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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Business Studies (E-Journal) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JISIP: Jurnal Ilmu Sosial dan Pendidikan MABIS: Manajemen dan Bisnis Jurnal Gema Ngabdi Jurnal Abdi Insani Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Khidmatuna: Journal of Research and Community Service
Sulhaini Sulhaini
Department Of Management, The University Of Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH PERCEIVED VALUE MUSLIMAH MUDA TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI HALAL PULAU LOMBOK Baiq Nikmatul Ulya; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.023 KB) | DOI: 10.29303/jmm.v9i4a.614

Abstract

This study aims to examine the effect of perceived values, including functional, emotional, social, epistemic, conditional, and Islamic values on the decision to visit halal destination of Lombok Island. The samples were 150 young Indonesian female Muslim tourist who had visited the halal destination, aged 16-30 years. The method used is quantitative research with purposive sampling technique. The result showed that from six variables, four variables, i.e. emotional, epistemic, conditional, and Islamic values have significant effect on decision to visit, while the other two, namely: functional and social values have no significant effect on decision to visit the halal destination.Keywords:Perceived value, young Muslim women, visiting decisions, halal destinations, Lombok island
ANALISIS KONTEN PADA PERSEPSI ATLET WANITA MUSLIM TERHADAP ATURAN BERPAKAIAN PADA EVENT BOLA VOLI PASIR DI INDONESIA Yulia Prayanti; Sulhaini Sulhaini; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1048.808 KB) | DOI: 10.29303/jmm.v9i4a.616

Abstract

This study aims to determine how to conduct an analysis in a phenomenon to find out the perception of Moslem female athletes of the dress code at beach volleyball events in Indonesia with a content analysis approach. Data collection was carried out through observation, interviews and documentation on Moslem female athletes in Indonesia. The results of this study found three main categories from 14 themes which are interrelated dimensions, they are authenticity and professionalism orientation, moderate orientation and athlete's achievement. These findings indicate that the relationship between perceptions, attitudes and the use of dress codes for Moslem female athletes in beach volleyball events.
PENERAPAN KONSEP PARIWISATA HALAL PADA CITRA MEREK PULAU LOMBOK Lalu Ferdi Ferdiansyah; Sulhaini Sulhaini; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (965.737 KB) | DOI: 10.29303/jmm.v9i4a.619

Abstract

This study aims to examine the effect of the application of the halal tourism concept on the brand image of Lombok Island as the island of a thousand mosques on the decision to visit for the millennials tourists at the Mataram Islamic center. The research method uses associative research methods with a quantitative approach. The results of this study indicate that the halal tourism concept variable had a positive and significant effect on the visiting decision variable, as well as the brand image variable which had a positive and significant impact on the visit decision variable, the halal tourism concept variable had a positive yet insignificant effect on the visiting decision. The Mataram Islamic center mosque is an icon of Lombok Island and has been named as the best mosque at the national level in 2020. With the achievements received by the Islamic Center Mataram Mosque, the management must be able to maintain the trust that had been entrusted by the community and tourists. In addition, the West Nusa Tenggara Government needs to carry out more activities to introduce tourist destinations in NTB, especially Islamic center attractions.Keywords:Halal tourism, brand image, visited decision, millennial tourists, Lombok island
ANALISIS TIPOLOGI PEMILIH PEMULA DALAM MEMILIH CALON ANGGOTA LEGISLATIF PADA PEMILU 2019 DI KOTA MATARAM DALAM PERSPEKTIF PEMASARAN Faya Prima Dewi; Sulhaini Sulhaini; Akhmad Saufi
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4 (2020): JMM November 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (893.892 KB) | DOI: 10.29303/jmm.v9i4.621

Abstract

This study aims to analyze the typology of first-time voters in determining their political choices in the 2019 legislative elections in Mataram from the perspective of consumer behavior. This research utilised a qualitative-descriptive approach. The informants were 14 first-time voters who were purposively selected according to a number of criteria. The results showed that each typology of voters for legislative candidates in Mataram by first-time voters was related to several types of purchasing decisions by consumers. This paper provides recommendations for candidates in approaching each type of first-time voters. Specific and different strategies had to be prepared by the winning team of candidates before conducting a campaign to take voters' voting rights.Keywords:First-Time Voters, Rational Voters, Critical Voters, Traditional Voters, Skeptic Voters
Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective Sulhaini Sulhaini; Rusdan Rusdan; Sulaimiah Sulaimiah; Rahman Dayani
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.39-52

Abstract

This study examines relationships between foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. It also investigates the moderating role of age on these relationships. Data is gathered through an online survey focusing on two South Korean beauty (K-beauty) brands. The results contribute to consumer–brand relationships and international marketing literatures. There is no difference between young adult female and mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there are substantial differences between the two groups of consumers in the influence of the foreign brand halo effect on self-brand connection. Also, the halo effect exhibits the greatest influence on willingness to pay more. Consumers are also willing to pay more for brands from countries that have a positive image. https://doi.org/10.21632/irjbs.15.1.39-52 
PEMBENTUKAN PAKET WISATA BERKELANJUTAN PADA KELOMPOK SADAR WISATA DESA BUKIT TINGGI KECAMATAN GUNUNGSARI Sulhaini Sulhaini; Rusdan; Rahman Dayani
Jurnal Abdi Insani Vol 6 No 3 (2019): Jurnal Abdi Insani Universitas Mataram
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v6i3.244

Abstract

Salah satu daya tarik wisata yang sedang tumbuh dan banyak tersebar di Indonesia adalah Desa (Kampung) Wisata yang perkembangannya cukup pesat dan menjadi perhatian banyak pihak. Perkembangan desa wisata memerlukan pendekatan yang melibatkan partisipasi aktif masyarakat lokal guna mendorong ekonomi produktif yang dilakukan oleh masyarakat sendiri. Namun, masih banyak kegiatan pariwisata di perdesaan cenderung mengeksploitasi sumber daya yang ada secara serampangan dan hanya mengejar jumlah kunjungan wisatawan dan akhirnya pengembangan desa wisata justru merusak sumber daya perdesaan terutama dalam jangka panjang. Oleh karena itu, tujuan kegiatan pengabdian kepada masyarakat ini adalah meningkatkan kreativitas Pokdarwis Desa Bukit Tinggi, meningkatkan wawasan kepariwisataan Pokdarwis Desa Bukit Tinggi, dan meningkatkan Jiwa Wirausaha Pokdarwis Desa Bukit Tinggi. Metode yang digunakan dalam kegiatan ini melakukan diskusi kelompok terpusat (FGD), kedua, observasi lokasi ke seluruh obyek atau spot-spot wisata yang akan ditawarkan, ketiga, pendampingan penyusunan paket-paket wisata. Selanjutnya, penyuluhan kepariwisataan yang berkelanjutan dan manajemen bisnis pariwisata. Terakhir, pendampingan penerapan paket wisata yang telah dibuat selama dua bulan.
IMPLEMENTASI MATRIK DAYA TARIK INDUSTRI DAN KEKUATAN BISNIS DALAM MENENTUKAN POSISI DAN STRATEGI BISNIS CAFE DI KAWASAN WISATA SEMBALUN Rusdan Rusdan; Sulhaini Sulhaini; Rahman Dayani
Distribusi - Journal of Management and Business Vol. 10 No. 2 (2022): Distribusi, September 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v10i2.272

Abstract

Penelitian ini memberikan gambaran kondisi bisnis cafe yang sedang “booming” di Kawasan Wisata Sembalun pada saat Pandemi Covid-19 melanda dunia. Tujuan dari penelitian ini adalah mengidentifikasi posisi bisnis cafe yang ada di Kawasan Wisata Sembalun dan memberikan alternatif strategi pemasaran yang dapat digunakan kepada pemilik cafe dalam upaya mengembangkan usahanya. Untuk mencapai tujuan tersebut dilakukan pengidentifikasian posisi bisnis setiap cafe dengan menggunakan Matrik Daya Tarik Industri (MDTI) yang melihat hubungan antara kekuatan bisnis dengan daya tarik industri. Aspek kekuatan bisnis yang dianalisis meliputi : pangsa pasar, kualitas produk, kebijakan harga, lokasi, fasilitas khusus, prmosi, sumber daya manusia, kemampuan manajerial, dan variasi produk. Sedangkan faktor daya tarik industri yang dianalisis meliputi: daya beli konsumen, kondisi ekonomi, kondisi politik, potensi pasar, struktur persaingan, perubahan selera konsumen, kemungkinan masuknya pesaing baru. Hasil analisis menunjukkan kedua aspek tersebut berada pada level sedang, sehingga pilihan strategi yang cocok untuk bisnis cafe di kawasan tersebut adalah Strategi Pertumbuhan Melalui Segmen Pasar, Spesialisasi, dan Investasi Selektif. Untuk mewujudkan strategi umum tersebut, dibutuhkan strategi pemasaran yang tepat untuk mengembangkan bisnis cafenya. Penelitian ini berusaha untuk memberikan solusi dalam menentukan strategi tersebut sebagai sebuah alternatif yang dapat dipilih oleh pengelola cafe dalam mengembangkan bisnisnya selanjutnya.
Analisis Pengaruh Pengalaman Masa Lalu Terhadap Minat Menginap Kembali Di Hotel Era Pandemi Covid-19 Dengan Consumer Review Sebagai Variabel Moderasi Baiq Deria Ayuning Fatika; Sulhaini Sulhaini; Baiq Handayani Rinuastuti
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.4870

Abstract

The purpose of this study was to determine the effect of past experience on the intention to return to stay at hotels during the Covid-19 pandemic with consumer reviews as a moderating variable. The type of research used is associative quantitative research. The population in this study were all visitors at the Mataram Hotel. According to the sampling technique used, non-probability sampling was used with a convenience sampling approach. Seeing the different number of respondents from previous studies, this research will take 200 respondents, 100 respondents each for non-star hotel guests and star hotel guests. The instrument used in this research is a questionnaire. Data were analyzed using Structural Equation Modeling with the help of the Partial Least Square (PLS) program. The results of the study concluded that past experience had a significant effect on the intention to stay again at Starred and non-Starred Hotels in the Covid-19 Pandemic Era, Accepted. Consumer reviews moderate the significant effect of past experience on the intention to stay again at Starred Hotels in the Covid-19 Pandemic Era Accepted, while the non-Starred Hotel respondents stated that consumer reviews moderated the significant effect between past experiences on the intention to stay again at Hotels in the Covid-19 Pandemic Era. 19 Rejected.
Pengaruh Pengalaman Wisatawan Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Di Pantai Tanjung Bias Salma Sabrina; Sulhaini; Dwi Putra Buana Sakti
Khidmatuna (Jurnal Pengabdian Kepada Masyarakat) Vol 1 No 1 (2022): On Progress
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (402.843 KB)

Abstract

This study aims to determine the effect of Tourist Experience and Destination Image on Revisit Interests. The type of research used in this research is associative research with a quantitative approach. The data collection method used is a survey sample using primary data collected directly from respondents using questionnaires. The population in this study were respondents aged over 17 years, and had made at least one visit, with a sample of 60 (sixty) respondents. Sampling using non-probability sampling with purposive sampling method, namely the determination of the sample with certain considerations. The data analysis tool used is Multiple Linear Regression using SPSS version 2.8. The results of data analysis show that: (1) Tourist experience has a positive and significant effect on revisit interest 0.032 < 0.05. (2) Destination image has a positive and significant effect on revisit interest 0.019 < 0.05.
OPTIMALISASI PENDAPATAN KELUARGA DI ERA NEW NORMAL PADA UKM SEDAYU PUTRI DI DUSUN LOKON RANGAN KECAMATAN KAYANGAN KABUPATEN LOMBOK UTARA Sulaimiah Sulaimiah; Sulhaini Sulhaini; Santi Nururly
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 2 No. 2 (2023): Artikel Pengabdian bulan Juli-September 2023
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v2i2.1275

Abstract

The community service carried out at the Sedayu Putri Micro Small Business in Lokon Rangan Hamlet, Kayangan District, North Lombok Regency is to increase the community's ability to manage the potential of the surrounding villages, especially from fishery products, namely fish processing with various flavors and aromas that can attract interest. not from the lower economic class but also targeting sales to the upper economic class as the main food and snack for the community around the service location, even those outside the area can enjoy it. Starting from production by looking for quality input materials, then the production process is handled by skilled employees and attractive packaging. The potential of this village is very large, and it needs a good touch to be able to produce quality products that are superior to its competitors. In this service, counseling is given about production and workforce development so that they have skills according to needs, namely having a good entrepreneurial spirit, diligently working and paying attention to the quality of the production produced.
Co-Authors Akhmad Saufi Akhmad Saufi anggriani, rini Baiq Deria Ayuning Fatika Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Ismiwati Baiq Nadia Nirwana Baiq Nikmatul Ulya Dayani, Rahman Dayani, Rahman Djoko Suprayetno Dwi Putra Buana Sakti Faya Prima Dewi Handry Sudiartha Athar Harry Nurdin Junaidi Sagir Lalu Ferdi Ferdiansyah Maya Triana Mulyono, Lalu Edy Herman Mulyono, Lalu Edy Herman Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rahman Dayani Rini Anggriani Rosdiana Martiningsih Rusdan Rusdan . Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Rusdan Salma Sabrina Santi Nururly Sri Ernawati zunaidin Sugiharto, Guruh Sulaimiah Sulaimiah Sulaimiah Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Yulia Prayanti