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All Journal Wanastra : Jurnal Bahasa dan Sastra Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital
Hadita Hadita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

 1 
Determinasi Kemudahan Akses Informasi bagi Keputusan Investasi Gen Z Wirawan Widjanarko; Hadita Hadita; Farhan Saputra; Y.A. Didik Cahyanto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1789

Abstract

This research aims to determine the ease of access to information for Gen Z investment decisions. This research uses descriptive qualitative methods and literature reviews. Qualitative research is also intended to understand how someone thinks, acts and obtains information from a phenomenon. The data used is narrative and qualitative, obtained from previous research documents and obtained novelty in this research. Data analysis used in this qualitative research is the Miles and Huberman interactive model. This qualitative research is exploratory in nature. The type of data used is secondary data. The focus of this research is ease of access to information. The results of this research are: 1) That the use of technology and digital platforms for easy access to information for Gen Z in investing is quite good, where Gen Z uses social media as a platform to gain knowledge regarding good investment instruments, a means of discussion and exchanging views between Gen investors. Z, then the platform that provides easy access to information for Gen Z in investing is quite varied, from the Bibit, DANAeMAS, Ajaib, Tokopedia to Shopee applications, apart from that, payments made can also utilize digital banking and digital wallet payments; 2) Generation Z or Gen Z chooses forms of investment instruments with (high risk high return) high risk high returns such as stocks and cryptocurrencies, while generation Y and generation X choose forms of investment instruments with (low risk low return) low risk low returns such as jewelry gold and mutual funds; and 3) The amount of investment made by Gen Z varies, where in the July 2023 period it was IDR 7,658,506, while in the August 2023 period it was IDR 7,645,956.
Pengaruh Citra Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Martabak Alim Di Kota Bekasi Adelia Vita Arzety; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2016

Abstract

The culinary sector is one of the fastest growing business sectors, considering that culinary or food and beverages are basic human needs. The rapid development of the culinary sector is characterized by the level of competition between sellers is getting fierce. Martabak Alim is one of the successful business actors in the Franchise business by establishing 102 branches that have spread throughout Indonesia. branches that have spread throughout Indonesia. In the Bekasi area, Martabak Alim is favored by all circles of society ranging from children to parents because Martabak Alim has a variety of flavors and unique shapes. flavors and unique shapes. In addition, the varied prices make consumers still like Martabak Alim even though it has competitors. martabak alim even though it has competitors. The purpose of this study is to determine whether there is an influence of Brand image, Price, and Word of Mouth on Decisions. of Mouth on Martabak Alim's purchase of Martabak Alim in Bekasi. This research uses quantitative quantitative research method through a questionnaire and the data from the questionnaire results will be processed and test using SPSS 27 Version. Based on the results of this study, it is concluded that Brand Image Brand Image, Price and Word of Mouth have a partially significant effect on Purchasing Decisions. on Purchasing Decisions.
Pengaruh Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Warung Makan Soto Betawi Elsa Anggraeni Piliyanto; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2017

Abstract

The purpose of this study was to ascertain the variables that typically have an effect on customer satisfaction at Soto Betawi Food Warungs as well as the relationship between taste and service quality and customer satisfaction at Soto Betawi Food Stalls. This study is quantitative in nature. The purposive location method is utilized in this research strategy. The accidental sampling method of 71 respondents is used to determine the number of respondents using the Non Propability Sampling method. Questionnaires, observation, and data processing techniques like editing, scoring, and tabulation are used to gather information. The information examination utilized is inferential/measurable investigation including various straight relapse line examination, relapse line change investigation, F test, different coefficient of assurance, T test, viability of relapse lines, and standard blunders of assessments. At Warung Makan Soto Betawi, the findings indicate that both the variables of taste and service quality have a significant impact on customer satisfaction.
Analisis Brand Ambassador Grup K-Pop EXO Sebagai Strategi Ekspansi Pemasaran Produk Scarlett Whitening Mutiara Shalsabilla; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2035

Abstract

One of the impacts of the globalization era is related to the influx of cultural elements from other countries. The phenomenon of globalization is also able to connect countries through trade cooperation, cultural exchange, investment, technological advances and others. Some foreign cultures have begun to dominate Indonesia, whether from trends, music, movies, or the habits of life of other countries, but Indonesians are quite good at handling this phenomenon. Meanwhile, through its marketing expansion strategy, Scarlett Whitening utilizes the phenomenon that Indonesia has been named as the country with the highest number of K-pop fans or what we usually hear as K-popers in the world because of people's enthusiasm for South Korean culture, such as movies, music, drama or beauty trends in South Korea.
Strategi Pemasaran dalam Meningkatkan Penjualan pada Toko Sepeda Mega Jaya Tambun Selatan Michael Aris Willson; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2036

Abstract

This research aims to implement marketing strategies to increase sales of the Megajaya Bicycle Shop. The obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy and efforts to overcome the obstacles faced by the Mega Jaya Bicycle Shop in implementing its marketing strategy. This research uses a qualitative descriptive method using observation and interview data collection techniques. Based on the researcher's findings regarding marketing strategies to increase sales of the Megajaya Bicycle Shop, the researchers concluded that:: As a bicycle shop, this strategy is not optimal and sales have not increased. (2) Implementing a marketing strategy that is right on target will help the Mega Jaya Bicycle Shop increase its sales. As bicycle shop, this strategy is not optimal and sales do not increase. (3) Implementation of a positioning marketing strategy will contribute to increasing sales of the Mega Jaya Bicycle Shop. By implementing this strategy, the Mega Jaya Bicycle Shop is believed to be able to increase its sales. (4) The impact of the marketing strategy of segmentation, targeting and positioning implemented by the Mega Jaya Bicycle Shop is still less than optimal. In the end, the market segmentation is not broad enough, especially if the sales focus is only in the area South Bekasi Tambun Regency and surrounding areas. Furthermore, implementing this strategy has difficulty increasing sales because the target market is less developed.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Catering Ar-Risalah di Kota Bekasi Febi Rahmawati; Hadita Hadita; Neng Siti Komariah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2115

Abstract

Currently, many Micro, Small and Medium Enterprises are taking part in the culinary sector. In West Java, especially the city of Bekasi, people engaged in Micro, Small and Medium Enterprises in the culinary world (catering) are not difficult to find. The large number of actors involved in the culinary world in the city of Bekasi has made competition between Micro, Small and Medium Enterprises increasingly tight. The presence of Ar-Risalah Catering services can make it easier to fulfill needs at every event, especially for customers who don't want to bother with providing food and food service at parties or events. The purpose of this research is to find out whether there is an influence of Product Quality and Service Quality on Customer Satisfaction at Ar-Risale Catering in Bekasi City. The research uses quantitative methods through questionnaires and data from the results of the questionnaire will be processed and tested using SPSS 27 Version. Based on the results of this research, it is concluded that Product Quality and Service Quality have a partially significant effect on Customer Satisfaction.
Co-Authors Adelia Vita Arzety Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anna Wijayanti Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Christophorus Indra Wahyu Putra Dhea Puspita Sari Djuni Thamrin Elisa Nabila Putri Elsa Anggraeni Piliyanto Faeni, Dewi Puspaningtyas Fairly Maulana Andhito Putra Fajarratih, Maya Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Ike Fitriani Intan Adilah Nasution Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan Jumawan Kania Rifdah Gunawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Puput Vernanda Raffi Eka Nugraha Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri