipline on state civil apparatus performance through Job satisfaction at Civil Registry Service Office of Situbondo. The population in this study was 33 state civil apparatus and the sample used was 33 state civil apparatus at Civil Registry Service Office of Situbondo. The analysis and testing method in this research applied Partial Least Square - Structural Equation Modeling (PLS- SEM). The results of direct influence hypothesis test using Smart PLS 3.0 application reveale that work facilites have a negative but not significant influence on job satisfaction, work discipline has a significant positive influence on job satisfaction, work facilities have a negative but not significant influence on performance, work discipline has a significant positive influence on performance , job satisfaction has a significant positive influence on performance. The results of indirect influence hypothesis test showed that work facilities variable has no significant negative influence on performance through job satisfaction, work discipline has a significant positive influence on performance through job satisfaction.
PENGARUH KOMUNIKASI PEMASARAN, HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada CV. Pacific Andre Anton di Situbondo) Novia, Rozana Putri; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4901

Abstract

Increasing business competition certainly requires the right marketing strategy, so that business can run effectively and efficiently. Offering high-quality products and communicating with consumers appropriately are two examples of consumer behavior in the target market that business people must know. The purpose of this study was to analyze the effect of marketing communication, price, and product quality on consumer satisfaction through purchasing decisions. This research is explanatory research. The population in this study were consumers of CV. Pacific Andre Anton in Situbondo. The sampling technique was determined by purposive sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test with the Smart PLS 3.0 application, show that marketing communication has a significant effect on purchasing decisions. Price also has a significant effect on purchasing decisions, then product quality has no significant effect on purchasing decisions, marketing communication has a significant effect on customer satisfaction, price does not have a significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, and purchasing decisions have a significant effect on customer satisfaction. The results of the indirect effect hypothesis test show that the variable marketing communication on customer satisfaction through purchasing decisions has a significant positive effect, price on customer satisfaction through purchasing decisions has a positive but insignificant effect, product quality on customer satisfaction through purchasing decisions has a negative but insignificant effect.
PENGARUH VARIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI ANITA CAKE SITUBONDO Wahida, Shinta Nur; Arief, Mohammad Yahya; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3574

Abstract

Marketing is one of the important factors in the company. It is also called the heart of company's life. The purpose of this study was to determine the effect of product variety and product quality on purchasing decisions and consumer satisfaction at Anita Cake in Situbondo. The population in this study were all consumers who ordered cake from Anita. The sampling method used simple random sampling with a total sample 93. Data analysis and hypothesis testing in this study used Partial Least Square – Structural Equation Modeling (PLS-SEM). The results of direct effect hypothesis testing used Smart PLS3.0 application showed that product variation has a significant effect on consumer satisfaction, product quality has no significant effect on consumer satisfaction, product variety and product quality have a significant effect on purchasing decisions, consumer satisfaction has a significant effect on purchasing decisions, product variety and product quality has a significant effect on purchasing decisions through consumer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PERMATA BAKERY DI SITUBINDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Yolanda, Mariska Anis; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 4 (2023): APRIL 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i4.3395

Abstract

In business world, there are various ways to achieve success. Every businessman always learns how to make the business reach its target. The desired profit will encourage business people to achieve the determined targets. A businessman will keep on looking for opportunities for their company's marketing. Competition will keep happening, so opportunities must be seen and targets must be achieved. Therefore, Permata Bakery shop must be able to choose the right marketing strategy to develop and maintain the business stability because that becomes an indicator to get success. The purpose of this study is to analyze the factors that influence purchasing decisions at Permata Bakery in Situbondo with purchase intention as an intervening variable. The population in this research is the consumers of Permata Bakery shop. The sampling technique is determined by probability sampling. Data analysis and hypothesis testing use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing using Smart PLS 3.0 application show that product quality has a significant effect on purchase intention, product quality has a significant effect on purchase decisions, word of mouth has a significant effect on purchase intention, word of mouth has a significant effect on purchase decisions, and purchase intention has an effect significant to the purchase decision. The results of the indirect effect hypothesis testing reveal that product quality variable has a significant positive effect on purchasing decisions through purchase intention. Word of mouth has a significant positive effect on purchasing decisions through purchase intention
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA PRODUK SCARLETT MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWI FEB UNARS SITUBONDO) Murtakiyah, Wardah; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5200

Abstract

Marketing has an important role in a company, for this reason, the skincare industry, which is growing rapidly from year to year, must implement good marketing management in order to produce and provide products that can meet the needs and desires of consumers. The aim of this research is to analyze and test the factors that influence consumer satisfaction with Scarlett products through purchasing decisions. This research is quantitative research. The populations in this study were female students from the Faculty of Economics and Business UNARS SITUBONDO. The sampling technique was determined using purposive sampling. The data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that brand image has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, promotion has no significant effect on purchasing decisions, brand image has no significant effect on consumer satisfaction, product quality has no has a significant effect on consumer satisfaction, promotion has no significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the brand image variable has no significant effect on consumer satisfaction through purchasing decisions, product quality has a significant effect on consumer satisfaction through purchasing decisions, and promotion has no significant effect on consumer satisfaction through purchasing decisions.
PENGARUH KINERJA KEUANGAN, KEBIJAKAN DIVIDEN, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR ADVERTISING, PRINTING DAN PERANGKATNYA YANG TERDAFTAR DI BEI TAHUN 2019-2022 DENGAN HARGA SAHAM SEBAGAI VARIABEL INTERVENING Imaniyah, Della Ulfa; Arief, Mohammad Yahya; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4911

Abstract

Finance is a sub-field in a company that is related to how to manage funding sources, funding opportunities, investment decisions, and capital structure. The company can decide to determine the capital structure that the company should have through capital structure management. To achieve this goal the company must pay attention to the company's financial management. Advertising, printing and equipment sector companies consisting of 24 companies. The purpose of this research is to test and analyze the influence of financial performance, dividend policy, and company size on company value with share price as an intervening variable. This research uses quantitative research methods. The populations in this research are companies listed on the Indonesia Stock Exchange (BEI) with a sample of 8 companies. This sampling technique uses a non-probability sampling technique with a purposive sampling technique. The data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that financial performance has a negative but not significant effect on stock prices, dividend policy has a negative but not significant effect on stock prices, company size has a significant positive effect on stock prices, financial performance has a negative but not significant effect. The significant effect on company value, dividend policy has a positive but not significant effect on company value, company size has a negative but not significant effect on company value, share prices have a significant positive effect on company value, financial performance has a negative but not significant effect on company value through share prices , dividend policy has a negative but not significant effect on company value through share prices, and company size has a positive but not significant effect on company value through share prices.
PENGARUH FASILITAS DAN CITA RASA DALAM MEMPENGARUHI LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA RUMAH MAKAN LESEHAN IKAN BAKAR BU TATIK DI KAPONGAN KABUPATEN SITUBONDO Zulfa, Nailas; Arief, Mohammad Yahya; Harisandi, Yudhistira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.443 KB) | DOI: 10.36841/jme.v1i4.2057

Abstract

Marketing is generally seen as the activity of creating, introducing, and delivering goods and services to consumers. Marketing is the process by which companies create value for customers and build strong customers to capture value from customers in return. Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organization and its interests in particular. for customers of Bu Tatik's grilled fish lesehan restaurant by improving the culinary arts in Situbondo Regency. The purpose of this study was to analyze and examine the influence of facilities and taste in influencing consumer loyalty through consumer satisfaction at the restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The population in this study are consumers at the Restaurant Lesehan Ikan Bakar Bu Tatik in Kapongan, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Facilities have a positive but not significant effect on consumer satisfaction, Taste has a significant positive effect on consumer satisfaction, Facilities have a significant positive effect on consumer loyalty, Taste has a significant positive effect on consumer loyalty, Consumer satisfaction has a positive significant effect on consumer loyalty, facilities on consumer loyalty through consumer satisfaction have a positive but not significant effect, taste on consumer loyalty through consumer satisfaction has a significant positive effect.
PENGARUH LOKASI DAN KUALITAS PRODUK DALAM MENENTUKAN MINAT BELI ULANG PADA TOKO INAYAH STORE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Aisyah, Yunia; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 5 (2022): MEI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.223 KB) | DOI: 10.36841/jme.v1i5.2148

Abstract

Clothing is the most important element to protect and beautify one's appearance. Along with the development of human life, clothing is usually used as a symbol of status, position, or position of someone who wears it. Therefore, choosing quality clothing products in order to maintain appearance and look elegant in public. The purpose of this study is to analyze and test the Effect of Location and Product Quality on Repurchase Interest at Inayah Stores through Consumer Satisfaction. This research is an explanatory research. The population in this study are consumers of the Inayah Store. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a significant positive effect on consumer satisfaction, product quality has a significant positive effect on consumer satisfaction, location has a significant positive effect on repurchase interest, product quality has no significant positive effect on repurchase interest, Consumer satisfaction has a significant positive effect on repurchase intention. The results of the hypothesis test of location on repurchase intention through consumer satisfaction have a significant positive effect, product quality on repurchase interest through consumer satisfaction has a positive but not significant effect.
PENGARUH KUALITAS PELAYANAN, FASILITAS DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PASIEN RAWAT INAP PADA RSUD ASEMBAGUS DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Kurniawan, Amelia Tri Amanda; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4700

Abstract

This research aims to determine the role of satisfaction in mediating service quality, facilities, and company image in the loyalty of inpatients at Asembagus Regional Hospital. The population in this study were all inpatients at Asembagus Regional Hospital. The sampling technique used in this research is the probability sampling method, which uses a random sampling technique. Data analysis and hypothesis testing in this research used the Partial Least Square - Structural Equation Model (PLS-SEM). The research results show that service quality has a positive and significant effect on satisfaction, facilities have a positive but not significant effect on satisfaction, company image has a positive and significant effect on satisfaction, company image has a significant effect on satisfaction, company image has a positive but not significant effect on patient loyalty, facilities has a positive and significant effect on patient loyalty, service quality has a positive and significant effect on patient loyalty, satisfaction has a positive and significant effect on patient loyalty, service quality has a positive but not significant effect on patient loyalty through satisfaction, facilities have a positive but not significant effect on patient loyalty through satisfaction, company image have a positive and significant effect on patient loyalty through satisfaction.