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This Author published in this journals
All Journal Jurnal Administrasi Bisnis Journal of Consumer Science Journal of Information Systems Engineering and Business Intelligence Binus Business Review IJHCM (International Journal of Human Capital Management) Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) Journal of Consumer Sciences JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Lontar : Jurnal Ilmu Komunikasi JRMSI - Jurnal Riset Manajemen Sains Indonesia ASRO JOURNAL - STTAL VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal IJoASER (International Journal on Advanced Science, Education, and Religion) Economy Deposit Journal ( E-DJ) Monas: Jurnal Inovasi Aparatur Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal of Vision and Ideas (VISA) Humantech : Jurnal Ilmiah Multidisiplin Indonesia JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Social Science Studies JELAJAH: Journal of Tourism and Hospitality Jurnal Al-Qiyam Jurnal Tana Mana Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Innovation Research and Knowledge Journal of Comprehensive Science (JCS) ASEAN Marketing Journal IQTISHADequity jurnal MANAJEMEN Jurnal Bisnis, Manajemen, dan Keuangan Digital Business Journal (DIGIBIS)
Usep Suhud
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Predicting Customers’ Intention to Revisit A Vintage-Concept Restaurant Usep Suhud; Arifin Wibowo
Journal of Consumer Sciences Vol. 1 No. 2 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.2.56-69

Abstract

Restaurants with a vintage concept become an option for urban people who want to enjoy dining out. To present this vintage atmosphere, restaurant management and owners decorated their stores with antiques and anything vintage, such as signboards, utensils, furniture, posters, and even the menu. The objective of this study is to investigate the impact of perceived value, restaurant atmosphere on satisfaction and revisit intention. This study attracted 200 respondents visiting a vintage-concept restaurant. The data were collected in Jakarta and analysed with exploratory and confirmatory factor analyses. As a result, three hypotheses were accepted and two hypotheses were rejected: customer satisfaction was influenced by perceived value and restaurant atmosphere and revisit intention was significantly influenced by customer satisfaction.
Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars Ricky Humisar Siahaan; Usep Suhud; Unggul Purwohedi
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.62-76

Abstract

This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.
Examining the Factors Contributing to Fintech Peer-to-peer Lending Adoption Rudy Sunardi; Usep Suhud; Dedi Purwana; Hamidah Hamidah
Journal of Information Systems Engineering and Business Intelligence Vol. 7 No. 2 (2021): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.7.2.91-101

Abstract

Background: Peer-to-peer (P2P) lending platform is one of key disruptive business models in financial technology. It bridges lenders and borrowers directly. Researchers have studied the leverage mechanism behind the P2P lending platform.Objective: This research proposes an enhanced technology acceptance model (TAM) to investigate how consumers embrace P2P lending platforms using quality of service and perceived risk as drivers of trust.Methods: This research uses structural equation modeling (SEM) to test the hypothesised connections between the latent variables.Results: The findings show that users' trust, perceived usefulness, and perceived ease of use in P2P lending platforms significantly influence attitudes towards adoption. Meanwhile, consumers' perceived risk in using P2P lending platforms is unaffected by the quality of service.Conclusion: The estimated model is consistent with the results shown in previous studies.  The findings of the current research are useful for fine-tuning platform marketing plans and putting strategic goals into actions. For future research, we suggest including more variables to better understand the adoption intention of P2P lending platforms.Keywords: Adoption intention, Peer-to-peer lending, Structural equation modeling, Technology acceptance model
Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products Usep Suhud
Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.2110

Abstract

This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it attracted 337 participants. Three stages of data analysis were applied, those were exploratory analyses, confirmatory factor analyses, and Structural Equation Model (SEM). In total, there were seven hypotheses tested. This research finds a significant impact of animosity on product judgment, boycott participation, and boycott motivation. Furthermore, product judgment and boycott participation significantly affect purchase willingness. Meanwhile, boycott participation and boycott motivation significantly affect purchase unwillingness.
Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café Usep Suhud; Sheila Maryam Bajunaid
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3915

Abstract

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.
The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti Usep Suhud
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4060

Abstract

This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016. This research aimed to examine the impact of consumer animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. In total, 266 participants took part in this research using convenience sampling. Data were collected using an online survey. The data were analyzed using exploratory factor analysis and Structural Equation Model (SEM). This research finds that there is a significant impact of animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. Moreover, there is also a significant impact of product judgment on purchase willingness and boycott participation on purchase unwillingness.
Three Generations of Family Culinary Business: Study Grounded Theory in Jakarta Fajar Andika Prabowo; Usep Suhud; Ari Warroka
Social Science Studies Vol. 2 No. 2 (2022): (issue-march)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/sss22.3562022

Abstract

This study aims to identify the efforts of legendary culinary entrepreneurs in Jakarta to maintain for decades. The research was conducted using a qualitative approach. Researchers use an approach that is based on grounded theory. Research resource persons were taken based on purposive sampling method. The collection technique used by the researcher is observation, in-depth interviews, and documentation. Analysis of the data used is Nvivo12. Based on the results of qualitative research using a grounded theory approach, regarding the efforts of legendary culinary entrepreneurs in Jakarta to maintain family culinary businesses for decades, several conclusions can be drawn regarding the efforts of the next generation of entrepreneurs, including (1) Innovating culinary products and marketing innovations by collaborating with online applications, Gofood, Tokopedia, and Facebook. One of the marketing strategies used in an effort to maintain a culinary business is using social media. (2) One of the efforts to maintain a family culinary business is to maintain quality. This effort can maintain family businesses, especially those that do not change the taste of the previous generation and continue to provide good service to consumers. (3) Further efforts to encourage legendary culinary businesses to last for decades because of the trust from their parents. This effort is not only a desire for business profits but also a pride from the next generation in introducing to millennials that many legendary culinary delights are still surviving in running their business for decades.
INVESTIGATING TOURISTS’ INTENTION TO REVISIT A BATIK- BASED TOURISM DESTINATION: HOW DOES THE ROLE OF DESTINATION IMAGE? Elena Puspita Candra; Usep Suhud; Ika Febrilia
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.881

Abstract

This study aims to examine the factors that influence revisit intention (z) such as destination image (x1) and perceived value (x2) as independent variable, tourist satisfaction (y1) and memorable tourism experience (y2) as intervening variable. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in Batik Trusmi Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.
PREDICTING TOURSTS’ INTENTION TO VISIT BOGOR BOTANICAL GARDEN Hana Zyadzya; Usep Suhud; Agung Kresnamurti Rivai P
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.917

Abstract

This study aims to measure the factors that influence the intention of tourists to the Bogor Botanical Gardens as a tourist destination by using tourists, the value received by tourists, tourist satisfaction, tourist experience as a predictor. Data was collected using Google forms. This research was conducted in Jakarta, Indonesia involving 254 respondents consisting of 189 women (74.4%) and 65 men (25.6%). Data were analyzed using exploratory factors and models. The results show that tourist motivation is positively and significantly influenced by the perceived value of tourists, tourist motivation was positively and significantly influenced by tourist satisfaction, tourist motivation is positively and significantly influenced by tourist experience, the perceived value of tourists has no effect on the intention of revisiting, satisfaction positive and significant tourists are influenced by the intention to visit again, the experience of tourists does not affect the intention to visit again, and the motivation of tourists does not affect the intention to visit again.
The Influence Factors of Continuance Intention to Use a Music Streaming Application Diyah Wulandari; Usep Suhud; Unggul Purwohedi
International Journal on Advanced Science, Education, and Religion Vol 2 No 2 (2019)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.603 KB) | DOI: 10.33648/ijoaser.v2i2.32

Abstract

Currently, streaming music applications have a high demand by smartphone users in Indonesia. Streaming music applications is new trend and can’t be separated from the people daily life, because of the need for full access, easy and inexpensive music services. This study aimed to find out the factors that influence continuance intention to use a music streaming application. This study uses variable perceived ease of use, perceived enjoyment, entertainment, habit, social influence, satisfaction and continuance intention. The data used in research is primary data obtained from online questionnaires. Sample in this study were 200 respondents streaming music application users from Spotify in the Greater Jakarta area. The sampling technique of this study was non-probability sampling with purposive sampling method. This study uses a quantitative approach through statistical analysis. Tests conducted using Structural Equation Modeling (SEM) with the help of analysis of moment structures (AMOS 24). This result shows that perceived ease of use, perceived enjoyment, and entertainment have a positive and significant effect toward satisfaction. Satisfaction and habit have a positive and significant effect toward continuance intention. Meanwhile social influence has a negative and significant effect toward continuance intention.
Co-Authors Ade Putri Dwiandini Ady Kurnia Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Aldrian Alsa Yuda Putri Andrie Yuswanto Ani Rahmawati Anisa Maharani Aprilia Wahyu Budiarti Ari Warroka Arifin Wibowo Ati Sumiati Ayu Siti Ayu Fauziah Bagas Fiqri Kamil Bagas Mufhtie Bagas Mufhtie Haifa Cantika Firyal Thifally Cattleya Dewi Puter Chika Dwy Citra Choirul Anwar Dede Rosmauli Dedi Purnawa Deva Dewi Agustin Pratama Sari Dewi Linda Sari Dewi Susita Diyah Wulandari Elena Puspita Candra Elistia Erriska Rahma Putri Fajar Andika Prabowo Febrilia, Ika Febrisi Dwita Freddy Pungky Putra Hamidah, Hamidah Hana Zyadzya Hanipah Hanna Christina Irwan Leo Putra Harahap Jannati Adeni Yuha Julian Erlangga Kemal H Simanjuntak Kuntadi Adi Setyawan Maharani Putri Mahasta Patricia Divyna Maniur Pane Marleene Ratu Fiorentina Maulida Rahma Nabila Mohamad Rizan Mohammad Rizki Fajar Monica Grace Purba Muhamad Suharjo muhammad junaid kamaruddin Muhammad Luthfi Akbar Muthia Nabila Andre Nabilla Ramadhani Naila Fariha Kamalia Nina Valentika Nur Faizi Puana Putri Maharani Purwana E.S., Dedi Puter, Cattleya Dewi R.A Aliyah Khairunnisa Rahmi Rahmi Rahmi Rani Wulandari Reni Sukistianingsih Ricky Humisar Siahaan Salsabila Rechan Diny Samsinar Octaviana Savitri, Aidha Setyo Ferry Wibowo Shafira Nuraini Shandy Aditya Sheila Maryam Bajunaid Shela Nalita Sindi Noviyati siti nurjannah Sofia Hartati Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Tia Novitasari Tuty Sariwulan Umi Widiastuti Unggul Purwohedi Vivi Iswanti Nursyirwan Widya Pramesti Wulan Oktila Sarin Yeni Sedyoningsih Zahra Fahriza