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All Journal Sosiohumaniora MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ilmu Sosial dan Humaniora Journal of Governance AL-ISHLAH: Jurnal Pendidikan International Journal of Artificial Intelligence Research JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) MEDIA BINA ILMIAH Ganaya: Jurnal Ilmu Sosial dan Humaniora Anterior Jurnal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Journal on Education JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pena Justisia: Media Komunikasi dan Kajian Hukum ATESTASI : Jurnal Ilmiah Akuntansi Jurnal Mantik RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) International Journal of Demos Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Focus : Jurnal Pekerjaan Sosial LEGAL BRIEF Jurnal Kewarganegaraan Jurnal Ilmiah Wahana Pendidikan International Journal on Social Science, Economics and Art Ilomata International Journal of Social Science Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Komitmen : Jurnal Ilmiah Manajemen Fox Justi : Jurnal Ilmu Hukum Jurnal EduHealth Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Inspirasi & Strategi (INSPIRAT) : Jurnal Kebijakan Publik & Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan The International Journal of Politics and Sociology Research Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research Open Access DRIVERset Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Journal of Economic Empowerment Strategy (JEES)
Willya Achmad
Universitas Pasundan
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Journal : International Journal of Demos

 1 
Entrepreneurship and MSMEs during the COVID-19 Health Emergency in Indonesia Rizky Ilhami; Willya Achmad
ijd-demos Volume 4 Issue 2 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i2.276

Abstract

AbstractThe purpose of this study is to demonstrate the challenges faced by MSMEs and entrepreneurship in Indonesia in dealing with the COVID-19 health emergency. Paying attention to market dynamics, regulatory framework, entrepreneurial vision and support from the Government. In addition, it seeks to identify new tools and strategies that companies have implemented to be able to sustain themselves in their business with the help of digital marketing and transformation of their products, to meet consumer needs quickly and thereby promote the reactivation of the country's economy. This research uses a qualitative approach with descriptive methods in analyzing the research data.Keywords: Entrepreneurship, MSMEs, COVID-19. AbstrakTujuan dari penelitian ini adalah untuk menunjukkan tantangan yang dihadapi oleh UMKM dan kewirausahaan di Indonesia dalam menghadapi darurat kesehatan COVID-19. Memperhatikan dinamika pasar, kerangka regulasi, visi kewirausahaan dan dukungan dari Pemerintah. Selain itu, ia berupaya mengidentifikasi alat dan strategi baru yang telah diterapkan perusahaan untuk dapat mempertahankan diri dalam bisnis mereka dengan bantuan pemasaran digital dan transformasi produk mereka, untuk memenuhi kebutuhan konsumen dengan cepat dan dengan demikian mendorong pengaktifan kembali ekonomi negara. . Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif dalam menganalisis data penelitian.Kata kunci: Kewirausahaan, UMKM, COVID-19.
Co-Authors Ade Rahmat Ade Sudrajat Akhmad Yani Surachman Ali Anwar Yusuf Ali Anwar Yusuf Ali Anwar Yusuf Atang Hermawan Didin Dikayuana Dini Nadila Eden Komarudin Soeardi Gina Anaimah Harapan Tua R. F. S Herry Wibowo Hindina Maulida Hsiu. M Chuang Ikhsan Maulana Ishak Fadlurrohim Khansa Anisah Lilis Sulastri Marcelino Vincentius Poluakan Mimin Sundari Nasution Muhammad Budiana Muhammad Fedryansyah Muhammad Fedryansyah Mujiono Mujiono Mutia Sri Rahayu Nandang Mulyana, Nandang Nita Kanya nunung nurwati Nunung Nurwati Nunung Nurwati R. Widya Setiabudi Sumadinata R. Yogie Prawira W Rd. Siti Sofro Sidiq Reni Novita Ollianti Rizky Ilhami Rizky Ilhami Rizky Ilhami Rostini, Deti Santoso Tri Raharjo Shinas Faiza Siti Anah Kunyanti Siti Sofro Sidiq Siti Sofro Sidiq Sjuchro, Dian Wardiana Soni Akhmad Nulhaqim Subarsyah Subarsyah Syam, Rifqi Zaeni Achmad Uga Pratama Gunawan Yulianah Yulianah Yundari, Yundari Yusman Taufik, Yusman