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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Jurnal AKSI (Akuntansi dan Sistem Informasi) Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi

Asep Muhamad Ramdan

Universitas Muhammadiyah Sukabumi

Author-ID : 2461717

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KEKUATAN NILAI EMOSIONAL DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN JASA EKSPEDISI Mella Azhar Nisrina; Asep M. Ramdan; Faizal Mulia Z
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.06.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study is measure the influence of emotional value and quality of service on customer satisfaction in expedition service companies. The method used in this study is the use the type of sampling includes in the random sampling sample by distributing 206 questionnaires to consumers. The analysis technique using multiple linear regression analysis techniques, including test coefficient of determination, multiple correlation coefficient, simultaneous test (F test), and partial test (t test). The results of the test coefficient of determination seen from the value (adjusted R2) of 0.854 can be interpreted that the effect of Emotional Value and Service Quality on consumer satisfaction is 85.7%. The remaining 14.6% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.925, it shows that there is a very strong relationship between emotional value and service quality with customer satisfaction. Based on the F test the probability value sig. 0.00 <0.05, which means that together Emotional Value (X1) and Service Quality (X2) have a significant effect on customer satisfaction (Y). Based on the t test shows that Emotional Value (X1) does not have a significant effect on customer satisfaction (Y), Service Quality (X2) has a significant effect on customer satisfaction (Y).

PENGARUH VISUAL MERCHANDISING DAN PRODUCT ASSORTMENT TERHADAP IMPULSE BUYING (Survei Pada Konsumen Rabbani Kota Sukabumi) Nuri Firdayanti; Asep Muhamad Ramdan; Erry Sunarya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.05.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to study the effect of visual merchandising and product assortment on impulse buying. The data analysis technique used is a double linear regression analysis with sample techniques using non-probability sampling samples by incidental sampling method. Data collection by spreading questionnaire to 150 respondents. Data processing using IBM SPSS software version 24. Results showed that simultaneously visual merchandising and product assortment effect positive and significant to impulse buying. A partial test shows the visual merchandising effect positively and significantly on impulse buying. While the product assortment influential but not significant to impulse buying

Dampak Dari Kekuatan Dan Popularitas Selebgram Terhadap Minat Beli Pada Produk Mode Lokal Di Instagram Muhamad Alvi Irpansyah; Asep M. Ramdan; R. Deni Muhammad Danial
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.03.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The study aims to determine about the effect of selebgram power and visibility to purchase intention on local fashion product in instagram, as well as to see how much the influence of selebgram power and visibility to purchase intention partially or simultaneously. The method use in this research is descriptive verificative and quantitative approaches with multiple linear regression as a data analysis technique. Research result obtained show that power, visibility and purchase intentions in the good category. The magnitude of the effect of selebgram power and visibility on purchases intention on instagram by Rachel Vennya after testing simultaneously and partially have a positif and significant influence. It’s amounted to 48,2%, while the remaining 51,8% are influenced by other variables not examined in this research.

Determinasi Emosional Merek Dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Pada Skin Care Clinic selvi rahmawati; Asep M. Ramdan; Kokom Komariah
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.05.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study was to determine the emotional determination of brands and brand trust in customer satisfaction at skin care clinic. The research method used by the authors in this study is to use the sampling method included in the sample random sampling, by distributing questionnaires as much as 290 respondents to skin care clinic customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a statistical test partially (t test) and simultaneous test (f test). The results of the test coefficient of determination seen from the value (Adjusted R²) of 0.603 means that the influence of Emotional Brands and Brand Trust on Customer Satisfaction is 60.3% The remaining 39.7% is influenced by other factors not explained in this study. And based on the multiple correlation coefficient test seen from the R value of 0.606 shows that there is a very strong relationship between Emotional Brands and Brand Trust with Customer Satisfaction. Based on the f test the probability value sig. 0.00 <0.05 which means that together Emotional Brands (X1) and Brand Trust (X2) have a significant effect on Customer Satisfaction (Y). Based on the t test shows that Emotional Brands (X1) have a significant effect on Customer Satisfaction (Y), Brand Trust (X2) has a significant effect on Customer Satisfaction (Y). Keyword : Emotional Brands, Brand Trust, Customer Satisfaction.

PENGARUH GREEN PRODUCT DAN GREEN BRAND AWARENESS TERHADAP GREEN PURCHASE INTENTION Anggry Tri Hernizar; Asep Muhamad Ramdan; Faizal Mulia
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.03.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This study aims to study the effect of green products and green brand awareness on green purchase intentions. The variables used in this study are green product (x1) and green brand awareness (x2) as the independent variable and green purchase intention (y) as the dependent variable. This research uses quantitative methods using associative methods. Using questionnaires distributed to 150 respondents. The data analysis technique used is multiple linear regression analysis. The results obtained show a significant significance between green products and green brand awareness of green purchase intentions based on the results of simultaneous and partial hypothesis testing.

Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.

Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu Elvira Dewi Santika; Asep Muhamad Ramdan; Deni Muhammad Danial
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 9 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.30638

This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.

Peran Social Media Marketing dan Brand Awareness terhadap Brand Commitment Prilla Waristina Gunarto; Asep Muhamad Ramdan; Faizal Mulia Z
AKSES: Jurnal Ekonomi dan Bisnis Vol 15, No 1 (2020): AKSES: JURNAL EKONOMI DAN BISNIS
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/akses.v15i1.3358

Tujuan penelitian ini adalah untuk mengukur seberapa besar pengaruh social media marketing dan brand awareness terhadap brand commitment. Variabel yang digunakan dalam penelitian ini yaitu social media marketing (X1), brand awareness (X2) dan brand commitment (Y). Adapun metode yang digunakan dalam penelitian ini adalah menggunakan non probability sampling dengan melakukan penyebaran kuesioner sebanyak 150 responden kepada konsumen banana kencana yang membeli melalui instagram. Terknik analisa data yang dugunakan yaitu regresi linear berganda dimana dalam metode ini menggunakan metode pengaruh secara parsial dan pengaruh secara simultan. Hasil yang didapatkan menunjukan adanya pengaruh yang positif dan signifikan antara social media marketing dan brand awareness terhadap brand commitment. Kata kunci : Social Media Marketing, Brand Awareness, Brand Commitment.

Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan Indri Safitri; Asep M. Ramdan; Erry Sunarya
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study.

Pengembangan Sumber Daya Manusia (SDM) terhadap Tingkat Etos Kerja Karyawan pada Hotel Santika Sukabumi Hendita Yosepa; Acep Samsudin; Asep Muhamad Ramdan
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk-based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles proxied by NPL and LDR, good corporate governance proxied by the size of the board directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population was all non-foreign exchange banks, amounting to 30. The sample was determined using purposive sampling, find 20 non-foreign exchange with data analysis techniques using logistic regression. Research data using SPSS 25. The results of the study found the influence of LDR, size of the board directors, NIM, and CAR. LDR ratio has a significant negative effect, board size has a significant positive effect, NIM has a significant negative effect, and CAR has a significant negative effect on financial distress. This because the fourth variable had an important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk-based bank ratings can be a parameter of bank health.

Co-Authors Acep Samsudin Ackbar Pirdaus Adinda Indriana Afra Maulia Agil Syaban Aisha, Salsabil Alfana Duwi Alamanda Alwi Noer Muhamad Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Berliana Putri Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Famela Sophya Suciati Farijah, Alni Nuraeni Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Hasan Wirayuda Hendita Yosepa Ibnu Agung Permana Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Karin Maulia Sulaeman Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lienry Salsia Putri Suryadi lisa pebrila Lisnawati Lisnawati Lisnawati Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Mella Azhar Nisrina Meysha Alyani Vinasti Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Arief Ramdhany Nadiza Septiyani Nurhamidah Nandy Gumilang M Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuri Firdayanti Nurinda Rahmawati Prilla Waristina Gunarto Putri Hawa Alkatiri R Deni Muhammad Danial Rahmah Ummi Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Risma Nurmillah Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suciati, Famela Sophya Sya'rony Muhammad Rijaldi Tarisa Nur Fadilah Tegar Maulidi Putra Tuti Mulyani Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Yeni Nur Apriliyani Yosepa, Hendita

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