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All Journal MetaKom : Jurnal Kajian Komunikasi Jurnal Mamangan Jurnal Studi Komunikasi Otoritas : Jurnal Ilmu Pemerintahan Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Persepsi : Communication Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Profetik Buletin Poltanesa Community Services and Social Work Bulletin Mamangan Social Science Journal MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Prosiding Simposium Nasional Multidisiplin (SinaMu)

Basit, Abdul

Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Poliltik. Universitas Muhammadiyah Tangerang

Author-ID : 1480239

Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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FEMINISM IN ‘AFTER 11’ AN ADVERTISIMENT OF BUKALAPAK Rully .; Abdul Basit; Muji Prabella
Profetik: Jurnal Komunikasi Vol 13, No 1 (2020)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v13i1.1963

Abstrak. Perkembangan era digital saat ini telah memperlihatkan transformasi nyata dari perubahan ruang periklanan. Iklan dalam bentuk film telah menjadi bagian dari media massa sebagai salah satu media representasi yang merupakan cerminan dari masyarakat. Bukalapak melalui YouTube, membalut makna feminisme dalam kemasan film AFTER 11 yang sekaligus merupakan iklan untuk membangun pandangan agar masyarakat lebih berdaya. Dengan memperlihatkan figur perempuan seorang ibu yang tidak hanya berkiprah di ranah domestik, namun dapat melakukan aktifitas ataupun pekerjaan yang bersifat maskulin. Karakter perempuan yang menyadari kebebasannya membuat menarik untuk menguak dan menelitinya dari sisi feminisme, dengan menggunakan analisis semiotika Roland Barthes yang memaparkan denotasi, konotasi dan mitos. Kesimpulan dari penelitian ini menunjukan bahwa ada ideologi feminisme yang ingin dibawa oleh Bukalapak melalui media iklan dalam film AFTER 11, bahwa perempuan saat ini dapat beraktifitas sebebas-bebasnya tanpa perlu khawatir dan mampu berperan ganda dalam memenuhi kebutuhan anaknya, selain itu juga Bukalapak ingin mendobrak stereotip menjadi pengusaha harus dengan modal yang besar dan biasanya hal ini hanya dapat dilakukan oleh kaum kapitalis, namun dengan Bukalapak, UKM atau individu, ataupun hanya seorang ibu rumah tangga, dapat berdaya dan tangguh.Abstract. The development of the digital era today has shown a real transformation of the changing advertising space. Advertising in the form of films has become part of the mass media as one of the media representations that are a reflection of society. Bukalapak through YouTube, wrapped the meaning of feminism in the AFTER 11 film packaging which is also an advertisement to broaden views so that people are more empowered. By showing a female figure as a mother who not only takes part in the domestic sphere, but also carry out activities or jobs that are masculine. The character of women who realize their freedom makes it interesting to uncover and examine it from the side of feminism, using Roland Barthes's semiotic analysis which presents denotations, connotations and myths. The conclusion of this study shows that there is an ideology of feminism that Bukalapak wants to bring through the advertising media in the film AFTER 11, that women today can work as freely as possible without worrying and being able to play a dual role in meeting their children's needs, besides that Bukalapak also wants to break stereotypes being an entrepreneur must be with big capital and usually this can only be done by the capitalists, but with Bukalapak, UKM or individual, or just a housewife, can be empowered and resilient.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel Abdul Basit; Rizky Handayani
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction

Media Sosial Instagram Sebagai Media Informasi Edukasi Dian Nurvita Sari; Abdul Basit
Persepsi: Communication Journal Vol 3, No 1 (2020): Mei 2020
Publisher : UMSU

Fenomena penggunaan media sosial sebagai media edukasi parenting dikalangan ibu muda tak lepas dari kemajuan teknologi yang diiringi dengan kemunculan internet. Sebelumnya para ibu muda akan berorientasi kepada pengalaman orang tua terdahulu mengenai bagaimana cara mengasuh, merawat dan mendidik anak-anak mereka. Kini informasi edukasi mengenai parenting telah mengalami pergeseran bukan lagi dengan media offline namun telah mengarah pada platform online. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi fenomenologi. Objek penelitian adalah follower akun instagram @parentalk.id yang merupakan ibu muda. Sedangkan subjek dari penelitian adalah aliran informasi dalam implementasi new media yakni postingan pada akun instagram @parentalk.id. Penggunaan media sosial Instagram sebagai media edukasi khususnya pembelajaran tentang parenting untuk mencari informasi mengenai parenting oleh followers akun instagram @parentalk.id ini menghasilkan sebuah respons kognitif (informasi), afektif (emosi) dan behavioral (tindakan) dalam mengakses, melihat, dan mencari postingan akun instagram @parentalk.id.

Branding Kota Pinta Pada Teknologi Komunikasi Tangerang Live Abdul Basit; Adie Dwiyanto Nurlukman
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 6 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i6.5275

Tangerang City Government is trying to ready a smart city to provide convenience in all respects, one of which is the communication technology currently being used is the Tangerang LIVE application. Indirectly this can create good branding for the Tangerang City government. The Tangerang LIVE application has not been running as it should be, so the purpose of this research is to use this application to answer the needs and desires of the people of Tangerang City. This research was conducted with quantitative methods; this method can be answered the study's purpose. Like what the government runs this smart city through this application, the population is around Tangerang City. The study results found that smart city branding influences communication technology in the Tangerang Live application. Public services and delivery of information developed through digital communication by the Tangerang City Government are more integrated, monitored, effective, and efficient for the community

Teknologi Komunikasi Smartphone Pada Interaksi Sosial Abdul Basit; Eko Purwanto; Agus Kristian; Dewi Intan Pratiwi; Krismira; Intan Mardiana; Gusri Weni Saputri
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i1.3254

The use of smartphones causes several changes in the behavior of a person who tends to be complacent with his world without caring about society. Smartphones can have a positive or negative impact depending on their use. This study aims to determine whether there is an influence of smartphone communication technology on social interaction. The research method used quantitative methods, the population was carried out at PT Paragon Technology and Innovation with a sample of 150. The results showed that there was an influence in it, that smartphone communication technology has links with users related to the process of social interaction, this can be proven by how someone uses communication tools in everyday life. The social interaction built by employees within the company seems to be very good, this is evidenced by the hypothesis obtained from data processing that smartphone communication technology in every interaction with colleagues has no effect. The interaction process will run well if it is done with face-to-face communication, without any interference from the communication tool, namely smartphones.

Pengaruh Service Excellence terhadap Brand Equity pada Pelanggan Batik Air Ryan Hidayat; Abdul Basit
Nyimak: Journal of Communication Vol 2, No 1 (2018): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Penelitian ini bertujuan untuk: (1) mengetahui seberapa besar pengaruh pelayanan prima terhadap ekuitas nilai dalam benak pelanggan Batik Air; (2) mengetahui seberapa besar pengaruh ekuitas nilai di dalam benak pelanggan Batik Air; dan (3) mengetahui seberapa besar pengaruh pelayanan prima di dalam benak para pelanggan Batik Airlines. Penelitian ini menggunakan pendekatan kuantitatif. Sebagai penelitian deskriptif dan menggunakan causal explanations, populasi dalam penelitian ini ialah pelanggan Batik Air yang berada di ruang tunggu keberangkatan domestik pada Terminal 1C Bandar Udara Internasional SoekarnoHatta Jakarta. Jumlah respoden dalam penelitian ini adalah sebanyak 91 orang dari keseluruhan populasi (978 orang). Data penelitian diperoleh melalui wawancara dan kuesioner. Hasil penelitian ini menunjukkan bahwa pelayanan prima memiliki pengaruh yang signifikan terhadap ekuitas nilai. Pelayanan prima yang diterapkan maskapai Batik Air di Bandar Udara Internasional Soekarno-Hatta berada pada kategori tinggi. Penilaian tertinggi ada pada dimensi empati, sementara penilaian terendahnya berada pada dimensi daya tanggap. Koefisien determinasi yang diperoleh angka R2 adalah sebesar 0,575 atau (57,5%) yang menunjukkan persentase sumbangan pengaruh variabel independen (X1 -X5 ) terhadap variabel dependen ekuitas nilai adalah sebesar 57,5%, sementara sisanya sebesar 42,5% dipengaruhi oleh variabel lainnya yang tak diserrakan dalam penelitian ini.Kata Kunci: Service excellence, brand equity, kesadaran merek, kepuasan pelanggan, Batik Air This study aims to: (1) determine the influence of excellent service toward value equity in customer mind of Batik Air; (2) determine the influence of value equity in customer’s mind Batik Air; and (3) determine the influence of excellent service in the minds of Batik Airlines’s customers. This study uses a quantitative approach. As a descriptive study and using causal explanations, the population in this study is Batik Air customers in domestic departure lounge at Terminal 1C Soekarno-Hatta International Airport. The number of respondents in this study was 91 people from the total population (978 people). Research data obtained through interviews and questionnaires. The results of this study indicate that excellent service has significant influence on value equity. Excellent service applied by Batik Air airline at Soekarno-Hatta International Airport is in high category. The highest scores are in the empathy dimension, while responsiveness dimension has lowest rating. The coefficient of determination obtained by R2 is equal to 0,575 (57,5%) which show the percentage contribution of independent variable (X1-X5) to dependent variable equity value is 57,5%, while the rest (42,5%) ia influenced by others variable that not included in this study.Keywords: Service excellence, brand equity, brand awareness, consumer satisfaction, Batik Air

Penolakan Publik terhadap Program Wisata Halal Danau Toba Rose Emmaria Tarigan; Abdul Basit
Nyimak: Journal of Communication Vol 4, No 1 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Program wisata halal sebenarnya sangat positif apabila diimplementasikan dalam rangka meningkatkan kunjungan baik wisatawan lokal maupun mancanegara. Namun demikian, masyarakat di sekitar kawasan wisata Danau Toba menolak rencana program wisata halal yang digulirkan pemerintah daerah. Penelitian ini bertujuan untuk mengetahui penyebab penolakan masyarakat terhadap pencanangan wisata halal yang digagas oleh pemerintah daerah. Menggunakan pendekatan deskriptif kualitatif, penelitian ini menggunakan studi literatur sebagai teknik pengumpulan data. Hasil penelitian menunjukkan: (1) pemerintah daerah tidak sepenuhnya memahami tradisi (kearifan lokal) yang hidup pada masayarakat di sekitar kawasan wisata Danau Toba; dan (2) meskipun dimensi logos sudah diterapkan dengan mengajukan argumentasi yang memadai, namun dua dimensi lainnya, yaitu ethos dan pathos belum diterapkan dengan maksimal sehingga menghambat proses komunikasi yang berlangsung.Kata kunci: Ethos, pathos, logos, wisata halal, Danau Toba ABSTRACTHalal tourism program is actually very positive if implemented in order to increase visits by both local and foreign tourists. However, the community around Danau Toba rejected halal tourism program planned by the local government. This study aims to determine the cause of public rejection of the launching of halal tourism which was initiated by the local government. Using a qualitative descriptive approach, this study uses literature studies as a data collection technique. The results showed: (1) the local government did not fully understand the tradition (local wisdom) that lived in the communities around Danau Toba area; and (2) although the logos dimension has been applied by submitting thw adequate arguments, two other dimensions, namely ethos and pathos, have not been applied to the maximum so that it inhibits the ongoing communication process.Keywords: Ethos, pathos, logos, halal tourism, Danau Toba

INOVASI DAN POTENSI PENGELOLAAN BUMDES DI ERA PANDEMI COVID-19 DI INDONESIA Siti Qoyyum Mushowwiroh; Toddy Aditya; Nurhakim Nurhakim; Adie Dwiyanto Nurlukman; Aries Darmawan; Abdul Basit
Community Services and Social Work Bulletin Vol 2, No 1 (2022): Community Services and Social Work Bulletin Volume 2 No. 1 Tahun 2022
Publisher : Universitas Muhammadiyah Tangerang

Pengelolaan bumdes di Indonesia di era pandemi covid-19 mengalami penurunan ekonomi dari berbagai sektor seperti UMKM, Pariwisata dan lain-lain. Maka hal tersebut perlu adanya inovasi dan potensi dari desa sebagai bentuk dari pemulihan ekonomi dan meningkat kebutuhan ekonomi di perdesaan. Dengan ini penulis menggunakan metode penelitian kualitatif dengan aplikasi Nvivo 12 Plus dengan menggunakan analisis deskriptif menggunakan fitur Crosstab Analysis, Cluster Analysis, Concept Map Dan Project Map Analysis, Dan Discourse Analysis. Ada 3 proses tahapan, pertama Ncapture website dan article, tahap kedua menganalisis dengan Nvivo 12 plus untuk memaknai text dan konten yang memiliki kesamaan makna, kata-kata serta konteks yang membuat saling berkaitan antara website dan article; tahap ketiga discourse analysis yaitu analisis dan pemaknaan content website dan article yang relevan. Kesimpulan dari penelitian ini dengan adanya inovasi dan potensi bumdes di Indonesia akan meningkatkan perekonomian masyarakat desa di masa pandemi covid-19.Kata Kunci : Inovasi, Potensi, Badan Usaha Milik Desa, Covid-19.

Komunikasi Interpersonal Terhadap Sikap Pasien Karantina Covid-19 Fani Amaliyah; Abdul Basit
Poltanesa Vol 23 No 2 (2022): Desember 2022
Publisher : P2M Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v23i2.1906

Komunikasi interpersonal merupakan komunikasi yang dilakukan oleh dua orang baik secara tatap muka ataupun tidak. Penelitian ini yang bertujuan mengetahui seberapa besar pengaruh komunikasi seorang pasien positif Covid-19 terhadap perubahan sikapnya dalam menjalani masa karantina. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini masyarakat Tangerang Raya yang pernah dinyatakan positif Covid-19 dan menjalani karantina berjumlah 156 sampel. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang peneliti susun menggunakan google form. Berdasarkan hasil analisis yang ditemukan pengaruh komunikasi interpersonal sebesar 57,6%. Responden menilai bahwa komunikasi interpersonal mampu mengubah sikapnya selama menjalani masa karantina. Komunikasi interpersonal menjadi factor penting dalam membangun sikap positif para passion Covid-19 untuk tetapi percaya diri setelah sembuh dan bisa masuk dalam lingkungannya.

STRATEGI DAN IMPLEMENTASI DALAM TATA PEMERINTAHAN DENGAN BERBASIS PENGEMBANGAN KONSEP SMART CITY Adie Dwiyanto Nurlukman; Abdul Basit
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 7 No 2 (2021): Mei 2021
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

The development of information technology encourages the development of the Smart City model in various major cities in Indonesia. The city of Tangerang is trying to develop the Smart City through various programs that are starting to be developed by the Tangerang City Government. The Smart City concept promoted by the City of Tangerang is Tangerang LIVE. This concept has been launched since December 2013 and was implemented in 2014. This study aims to determine how the City Government realizes the concept of Smart City in Tangerang City and the obstacles that arise in it. implementation of programs from the Smart City Concept in Tangerang City. This research was conducted using a qualitative method with a focus on the Tangerang City Information and Communication Office as the main data source. The results showed that the strategy and implementation carried out by the Office of Communication and Information Technology was implemented based on Perwal no. 2 of 2016 which is guided by the RPJMD which has been compiled to support the concept of Smart City which is wrapped through Tangerang LIVE, but in the implementation of this Smart City it cannot be said to be optimal due to the lack of socialization carried out by the Communication and Informatics Office and the lack of awareness and readiness of SKPD and community to run programs from the Smart City so that it can hinder the implementation process of the Smart City

Co-Authors Achmad Kosasih Adie Dwiyanto Nurlukman Adie Dwiyanto Nurlukman Agus Kristian Anna Gustina Zainal Aries Darmawan Dewi Intan Pratiwi Dian Nurvita Sari Eko Purwanto Fani Amaliyah Gusri Weni Saputri Intan Mardiana Krismira Kuswanti, Ana Lusiana Setianti Mirza Shahreza Muji Prabella Norhazlina Fairuz Musa Kutty Nurhakim Nurhakim Nurzela Eka Juniarfa Rangga Saptya Mohamad Permana Rizky Handayani Rose Emmaria Tarigan, Rose Emmaria Rully . Ryan Hidayat Selly Oktarina Siti Qoyyum Mushowwiroh Sri Seti Indriani, Sri Seti Toddy Aditya Yusuf Fadli

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