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All Journal Wanastra : Jurnal Bahasa dan Sastra Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital
Hadita Hadita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Optimal: Jurnal Ekonomi dan Manajemen

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Analisis Strategi Pemasaran pada Toko Ayu Cosmetics di Bumyagara Mustikajaya dalam Usaha Peningkatan Pendapatan Penjualan Mira Anggaina; Hadita Hadita
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2568

Abstract

There are many challenges faced by business people, namely technological developments and unpredictable conditions such as the Covid-19 pandemic. Since the outbreak, all fields have demanded to be digital. Business people can use this to carry out online marketing. This research aims to analyze the marketing strategy at the Ayu Cosmetics Store in Bumyagara Mustikajaya in an effort to increase sales revenue before and after the Covid-19 pandemic. The approach taken is a qualitative description method in the form of interviews with shop owners, observations, and literature studies to support research data. It was found that even though it has not used online marketing, Toko Ayu Cosmetics can still survive by relying on several salons that it subscribes to, and the ability of the owner who continues to want to learn and understand the market situation. So the next online marketing strategy that will be implemented is to use digital/e-commerce platforms such as Shopee which focuses on selling beauty salon products.
Co-Authors Adelia Vita Arzety Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anna Wijayanti Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Christophorus Indra Wahyu Putra Dhea Puspita Sari Djuni Thamrin Elisa Nabila Putri Elsa Anggraeni Piliyanto Faeni, Dewi Puspaningtyas Fairly Maulana Andhito Putra Fajarratih, Maya Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Ike Fitriani Intan Adilah Nasution Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan Jumawan Kania Rifdah Gunawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Puput Vernanda Raffi Eka Nugraha Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri