Articles
<![CDATA[IMPLEMENTASI SUPERIOR CUSTOMER VALUE DALAM PERSAINGAN OBYEK WISATA ]]>
<![CDATA[Rusdan Rusdan]]>;
<![CDATA[Sulhaini]]>;
<![CDATA[Rahman Dayani]]>
<![CDATA[ Distribusi - Journal of Management and Business Vol. 8 No. 2 (2020): Distribusi, September 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Mataram ]]>
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DOI: 10.29303/distribusi.v8i2.121
<![CDATA[The purpose of this study is to fill the research gap with the hope of contributing to the development of consumer behavior models that are part of Consumer Behavior lectures in the field of Marketing Management studies.The research method used is descriptive method with a sample survey approach in some populations. This Study population was tourists who had visited one of the natural attractions (Botanic Garden and Pancingan Market). There are 50 people in each location determined accidentally. The analytical approach used is model of the Consumer Matrix. The conclusions that can be drawn are; (a) Pancingan Market is in the East with low price perception (cheap) and high PUV (perceived use value), (b) Botanic Garden is in the West path with higher price perception (expensive) and PUV perception or perceived use value low, (c) Position of the Pancingan Market seen from the perception of price and perceived value of use to have a better position compared to the Botanic Garden, (d) All service elements in the Pancingan Market and Botanic Garden still do not provide good performance and need attention serious developing.]]>
<![CDATA[IMPLEMENTASI STRATEGI PERTUMBUHAN PASCAGEMPA BUMI DALAM BISNIS PENGINAPAN DI KAWASAN WISATA SEMBALUN PULAU LOMBOK ]]>
<![CDATA[Rusdan Rusdan]]>;
<![CDATA[Sulhaini Sulhaini]]>;
<![CDATA[Rahman Dayani]]>
<![CDATA[ Distribusi - Journal of Management and Business Vol. 9 No. 1 (2021): Distribusi, March 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Mataram ]]>
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DOI: 10.29303/distribusi.v9i1.154
<![CDATA[This research is to explore the lodging bussiness condition of sembalun community after the erthquake in lombok island exactly in the year of 2018, the effect of natural disaster had been paralyzed the lombok island part of northern including the torist area of sembalun. The rarely visitors who come to sembalun area after the earthquake have caused the lodging bussiness are getting down, many hotels are broken, and it could not be repaired until recently and many other also could not be operated while some of hotel which are able to be used have given the little happyness for the owner, could enjoy their income even the condition is not fully good therefore is required the right growth strategy to reincrease the lodging busniss thus the people do not spend the lot of cost in repairing their bussniss and also do not get the wrong step in determine the next step. This research try to give solution to develop the growth strategy as an alternatif which could be selected by the hotel managers in increasing their bussiness in the next.]]>
<![CDATA[PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN BERKUNJUNG DIKAWASAN WISATA KULINER PANTAI KOLO ]]>
<![CDATA[Sri Ernawati zunaidin]]>;
<![CDATA[Harry Nurdin]]>;
<![CDATA[Sulhaini Sulhaini]]>
<![CDATA[ Distribusi - Journal of Management and Business Vol. 9 No. 2 (2021): Distribusi, September 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Mataram ]]>
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DOI: 10.29303/distribusi.v9i2.169
<![CDATA[This study aims to determine the influence of reference groups on the visit decision to the Kolo beach culinary tourism area. The type of research used is associative, the research location is in the City of Bima. The population in this study were all consumers who had visited the Kolo beach culinary tourism area, the sample in this study amounted to 100 people with purposive sampling technique. The research instrument uses a questionnaire with a Likert scale measurement. The type of data used in this study is quantitative data with research data sources, namely primary data. Data collection techniques are observation, questionnaires/questionnaires and literature study. Data analysis used simple linear regression. The results showed that the Reference Group had an effect on the visit decision to the Kolo beach culinary tourism area]]>
<![CDATA[LEARNING PROCESSES IN BUSINESS RELATIONSHIP DEVELOPMENT ]]>
<![CDATA[Sulhaini .]]>
<![CDATA[ Journal of Management and Business Vol 7, No 1 (2008): MARCH 2008 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v7i1.118
<![CDATA[The paper explores business relationship development between small English firms with its five customers in Indonesia, which has become an uncertain market since 1997. The study utilised qualitative method and followed inductive logic to explore the phenomena. The data was gathered through in-depth interviews both in England and in Indonesia with the Sales Director, the Export Manager, the Company Secretary and the Purchasing Manager of the buying firms. The finding suggests critical roles of learning in maintaining competitiveness in an uncertain market. Learning processes underline the development of business relationship elements, which then influence the development the business relationships.]]>
<![CDATA[THE EFFECT OF LOCAL BRAND CONCIOUSNESS AND NEED FOR UNIQUENESS TOWARDS EMOTIONAL VALUE AND BUYING INTENTION ON LOCAL BRANDS ]]>
<![CDATA[Sulhaini .]]>;
<![CDATA[Rusdan .]]>;
<![CDATA[Sulaimiah .]]>;
<![CDATA[Rahman Dayani]]>
<![CDATA[ Journal of Management and Business Vol 19, No 1 (2020): MARCH 2020 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v19i1.421
<![CDATA[This study aims to build a theoretical model of the influence of local brand consciousness and need for uniqueness on emotional value and willingness to buy local brands. This study develops the concept of local brand consciousness in the fashion product category that is rooted in the concept of consumer ethnocentrism. This study measures the perceptions of educated young consumers. Samples are students as the next generation who are expected to provide an overview of their preferences between local brands or global/foreign brands. This study shows that educated young consumers are local brand conscious that influence their perceptions regarding the emotional value of local brands and inspire their desire to buy local brands. However, need for uniqueness makes them negatively view local brand emotional value and affect their desire to buy a local brand. This shows that when they have a strong desire to be different, they view local brands as not providing positive emotional value. The results of this study provide an important recommendation, namely that local brand owners must increase the emotional value of their brands by understanding the needs of young consumers to appear unique and participate in increasing local brand awareness among domestic consumers especially young consumers.]]>
<![CDATA[THE ROLES OF INTERPERSONAL RELATIONSHIP IN MANAGING BUSINESS RELATIONSHIP IN A HIGH-RISK AND UNCERTAIN MARKET ]]>
<![CDATA[Sulhaini Saadi]]>
<![CDATA[ Journal of Management and Business Vol 9, No 1 (2010): MARCH 2010 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v9i1.159
<![CDATA[This paper aims to explore the roles of interpersonal relationship in managing business relationship in a high-risk and uncertain market. Exporting to a high-risk and uncertain market can lead to a greater possibility of problems occurring; such problems include: not receiving payment due to poor local banking systems; issues with tenders due to political uncertainty, and other problems. Managing business relationships in such markets can be more complex and difficult, exporters have to find ways to overcome the problems. The study followed the traditions of inductive logic and used a qualitative approach by exploring experiences of a small number case of British firms exporting to the Indonesian market. Data was analysed following the procedure of General Inductive Approach (GIA). The finding suggests that interpersonal relationships have greater roles as communication channels, the key mechanism to solve problems and to strengthen interpersonal and organisational trust to reduce perception of risk and uncertainty associated with the market and the business relationship.]]>
<![CDATA[PENGARUH BERANTAI BUDAYA ORGANISASI DAN HUMAN RESOURCE PRACTICES TERHADAP KREATIFITAS DAN KINERJA USAHA UMKM ]]>
<![CDATA[Sulhaini Sulhaini]]>;
<![CDATA[Rusdan Rusdan]]>;
<![CDATA[Rahman Dayani]]>;
<![CDATA[Baiq Ismiwati]]>
<![CDATA[ JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 3 (2018): JMM September 2018 ]]>
Publisher : <![CDATA[Master of Management, Mataram University ]]>
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DOI: 10.29303/jmm.v7i3.334
<![CDATA[This research aimed at examining the chain of effects of organisational culture and human resource practices towards SMEs’ creativity and performance. The study contributes to the literature by giving explanations related to how human resource practices, market and learning orientations affect the creativity and performance of SMEs. Population in this research was all SMEs producing handicraft, food / beverage and others in Mataram-Indonesia. Sample firms were selected using purposive sampling. The results showed that organizational culture, namely market orientation and learning orientation affect creativity and business performance in different ways. Learning orientation does not have a strong effect on creativity but has a direct effect on business performance. Meanwhile market orientation and human resource practices have no direct effect on business performance but through their influence on creativity. Market orientation and human resource practices ensure high business performance through its influence on creativity improvement. Market orientation becomes a source of creative ideas as its dimensions provide opportunities for SMEs to find useful ideas. Furthermore, human resource practices maintain / motivate employees for continuous creative endeavors, faster and better than to competitors. This creates higher customer value, stronger competitive advantage and greater guarantees business success /business performance.Penelitian ini menguji pengaruh berantai dari budaya organisasi dan human resource practices terhadap kreatifitas dan kinerja usaha UMKM. Studi ini berkontribusi pada literature dengan memberikan penjelasan terkait bagaimana human resource practices, market dan learning orientations mempengaruhi kreatifitas dan kinerja usaha UMKM. Populasi dalam penelitian ini adalah semua UMKM dibidang usaha pengolahan baik kerajinan maupun makanan/minuman dan lainnya. Teknik sampling yang digunakan adalah purposive sampling dari teknik sampling Non-Probability Sampling. Hasil penelitian menunjukkan bahwa budaya organisasi, yaitu market orientation dan learning orientation mempengaruhi kreatifitas dan kinerja usaha dengan cara yang berbeda. Learning orientation tidak berpengaruh kuat terhadap kreatifitas tetapi berpengaruh langsung terhadap kinerja usaha. Sedangkan market orientation memiliki pengaruh yang sama dengan human resource practices, yaitu tidak berpengaruh langsung terhadap kinerja usaha tetapi melalui pengaruhnya terhadap kreatifitas. Market orientation dan human resource practices menjamin kinerja usaha yang tinggi melalui pengaruhnya terhadap peningkatan kreatifitas. Market orientation menjadi sumber inspirasi ide-ide kreatif karena adanya orientasi kepada konsumen dan pesaing memberikan peluang bagi UMKM untuk menemukan ide. Selanjutnya, human resource practices menguatkan motivasi karyawan untuk berkreasi secara berkelanjutan, lebih cepat dan lebih unggul dari pesaing. Hal ini menciptakan keunggulan bersaing yang lebih kuat dan menjadi jaminan kesuksesan usaha/kinerja usaha yang lebih tinggiKeywords :human resource practices, organizational culture, creativity]]>
<![CDATA[PENGARUH MARKET DAN LEARNING ORIENTATIONS TERHADAP RELATIONAL CAPABILITY DAN KINERJA USAHA UMKM DI KOTA MATARAM ]]>
<![CDATA[Sulhaini Sulhaini]]>;
<![CDATA[Rusdan Rusdan]]>;
<![CDATA[Sulaimiah Sulaimiah]]>;
<![CDATA[Baiq Ismiwati]]>;
<![CDATA[Rahman Dayani]]>;
<![CDATA[Rini Anggriani]]>
<![CDATA[ JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 1 (2018): JMM Maret 2018 ]]>
Publisher : <![CDATA[Master of Management, Mataram University ]]>
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DOI: 10.29303/jmm.v7i1.401
<![CDATA[The objective of the study is to examine the effect of organisational culture, i.e learning and market orientations toward relational capability and business performance of SMEs. The samples were purposively selected in the city of Mataram, they must have at least four employess. They were door-to-door approached during a four-week data collection period. The findings suggested that the orientations strengthen SMEs’ relational capability and performance. Nonetheless, learning orientation does not guarantee better business performance unless the orientation is strongly implemented intofirms’ relational capability. The study provides interesting contributions toward relationship marketing literature by giving evidences regarding the effects of the cultural orientations on SMEs’ relational capability and perfromance.Founding of SMEs should emphasise on the development and implementation of learning and market orientations to improve their relational capability and performance.Keywords: learning orientation, market orientation, relational capability, business performance]]>
<![CDATA[PENGARUH GREEN MARKETING MIX TERHADAP VALUE PERCEPTION DAN MINAT BELI KONSUMEN THE BODY SHOP DI KOTA MATARAM ]]>
<![CDATA[Maya Triana]]>;
<![CDATA[Sulhaini Sulhaini]]>
<![CDATA[ JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 2 (2019): JMM Juni 2019 ]]>
Publisher : <![CDATA[Master of Management, Mataram University ]]>
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DOI: 10.29303/jmm.v8i2.429
<![CDATA[This research examined the effect of Green Marketing Mix, Value Perception and Intention To Buy cosmetic product of The Body Shop in Mataram City. This research is specifically aimed at determining the significance of the effect of Green Marketing Mix on Value Perception and Intention To Buy on cosmetic product at The Body Shop in Mataram City. The population of this study was customer of cosmetic product of The Body Shop in Mataram City, contain 100 respondents using purposive sampling method. The instrument in this study tested using Confirmatory Factor Analysis, while the reliability test using Cronbach Alpha. This research using Structural Equation Modelling employing SmartPLS program to test the hypothesis. The research results showed that Green Marketing Mix significantly and positively affect the Value Perception, Green Marketing Mix significantly and positively affect the Intention To Buy, Value Perception significantly and positively affect the Intention To Buy. Green Marketing Mix significantly and positively affect the Intention To Buy throught Value Perception. The Body Shop needs to make the subject of promotion more supportive of environmental exceptions in real terms, for example the program for saving rare animals, holding river cleaning activities or tree planting programs that involve customers directly.Keywords: Green Marketing Mix, Value Perception, Intention To Buy, Cosmetic Product, The Body Shop.]]>
<![CDATA[PENGARUH ACARA PARIWISATA OLAHRAGA, CITRA DESTINASI HALAL, DAN NILAI YANG DIRASAKAN TERHADAP NIAT BERPERILAKU WISATAWAN UNTUK BERKUNJUNG KEMBALI, MEREKOMENDASIKAN KEPADA ORANG LAIN DAN POSITIF WOM ]]>
<![CDATA[Baiq Nadia Nirwana]]>;
<![CDATA[Sulhaini Sulhaini]]>;
<![CDATA[Lalu Edy Herman Mulyono]]>
<![CDATA[ JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020 ]]>
Publisher : <![CDATA[Master of Management, Mataram University ]]>
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DOI: 10.29303/jmm.v9i4a.612
<![CDATA[This study aims to examinethe influence of sport tourism events, halal destination image, and perceived value on behavioral intentions of tourists at the Mandalika International Marathon event. Data collection was carried out among both active and passive participants of the Mandalika International Marathon by using the associative quantitative method. Furthermore, the data collected was analyzed further. This study uses structural equation modeling analysis (SEM analysis) with AMOS applications. The results of the study indicated that sport tourism events haves a significant positive effect on behavioral intentions, and the halal destination image has a significant positive effect on perceived value. The West Nusa Tenggara government is supported event organizers to develop halal tourism and sport tourism events. This is to enhance, halal destination image in NTB is not only for religious tourism.Keywords :Event Sport Tourism, Halal Destination Image, Perceived Value, Behavioral Intentions.]]>
