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Communication Strategy of the Provincial Government of North Sumatra Through Instagram Accounts @pemprovsumut in Increasing the Positive Image of the Provincial Government of North Sumatra Wahyu Ramadhan; Iskandar Zulkarnain; Humaizi
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5218

Abstract

The purpose of this study was to find out how the communication strategy implemented by the Provincial Government of North Sumatra in forming a positive image through Instagram social media @pemprovsumut and the obstacles encountered in carrying out this communication strategy. This study uses the constructivism paradigm with a qualitative descriptive approach. Data collection techniques were carried out through in-depth interviews, non-participatory observation, and document/library study collection. An important finding of this study is that the North Sumatra Province Communication and Information Service has carried out a communication strategy that includes (1) Establishing communicators, (2) Establishing targets, (3) Establishing work teams, (4) Establishing message delivery mechanisms, ( 5) Dissemination of communication media, and (6) preparation of an activity schedule (schedule). The six strategies are efforts to increase a positive image in society. However, the communication strategy implemented by the North Sumatra Province Communication and Information Service is still not effective enough to enhance a positive image. Some of the problems faced are budget constraints, professionalism and limited human resources, the function of the e-Government Service Division as manager of the @pemprovsumut Instagram admin which is not yet optimal, the competence of the leadership and members in understanding communication on social media is not yet good, and the lack of coordination and synergy between the e-Government Service Sector and the Public Information Management Sector in terms of providing up to date information.
Communication Style and Cultural Adaptation of Nias Students in the City of Medan Nurhasrat Laia; Humaizi; Amir Purba
Journal of Social Interactions and Humanities Vol. 2 No. 2 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v2i2.5220

Abstract

Tuti Halawa, a student from Nias who migrated to the city of Medan to continue her education at university. However, in interactions with the Medan community, Tuti experienced shock, she felt the Medan community's communication style was like someone angry. As a newcomer, Tuti comes to a new area that has a different language, culture, and tribe, she definitely feels a culture shock, but she is also required to adapt to that environment so that her interactions with the surrounding community are more comfortable. Based on this phenomenon, researchers are interested in analyzing the communication styles of Nias students in Medan. The purpose of this study was to analyze the communication style and cultural adaptation of Nias students in the city of Medan and identify the obstacles students experience in adapting. This study uses the theory of communication styles and cultural adaptation. This research was conducted with a qualitative approach and descriptive method. Data collection was carried out using interview and observation methods. The subjects in this study were determined using a purposive technique. The data analysis technique in this study uses the Miles and Huberman interaction model. The results obtained from this study found that Nias students experienced a change in communication style from a high-context communication style to a low-context communication style. In interaction with the Medan community, Nias students experience culture shock in the process of cultural adaptation. Overall, Nias students have managed to adapt well.
Strategi Komunikasi Pemasaran SMA Harapan 3 Medan dalam Mendapatkan Siswa Baru di Masa Pandemi Covid – 19 Anisya Hafila Hartono; Humaizi Humaizi; Dewi Kurniawati
Communication & Social Media Vol. 3 No. 1 (2023)
Publisher : Medan Resource Center

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Abstract

This article aims to discuss the marketing communication strategy of SMA Harapan 3 Medan in getting new students during the Covid - 19 pandemic. Education is not as difficult as now because there are no obstacles to direct learning and there are no difficulties in attracting the attention of prospective new students. This happened before the era of the Covid 19 epidemic. On the other hand, this didn't really affect Harapan 3 Medan High School because they kept doing what they were doing and acted as if nothing had changed. During the Covid 19 outbreak, there were a few setbacks, but they were easy to manage and didn't present much of a challenge. We now welcome new students. In the midst of the Covid 19 outbreak, this study aims to evaluate how successful the marketing communication approach of SMA Negeri 3 Medan Harapan is in attracting new students. AIDA theory is used by many scientific communities (Attention, Interest, Desire, Action). This study uses qualitative research and data analysis techniques purposive sampling. Purposive sampling is a sampling approach in which a sample is collected from a community based on certain criteria, and this research uses this methodology. Based on the research conclusions, the marketing communication strategy developed by Harapan 3 Medan High School to recruit new students during the pandemic should welcome new students online by utilizing existing social media.
Pelatihan Penggunaan Quizziz sebagai Media Assessment Pembelajaran bagi Guru di SMK Pariwisata Imelda Medan Humaizi Humaizi; R. Hamdani Harahap; Muhammad Yusuf
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1059

Abstract

One application that can be used to help teachers evaluate student learning is Quizizz. The partners involved in this service program are teachers at the Imelda Medan Tourism Vocational School whose knowledge about the use of Information Technology in providing learning evaluations to students is inadequate. This activity is located at the Imelda Medan Tourism Vocational School, East Medan sub-district, Medan City. This activity applies an in-house training method by providing information technology literacy training to support learning assessments to increase teachers' knowledge and skills regarding the creation, use and optimization of the use of Quizizz as a learning evaluation. This knowledge can be used in the learning process to make it more interesting and combined with conventional learning techniques. During the training, the service team provided materials and tutorials on using Quizizz. The results obtained from this activity were an increase in the skills and knowledge of teachers at Imelda Medan Tourism Vocational School regarding the use of information technology (Quizziz) in making learning assessments in support of the Merdeka Belajar program.
Strategi Komunikasi Perpustakaan Universitas Sumatera Utara Dalam Meningkatkan Pemanfaatan Jurnal Elektronik Muhammad Rasyad Ghazali Saraan; Humaizi Humaizi; Syafruddin Pohan
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 5, No 2 (2023): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v5i2.2688

Abstract

This research aims to find out how the communication strategy of librarians in increasing the utilization of electronic journals. This research focuses on a qualitative case study research method involving seven informants. The data collection techniques used were in-depth interviews, observation and documentation. The findings of this study indicate that there are still shortcomings from a simple display that does not have a meaningful message to visitors, promotions are only delivered through social media, namely Instagram. The communication strategy from the librarian is to open an electronic journal search training, called literacy class. Finally, this thesis concludes that the communication strategy is applied in the programs and promotions carried out such as the information literacy class program and its promotion through the website and Instagram as well as providing service assistance to users in the information literacy reference room at the USU library. The supporting and inhibiting factors in this study are the availability of reference room facilities and infrastructure such as computers and free wifi, the existence of support and good cooperation from the rectorate and faculty, as evidenced by providing opportunities for librarians during the PKKMB period. While the inhibiting factors are the lack of availability of the number of librarian human resources in the USU library, the absence of a budget for promotion both directly and on websites and social media and the lack of calls and invitations from lecturers to access electronic journals in the USU Library and not all electronic journals provided can be accessed outside the campus network.