Article Per Year (5 Year)
p-Index From 2019 - 2024
2.63
P-Index
This Author published in this journals
All Journal Jurnal Harkat : Media Komunikasi Gender Jurnal Ruas (Review of Urbanism and Architectural Studies) Musawa : Jurnal Studi Gender dan Islam INVOTEC JURNAL TIARSIE Ilomata International Journal of Management Journal of Architectural Research and Education Ilomata International Journal of Management JURNAL LENTERA KARYA EDUKASI: Jurnal Pengabdian Kepada Masyarakat Sosietas : jurnal pendidikan sosiologi Yinyang: Jurnal Studi Islam Gender dan Anak Journal of Development and Integrated Engineering
Tutin Aryanti
Universitas Pendidikan Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Ilomata International Journal of Management

 1 
Korean Beauty Product Branding Trough Men: A Prestige Fulfillment For Fans Ananda Wahidah; Siti Nurbayani K; Anwar Soleh Purba; Tutin Aryanti; Imam Malik
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.701

Abstract

The visual beauty of entertainment actors is the main attraction for Korean popular culture products, especially beauty trends. Korean wave through beauty products offers a new discourse that beauty is not only absolute for the female but also represented through the male body. This is interesting to research because the preference for consumption patterns of aesthetic culture among Korean fans is not only for women, male fans are also objects of the Korean beauty product market. Interviews were conducted with Korean fans in Bandung, who are members of the Hansamo community and members of the cover dance by face-to-face. The results showed that South Korea successfully marketed beauty products through the perfect visual quality of Korean celebrities, instant branding, pop-up stores with attractive themes, and the provision of free testers. Korean Wave succeeded in utilizing the desire of Korean fans to consume Korean beauty products to fulfill their prestige in achieving the perfect face, fashion (style), and appearance like their idol.
Co-Authors Amrin Ma'ruf Andriana Andriana Angela Christysonia Tampubolon Anwar Soleh Purba camelia arni minandar Camelia Arni Minandar Dian Fitria Elly Malihah Hanson Endra Kusuma Heru Prambudiono Ida Hamidah Imam Malik Irawan Surasetja Isma Widiaty M. Syaom Barliana Iskandar Mirna Purnama Ningsih, Mirna Purnama Nitih Indra Komala Dewi Puspita Wulandari, Puspita Putri Yastine Nurlestya Restu Minggra Siti Komariah Siti Nurbayani Trias Megayanti Trias Megayanti Try Ramadhan Wahidah, Ananda Wilodati Yudhistira Kusuma Yudhistira Kusuma