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Journal : Jurnal Ekonomi

DIGITIZATION OF SERVICES TO KUTARAJA POLYTECHNIC STUDENTS IN INCREASING STUDENT SATISFACTION WITH THE APPLICATION-BASED FIRST IN-FIRST OUT (FIFO) METHOD Mirnawati wati; Lisnawati; Rizaldy Khair
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Digitalization today occurs as a result of technological advances that have attracted every aspect of human activity. This is what makes a big difference in life in the world including Indonesia. Starting from industry, manufacturing, tourism, health, to the education sector. Especially during the current Covid-19 pandemic which has lasted for almost 2 years, all work activities are carried out online (in the network) which makes everyone increasingly use technology that can support their daily work. The role of technology is accelerating because all activities must be carried out anywhere, anytime, and everyone has to get used to this technological advancement. Kutaraja Polytechnic (PKR) is one of the leading private campuses in the city of Banda Aceh which also feels the change in technology from the educational aspect. When all activities must be carried out from home, the team must innovate to create easy access for students and lecturers to carry out activities in the academic community. Academic Administration Services are realized digitally by creating LMS (Learning Management System) web services, E-Learning, to the use of the Discord and JIRA Platforms in terms of services. This is done in order to improve and facilitate services to students in learning activities to measuring the level of student service satisfaction. However, the education service system that is currently running before the existence of services utilizing technology often results in errors in solving service problems, one of which is the method of solving the problem. Therefore, with technology, services to students can be handled properly with the First-in First-out (FIFO) method [1]. The purpose of this study is to improve services to students in terms of education whose impact can be on the level of student satisfaction by utilizing technology, namely the discord platform, and JIRA. By taking a quantitative approach, the population of all students of the Office Administration Study Program is 56 people. This study uses primary data sourced from direct observation and satisfaction questionnaires based on the ES-Qual which is limited to 4 dimensions, namely Efficiency, Reliability, Fulfillment, and Privacy) which are distributed to 35 samples. The data will be analyzed quantitatively using multiple linear analysis using the SPSS application.
THE APPLICATION OF DYNAMIC REGRESSION ANALYSIS MODELS IN DETERMINING FACTORS AFFECTING THE ECONOMIC GROWTH OF SMALL AND MEDIUM ENTERPRISES (SMES) IN PADANGSIDIMPUAN CITY USING THE ORDINARY LEAST SQUARE (OLS) METHOD Lilis Saryani; Hery Dia Anata Batubara; Rizaldy Khair
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Micro, Small and Medium Enterprises (MSMEs) are a very important economic sector in Indonesia, and also in Padangsidimpuan City. According to data from the Ministry of Cooperatives and Small and Medium Enterprises, in 2020, the number of MSMEs in Indonesia reached 64.2 million business units, with a contribution to Gross Domestic Product (GDP) of 60.34% and creating employment of 97.18 million people. However, despite its great potential, the MSME sector still faces various obstacles in developing its business, especially in increasing economic growth. One of these obstacles is the limited resources owned by MSMEs, both in terms of capital, labor, market access, technology, and so on. Padangsidimpuan City as one of the cities in North Sumatra Province has great potential in the development of MSMEs. One of the analytical methods that can be used to analyze the factors that influence the economic growth of MSMEs is the dynamic regression analysis model using the Ordinary Least Square (OLS) method. The urgency of the research is the increasing role of MSMEs as contributors to the economic growth of Indonesia and Padangsidimpuan City in particular. MSMEs are considered a strategic sector in economic development, especially in creating jobs and increasing the competitiveness of the national economy. However, MSMEs still experience obstacles in developing their businesses, especially in increasing economic growth. The purpose of this study is to analyze the factors that influence the economic growth of MSMEs in Padangsidimpuan City using the dynamic regression analysis model and the Ordinary Least Square (OLS) method. In addition, this study also aims to provide recommendations to the government and business actors in increasing the economic growth of MSMEs in Padangsidimpuan City.
THE APPLICATION OF THE NET PROMOTER SCORE (NPS) METHOD IN MEASURING CUSTOMER SATISFACTION IN THE RETAIL INDUSTRY IN MEDAN Khairunnida; Renny Lubis; Rizaldy Khair
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The retail industry in Medan City is one of the most competitive industries. Tight business competition in the retail industry requires companies to constantly improve the quality of their products and services. Therefore, measuring customer satisfaction is very important for companies to find out the extent to which the quality of their products and services meets customer needs and expectations. Research Methods Net Promoter Score (NPS) is one of the popular methods used to measure customer satisfaction. This method allows companies to measure customer satisfaction using one simple question, namely "Would you recommend our products or services to others?" with an answer scale from 0 to 10. The NPS method has been used by many companies around the world to increase customer satisfaction and improve the quality of their products and services. However, there are still few retail companies in Medan City that use the NPS method to measure customer satisfaction. The urgency of the research is to find out the quality of their products and services to meet customer needs and expectations, the use of NPS as a tool to measure customer satisfaction and provide recommendations to retail companies to improve the quality of products and services. Research objectives to apply the Net Promoter Score method in measuring customer satisfaction in the retail industry in Medan City. This research also aims to find out what factors affect customer satisfaction and provide recommendations to retail companies to improve the quality of their products and services. In this study, a quantitative approach with survey method is used to collect data from respondents through questionnaires distributed online or directly to customers of several retail companies in Medan City.