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All Journal FKIP e-PROCEEDING Briliant: Jurnal Riset dan Konseptual Pendidikan Multikultural J-REaLL Jurnal Pengabdian Kepada Masyarakat SWARNA Pamasa: Jurnal Pengabdian kepada Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Zubaidi Zubaidi
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Pendidikan Multikultural

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Enriching Students’ Multicultural Vocabulary Knowledge through the Language of Advertising on YouTube Commercial Videos Zubaidi Zubaidi; Fitrotul Maulidiyah; Ririn Pratiwi Suharto; Aulia Nourma Putri Putri
Jurnal Ijtihad Vol 8 No 1 (2024): PENDIDIKAN MULTIKULTURAL
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/multikultural.v8i1.21524

Abstract

One of the most crucial language aspects which the students should master is vocabulary. Students of D4 English for Business and Professional Communication, State Polytechnic of Malang with a restricted vocabulary are likewise limited in their listening, speaking, reading and writing abilities. It is difficult to learn a language without first acknowledging the vocabulary. Because of their restricted vocabularies, the students are unable to converse properly with one another. Eventually, with the help of various YouTube commercial videos, students could possibly work using their smartphones, tablets, or laptops while observing and analyzing the YouTube commercials that they watch. This could be beneficial since audiovisual materials have been proven to be good media to promote students’ fun and active learning. From the above explanation it could be inferred that this present study is aimed at enriching students’ vocabulary knowledge through the language of advertising on YouTube commercial videos. It is a case study. The purpose of the present research is to identify the use of language of advertising on YouTube commercial videos to enrich students’ vocabulary knowledge. The research instruments which will be used are observation, pre-test and post-test. The results of this study are students showed positive perceptions towards the use of YouTube commercial videos to enrich their vocabulary knowledge in English for Advertising class. The study also reveals that the use of YouTube commercial video in teaching and learning English gives positive impact to students’ English vocabulary acquisition and helpful for lecturer in delivering the topic to students.
Co-Authors Abdullah Helmy Afandi, Yosi Ane Fany Novitasari Ardian Wahyu Setiawan Aulia Nourma Putri Aulia Nourma Putri Putri Bambang Suryanto Dhony Manggala Putra Drs. Joko Samboro Eka Listianing Rahayu Isnaini Nur Safitri Joko Samboro Kartika Indah Permanasari Kun Mustain Maulidiyah, Fitrotul Mujianto Mujianto Musthofa Hadi Nilawati Fiernaningsih Noverita Wahyuningsih Pritantina Yuni Lestari Ririn Pratiwi Suharto Rulirianto Rulirianto Shinta Maharani Trivena Sugeng Riyanto Suyono, Achmad Tri Wahyu Widodo Yusuf Suprapto YM