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PESAN SPIRIT PEMBANGUNAN PADA HADIAH SEPEDA PRESIDEN JOKO WIDODO Mirza Shahreza
Jurnal Penelitian Komunikasi dan Pembangunan Vol 19, No 1 (2018): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Penelitian ini bertujuan untuk mengungkapkan makna konotatif di balik simbol hadiah sepeda yang selalu dibagikan oleh Presiden Joko Widodo. Riset ini menggunakan metode kualitatif. Data diperoleh melalui observasi online dari fanpage Facebook dan Instagram Presiden Joko Widodo. Selanjutnya data dianalisis dengan metode semiotika yang memadukan pendekatan Charles Kay Ogden dan Ivor Armstrong Richard dengan Charles Sanders Pierce. Hasil penelitian menyatakan bahwa makna konotasi dari hadiah sepeda yang diberikan kepada masyarakat oleh Presiden Joko Widodo adalah sebuah spirit pembangunan dengan nilai-nilai tertentu yang dapat memberikan kekuatan dalam membangun bangsa dan negara dan sekaligus memberi contoh dan meningkatkan spirit bagi seluruh rakyat Indonesia.

PELATIHAN PEMBUATAN KERAJINAN DAUR ULANG SAMPAH DI BANK SAMPAH SRI REJEKI KELURAHAN BENDA BARU KECAMATAN PAMULANG TANGERANG SELATAN Irwan Irwan; Mirza Shahreza; Yenni Melia; Tantry Widiyanarti; Hanafi Saputra; Ahmad Hidayah
Indonesian Collaboration Journal of Community Services Vol. 2 No. 2 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i2.65

So far, the waste problem has not been resolved. Environmentally unfriendly behavior, public awareness and participation about waste management is still low. This service aims to conduct training in the manufacture of waste recycling crafts at the Sri Rejeki waste bank, Benda Baru Village, Pamulang sub-district, South Tangerang. The method used in this study started from field observations related to collecting data about communities and society as seen from the spirit of work and concern for the environment and in-depth interviews by conducting discussions with the participants. Then do a direct practice method to make crafts from waste products. Data analysis uses data presentation techniques and conclusions. The results of this service show that participants in the training are more enthusiastic and highly motivated because they get enlightenment about waste recycling. Besides that, participants have a higher level of concern for protecting the environment and obtaining results to be exchanged into use value (money). Participants can gain knowledge about strategies in waste flow from customers as waste management management

Analysis of the Convergence Communication Model on Waste Bank Program Stakeholders in South Tangerang City, Indonesia Mirza Shahreza; Sarwititi Sarwoprasodjo; Hadi Susilo Arifin; Dwi Retno Hapsari
Nyimak: Journal of Communication Vol 4, No 2 (2020): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

This research aims to analyze a convergent communication model that supports the sustainability of the waste Bank community in South Tangerang City. The type of research conducted is qualitative descriptive research. Data obtained through observation and in-depth interview. The results illustrate that the convergence communication model in the waste bank program has three supporting stakeholders carrying three interests, that is, who sees the theme of the environment as a source (ruler), objects (city government/ Environmental office) and Spirit (waste bank Community) that finally formed a converged communication, namely the equality of delivery and acceptance of the message so that it becomes mutual understanding, and interdependence that positions the waste Bank as a public space in discussing environmental themes, especially waste management problems. Keywords: environmental communication, convergent communication, stakeholders, waste bankABSTRAK Penelitian ini bertujuan untuk menganalisis sebuah model komunikasi konvergen yang mendukung keberlanjutan komunitas Bank sampah di kota Tangerang Selatan. Jenis penelitian yang dilakukan adalah Penelitian deskriptif kualitatif. Data diperoleh melalui pengamatan, dan wawancara mendalam. Hasil penelitian menggambarkan bahwa model komunikasi konvergensi pada program Bank sampah terdapat tiga pemangku kepentingan pendukungnya membawa tiga kepentingan, yaitu, yang melihat tema lingkungan sebagai sumber (penguasa), objek (pemerintah/ Dinas Lingkungan Hidup Tangerang Selatan) dan spirit (komunitas Bank sampah) yang akhirnya membentuk komunikasi konvergen, yaitu kesetaraan penyampaian dan penerimaan pesan sehingga menjadi saling pengertian, serta saling ketergantungan yang memposisikan Bank sampah sebagai ruang publik dalam membahas tema lingkungan, terutama masalah pengelolaan sampah. Kata Kunci: komunikasi lingkungan, komunikasi konvergensi, pemangku kepentingan, bank sampah

Komunikator Politik Berdasarkan Teori Generasi Mirza Shahreza
Nyimak: Journal of Communication Vol 1, No 1 (2017): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Pada saat kepentingan umum terganggu oleh sebuah kebijakan atau peraturan yang dibuat oleh sebuah kekuasaan, maka akan terlihat suatu reaksi mulai dari elite pollitik, kalangan terpelajar, dan juga masyarakat biasa. Ternyata, kita semua bisa berperan sebagai komunikator politik pada saat bereaksi terhadap berita mengenai politik yang muncul di berbagai media massa. Tulisan ini akan melihat pemetaan terhadap komunikator politik berdasarkan teori generasi. Dalam suatu era pasti akan ada beberapa lapisan masyarakat yang dibedakan berdasarkan era atau zaman saat mereka dilahirkan. Trend media dan teknologi yang terus berubah sangat mempengaruhi setiap generasi dalam membangun pola pikir dan tingkah laku politiknya. Begitu pula gaya kepemimpinan dan cara pandang penguasa juga mewarnai setiap generasi. Berdasarkan teori Generasi, ada istilah traditionalist, baby boomers, generasi X, Y, Z dan alpha. Segala sesuatu terutama yang berhubungan dengan prilaku, gaya hidup, profesi, budaya yang sering dikaitkan dengan ciri-ciri dari generasi-generasi tersebut. Teori yang dikemukakkan oleh Strauss dan Howe merupakan asumsi yang sangat subjektif. Berdasarkan teori tersebut penulis akan mengadopsi teori Generasi dalam memahami komunikator politik di Indonesia. Tulisan ini adalah sebuah studi literatur yang diperoleh dari berbagai bacaan ilmiah yang diolah dan disusun oleh penulis. Memahami teori generasi dapat membantu untuk mengetahui ciri khas dan cara komunikator politik berkomunikasi, mengkonstruksi pesan lintas generasi yang pada umumnya akan terbelah generasi senior (tua) dan generasi junior (muda).Kata Kunci: komunikator, politik, teori generasi, media, teknologi. At a time when the public interest is disrupted by a policy or regulation made by a power. Then, there will be a reaction from the political elite, educated, and ordinary people. Apparently, we can all play a role as a political communicator when reacting to news about politics that appear in various mass media. This paper will look at the mapping of political communicators based on generation theory. In an era, there will certainly be several layers of society that are distinguished by the age or the age at which they were born. The ever-changing media and technological trends greatly affect each generation in building their mindset and political behavior. Similarly, leadership styles and rulers’ perspective also color every generation. Based on Generation theory, there is the term traditionalist, baby boomers, generation X, Y, Z, and alpha. Everything is primarily related to the behavior, lifestyle, profession, culture that is often associated with the characteristics of those generations. The theory put forward by Strauss and Howe is a very subjective assumption. Based on the theory, the writer will adapt Generasi theory in understanding the political communicator in Indonesia. This paper is a study of literature derived from various scientific readings processed and composed by the author. Understanding the theory of generations can help to identify the characteristics and ways communicators communicate, constructing messages across generations that will generally split the senior (youth) and junior (youth) generation.Keywords: communicator, politics, generation theory, media, technology.

STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Selly Oktarina; Eko Purwanto; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol 6 No 2 (2022)
Publisher : Metakom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.

STRATEGI KOMUNIKASI PEMASARAN PADA KOPI OGUT KAFÉ DALAM MENARIK MINAT KONSUMEN Eko Purwanto; Selly Oktarina; Abdul Basit; Mirza Shahreza; Anna Gustina Zainal; Ana Kuswanti; Lusiana Setianti
Metakom Vol. 6 No. 2 (2022)
Publisher : Communication Science Department at Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/metakom.v6i2.264

This study focuses on how the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest and the factors influence the marketing communication strategy for Café Ogut Cofee in attracting consumers' interest. The method used in this study is a qualitative research method using interview, observation and documentation techniques as data collection. After conducting research, it was found that the marketing communication strategy applied by Café Ogut Cofee uses the concept of the marketing mix that he uses including, produst, place, price, promotion, people, physical evidence, and process. Of the seven elements, Café Ogut Cofee uses all elements of the marketing mix including product, place, price, promotion, physical evidence and process. The driving factors that influence the marketing communication strategy of Café Ogut Cofee are the existence of board game facilities for visitors so that it becomes an attraction for Café Ogut Cofee and the inhibiting factor is the lack of space or place for events such as live music to reduce the attractiveness of Café Ogut Cofee and become obstacle to the smooth marketing mix of Café Ogut Cofee.

Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Selly Oktarina; Norhazlina Fairuz Musa Kutty; Eko Purwanto; Mirza Shahreza; Abdul Basit
Jurnal Ilmu Sosial Mamangan Vol 12, No 2 (2023)
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.

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