Agung Budiatmo
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro

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Pelatihan Kerajinan Tangan untuk Meningkatkan Kreativitas Pelaku Usaha sebagai Sumber Pendapatan Masyarakat Robetmi Jumpakita Pinem; Naili Farida; Agung Budiatmo; Sari Sulistyorini; Widayanto Widayanto
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 7 No 4 (2021): Ideas: Jurnal Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v7i4.490

Abstract

In the era of growing globalization, people's mindsets are getting more creative, one of which is developing handicrafts from recycled materials as a source of income because the materials come from the surrounding environment. Glagah Wangi Beach in Demak has views of white sand and mangrove forests making this beach the most popular destination in 2020 with an average of 5,000 visitors in one week. The number of visitors and natural beauty can be a high potential for the demand for souvenirs. The service team of the Department of Administration provides training on handicrafts from mangrove trees. When there are no souvenir sellers from Glagah Wangi Beach, Istanbul, Tambakbulusan Village, it becomes a high opportunity for business actors to get additional sources of income and can become memories for tourists. Di era globalisasi yang semakin berkembang, pola pikir masyarakat semakin kreatif, salah satunya mengembangkan kerajinan tangan bersumber bahan daur ulang sebagai sumber pendapatan karena bahan berasal dari lingkungan sekitar. Pantai Glagah Wangi di Demak memiliki pemandangan pasir putih dan hutan mangrove menjadikan pantai ini sebagai destinasi terpopuler di tahun 2020 dengan rata-rata 5.000 pengunjung dalam satu minggu. Banyaknya pengunjung dan keindahan alam dapat menjadi potensi yang tinggi untuk permintaan oleh-oleh. Pengabdian masyarakat memberikan pelatihan kerajinan tangan dari pohon bakau sebanyak 20 orang dengan metode ABCD. Saat tidak adanya penjual oleh-oleh dari Pantai Glagah Wangi, Istambul, Desa Tambakbulusan, maka menjadi peluang yang tinggi bagi para pelaku usaha untuk mendapatkan sumber pendapatan tambahan dan dapat menjadi kenangan bagi wisatawan.
Investigasi Pengaruh Luasnya Pengungkapan Sukarela atas Keberadaan Komite Pengawas Manajemen Pada Perusahaan Manufaktur Di Indonesia Dinalestari Purbawati; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.25911

Abstract

This study investigated the impact the existence from the oversight committee on the extent from voluntary disclosure of manufacturing company in Indonesia. The oversight committee consist of risk management committee and nomination and remuneration committe. The existence from the oversight committee of manufacturing companies who have never been broad mandatory will have an influence on the differences in the voluntary disclosure between the company which one with a company that other. Data was collected used a documentation technique from the annual reports manufacturing companies listed on the Indonesian Stock Exchange period 2015 until 2017. Sampling method used purposive sampling. The number of samples were 81 companies each year. Multiple linear regression analysis is tools used in this model. The final results showed that in parsial the existence from the risk management committee (RMC) had a positive significant effect of the extent from voluntary disclosure. In simultan test showed that oversight committee had a positive significant effect on the extent of voluntary disclosure. Suggestions for further research is to be able to add the use of data collection method as questionnaires and interviews in knowing more information about the existence of an oversight committee.
PENGARUH IKLAN, ATRIBUT PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna OPPO Smartphonedi Kota Semarang) Nasha Farahna Sungkar; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12722

Abstract

The increasingly fierce competition among the smartphone manufacturers are competing to launch products with a variety of advantages. One of the products discussed are crowded smartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO need to influence consumers to choose and buy products OPPO Smartphone. Many factors influence consumers in making a purchase, such as advertising, product attributes, and price. This study aims to determine the effect of advertising, product attributes, and prices on product purchasing decisions OPPO Smartphone partially or simultaneously. This type of research is explanatory research. Primary data used questionnaires distributed to the public Semarang central mobile phone sales Matahari Mall Semarang who have bought and used the products OPPO Smartphone as many as 100 people. In the analysis used validity and reliability, the correlation coefficient, the coefficient of determination, cross tabulations, simple and multiple regression analysis and significance test (t test and F) with SPSS 21. The results showed a variable adverstising positive influence on purchasing decisions by 23.1%. Variable product attributes positive influence on purchasing decisions by 17.9%. And variable price positive influence on purchasing decisions by 23.6%. Through research also found that the three independent variables simultaneously significant positive effect on purchasing decisions and are able to explain 46.9% of purchasing decisions. Based on the results of the study, the researchers suggested that OPPO Smartphone manufacturers maximize advertising concept which will be displayed in order to load the excess product is clearly and understood by consumers. And to attract more consumers, manufacturers are expected to innovate on product design to make it look more attractive than other smartphone brands. Manufacturers are also expected not to take profit too large, so that product prices more affordable by the consumers' income. Moreover, manufacturers are expected to improve the quality and specifications of the products to be robust, as the society of this era that requires sophisticated smartphones.
PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG Widya Muna Mayasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16600

Abstract

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attraction concept Conservation, Recreational, Education, and Research in the area of West Semarang. This study aims to determine the influence of Tourism Product Attribute and Word of Mouth to the Tourism Decision to visit Taman Margasatwa Semarang. This type of research is explanatory research where data collection techniques used is by means of questionnaire, the selected sample of 100 people with purposive sampling. Respondents are visitor attractions Taman Margasatwa Semarang who had never been at the Taman Margasatwa Semarang and find out information Taman Margasatwa Semarang from others The results showed that the attributes of travel products and significant influence on the decision to visit by contributing 32.7% and the rest is explained by other factors. Word of mouth and significant influence on the decision to visit by donating 35% and the rest is explained by other factors. Meanwhile, simultaneous attributes of the tourism product and word of mouth influence and significant impact on the decision to visit. Means the better attributes of the tourism product and word of mouth, the higher the decision been Attractions: Wildlife Areas Semarang. Besides word of mouth has the most dominant influence with regression coefficient of 0.472. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 22.0 Based on the results of the study, the researchers suggested that UPTD Taman Margasatwa Semarang re-analyze the pricing policy in order to get the quality and benefit traveled better, increasing promotion through a wide range of marketing communications, and gives a good impression on visitors.
Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang Meatry Kurniasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22571

Abstract

The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Pada Rocket Chicken Wolter Monginsidi Di Kota Semarang) Cindy Mega Puspita; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.493 KB) | DOI: 10.14710/jiab.2020.28079

Abstract

This study discusses the price and quality of products against purchases with buying interest as a variable that intervenes in Wolter Chicken Wolter Monginsidi in Semarang City. This type of research is explanatory research. Sampling uses a purposive sampling technique with incidental sampling of 100 respondents who are consumers who have made a purchase of Rocket Chicken Wolter Monginsidi products in the city of Semarang. Data collection techniques using questionnaires, interviews, and literature study. This research uses qualitative and quantitative analysis with validity, reliability, comparison coefficient, determination coefficient, regression analysis, t test with SPSS version 22.0 application and sobel analysis to look for the influence of intervening variables. Based on the results of research showing significant and significant prices on buying interest, important and significant prices on purchasing decisions, questionable product quality and significant on buying interest, related product quality and significant on buying decisions, buying interest and significant on purchasing decisions, unnecessary Because there are significant differences between buying decisions through buying interest, a significant and significant influence on buying decisions through buying interest. Suggestions are given in order to improve purchasing decisions by improving efforts on variable prices, product quality and buying interest. Tingkat penjualan produk/ omzet penjualan dapat menunjukkan keputusan pembelian oleh konsumen. Berdasarkan data omzet penjualan Rocket Chicken Woltermonginsidi di Semarang bersifat fluktuatif dan belum mencapai target. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian dengan minat beli sebagai variabel intervening Rocket Chicken Wolter Monginsidi di Kota Semarang. Tipe penelitian ini adalah explanatory research. Pengambilan sampel menggunakan teknik pendekatan sampling purposive dengan sampling insidental sebanyak 100 responden yang merupakan konsumen yang pernah melakukan pembelian produk Rocket Chicken Wolter Monginsidi di Kota Semarang. Penelitian ini menggunakan analisis kualitatif dan kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi, uji t dengan aplikasi SPSS versi 22.0 serta analisis Sobel untuk menguji pengaruh variabel intervening. Berdasarkan hasil penelitian menunjukkan bahwa harga berpengaruh dan signifikan terhadap minat beli, harga berpengaruh dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh dan signifikan terhadap minat beli, kualitas produk berpengaruh dan signifikan terhadap keputusan pembelian, minat beli berpengaruh dan signifikan terhadap keputusan pembelian, tidak terdapat pengaruh dan signifikan harga terhadap keputusan pembelian melalui minat beli, terdapat pengaruh dan signifikan kualitas produk terhadap keputusan pembelian melalui minat beli. Saran yang diberikan agar dapat meningkatkan keputusan pembelian adalah dengan usaha perbaikan pada variabel harga, kualitas produk dan minat beli.  
The Effect of Individual Learning To Technology Capability Reni Shinta Dewi; Agung Budiatmo; Dinalestari Purbawati; Robetmi Jumpakita Pinem
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.2422

Abstract

The spread of Covid-19 throughout the world prompted the WHO to establish a pandemic status. This situation encourages the government to make social distancing policies through the work from home (WFH) program. No exception, the Ministry of Education determines the status of WFH from early childhood education to higher education. For higher education, e-learning has become a program in learning, especially in the 4.0 era. However, not all lecturers and students have e-learning capability. The purpose of this study explores individual learning to improve technology capabilities, especially in overcoming the Covid-19 Pandemic. The study was carried out throughout Indonesia by distributing questionnaires via a google form. The distribution is carried out for 6 (six) weeks through various networks. The responses from distributing questionnaires were 420 respondents. Data analysis was performed using regression and factor analysis through SPSS. The factor analysis confirms that individual learning consists of three elements (1) recognizing learning opportunities, (2) applying new knowledge, and (3) self-directedness. The result shows that individual learning has an effect on technology capability, and applying new knowledge has a greater effect to achieve technology capability. This finding supports Cognitive Learning theory, which states that individual learning supports actual behavior change and promotes adaptation to environmental conditions. Individuals may be more motivated through individual learning. Individual learning is a process involving a change in an agent's behavior or knowledge