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All Journal MIX : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business e-Jurnal Apresiasi Ekonomi Journal of Business Management and Economic Development IJMA
Asraf, Asraf
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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STUDY OF PRODUCT QUALITY ASPECTS, PRICES AND HALAL LABELS ON THE PURCHASE DECISION OF HPAI HERBAL PRODUCTS Erdawati, Erdawati; Asraf, Asraf; Elondri, Elondri; Yuliza, Mai
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3634

Abstract

For reasons of protecting Indonesian Muslim consumers, the Government has regulated the guarantee of halal products by including Halal Labels on each product packaging. However, only 10% of the products on the market have included the Halal Label. Indonesian society, which is predominantly Muslim and reaches 229 million people, should be a potential market for products labeled Halal. There are a number of companies that specifically only market halal products and make the Halal label and product quality as an underdog factor. This study reveals how the influence of product quality, price and Halal label on consumer decisions to buy HPAI products that specifically market Halal products. Based on the Lemeshow formula, the respondents were determined as 96 people from consumers who use HPAI products in Indonesia. The regression analysis conducted shows that product quality and halal labels each influence purchasing decisions, while price does not have a significant effect. This shows that the strategy for product quality and Halal labels implemented by HPAI is correct, so it needs to be maximized as well as a reference for other Halal product manufacturers in increasing their marketing. Because the level of competition between similar products is not too tight, then the price is not a determining factor in the decision. However, price remains a sensitive factor when the level of competition is already high. Keywords: Product Quality, Price, Halal Label and Purchase Decision.
Analysis of the Public Service System at the Anduonohu Lurah Office, Kendari City Mumpuni, Ayuningtiyas Putri; Umar, Adria Yansah; Asraf, Asraf; Rahmatia, Rahmatia
Journal of Business Management and Economic Development Том 1 № 03 (2023): September 2023
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i03.188

Abstract

This article is the result of research and discussion which aims to identify and analyze the Public Service System at the Anduonohu Lurah Office, Kendari City. Located in Poasia District, Anduonohu Village, Kendari City, Southeast Sulawesi, this research used a qualitative method based on field studies to find sources and information directly. Semi-structured interviews were conducted with 5 informants representing several characteristics such as gender and age differences. The results of this study indicate that the Public Service System at the Anduonohu Village Office, Kendari City, is practically good. However, the results of this study also illustrate that there is still a need for development and improvement, especially in terms of implementing time in completing services and the friendliness of employees to the public as service users in the future. This research is important for academics to serve as a reference and as a theoretical framework for conducting evaluations in improving public service systems. For local governments, this research can also be used as a reflection for improvement in terms of the quality of the public service system.
Effect of Work Environment, Motivation and Job Satisfaction on Employee Performance at PT. Dua Tiga Sejahtera Asraf, Asraf; Nabila, Maya; Bagea, Arfin; Sahili, Laode; Abbas, Bakhtiar
Journal of Business Management and Economic Development Том 1 № 03 (2023): September 2023
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i03.189

Abstract

This study aims to determine and analyze the influence of the work environment, motivation and job satisfaction on the performance of employees of PT. Dua Tiga Sejahtera. The object of this research is the work environment, motivation and job satisfaction on the performance of employees of PT. Dua Tiga Sejahtera. The population in this study are all employees at PT. Dua Tiga Sejahtera as many as 33 employees. While the sample in this study were all employees, namely 33 respondents. The analytical tool used is multiple linear regression using SPSS 25 software. Based on the results of the research conducted, it can be concluded that (1) work environment, motivation and job satisfaction have a positive and significant effect on employee performance; (2) the work environment has a positive and significant effect on employee performance; (3) Motivation has a significant effect on employee performance; (4) job satisfaction has a positive and significant effect on employee performance.
Pengaruh Pengembangan Karir, Budaya Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Aditya Mandiri Sejahtera di Kota Kendari Rahmika, Rahmika; Abbas, Bakhtiar; Lisapaly, David C.E.; Asraf, Asraf
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1193

Abstract

Human resource management is a crucial factor in achieving organizational goals, both in terms of profitability and company survival. In a specific context, PT. Aditya Mandiri Sejahtera faces challenges in career development, work culture, and work motivation that have implications for employee performance. This study seeks to fill the knowledge gap by analyzing the effect of career development, work culture, and work motivation on employee performance. The research method used is quantitative with a cross sectional study approach. The sampling technique uses a census and a sample size of 32 respondents. The results showed that simultaneously, the variables of career development, work culture, and work motivation had a positive and significant effect on employee performance. However, partially, career development has no significant effect, while work culture and work motivation have a positive and significant effect. The implications of this study indicate that improvements in work culture and work motivation can significantly improve employee performance, although career development requires a more comprehensive approach.
Pengaruh Motivasi Kerja dan Komitmen Organisasi terhadap Organizational Citizenship Behaviour (OCB) dengan Kepuasan Kerja sebagai Variabel Interverning (Studi Kasus Pada PT. Obsidian Stainless Steel Indonesia Stock Kabupaten Konawe) Haeba, Brian Tritama; Muthalib, Abd. Azis; Supriaddin, Nofal; Asraf, Asraf
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1194

Abstract

This study focuses on the influence of work motivation and organizational commitment on Organizational Citizenship Behavior (OCB) in PT. Obsidian Stainless Steel Indonesia, Konawe Regency. This research is motivated by the importance of work motivation and organizational commitment in increasing OCB which has an impact on company performance. This study aims to fill the knowledge gap regarding the relationship between work motivation, organizational commitment, and OCB with job satisfaction as an intervening variable. The methodology used in this study is a quantitative approach with Partial Least Square (PLS) analysis techniques. The main results of the study showed that work motivation had a positive and significant influence on OCB; organizational commitment also has a positive and significant effect on OCB; and job satisfaction as intervening variables strengthen the relationship between work motivation and OCB as well as organizational commitment and OCB. The study found that job satisfaction plays an important role in amplifying the influence of work motivation and organizational commitment to OCB. The implications of this study show that companies improve employee OCB
Pengaruh Gaya Kepemimpinan Transformasional Terhadap Motivasi Kerja dan Kinerja Pegawai pada Badan Kepegawaian Daerah Provinsi Sulawesi Tenggara Sudirman, Sitti Fauziah; Hajar, Ibnu; Asraf, Asraf
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1195

Abstract

Human resources in an organization are very important capital to achieve the vision, mission, and goals of the organization. Especially at the Regional Staffing Agency of Southeast Sulawesi Province, competent human resources are needed to improve employee performance and staffing services. However, there is still a knowledge gap about the effect of transformational leadership style on work motivation and employee performance. This study used a qualitative method with an explanatory design with a sample of 89 employees of the Regional Staffing Agency of Southeast Sulawesi Province. The main results showed that transformational leadership style has a positive and significant effect on work motivation and employee performance. Increased work motivation also has a positive effect on employee performance. Transformational leadership style mediated by work motivation makes a significant contribution to improving employee performance. This study implies that the application of transformational leadership style can increase work motivation and employee performance at the Regional Staffing Agency of Southeast Sulawesi Province, to provide more optimal staffing services
Pengaruh Kompetensi, Penempatan Kerja dan Pengembangan Sumber Daya Manusia Terhadap Kinerja Pegawai Kantor Kecamatan Kendari Barat Wulele, Ambar Sari; Nasrul, Nasrul; Asraf, Asraf
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1214

Abstract

The strategic role of human resources in organizations has received great attention in today's era of globalization. The West Kendari Sub-district Office faces significant challenges related to competency, job placement, and human resource development that affect employee performance. This study aims to fill the knowledge gap by exploring the combined effect of the three variables on employee performance. The method used was a quantitative survey with a sample size of 33 respondents. The results showed that employee competence has the greatest influence on performance, followed by human resource development and job placement. Human resource development is proven to make a significant contribution in improving employee performance through continuous training programs. The combination of these three variables showed a greater influence than the influence of each variable separately, indicating the importance of an integrated and holistic approach to human resource management. This study provides empirical evidence that investment in the development of employee competencies and skills as well as proper placement is critical to achieving optimal performance. and ensure employee placement in accordance with employee expertise to improve performance
Triple Bottom Line on Business Performance: Examining the Moderating Role of Managerial Competencies Asraf, Asraf; Supriaddin, Nofal
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1809

Abstract

This study evaluates the influence of the Triple Bottom Line (TBL) dimensions Economic, Social, and Environmental on restaurant business performance in Kendari, as well as the role of managerial competency moderation. The results show that the three dimensions of TBL have a significant positive influence, with the Economic and Social dimensions directly improving performance, and environmentally friendly policies also play an important role. Managerial competence strengthens TBL's positive impact on business performance. These findings imply the importance of managerial competence in maximizing the benefits of TBL to support business sustainability holistically
Exploring Value-oriented Storytelling Influences Traveler Loyalty Through Satisfaction and Image Asraf, Asraf; Supriaddin, Nofal
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1810

Abstract

This study explores the impact of Value-oriented Storytelling on Tourist Loyalty, with the mediation of Customer Satisfaction and Destination Image, using a sample of 196 tourists who visited the "Diamond Triangle" in North Konawe Regency. The results show that Customer Satisfaction, Destination Image, and Value-oriented Storytelling have a significant influence on Tourist Loyalty. Customer Satisfaction has a direct impact on loyalty, while Destination Image plays a role in enhancing both satisfaction and tourist loyalty. Value-oriented Storytelling significantly strengthens Destination Image, which in turn increases Customer Satisfaction and drives Tourist Loyalty. Additionally, it was found that Value-oriented Storytelling also has an indirect effect on Tourist Loyalty through Destination Image and Customer Satisfaction, highlighting the importance of storytelling in destination marketing strategies. The limitations of this study include its specific focus on North Konawe and its short-term perspective. Future research is recommended to expand the sample size and use a longitudinal approach to explore the long-term impact of Value-oriented Storytelling on Tourist Loyalty
THE SERVICE QUALITY AND PRICE IMPACT ON CUSTOMER SATISFACTION AND LOYALTY ON PT. ADIRA FINANCE SIMPANG EMPAT Erdawati, Erdawati; Asraf, Asraf; Larasati, Widia
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.608 KB) | DOI: 10.31846/jae.v11i1.585

Abstract

ABSTRACTThe financial company's marketing program is aimed at maximizing customer satisfaction and loyalty. PT. Adira Finance Simpang Empat Branch is very aware of this, so various efforts have been made to build customer satisfaction and loyalty, including through improving service quality and competitive prices. This research was conducted to see the effect of service quality and price on customer satisfaction and loyalty. When this research was done, there were 6,207 existing customers and 98 of them were sampled through calculations using the Slovin formula. The results showed that service quality and price both partially and simultaneously had a significant effect on customer satisfaction and loyalty. Meanwhile the satisfaction variable also mediates the effect of service quality and price on loyalty. The implication of the results of this study is that in order to maintain and increase customer satisfaction and loyalty, PT. Adira Finance Simpang Empat can continue and improve its service quality and competitive pricing strategy.Keywords: Service Quality, Price, Customer Loyalty and Customer Satisfaction
Co-Authors Abbas, Bakhtiar Abdul Hakim Abdul Razak Achram, Rifqy Amril Adnin, Chaeriah Adwi, Adwi Ahmad Hamid, Ahmad Almana, Laode Ami Nurhayati, Ami Bagea, Arfin Cendrawardani, Debby Ismi Elondri, Elondri Erdawati Erdawati, Erdawati Haeba, Brian Tritama Halim Asy’ary, Ayuningtiyas Putri Mumpuni Hamida, La Ode Hasman, Erlin Hasnita, Nita Ibnu Hajar Ibnu, Nuzul Imran, Hamzah Al Kalsum, Ummy Larasati, Widia Lisapaly, David C.E. M. Budihard, Andi Mulyadi, Dwi Zulkifar Mumpuni, Ayuningtiyas Putri Muthalib, Abd. Azis Nabila, Maya Nasrul Nasrul Nur, Muh. Paluala, Kusman Pratama Putra, Andika Dzulhaji Pratiwi, Vira Arianti Rachmawati Rachmawati Rahayuningsih, Titien Rahmatia Rahmatia, Rahmatia Rahmika, Rahmika Roslan, Astil Harli Sabilalo, Mahmudin A. Sahili, Laode Sudirman, Sitti Fauziah Supriaddin, Nofal Tambunan, Rince Umar, Adria Yansah Wulele, Ambar Sari Yuana, Indira Yuliza, Mai