Articles
The Effect Advertising Attractiveness, Price Perception, And Electronic Word Of Mouth On Buying Interest (Survey On Consumers of managements students at Perjuangan University)
Nuraeni Mutiara Putri;
Cece Rakhmat;
Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.918
This study aims to determine the partial and simultaneous effect of advertising attractiveness, price perception, and electronic word of mouth on Shopee users' buying interest in Management Study Program students Perjuangan University. The method used in this study is a quantitative method with a consumer survey approach with a sample of 100 respondents. The data collected is in the form of data which is carried out using a questionnaire technique. Analysis of the data used in this study using multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS version 26 software. The results show that advertising attractiveness, price perception and electronic word of mouth simultaneously and partially affect buying interest.
The Influence Of Taste And Price Perception On Onsumer Decisions In Purchasing Honda Beat Motorcycles At Dealers CV. Sinar Mas Honda
Arya Esa Kusmana;
Depy Muhamad Pauzy;
Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.920
This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.
The Effect Of Quality Of Service And Promotion On Purchase Decision (Consumer Survey at Sandy Make up Tasikmalaya)
Neti Setianingsih;
Depy Muhamad Pauzy;
Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.925
This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Purchase Decision in Sandy Make up Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Purchase Decision. Quality of service partially significant effect Purchase Decision. promotion has a significant effect on Purchase Decision.
The Influence Of Perception Of Price And Pacilities On Consumer Statisfaction Of Mini Soccer Indosoccernesia In Tasikmalaya City
Jamal Saepul Mi’raj;
Arga Sutrisna;
Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.937
The purpose of this study was to determine the effect of perception of price and pacilities simultaneously or partially on consumer statisfaction of Mini Soccer Indosoccernesia in Tasikmalaya City. Survey of Indosoccernesia consumers in Tasikmalaya City. The research method used is descriptive and verification method. The sample in this study amounted to 100 respondents. Data collection was carried out using a questionnaire. The data analysis used is multiple regression analysis. The results of this study indicate that perception of price and pacilities simultaneously have a significant effect on consumer statisfaction. Partially, perception of price has a significant effect on consumer statisfaction. Partially, the pacilities has a significant effect on consumer statisfaction.
The Influence Quality Of Goods And Service Quality On Consumer Statisfaction Of Ano Abadi Meubel Cikatomas
Isep Yoansyah;
Arga Sutrisna;
Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.938
The purpose of this study was to determine the effect of the quality of goods and service quality simultaneously or partially on consumer statisfaction of Ano Abadi Meubel Cikatomas. Survey of Ano Abadi Meubel consumers in Cikatomas. The research method used is descriptive and verification method. The sample in this study amounted to 100 respondents. Data collection was carried out using a questionnaire. The data analysis used is multiple regression analysis. The results of this study indicate that quality of goods and service quality simultaneously have a significant effect on consumer statisfaction. Partially, quality of goods has no significant effect on consumer statisfaction. Partially, the service quality has a significant effect on consumer statisfaction.
The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City
Jajang Hermawan;
Depy Muhamad Pauzy;
Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.939
The purpose of this study was to determine the effect of service quality and price simultaneously or partially on consumer satisfaction at the Klontongan Iyos Kawalu Tasikmalaya store. The research method used is a quantitative method with a survey approach. The sample in this study amounted to 100 respondents. Data collection was done by using a questionnaire. The results of this study show that simultaneously service quality and price have a significant effect on customer satisfaction. Partially the quality of service has a significant effect on customer satisfaction. Partially, the price has a significant effect on consumer satisfaction.
The Effect Of Service Quality And Customer Experience On Satisfaction And Their Impact On Customer Loyalty (Survey customers of Shafira Tour & Travel Tasikmalaya)
Miftah Syamsul Arifin;
Depy Muhamad Pauzy;
Cece Rakhmat
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.941
This study aims to determine the effect of service quality and customer experience on satisfaction and their impact on customer loyalty at Shafira Tour & Travel Tasikmalaya. The method used in this study is a survey method with a causal research design. The population in this study is the number of orders in the last period as many as 4.784 and after being processed using the Slovin formula, the sample is taken as many as 100 respondents. The analytical tool used is path analysis. The results showed that service quality had a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Satisfaction has not been proven to be able to mediate service quality on customer loyalty through the satisfaction of Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on customer loyalty through satisfaction in Shafira Tour & Travel Tasikmalaya.
Effect of Product Quality And Promotion On Purchase Decisions
Tessa Fitrah Nur Fatimah;
Arga Sutrisna;
Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53697/jim.v2i3.946
This study aims to determine and analyze the effect of product quality and promotion on purchasing decisions at Skin Crackers Sadulur Tasikmalaya. The method used in this research is quantitative and quality methods with a survey approach. With a total sample of 100 consumers as respondents, the data collected was primary data, data analysis in this study used multiple regression analysis, correlation coefficient and determination coefficient using SPSS software. The results of this study indicate that product quality and promotion simultaneously have a significant effect on purchasing decisions. Partially product quality has a significant effect on purchasing decisions. And also partially promotion has a significant effect on purchasing decisions.
PEMBERIAN MEREK DAN PENERAPAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN PRODUK BERAS DI WILAYAH CIAWI KABUPATEN TASIKMALAYA
Depy Muhamad Pauzy;
Gian Riksa Wibawa;
Arif Arif
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (320.25 KB)
|
DOI: 10.31949/jb.v4i1.3932
UMKM Rice in the Ciawi region has the potential to be able to develop their business. Branding and use of social media is now a potential aspect of marketing. This assistance is expected to be able to increase the competitiveness of rice MSMEs and maximize sales. The method in this service is by counseling and discussing material. The results of the dedication that has been carried out are that MSME actors understand the use of social media and the creation of a rice brand as a marketing strategy.
Pengaruh Inovasi Produk dan Promosi terhadap Keputusan Pembelian : Survei pada konsumen Samudra Resto & Cafe Kota Tasikmalaya
Michelle Debora Saragih;
Depy Muhamad Pauzy;
Arga Sutrisna
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (282.292 KB)
This study aims to determine the simultaneous and partial influence of product innovation and promotion on purchasing decisions at Samudra Resto & Cafe. The research methods used in this research are quantitative with a survey approach. The population in this study was 100 respondents. The type of data used in this study is primary data obtained through questionnaires. The data analysis used is a classic assumption test and multiple regression analysis using SPSS software version 26. The results showed that product innovation and promotion simultaneously had a significant effect on purchasing decisions at Samudra Resto & Cafe. Product innovation, partially has no significant effect purchasing decisions at Samudra Resto & Cafe. Promotion, partially significant effect purchasing decisions at Samudra Resto & Cafe.