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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Manager : Jurnal Ilmu Manajemen Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Ulil Albab Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences ULIL ALBAB Jurnal Ekonomi, Manajemen, Akuntansi Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset Jurnal Manajemen Riset Inovasi (JIMBE) Jurnal Manajemen Pariwisata dan Perhotelan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Ebisnis Manajemen J-CEKI
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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The Effect Advertising Attractiveness, Price Perception, And Electronic Word Of Mouth On Buying Interest (Survey On Consumers of managements students at Perjuangan University) Nuraeni Mutiara Putri; Cece Rakhmat; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.918

Abstract

This study aims to determine the partial and simultaneous effect of advertising attractiveness, price perception, and electronic word of mouth on Shopee users' buying interest in Management Study Program students Perjuangan University. The method used in this study is a quantitative method with a consumer survey approach with a sample of 100 respondents. The data collected is in the form of data which is carried out using a questionnaire technique. Analysis of the data used in this study using multiple linear regression analysis, correlation coefficient and coefficient of determination using SPSS version 26 software. The results show that advertising attractiveness, price perception and electronic word of mouth simultaneously and partially affect buying interest.
The Influence Of Taste And Price Perception On Onsumer Decisions In Purchasing Honda Beat Motorcycles At Dealers CV. Sinar Mas Honda Arya Esa Kusmana; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.920

Abstract

This study aims to determine the influence of taste and price perception on consumer decisions in purchasing Honda beat motorcycles at deales CV. Sinar Mas Honda. The method used is a quantitative approach with a reserch sample of 100 respondents from consumers of Honda Beat Motors CV. Sinar Mas Honda. The data used is primary data. The analytical tool used in this study is multiple linear regression using SPSS version 25. The results showed that the Tastes felt by consumers of Honda Beat CV. Sinar Mas Honda had very hight criteria. Price perception on consumers of Honda Beat CV. Sinar Mas Honda had very affordable criteria. Simultaneously taste and price perception have a significant influence on purchasing decisions. Partially taste has a significant influence on purchasing decisions. Partially, price perception has a significant effect on purchasing decisions.
The Effect Of Quality Of Service And Promotion On Purchase Decision (Consumer Survey at Sandy Make up Tasikmalaya) Neti Setianingsih; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.925

Abstract

This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Purchase Decision in Sandy Make up Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Purchase Decision. Quality of service partially significant effect Purchase Decision. promotion has a significant effect on Purchase Decision.
The Influence Of Perception Of Price And Pacilities On Consumer Statisfaction Of Mini Soccer Indosoccernesia In Tasikmalaya City Jamal Saepul Mi’raj; Arga Sutrisna; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.937

Abstract

The purpose of this study was to determine the effect of perception of price and pacilities simultaneously or partially on consumer statisfaction of Mini Soccer Indosoccernesia in Tasikmalaya City. Survey of Indosoccernesia consumers in Tasikmalaya City. The research method used is descriptive and verification method. The sample in this study amounted to 100 respondents. Data collection was carried out using a questionnaire. The data analysis used is multiple regression analysis. The results of this study indicate that perception of price and pacilities simultaneously have a significant effect on consumer statisfaction. Partially, perception of price has a significant effect on consumer statisfaction. Partially, the pacilities has a significant effect on consumer statisfaction.
The Influence Quality Of Goods And Service Quality On Consumer Statisfaction Of Ano Abadi Meubel Cikatomas Isep Yoansyah; Arga Sutrisna; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.938

Abstract

The purpose of this study was to determine the effect of the quality of goods and service quality simultaneously or partially on consumer statisfaction of Ano Abadi Meubel Cikatomas. Survey of Ano Abadi Meubel consumers in Cikatomas. The research method used is descriptive and verification method. The sample in this study amounted to 100 respondents. Data collection was carried out using a questionnaire. The data analysis used is multiple regression analysis. The results of this study indicate that quality of goods and service quality simultaneously have a significant effect on consumer statisfaction. Partially, quality of goods has no significant effect on consumer statisfaction. Partially, the service quality has a significant effect on consumer statisfaction.
The Effect Of Quality Of Service And Prices On Consumer Satisfaction At Klontongan Iyos Kawalu Shop, Tasikmalaya City Jajang Hermawan; Depy Muhamad Pauzy; Suci Putri Lestari
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.939

Abstract

The purpose of this study was to determine the effect of service quality and price simultaneously or partially on consumer satisfaction at the Klontongan Iyos Kawalu Tasikmalaya store. The research method used is a quantitative method with a survey approach. The sample in this study amounted to 100 respondents. Data collection was done by using a questionnaire. The results of this study show that simultaneously service quality and price have a significant effect on customer satisfaction. Partially the quality of service has a significant effect on customer satisfaction. Partially, the price has a significant effect on consumer satisfaction.
The Effect Of Service Quality And Customer Experience On Satisfaction And Their Impact On Customer Loyalty (Survey customers of Shafira Tour & Travel Tasikmalaya) Miftah Syamsul Arifin; Depy Muhamad Pauzy; Cece Rakhmat
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.941

Abstract

This study aims to determine the effect of service quality and customer experience on satisfaction and their impact on customer loyalty at Shafira Tour & Travel Tasikmalaya. The method used in this study is a survey method with a causal research design. The population in this study is the number of orders in the last period as many as 4.784 and after being processed using the Slovin formula, the sample is taken as many as 100 respondents. The analytical tool used is path analysis. The results showed that service quality had a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on satisfaction in Shafira Tour & Travel Tasikmalaya. Satisfaction has not been proven to be able to mediate service quality on customer loyalty through the satisfaction of Shafira Tour & Travel Tasikmalaya. Customer experience have a significant effect on customer loyalty through satisfaction in Shafira Tour & Travel Tasikmalaya.  
Effect of Product Quality And Promotion On Purchase Decisions Tessa Fitrah Nur Fatimah; Arga Sutrisna; Depy Muhamad Pauzy
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.946

Abstract

This study aims to determine and analyze the effect of product quality and promotion on purchasing decisions at Skin Crackers Sadulur Tasikmalaya. The method used in this research is quantitative and quality methods with a survey approach. With a total sample of 100 consumers as respondents, the data collected was primary data, data analysis in this study used multiple regression analysis, correlation coefficient and determination coefficient using SPSS software. The results of this study indicate that product quality and promotion simultaneously have a significant effect on purchasing decisions. Partially product quality has a significant effect on purchasing decisions. And also partially promotion has a significant effect on purchasing decisions.
PEMBERIAN MEREK DAN PENERAPAN PEMASARAN MENGGUNAKAN MEDIA SOSIAL SEBAGAI STRATEGI PEMASARAN PRODUK BERAS DI WILAYAH CIAWI KABUPATEN TASIKMALAYA Depy Muhamad Pauzy; Gian Riksa Wibawa; Arif Arif
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.25 KB) | DOI: 10.31949/jb.v4i1.3932

Abstract

UMKM Rice in the Ciawi region has the potential to be able to develop their business. Branding and use of social media is now a potential aspect of marketing. This assistance is expected to be able to increase the competitiveness of rice MSMEs and maximize sales. The method in this service is by counseling and discussing material. The results of the dedication that has been carried out are that MSME actors understand the use of social media and the creation of a rice brand as a marketing strategy.
Pengaruh Inovasi Produk dan Promosi terhadap Keputusan Pembelian : Survei pada konsumen Samudra Resto & Cafe Kota Tasikmalaya Michelle Debora Saragih; Depy Muhamad Pauzy; Arga Sutrisna
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 10: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.292 KB)

Abstract

This study aims to determine the simultaneous and partial influence of product innovation and promotion on purchasing decisions at Samudra Resto & Cafe. The research methods used in this research are quantitative with a survey approach. The population in this study was 100 respondents. The type of data used in this study is primary data obtained through questionnaires. The data analysis used is a classic assumption test and multiple regression analysis using SPSS software version 26. The results showed that product innovation and promotion simultaneously had a significant effect on purchasing decisions at Samudra Resto & Cafe. Product innovation, partially has no significant effect purchasing decisions at Samudra Resto & Cafe. Promotion, partially significant effect purchasing decisions at Samudra Resto & Cafe.
Co-Authors Andri Kusmayadi Andrian Sulistiono Angga Prasetya Arga Sutrisna Ari Ade Purnomo Ari Arisman Ari Arisman Ari Risman Arif Arif Arya Esa Kusmana Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Denis Pranata Destia Nur Wiardi Dhiyaa Durrotunnashah Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Feby Febriandini Fitri Nurul Romdona Fitria Lestari Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hani Nurhayani Ilham Fadhilah Firdaus Iqbal Nurfauzi Arif Isep Yoansyah Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Krisma Rama Nagara Kukuh Indra Liswana Kusuma Agdhi Rahwana Leli Nispi Fauzi Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mohammad Dava Rifqi Hermawan Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neti Setianingsih Nuraeni Mutiara Putri Rade Handayani Ratih Purnamasari Rini Amelia Rita Tri Yusnita Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rully Angie Alwani Siti Fatin Arbah Sri Ayu Agustini Suci Putri Lestari Suci Putri Lestari Tessa Fitrah Nur Fatimah Tina Priwastyani Wawan Sukmana Yandie Ramadhany Yanto Herdianto