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All Journal Jurnal Analisis Manajemen Asia-Pacific Management and Business Application International Journal of Applied Sciences in Tourism and Events Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism Jurnal Manajemen dan Kewirausahaan International Journal of Travel, Hospitality and Events International Journal of Green Tourism Research and Applications
I Putu Astawa
Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : Journal of Applied Sciences in Travel and Hospitality

 1 
IMPLEMENTATION OF ADVERTISING AND PERSONAL SELLING TO INCREASE ROOM OCCUPANCY AT THE TRANS RESORT BALI Ida Ayu Putu Jeni Cahyani; Budi Susanto; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research has been done to observe the implementation of advertising and personal selling at The Trans Resort Bali and the effect to increase room occupancy. Independent variables used in this research are advertising (X1) and personal selling (X2), while the dependent variable is the room occupancy (Y). The data which is used in this research are the primary data and secondary data. The primary data is by conducting interview with sales and marketing staff, and the secondary data is the cost of advertising, personal selling and the room occupancy. Data collection method which is used in this research are observation, interview, and documentation. As for data analysis technique used is multiple linear regression to explain the effect of advertising and personal selling to increase room occupancy at The Trans Resort Bali, and further processed by using SPSS 17. The advertising that has been done at The Trans Resort Bali are print advertising through flyer, newspaper and printed magazine, electronic advertising through TV channel, radio broadcast, and internet media, outdoor advertising through billboard, and specialty advertising through souvenirs such as pen, calendar, luggage tag, sport towel, and sales kit. The implemented personal selling activities that have been done are sales call to various travel agents, and domestic or foreign sales trip. The results of this research indicate that simultaneously and partially, both of the independent variables have a positive effect to the room occupancy. Based on the SPSS calculation in multiple determination analysis, the value of determination coefficient is 76,9%. It means the contribution of advertising (X1) dan personal selling (X2) is 76,9% to the room occupancy, while 23,1% can be influenced by the other factors not included in this research
PROMOTION STRATEGY WEDDING PACKAGE (A CASE STUDY AT KARMA KANDARA RESORTS BALI) Ni Made Bintariani; I Putu Astawa; Lien Darlina
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

This study aim to determine the promotional strategies applied and the most effective promotional strategy used for wedding package at Karma Kandara Resorts Bali. Collecting data in this study thourgh in dept-interview with the hotel. Data analysis technique used are qualitative descriptive techniques. The result of the research show the implantation of strategy for wedding package at Karma Kandara Resorts Bali such as advertising, personal selling, selling promotion, and publicity. All of the promotional strategies that are used most effectively are Personal Selling for wedding package at Karma Kandara Resorts Bali
SERVICE QUALITY ANALISYS OF ‘TABLE8’ CHINESE RESTAURANT AT THE MULIA, MULIA RESORT AND MULIA VILLAS Lia Lisnawati; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.732 KB) | DOI: 10.31940/jasth.v3i1.1423

Abstract

This study is analyze about service quality analisys of Table8 chinese restaurant at The Mulia. The purposes of this research are to know the service quality of Table8 Chinese Restaurant staff to customer satisfaction and to know the indicator that must be improved and maintain the quality of service performed by the Table8 Chinese Restaurant staff at The Mulia. The number of samples were 60 respondents, with the data collecting method was incidental sampling. Primary data collection of quality of service variable use questionnaire method with validity and reliability tested. The analysis technique use Servqual analysis and Importance Performance Analysis presented in Cartesian Diagram. The results of this research showed that there are negative, positive and neutral gap between perceptions and customer expectations. The customers are satisfied because the value of positive gap more than negative gap. Meanwhile in the technique Importance Performance Analysis the indicator in improving service quality performed by Table8 Chinese Restaurant staff at the Mulia are: strategic location of restaurant and easy to access, Ability to the restaurant staff to provide accurate information. Then, restaurant staff ability to handle guest’s complaints. And the indicator that must be maintained service quality are: politeness and friendliness of the restaurant staff, Ability restaurant staff in providing properly table service, restaurant staff in given individual attention to the guest. Table8 Chinese Restaurant should prioritize and improve the performance of these indicators in order to enhance the service quality of Table8 Chinese Restaurant staff for maximizing the customer satisfaction.
THE ANALYSIS INTERNET MARKETING IMPLEMENTATION AS ONE OF MARKETING MEDIA AT THE PATRA BALI RESORT & VILLAS Ni Kadek Risna Noviandari; I Nyoman Rajin Aryana; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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Abstract

Internet marketing is very important to support marketing activities in the current era of technology. The purpose of this study, to find out how the implementation of marketing media through internet marketing used along with the revenue generated and to determine which variables are most effective in increasing the occupancy rate of rooms in The Patra Bali Resort & Villas. The study results show that internet marketing used are; websites, online travel agents (OTA), social media and e-mail. Hotel website and online travel agent give direct contribution to room occupancy and hotel’s revenue. Social Media (facebook, twitter, instagram, tripadvisor) and e-mail don’t contribute directly because they are just as communication’s tools. Online travel agent gives the highest contribution to the increasing room occupancy than hotel website. The total of 3 years contributions from 2015-2017, online travel agent contribute 18,83% with the higest income from booking.com 7.6%. Hotel website contribute 2.42%. Internet marketing’s income is increasing and decreasing in certain months due to the holiday peak season. This study have an impact for development internet marketing media used as the basis for taking decision at The Patra Bali Resort & Villas hotel, in an effort to increase rooms occupancy and achieved the sales target through internet marketing set by hotel management.
E-COMMERCE IMPLEMENTATION MODEL IN INCREASING ROOM OCCUPANCY AT GRAND INNA KUTA HOTEL Ni Gusti Ayu Nyoman Trisna Julyanti; I Putu Astawa; Nyoman Mastiani Nadra
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 3 (2018): September 2018
Publisher : Politeknik Negeri Bali

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Abstract

This study examines the implementation of e-commerce at Grand Inna Kuta Hotel and its effect on room occupancy rate in the period of 2015 – 2017 . The study covered some topics including business to business (B2B) and businness to customer (B2C) as the independent variables, and room occupancy rate as dependent variable. The study used mixed methodology of both qualitative and quantitative approach. The primary data comes from the interview that conducted by the author of this paper with the hotel and marketing staffs. Cost of sale and occupancy rate of room would be the secondary data of this paper. Moreover, the methodology in collecting the data is using the observation method, interview, and documentation. Further, the data analysis techniques are using the descriptive statistical test to determine the effectiveness of the application of B2B and B2C to increase the occupancy rate of rooms in Grand Inna Kuta. The results show that B2B only contributed a small amount to the room occupancy rate of the Grand Inna Kuta. However, B2C made a good contribution to the hotel’s occupancy rate.
Co-Authors Budi Susanto Cening Ardina Christantius Dwiatmadja Cokorda Istri Sri Widhari Gede Ginaya I Gede Mudana I Gusti Agung Bagus Mataram I Gusti Putu Sutarma I Ketut Suarja I Ketut Sutama I Ketut Sutama I Made Darma Oka I Made Rasta I Nyoman Rajin Aryana I Nyoman Suamir I Putu Aban Wibawa I Putu Budiarta I Putu Mertha Astawa I Putu Sudira I Wayan Basi Arjana I Wayan Pugra Ida Ayu Elistyawati Ida Ayu Putu Jeni Cahyani Ida Ayu Putu Sulistya Ketut Arya Bayu Wicaksana Lia Lisnawati Lien Darlina Made Abdi Sucipta Made Ery Arsana Made Suardani Made Sudiarta Muh Nuh Ilyas Ni Gusti Ayu Nyoman Trisna Julyanti Ni Gusti Nyoman Suci Murni Ni Kadek Hera Silawati Ni Kadek Risna Noviandari Ni Made Bintariani Ni Made Rai Erawati Ni Made Rai Sukmawati Ni Putu Lianda Ayu Puspita Ni Putu Wiwiek Ary Susyarini Ni Wayan Mayantari Ni Wayan Rismayanti Nyoman Mastiani Nadra Putu Wila Pradnya Paramita Raden Ayu Trisnayoni Sang Putu Eka Pertama Tjok Gde Raka Sukawati