Agung Budiatmo
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro

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PENGARUH LINGKUNGAN KERJA, DISIPLIN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT. MASSCOM GRAPHY SEMARANG Aji, Oki Prasetyo; Suryoko, Sri; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This research is motivated by the human resources play an important role in realizing the performance of a company. Companies are required to improve the performance of employees in order to output the resulting competitive. PT. Masscom Graphy Semarang is a company engaged in the printing and publishing of daily newspapers and magazines so need to maintain human resources work in order to meet the quality and quantity product. However, in 2013 an increase Missdruk in the work of the PT. Masscom Graphy Semarang which causes a decline in the quality and quantity of production.The purpose of this study was to determine the effect of the work environment, work discipline, and compensation for the performance of PT. Masscom Graphy Semarang. This type of research is explanatory, with technique of collecting data through using interviews, questionnaires and library research. The sampling technique using disproportionate random sampling technique. Sample of 60 people who are employees of the production of a wide - range of sub-section. This study used a qualitative analysis techniques and quantitative analysis. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, as well as the significance test (t test and F test).Results of this study variable working environment variable is good, variable labor discipline is exceptionally high, and variabel compensation is relatively adequate and the variable performance is excellent .The results of this study all independent variables, namely the work environment (X1), labour discipline (X2), and compensation (X3) together (simultaneously) or individually (partial) affect employee performance dependent variable (Y).Suggestions in this research that the company should pay attention to hygiene in the workplace, improve regulatory oversight of the work, and reviewing the compensation following the employee's needs, and maintaining the quality and quantity of printing as a result of employee performance and the need for further research by the company or outside the company about the variables - other independent variables that can be considered to provide an additional contribution to improving employee performance.
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWA MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING ( STUDI PADA KARYAWAN PT PGAS SOLUTION JAKARTA ) Sirait, Fathihari Afkha; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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One of the most important resources of a company is human resources or the employees and  every company needs to think the way to improve the performance of employees they have in order to drive the company's progress. One of the key to improve employee performance is by maintaining employee motivation. There are many factors that can increase work motivation and employee performance such as compensation factors and work environment conditions. This study aims to determine the effect of compensation and work environment on employee performance through work motivation on employees of PT PGAS Solution Jakarta. The type this research is using explanatory research. Sampling is using non-probability sampling techniques with saturated sampling approach of 80 respondents. The data were collected by some techniques such as questionnaires, interviews, and literature study. Data analysis method is using regression analysis with the help of IBM SPSS version 24.0 and Sobel test analysis. The results showed that there was an effect of compensation on work motivation, there was an effect of compensation on employee performance, there was an influence of work environment on work motivation, there was an influence of work environment on employee performance, there was an effect of work motivation on employee performance. There is an effect of compensation and work environment on work motivation. Based on the sobel test results, there is the effect of compensation on employee performance through work motivation and work environment on employee performance through work motivation. Based on the results of the mediation test, work motivation is a partial intervening variable in mediating the effect of compensation on employee performance and work motivation is a partial intervening variable in mediating the effect of the work environment on employee performance. The advice given to PT PGAS Solution is to improve the provision of compensation, such as considering employee input regarding the principal salary policy and leave procedures. Improve the work environment by improving work facilities, making regulations that regulate noise at work, increasing the level of security and carrying out activities to strengthen relationships between employees, and increase employee morale.
Pengaruh Harga, Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian di Waroeng Makan “Spesial Sambal” Tembalang, Semarang Parhusip, Crystin Ayomi; Waluyo, Handoyo Djoko; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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This research aim to determine the effect of brand equity to decision of purchasing and the effect of price, product quality, and brand equity to decision of buying. The sampling technique used was purposive sampling. In this research the sample amounted to 100 respondent with characteristic that consumer of Waroeng Makan “Spesial Sambal” that have bought minimal twice in six month late, able and want to be interviewed. Data was analyzed with validity and  reliability, the coefficient of determination test, and test of significance with the t test and F test with program SPSS version 16.0 for windows. The result of research showed that there is a positive effect and significant between price and decision of purchasing amount 12,8%. Product quality have a positive effect and significant to decision of purchasing amount 8%. Brand equity have a positive effect and significant to decision of purchasing amount 33,5%.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN MENGINAP (STUDI PADA PELANGGAN STAR HOTEL SEMARANG) Putranti, Clara Sapphira; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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The service industry sector, such as hospitality, is a fast growing business in Indonesia.These business opportunities lead to competition between hospitality services in providing the best services to attract and retain consumers. One of the hospitality services with a good rating is Star Hotel Semarang. As a company engaged in the service sector, it must prioritize good service to its customers at prices according to what has been provided by Star Hotel Semarang in order to create a purchasing decision.This study aims to determine the effect of service quality and price on decision to stay (studies on consumers Star Hotel Semarang). This type of research is explanatory research. The sampling techniques used are incidental sampling and purposive sampling. The number of samples taken is 100 respondents, who are consumers of Star Hotel Semarang. The research that is used to determine the effect of service quality and price on decision to stay will present statistics with the help of IBM SPSS version 21.0.
PENGARUH PEMBERIAN INSTENTIF, MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA PT. BANK RAKYAT INDONESIA (BRI) CABANG PANDANARAN SEMARANG) Destiana, Sisca; Waluyo, Handoyo Djoko; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Human resource had by company have to be powered and paid attention so that they earn to work better for the shake of continuity of company life. See importantly of human resource nya in continuity of life an company, hence company have to design and manage its human resource correctly utilize. Or failure efficacy an company supported by at its employees performance. Good performance, hence existing human resource in company have to have the quality of good also. Some factor able to influence employees performance is  giving of incentive, motivation work and organizational culture. With the background, hence target of which is applied from this research is to know influence giving of incentive, motivation work and organizational culture to employees performance at Bank Rakyat Indonesia (BRI) Pandanaran Branch Semarang.This research which become sampel is Bank Rakyat Indonesia employees (BRI) Pandanaran Branch Semarang amounting to 55 employees from population equal to 120 employees with calculations Slovin. Used by Data type is primary data and sekunder while the analysis of data using frequency tables, cross tables, corelation product moment, simple regression, multiple regression using at SPSS 1.6.Result of research of giving of incentive by parsial have an effect on positive and signifikan to officer performance. Motivation work by parsial positive bepengaruh and signifikan to officer performance. Cultural of organization by parsial there are positive influence and signifikan to officer performance. Giving] of Incentive, motivation work and organizational culture have an effect on by simultan to officer performance. Equal to 69,5% officer performance can influence by giving] of incentive, organizational culture and motivation. While the rest 30,5% explained by other causes outside variable  giving of incentive, motivation work and organizational culture
Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Holland Bakery Pandanaran Semarang Shabrina, Sekar Ayu; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract: There are many factors in increasing consumer repurchase interest, such as product quality factors and the price offered by the company.The type of this research is explanatory research. And the sampling using nonprobability samples technique, by accidental sampling with purposive samples methods. Data collection techniques using questionnaires, interviews with 100 respondents who have purchased products at Holland Bakery Pandanaran Semarang. The research make use of qualitative and quantitative analysis by means of validity, reliability, correlation coefficient, determination coefficient, regression analysis, t test with SPSS 22.0 version application and sobel analysis to determine the effect of intervening variables.The result of this study shows that product quality has significant cum significant effect in purchasing decision, the price has an effect with are significant in purchasing decision, there is an influence on product quality on repurchase interest through purchasing decisions, there is an influence on price on repurchase interest through purchasing decision. Based on the sobel test results, there is an influence of product quality on repurchase interest through purchasing decisions and price on repurchase interest through purchasing decisions. According to the results of the mediation test, this purchase decision is a partial intervening variable in mediating the influence of product quality on repurchase intention and purchase decision is partial intervening variables in mediating the influence of price on repurchase intention.   Keywords: Product Quality; Price; Purchase Decision and Repurchase Intention  Abstrak: Salah satu langkah untuk menaikkan penjualan yaitu dengan menaikkan minat beli ulang konsumen. Terdapat banyak faktor untuk faktor kualitas produk maupun harga untuk ditawarkan oleh perusahaan dalam meninggikan minat beli ulang konsumen. Tipe penelitian yang digunakkan dalah explanatory research. Sampel diambil menggunakan teknik nonprobability sampling, menggunakan metode accidental dengan purposive. Teknik pengumpulan data dengan wawancara, dan kuesioner pada 100 responden yang pernah melakukan pembelian produk pada Holland Bakery Pandanaran Semarang. Analisis kualitatif dan kuantitatif dengan uji reliabilitas, validitas, koefisien determinasi, koefisien korelasi, uji t, analisis regresi dengan aplikasi SPSS 22.0 dan analisis sobel untuk mengetahui pengaruh dari variabel intervening digunakan dalam penelitian ini. Hasil penelitian ini membuktikan bahwa kualitas produk berpengaruh secara signifikan pada keputusan pembelian, harga berpengaruh secara signifikan pada keputusan pembelian, adanya pengaruh kualitas produk pada minat beli ulang melewati keputusan pembelian, adanya pengaruh harga pada minat beli ulang melalui keputusan pembelian. Berlandaskan dari hasil uji sobel, terdapat pengaruh kualitas produk pada minat beli ulang melewati keputusan pembelian dan harga pada minat beli ulang melalui keputusan pembelian. Berlandaskan hasil uji mediasi, keputusan pembelian merupakan intervening parsial dalam memediasi pengaruh kualitas produk pada minat beli ulang dan keputusan pembelian merupakan intervening parsial dalam memediasi pengaruh harga pada minat beli ulang. Kata Kunci: Kualitas Produk; Harga; Minat Beli Ulang dan Keputusan Pembelian
Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi Pada Konsumen Du Cafe Semarang) Alfatiha, Raja Ainaya; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract: This research is motivated by a decrease in the amount of income of Du Cafe Semarang every year. The purpose of this study was to determine the effect of price and service quality on purchasing decisions through purchase intention as an intervening variable at Du Cafe Semarang. The population is all Du Cafe consumers who live in Semarang, while the sample of this study is 100 consumers of Du Cafe Semarang using accidental sampling techniques and purposive sampling.This type of research is explanatory research. The data analysis method used is significance test (t test) and two-stage analysis test using SPSS 22.0  The results showed that price had a positive effect on purchase intention, service quality had a positive effect on purchase intention, purchase intention had a positive effect on purchasing decisions. In the intervening variable, it is known that there is a positive influence on the price variable on purchasing decisions through purchase intention and there is a positive influence of service quality variables on purchasing decisions through purchase intention. Based on these results, it is recommended that Du Cafe Semarang conduct research & development so that the quality of the product taste is in accordance, besides adjusting the price with competitors and giving discounts to loyal customers. Conducting briefings and making SOPs and increase quality control on product taste. In addition, improving service quality and product quality so that the price paid by consumers is in accordance with the benefits obtained.Keywords: Price; Service Quality; Purchase Decision; Interest Buying  Abstrak: Penelitian ini dilatarbelakangi oleh adanya penurunan jumlah pendapatan Du Cafe Semarang setiap tahunnya. Tujuan penelitan ini untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada Du Cafe Semarang. Populasinya adalah seluruh konsumen Du Cafe yang berdomisili di Semarang, sedangkan sampel penelitian ini adalah 100 konsumen Du Cafe Semarang dengan menggunakan teknik pengambilan sampel accidental dan purposive sampling. Tipe penelitian ini adalah explanatory research. Metode analisis data yang digunakan adalah uji signifikansi (uji t) serta uji analisis dua tahap dengan menggunakan software SPSS 22.0. Hasil penelitian menunjukkan bahwa harga berpengaruh positif terhadap minat beli, kualitas pelayanan berpengaruh positif terhadap minat beli, minat beli berpengaruh positif terhadap keputusan pembelian. Pada variabel intervening diketahui bahwa terdapat pengaruh positif variabel harga terhadap keputusan pembelian melalui minat beli dan terdapat pengaruh positif variabel kualitas pelayanan terhadap keputusan pembelian melalui minat beli. Berdasarkan hasil tersebut maka disarankan agar Du Cafe Semarang melakukan research & development, menyesuaikan harga dengan kompetitor serta memberikan discount kepada pelanggan yang loyal. Melakukan briefing dan pembuatan SOP, serta meningkatkan quality control pada cita rasa produk. Meningkatkan kualitas pelayanan dan kualitas produk agar harga yang dibayarkan oleh konsumen sesuai dengan manfaat yang didapatkan. Kata Kunci: Harga, Kualitas Pelayanan, Minat Beli, Keputusan Pembelian
Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pelanggan ISP Fixed MNC Play Media Di Semarang) Avidha, Syifa Nur; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract:. Service quality and brand image are two factors that influence customer loyalty and satisfaction. Data on the number of MNC Play Media subscribers in Semarang shows an increase in 2015 - 2019, but the number of subscribers who stop subscribing has actually increased. The type of research used is explanatory research with systematic methods and purposive sampling. Samples were taken as many as 100 respondents, namely MNC Play Media Semarang customers.The data analysis technique used PLS-SEM analysis through WarpPLS 6.0. The results of this study indicate that service quality has a significant effect on customer satisfaction (1), brand image has a significant effect on customer satisfaction (2), service quality has a significant effect on customer loyalty (3), brand image has a significant effect on customer loyalty (4), satisfaction Customers have a significant effect on customer loyalty (5), service quality has a significant effect on customer loyalty through customer satisfaction (6, brand image has a significant effect on customer loyalty through customer satisfaction (7), Suggestions for improvement and improvement of MNC Play Media in Semarang include routine training regarding fast and responsive handling procedures, requesting reviews to customers and conducting a network monitoring system. Keywords: service quality; brand image, customer satisfaction, customer loyaltyAbstrak: Kualitas pelayanan dan brand image menjadi salah dua faktor yang mempengaruhi terbentuknya loyalitas dan kepuasan pelanggan. Data jumlah pelanggan MNC Play Media di Semarang menunjukkan adanya kenaikan tahun 2015 – 2019, tetapi jumlah pelanggan yang berhenti berlangganan justru mengalami kenaikan. Tipe penelitian yang digunakan adalah explanatory research dengan metode sistematis dan purposive sampling. Sampel diambil sebanyak 100 respoden yaitu pelanggan ISP Fixed MNC Play Media Semarang. Teknik analisis data menggunakan analisis PLS-SEM melalui WarpPLS 6.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan (1), brand image berpengaruh signifikan terhadap kepuasan pelanggan (2), kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan (3), brand image berpengaruh signifikan terhadap loyalitas pelanggan (4), kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan (5), kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan (6), dan brand image berpengaruh signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan (7). Saran-saran untuk perbaikan dan peningkatan MNC Play Media Semarang yaitu dilakukan pelatihan rutin terkait prosedur penanganan yang cepat dan tanggap, permintaan ulasan kepada pelanggan dan melakukan sistem monitoring jaringan.Kata kunci: kualitas pelayanan, brand image, kepuasan pelanggan, loyalitas pelanggan
Pengaruh Store Atmosphere dan Harga terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Gelael Ciputra Mall Semarang) Yanti, Mutia Meiva; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract: The purpose of this study is to determine the effect of store atmosphere and price on purchasing decisions through buying interest in consumers of Gelael Ciputrra Mall Semarang. The type of this research is using explanatory research. For the sampling is using nonprobability sampling technique and purposive sampling method. The sample used is 100 respondents who have made purchases at Gelael Ciputra Mall. This study used PLS-SEM analysis through program of WarpPLS 6.0. The results of this study indicate that there is an influence of store atmosphere on buying interest, there is an influence of store atmosphere on purchasing decisions, there is a price effect on buying interest, there is a price effect on purchasing decisions, there is an influence of buying interest on purchasing decisions. Based on the sobel test results, there is the influence of store atmosphere on purchasing decisions through buying interest and price on purchasing decisions through buying interest. Then based on the results of the mediation test, purchase intention is not an intervening variable in mediating the effect of store atmosphere on purchasing decisions, and purchase intention is a partial intervening variable in mediating the effect of price on purchasing decisions. Keywords: Store Atmosphere; Price; Purchase Intentions; Purchasing Decisions Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere dan harga terhadap keputusan pembelian melalui minat beli pada konsumen Gelael Ciputrra Mall Semarang. Tipe penelitian yang dipakai adalah explanatory research. Pengambilan sampel menggunakan teknik nonprobability sampling dan metode purposive sampling. Sampel yang digunakan sebanyak 100 responden yang pernah melakukan pembelian pada Gelael Ciputra Mall. Teknik pengumpulan data menggunakan kuesioner, wawancara, dan studi pustaka. Penelitian ini menggunakan analisis PLS-SEM melalui program WarpPLS 6.0. Hasil penelitian ini menunjukan bahwa terdapat pengaruh store atmosphere terhadap minat beli, terdapat pengaruh store atmosphere terhadap keputusan pembelian, terdapat pengaruh harga terhadap minat beli, terdapat pengaruh harga terhadap keputusan pembelian, terdapat pengaruh minat beli terhadap keputusan pembelian. Dan berdasarkan hasil uji mediasi, minat beli bukan merupakan variabel intervening dalam memediasi pengaruh store atmosphere terhadap keputusan pembelian dan minat beli merupakan variabel intervening parsial dalam memediasi pengaruh harga terhadap keputusan pembelian. Kata Kunci: Store Atmosphere, Harga, Minat Beli, Keputusan Pembelian
Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Toyota Rush Melalui Minat Beli Sebagai Variabel Intervening (Studi Pada Konsumen Toyota Rush di Nasmoco Kota Semarang) Kurniawan, Michael Aditya; Budiatmo, Agung
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

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Abstract: Toyota is one of the outstanding car brands in Indonesia and also as a market leader in the automotive industry. The author conducted research to seethe effect of a brand image, price, purchase decisions and purchasing decisions. This type of research is explanatory research. The technique sampling using non-probability and purposive sampling with a sample of 100 respondents who are users and buyers of the Toyota Rush at Nasmoco Semarang. Research shows that brand image also has a positive and significant on buying interest, brand image also has a positive and significant on purchasing decisions, price also has a positive and significant on buying interest, prices also has positive and significant on buying decision, buying interest also has a positive and significant on purchasing decisions, there is also has a positive and significant effect of brand image on purchasing decisions through buying interest, there is also has a positive and significant effect of price on purchasing decisions through buying interest. Suggestions purchasing decisions is to improve the variable brand image, price and buying interest. In the aspect of brand image, companies need to strengthen the concept of "freedom unlimited" so that it is more accepted by the community. In the aspect of price, companies need to review prices that consumers think are still quite affordable, so that companies set prices that are in accordance with the people in the city of Semarang. In the aspect of purchasing decisions the company can increase the values of the brand image, price, and purchase interest so that it has a positive impact on Toyota Rush car sales. Keywords: Brand Image; Price; Buying Interest and Purchasing Decisions Abstrak: Toyota adalah merek mobil yang berada di indonesia dan juga sebagai market leader dalam dunia industri otomotif. Penulis melakukan penelitian untuk melihat pengaruh citra merek, harga, keputusan pembelian dan minat beli. Tipe penelitian ini adalah eksplanatori. Pengambilan sampel penelitian menggunakan non probability dengan teknik purposive sampling dengan 100 responden yang merupakan yang merupakan pengguna dan pembeli Toyota Rush di Nasmoco Semarang. Berdasarkan hasilnya citra merek punya pengaruh positif dan signifikan terhadap minat beli, citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian, harga juga berpengaruh positif dan signifikan terhadap minat beli, harga juga berpengaruh positif dan signifikan terhadap keputusan pembelian, minat beli juga berpengaruh positif dan signifikan terhadap keputusan pembelian, terdapat juga pengaruh positif dan signifikan citra merek terhadap keputusan pembelian melalui minat beli, terdapat juga pengaruh positif dan signifikan harga terhadap keputusan pembelian melalui minat beli. Saran penulis untuk keputusan pembelian adalah perbaikan pada variable citra merek, harga dan minat beli. Pada aspek citra merek, perusahaan perlu menguatkan konsep “freedom unlimited” agar lebih diterima di masyarakat. Pada aspek harga, perusahaan perlu meninjau ulang harga yang menurut konsumen masih cukup terjangkau, agar perusahaan menetapkan harga yang sesuai dengan pendapatan masyarakat di kota semarang. Pada aspek keputusan pembelian, perusahaan dapat meningkatkan nilai-nilai citra merek, harga, dan minat beli sehingga memberikan dampak positif bagi penjualan mobil Toyota Rush.Kata kunci: Citra Merek; Harga; Minat Beli dan Keputusan Pembelian