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All Journal EkoBis ( Ekonomi & Bisnis ) Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal REKOMEN (Riset Ekonomi Manajemen) Dinamisia: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Journal of Information System, Applied, Management, Accounting and Research Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Ilmiah Manajemen Kesatuan Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Nasional Manajemen Pemasaran dan SDM EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ekonomi dan Bisnis Islam (JEBI) Jurnal Bisnis Kompetitif Jurnal bintang manajemen Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif

Budi Hartono

Dosen Fakultas Ekonomi, Universitas Tidar Magelang

Author-ID : 2548750

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 22 Documents Claim Missing Document

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Articles

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Strategi Personal Selling dalam Meningkatkan Volume Penjualan pada Perusahaan Marketing Alma Sri Anjani; Budi Hartono
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.590

This study aims to determine the personal selling strategy in increasing sales volume at the DT Group Advertising company. This type of research uses descriptive qualitative and interviews, documentation and information collection through observation as the actual data collection method so as to facilitate the processing of research data. The results of the discussion of personal selling strategies in increasing sales volume at marketing companies are about how to increase sales volume by providing direction to marketing staff and providing material on personal selling, besides that there are steps that marketing staff can take to attract consumers to buy, and giving reawed and punishment for their sales.

Pengaruh Budaya, Sosial, dan Pribadi terhadap Keputusan Pembelian Jamu Tradisional Budi Hartono; Siti Nur Mukhlisoh
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

The development of the times and increasingly modern technology accompanied by the emergence of modern products also makes everything required to be modern, including the minds of people who currently think that buying or consuming traditional herbal medicine is often called old-fashioned. Indonesia, which is known for its richness and diversity of tribes, cultures, and customs, there is no doubt that herbal medicine is one of the wealth of the archipelago that comes from the diversity of culture and local wisdom of the community as well as very high biodiversity. This study was conducted to determine the influence of culture, social, and personal on purchasing decisions of traditional herbal medicine. The method used in this study is a descriptive qualitative method with an ethnographic approach. The data used are primary data with data collection techniques carried out by observation and distributing questionnaires. The data was then analyzed by multiple linear regression using SPSS software. The results of the study prove that there is a significant influence between the Cultural (X1), Social (X2), and Personal (X3) variables on purchasing decisions (Y). Based on the results of the analysis that has been done, it can be seen that together cultural, social, and personal factors influence the purchasing decisions of traditional herbal medicine. Keywords: Culture, Personal, Social, Traditional Herbal Medicine, Purchase Decision

MSMEs Tax Incentives In Indonesia During Pandemic Agustina Prativi Nugraheni; Suci Nasehati Sunaningsih; Budi Hartono
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 6 No 4 (2022): JISAMAR : November 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v6i4.953

Kinerja UMKM di Indonesia sangat terpengaruh oleh situasi pandemi Covid-19. Saat ini UMKM dituntut untuk mampu bertahan guna menjaga stabilitas usahanya selama masa pandemi dan seterusnya. Pemerintah berupaya mengatasi masalah yang dialami oleh UMKM dengan memberikan kebijakan insentif pajak. Penelitian ini bertujuan untuk menganalisis kebijakan yang diterapkan pemerintah terkait insentif pajak bagi UMKM selama masa pandemi Covid-19. Penelitian ini menggunakan metode kualitatif dengan paradigma studi literatur. Data dikumpulkan dari dokumen perpustakaan terkait perubahan beberapa peraturan perpajakan selama masa pandemi. Hasil penelitian menunjukkan bahwa peran UMKM sebagai pelaku usaha sekaligus wajib pajak juga dapat memanfaatkan keunggulan fasilitas insentif pajak tersebut sepanjang tahun 2020. Sesuai dengan PMK No. 23 yang telah diperluas menjadi PMK No. 44, tidak diatur tentang insentif Pajak Penghasilan Final bagi UMKM. Oleh karena itu, munculnya PMK No. 44 telah mengakomodir insentif pajak baru yaitu Pajak Penghasilan Final dengan peredaran bruto tertentu bagi UMKM. Pemberian insentif perpajakan ini telah diperpanjang berdasarkan PMK No. 86.

PENGARUH KUALITAS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU CONVERSE: (Studi pada Mahasiswa Kota Bogor yang menggunakan Produk Sepatu Converse) Kamila; Budi Hartono
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.307

This study aims to determine the effect of product quality and brand image on the decision to purchase Converse brand shoes for students in the city of Bogor. This type of research is quantitative research. Data collection is done by distributing online questionnaires using Google Forms. The population used in this study were students in the city of Bogor. While the sampling technique using purposive sampling with the number of samples to be taken as many as 50 respondents who have made a purchase of Converse shoe products. From the results of this study, the variable of product quality has a positive and significant effect on purchasing decisions for Converse brand shoes for students in the city of Bogor. While the Brand Image variable has a positive effect but does not have a significant influence on the decision to buy Converse shoes for students in the city of Bogor so that companies are required to continue to build a positive Converse Brand Image such as promotions and provide maximum service in branding in order to get consumer appeal.

Pengaruh Label QR Code Produk Original dan Harga terhadap Keputusan Pembelian pada Produk MS Glow (Studi Kasus pada Konsumen di Pati) Wiwin Yusdianti; Budi Hartono
Jurnal Nasional Manajemen Pemasaran & SDM Vol. 3 No. 4 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i4.925

In this modern era, developments in various industries are growing very fast, giving rise to intense competition. One of them is the cosmetics and skincare industry. This study aims to analyze the effect of the original product qr code label and price on purchasing decisions on Ms Glow products. The study used a quantitative approach by distributing online questionnaires to 50 consumer respondents from Ms Glow in Pati. The data collected were analyzed using multiple linear regression model using SPSS version 26 program. The results showed that the original product qr code label variable and price had a simultaneous effect on the purchasing decision variable. The results of the study have implications for Ms Glow to pay attention to prices because prices can influence purchasing decisions for Ms Glow products. And for further researchers can develop research by adding other variables that can influence consumer purchasing decisions so that research becomes more perfect.

Pengaruh Brand Ambassador Aktor Korea Terhadap Brand Image Produk Scarlett (Studi Kasus Mahasiswa Universitas Tidar): Studi Kasus Mahasiswa Universitas Tidar Sofiyah nurul Hakimah; Budi Hartono
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 1 (2022): November 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Marketing strategy involving brand ambassadors is one way for companies to improve their brand image. This research was conducted to analyze how influential the brand ambassador was on the brand image of Scarlett products for Tidar University students. This research is a type of quantitative research with multiple linear regression analysis, normality test, correlation analysis, coefficient of determination, and hypothesis testing (t-test). The population in this study were Tidar University students with a total sample of 50 respondents. The sample was determined using a non-probability sampling technique, the type of purposive sampling. The data were analyzed using the SPSS 26 application. From the results of hypothesis testing, it was found that only the power indicator affected the brand image (t-value 2,943 > t-table 2,228). Meanwhile, indicators of visibility (t-value -500 < t-table 2,228), credibility (t-value 1,717 < t-table 2,228), and attraction (t-value -1,099 < t-table 2,228) do not affect brand image. The analysis of the coefficient of determination showed the results of 0.380

The Phenomenon of MSMEs Performance in Magelang City During the Pandemic COVID-19 Clarisa Alfa Lionora; Yacobo P. Sijabat; Heni Hirawati; Budi Hartono; Axel Giovanni
KINERJA Vol. 26 No. 2 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i2.5692

Micro, Small, and Medium Enterprises (MSMEs) have a fundamental role in the regional economy as well as the national economy. This study aims to provide empirical evidence regarding the performance variability of MSMEs during the COVID-19 pandemic. The research population is all MSMEs in Magelang City. The research sample was 7,924 MSMEs obtained through purposive sampling. This study uses descriptive statistical analysis. The results and discussion show that the City of Magelang, from an economic perspective, has a fairly stable economic condition from 2015 to 2019. However, the COVID-19 pandemic in 2020 put the economy of Magelang City in a recession phase. Nevertheless, the competitiveness of Magelang City in 2020 has increased compared to 2019. The analysis of the variability of the performance of MSMEs shows that the South Magelang District has the lowest turnover of MSMEs. Central Magelang Subdistrict has the highest MSME turnover value. South Magelang Subdistrict has the highest average turnover of MSME compared to the average turnover of MSME in North Magelang and Central Magelang Districts.

ANALISIS PERSEPSI PROMOSI GRATIS ONGKOS KIRIM (ONGKIR) SHOPEE TERHADAP KEPUTUSAN PEMBELIAN Nurul Istikomah; Budi Hartono
Jurnal Ekonomi Bisnis Kompetif Vol 1 No 2 (2022)
Publisher : Komunitas Manajemen Kompetitif

Penelitian ini bertujuan untuk mengetahui persepsi pengaruh promosi gratis ongkos kirim Shopee terhadap keputusan pembelian. Penelitian ini menggunakan pendekatan penelitian kualitatif. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dengan menggunakan wawancara. Responden dipilih dengan menggunakan metode Snowball Sampling. Penelitian ini menggunakan reduksi data, penyajian data dan penarikan kesimpulan dalam proses analisis data. Penelitian ini menjawab bahwa promosi gratis ongkos kirim Shopee berpengaruh terhadap keputusan pembelian dimana persepsi pembeli dengan adanya promo gratis ongkos kirim dapat lebih menghemat pengeluaran sehingga lebih antusias untuk membeli atau bertransaksi dengan aplikasi tersebut. Hasil penelitian ini juga mendukung teori Kotler dan Armstrong bahwa promosi dan harga mempengaruhi keputusan pembelian yang didukung oleh indikator-indikator seperti periklanan, personal selling, promosi penjualan, publisitas, keterjangkauan harga, harga sesuai produk, harga sesuai manfaat. , harga yang terjangkau. mampu bersaing dengan perusahaan lain sehingga dapat mempengaruhi keputusan pembelian sesuai dengan indikator pilihan produk, merek, dan lain-lain

PENGARUH EVENT, IKLAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SHOPEE DI SEMARANG Nully Huda Imam Khafidhoh; Budi Hartono
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.365

Developments in this technological era have influenced manufacturers to innovate in promoting their products to consumers, such as promoting their products on the Shopee application. This research aims to analyze the magnitude of the influence of events, advertising and sales promotions on purchase decisions of Shopee consumers in Semarang. In this study, the researchers determined that the sample used was 100 Shopee consumers in Semarang and had at least made transactions at Shopee e-commerce. The analytical test used is an instrument test (validity and reliability), classic assumption test, hypothesis testing and multiple linear regression analysis. The results of this research indicate that variables such as events, advertisements, and sales promotions have a significant effect, either partially or simultaneously, on the purchasing decisions of Shopee consumers in Semarang.

Pengaruh Kompetensi Aparat Desa Terhadap Kinerja Dan Produktivitas Pegawai Dalam Melayani Masyarakat Desa Studi Kasus Pemerintah Desa Kalisalak Bayu Erdian Syah; Budi Hartono
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

The competence of human resources in the village government is important in building village development and community welfare. The role of village officials is one of the keys to realizing a developed village, considering that village officials are the link between the village community and the government in Indonesia. Therefore, it is important for village officials to have competence and skills so that developments in the central government can be channeled properly and thoroughly to the village community. This study aims to analyze and measure what the effect of human resource competencies on employee performance and productivity is in the case study of the Kalisalak Village government through a qualitative descriptive approach where the analysis method used is using SWOT Analysis, namely Strenght (Strength), Weakness (Weakness) Opportunity (Opportunity) and Threat (Threat). This study found strengths and opportunities that can encourage the improvement of the work of village officials, but also found weaknesses and threats in it. Therefore, it is necessary to apply the right strategy so that the performance and productivity of village officials in serving the community is maintained

Co-Authors Agustina Prativi Nugraheni Alma Sri Anjani Arie Setyo Dwi Purnomo Atmaja, Hanung Eka Axel Giovanni Axel Giovanni Bayu Erdian Syah Clarisa Alfa Lionora Dian Verawati hirawati, heni Jihar Syihab Ulin Nuha Kamila Khairul Ikhwan M. Boy Singgih Gitayuda Maksum, Ikhsan Mila Camelia Mudinillah, Adam Nully Huda Imam Khafidhoh Nurul Istikomah Rafid Dwi Alfian ratnawati, shinta Rendha Wahyu Pratiwi Rumaisha Nur Azizah Siti Nur Mukhlisoh Siti Nur Mukhlisoh Sofiyah nurul Hakimah Suci Nasehati Sunaningsih Verawati, Dian Marlina Wildan Yudhanto Wiwin Yusdianti Yacobo P. Sijabat

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