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All Journal Sosiohumaniora KOMUNIKATIF Rekam : Jurnal, Fotografi, Televisi Animasi Jurnal Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat ASEAN Journal on Hospitality and Tourism Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Riset Komunikasi Jurnal Pariwisata Khasanah Ilmu - Jurnal Pariwisata Dan Budaya PRofesi Humas Jurnal Abdimas Pariwisata Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Tourism Research Jurnal Ilmiah Wahana Pendidikan Journal of Scientific Communication (JSC) Jurnal Visi Komunikasi Jurnal Kesehatan Bakti Tunas Husada
Evi Novianti
Universitas Padjajaran
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SOCIAL MEDIA IN GUIDING AND MARKETING RELIGIOUS TOURISM: THE CASE OF UMRAH AND HAJJ SERVICES Ute Lies Siti Khadijah; Evi Novianti; Rully Anwar
Sosiohumaniora Vol 24, No 1 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i1.36579

Abstract

The media played a central role in communication between people, including religious matters. In religious tourism, there were scouting activities between the committee, ustadz, and congregation in the context of worship that was carried out well. The most prominent in this religious tourism was the pilgrimage and umrah. Thus, there were many Hajj and Umrah communities in a Muslim-majority country like Indonesia. This study aims to determine the role of social media in religious tourism guidance and marketing activities. This study used a micro-sociological analysis of qualitative data from activities at one of the Hajj and Umrah guidance centers in Bandung, Indonesia. Using social network analysis, it was found that social media’s role was essential to disseminate information between Hajj and Umrah guidance institutions and their congregations. The use of Facebook for the profile of the guidance institution was beneficial for pilgrims to understand the various opportunities and obstacles that exist in the Hajj/Umrah pilgrimage. WhatsApp was the most frequently used to communicate interactively with the congregation so the clerics and committees. Social media is quite helpful in marketing when the assembly connects with friends and family in telling their experiences when worshiping in Mecca and Medina in Saudi Arabia.
Co-Authors Acep Rahmat Ajeng Wulandari Alexader M.A Khan Alexander M. A. Khan Amelia Fernandha Ary Sendjaja Suhandi Aulia Iskandarsyah Awaludin Nugraha Bidayatun Nuzul Yuni Astuti Cipta Endyana Dadang Purnama Desmala Sari Desmala Sari Diah Fatma Sjoraida Dina Oktavia Edwin Rizal Elnovani Lusiana, Elnovani Firda Firdaus Abdi Fitri Fadhilah Sumiarsa Fitri Handayani Fitriyah - fitriyah Gusgus Gharaha Ramdhanie Haiva Nurani Hanny Hafiar Imam Musthofa Indarwati Aminuddin Iriana Bakti Januarani Razak Jaya Hermawan Kiky Yustikasari Kokom Komariah Mohammad Sapari Dwi Hadian Muhamad Adibagus Ilham Akbar Muhammad Endriski Agraenzopati Haryanegara Muhammad Reynaldi Aulia Nurkhalila Fajrini Nurul Aldha Mauliddina Siregar Priyo Subekti Putri Salma Suhardi Rahmatika Desiana Rahmatika Desiana Ratna Ningsih Kuswara Rully Anwar Sarmoko Saridi Sigit Trawoco Susie Perbawasari Ute Lies Khadijah Uud Wahyudin Wawan Setiawan Wita P. Simatupang Wulung, Shandra Rama Panji yustikasari yustikasari