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All Journal Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Empowerment Community Jurnal EXCHALL (Economic Challenge) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Ulil Albab Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Cakrawala Ilmiah CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences ULIL ALBAB Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Open Access DRIVERset Jurnal Riset Manajemen dan Ekonomi (JIMBE) Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah J-CEKI
Barin Barlian
Universitas Perjuangan Tasikmalaya
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Journal : Jurnal Cakrawala Ilmiah

 1 
PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN (SURVEI PADA PELANGGAN DISTRIBUTOR CONSUMER GOODS DI TASIKMALAYA) Mila Karmila; Barin Barlian
Jurnal Cakrawala Ilmiah Vol. 2 No. 8: April 2023
Publisher : Bajang Institute

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Abstract

The purpose of this study was to determine and analyze the Effect of Brand Image, Service Quality and Price on Customer Satisfaction either partially or simultaneously on Consumer Goods Distributors in Tasikmalaya City. The object of study was the Consumer Consumer Distributor Distributor in Tasikmalaya City. The research method used is multiple linear regression analysis. Data collection was obtained through observation, questionnaires and literature study. The population in this study was 304 customers. The results showed that Brand Image, Service Quality and Price had a significant effect both partially and simultaneously on customer satisfaction of Consumer Goods Distributors in Tasikmalaya City.
Co-Authors Agis Pebrian Agus Peni Jaelani Ai Kusmiati Asyiah Ai Kusmiyati Asyiah Ajeng Intan Mahmudah Anggi Risnawati Arga Sutrisna Arga Sutrisna Ari Arisman Arif Arif Asep Hermawan Askolani Ayu Khoerun Nisa Budhi Wahyu Fitriadi Cece Rakhmat Cecep Abdul Hak Delia Mutia Sobirin Denthanika Shena Bagia Depy Muhamad Pauzy Didah Nurhidayah Dita Nurohma Dita Ratna Kania Dudung Suryana Duri Noor Magnum Fanny Nurhasanah Feby Febriandini Fitriana Fitriana Ghaling Achmad Abdul Ghonisyah Ghina Sofhi Oktaviani H. Ari Arisman Herdis Rusyana Himawan Sulistio Indah Lupitasari Intan Rahayu Krisma Rama Nagara Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lia Nursaadah Lucy Dian Rosalin Lutfiah Sahara Luthfi Maolani Miftah Mubarok Mila Karmila Mitra Sugestianita Muhamad Faiz Alawi Muhammad Bahrul Ansori Muhammad Denden Ramdani Muhammad Razi Fiqri Hasani Nabila Annisa Fitri Nanda Namira Ramadina Neng Rindiani Sudrajat Novita Dewi Nurhalimatu Syaidah Nurul Mardiana Puja Fachri Hazami Rafa Nur Afifah Ramdani Al Falah Rifa Melinda Nurachman Rismawan Rita Tri Yusnita Sandra Sri Rahayu Sarah Munparidah Shahnaz Tsamarotul Puadah Sindi Febrianti Sinta Anisa Riswanda Sri Ayu Agustini Suci Putri Lestari Syahra Aliya Yusril Fauzi Zamzam Fazrian