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Analisis Strategi Pemasaran Dalam Meningkatkan Traffic Pengunjung Pada Shopping Centre Citimall Kuala Kapuas Vera Febrianti; Zakiyah; Parman Komarudin
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jebmak.v2i1.42

Abstract

Menilik dari sudah lamanya Citimall Kuala Kapuas berdiri ternyata kurangnya minat kunjung dan membeli menjadi faktor penghambat berkembangnya pusat perbelanjaan ini. Meskipun promosi telah dilakukan mengenai produk yang dipasarkan oleh pihak Citimall, namun hingga saat ini angka pengunjung yang datang dari tahun ke tahun, mengalami traffic naik turun. Rumusan masalah pada penelitian ini yaitu bagaimana strategi pemasaran pada shopping cenre Citimall Kuala Kapuas dan bagaimana analisis SWOT perusahaan. Tujuan penelitian ini yaitu untuk meneliti strategi pemasaran pada shopping centre Citimall Kuala Kapuas sekaligus menganalisis faktor internal dan eksternal perusahaan. Penelitian ini merupakan penelitian lapangan dengan menggunakan metode kualitatif deskriptif serta analisis SWOT (Strength, Weaknesss, Opportunities, Threat) sebagai alat identifikasi lingkungan internal dan eksternal perusahaan. Dalam penelitian ini, peneliti melakukan observasi, kemudian mengumpulkan data melalui wawancara mendalam dengan manajer dan divisi marketing perusahaan, serta dokumentasi sebagai pendukung penelitian. Hasil penelitian menunjukkan bahwa Citimall Kuala Kapuas telah menunjukkan keberhasilan dalam meningkatkan traffic pengunjung, meskipun peningkatan tersebut tidak bernilai besar namun mampu memberikan perubahan pada tingkat yang lebih baik dari tahun sebelumnya. Dari hasil diagram analisis SWOT menunjukkan bahwa perusahaan berada di wilayah SO, artinya Citimall Kuala Kapuas dalam melakukan pemasarannnya harus bersikap agresif dengan memanfaatkan peluang dan kekuatan yang ada. Strategi agresif ini seperti melakukan promosi secara maksimal dan kreatif, melakukan kerjasama baru terhadap investor dan penyewa, ataupun memanfaatkan teknologi dan lingkungan sebagai sarana pendukung pemasaran. Selain itu pengadaan event dan sosialisasi kepada masyarakat harus ditingkatkan agar semakin banyak masyarakat yang berkunjung ke Citimall Kuala Kapuas .
Profit Sharing Akad of Sharia Venture Capital Companies Parman Komarudin; Muhammad Sodiki; Muhammad Hendri Yanova; Hendra Hadi; Mahmud Yusuf
AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam Vol 5 No 1 (2023): Hukum dan Pranata Sosial Islam
Publisher : Fakultas Syariah INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almanhaj.v5i1.2357

Abstract

This study aims to analyze the essence of profit sharing contracts for Islamic venture capital companies. This study uses a qualitative method which is a method that focuses on in-depth observation. Therefore, the use of qualitative methods in this study resulted in a more comprehensive review of profit-sharing contracts for Islamic venture capital companies. the type of research that the author uses is normative legal research. The nature of research in this writing is the nature of descriptive research. The approach used in this legal research is a statutory approach and a conceptual approach. The results of this study indicate that Islamic venture capital uses musyarakah and mudharabah akad in the profit-sharing scheme. Akad Musyarakah are used for companies that already have an ongoing business, but still need additional capital for business expansion purposes and akad mudharabah are used when a new business is established that has prospects for development.
Pengaruh Korean Wave Terhadap Minat Beli Produk Korean Food Menurut Teori Perilaku Konsumen Islam Erycha Budiana Sari; Akhmad Hulaify; Zakiyah; Parman Komarudin
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 1 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jebmak.v2i1.43

Abstract

Korean Wave merupakan budaya populer yang berasal dari Korea Selatan. Kehadiran fenomena Korean Wave membuat trend Korean Food semakin meningkat, adanya trend tersebut membuat perubahan pada perilaku konsumsi dan minat beli konsumen dalam membeli sebuah produk. Riset ini untuk mengetahui pengaruh Korean Wave terhadap minat beli pada produk Korean Food pada kalangan Mahasiswa Ekonomi Syariah Universitas Islam Kalimantan Muhammad Arsyad Al-Banjari. Penelitian ini menggunakan metode kuantitatif dengan metode simple random sampling dengan penggambilan sampel menggunakan teknik probability sampling. Metode dalam pengumpulan data melalui penyebaran kuesioner dengan jumlah responden sebesar 84 orang dari 516 orang populasi. Hasil riset menunjukkan nilai t hitung > nilai t tabel (7,637 > 1,663) dari uji hipotesis yaitu uji t (parsial) artinya dari hasil tersebut menunjukkan terhadap pengaruh variabel (X) Korean Wave terhadap variabel (Y) Minat Beli, maka H0 diterima dan Ha ditolak. Berdasarkan peresentase pengaruh Korean Wave terhadap minat beli produk Korean Food menunjukkan hasil tingkat kemampuan variabel X (Korean Wave) mempengaruhi variabel Y (Minat Beli) sebesar 41,8% dari hasil uji koefisien determinasi.
THE URGENCY OF MAQASHID SHARIA IN THE DEVELOPMENT OF SHARIA BANKING PRODUCTS Hendra Hadi; Muhammad Sodiki; Imro Atut Toyyibah; Parman Komarudin
Darussalam Vol 24, No 01 (2023): Darussalam : Jurnal Ilmiah dan Sosial
Publisher : Institut Agama Islam Darussalam Martapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58791/drs.v24i01.281

Abstract

AbstractThe movement and growth of Islamic banking in Indonesia is increasing every year and is in demand by Muslim and non-Muslim customers. This has encouraged Islamic banking to develop its products so that they can compete with conventional banks. However, of course, this must be balanced with knowledge of Islamic maqashid and ushul fiqh in the development of banking products which are sometimes ignored by Islamic financial institutions. As a result, there is rigidity, narrow space for movement and even negligence and errors in inspection and auditing. In this paper using library research methods (library research) with a qualitative approach. The urgency of maqashid in Islamic banking products regulates all fatwas, regulations, financial and banking products as well as fiscal and monetary policies so as not to lose their shari'ah substance. Maqashid syari'ah is a determining factor in creating sharia economic products that can play a dual role (social control tools and socio-economic engineering) to realize the benefit of Muslims. Keywords: Sharia Banking; Maqashid Syariah;  Banking Products.
DISTRIBUTION AND SALE OF ALCOHOLIC DRINKS IN REGIONAL REGULATION OF KAPUAS REGENCY NUMBER: 3 OF 2011 (STUDY OF SHARIA ECONOMIC LAW ANALYSIS) Imro Atut Toyyibah; Muhammad Sodiki; Hendra Hadi; Parman Komarudin
Darussalam Vol 24, No 01 (2023): Darussalam : Jurnal Ilmiah dan Sosial
Publisher : Institut Agama Islam Darussalam Martapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58791/drs.v24i01.283

Abstract

AbstractThis research has a background because the circulation of alcoholic beverages in Indonesia is increasingly widespread and widespread. Not infrequently the existence of alcoholic beverages often causes problems in society. The type of research is library research. The type of data used in this research is qualitative. The results of this study are that Islam prohibits or forbids the sale and purchase or trade of alcoholic beverages. Even Allah swt cursed drinkers, waiters, sellers, and even buyers of these alcoholic drinks. Even though in the Kapuas Regency Regional Regulation Number: 3 of 2011, it has given permission to certain individuals or groups to sell or trade these alcoholic drinks. The prohibition of buying and selling alcoholic beverages is due to the fact that the goods traded or traded belong to goods that are forbidden to be used as a business in Islam. Keywords: Alcoholic beverages; Regional Regulations; Buy and sell.
Produktive Financing Problems in Islamic Banks, (Research at Universities in Indonesia : A Systematic Literature Review Analysis) Parman Komarudin; Hendra Hadi; Muhammad Sodiki
Al-Insyiroh: Jurnal Studi Keislaman Vol. 9 No. 1 (2023): Maret
Publisher : LP3M: STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/alinsyiroh.v9i1.6483

Abstract

This research is a systematic literature review study that aims to find out the extent of research conducted by students in Indonesia regarding the Problems of Productive Financing in Islamic Banks with an emphasis on preparing final assignments such as Theses and Dissertations. The method used consists of three stages, namely collection, assessment, and presentation. The results of this study indicate that there are 16 final assignments that address the problem of Productive Financing Problems in Islamic Banks in universities throughout Indonesia. The writing of this final project has been started since 2018 and will reach its peak in 2022. Of the many tertiary institutions in Indonesia, students of the Raden Intan Lampung State Islamic University and Iain Padangsidimpuan are the most enthusiastic in making Productive Financing Studies on Islamic Banks in their final project. The most widely used method is the quantitative method with a total of 8 pieces of research and 7 qualitative pieces and the theme most widely raised is related to the analysis and influence of Earning Financing Assets. Until now, studies on Productive Financing in Islamic Banks in tertiary institutions in Indonesia have concluded that Productive Financing (profit sharing system) in Islamic banks is still low and less desirable than consumptive financing. From year to year the profit value in Islamic banking has a decreasing effect. Some of the problems faced in the development of productive financing are not only external but also internal factors from the Islamic banking itself. Some of them are the risks that are considered high, the lack of supervision process, the understanding and interest of the public which is still small in the perception of sharia financing, the inadequate quality and number of human resources, profit-sharing financing is considered complicated and inefficient, the lack of innovation and service development compared to conventional banks and so on. regulations and the role of the government which are considered not optimal.  Keywords: Problems, productive financing, Islamic banking, Systematic Literature Review Analysis
The Role of Islamic Banks in Indonesia: A Systematic Literature Review Mahmud Yusuf; Parman Komarudin; Muhamad Rahmani Abduh; Sri Ana Farhanah; Hayatun Nafisah
Al-Mashrafiyah (Jurnal Ekonomi, Keuangan dan Perbankan Syariah) Vol 7 No 1 (2023): April 2023
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/al-mashrafiyah.v7i1.36115

Abstract

ABSTRACT This study aims to determine the extent to which the role of Islamic banks in the economy in Indonesia. The method used in this research is a systematic literature review which begins with data collection using the Publish or Perish search engine, the assessment is carried out through the websites https://sinta.kemdikbud.go.id/ and https://garuda.kemdikbud.go .id/, to presentation using content analysis techniques, mapping with Vosviewer, and ending with analysis using Biddle's Role Theory. Based on a systematic literature review conducted on 22 Sinta-indexed national journals for the 2017-2022 period, it was found that Islamic banks have an important role in Indonesia, namely as; driving economic growth, assisting the development of MSMEs, assisting the development of the halal industry, helping to tackle the Covid 19 pandemic, and several other roles. Judging from Biddle's Role Theory; 1) Structurally, Islamic banks in Indonesia have played their role as financial institutions through raising investment funds from third parties and channeling financing, 2) Functionally, Islamic banks in Indonesia function as drivers of national and regional economic growth, providers of capital for MSMEs, providers of financing and supporting facilitators for the halal industry, to help tackle Covid 19 through digitalisation of Islamic banking, services that implement health protocols, assistance in procuring Personal Protective Equipment (PPE), assistance with KUR distribution, providing relief for customers affected by the pandemic, and maximizing CSR programs, 3) Interactionally, the role of Islamic banks in Indonesia has not been very effective due to interaction problems in the form of a lack of socialization, promotion, community literacy, and access to Islamic banks which are relatively difficult to reach.
PRACTICES OF COLLATERAL GOODS AUCTION AT BANJARMASIN SHARIA PAWNSHOPS (BANJARMASIN ULAMA PERSPECTIVE ANALYSIS) Umi Hani; Parman Komarudin; Rahmatul Huda; Abdul Hadi; Zakiyah Zakiyah
Badamai Law Journal Vol 8, No 1 (2023)
Publisher : Program Magister Hukum Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32801/damai.v8i1.16260

Abstract

Auction is the sale of goods in public which is preceded by efforts to gather interested parties through announcements made by and in front of the auction official with the achievement of the optimal price through verbal bidding up and down or down and or in writing. The process of the role of the ulema in society, makes the ulema not only have theological validity but also social validity and its existence is firmly rooted in society. From this it can be understood that scholars are not only followed by their opinions in the religious field, but even in the social field, including the economic field. Many say that Banjarmasin is a religious city, it can be seen that the people of Banjarmasin are still strong in following the opinions/words of the scholars. The formulation of the problem in this paper is how is the practice of auctioning collateral at sharia pawnshops in Banjarmasin and how is the perspective of Ulama Banjarmasin the practice of auctioning collateral. This study uses qualitative research with the type of field research (field research), the nature of the research is a case study (case study). The results of this study are that there are two methods used in the auction system, namely open auctions and closed auctions. A closed auction is an auction in which the applicant submits the price of the property he is interested in in a sealed or confidential envelope. Meanwhile, in the opinion of the Banjarmasin scholars, the practice of auctioning collateral items is not prohibited by sharia and the law is permissible as long as it is in accordance with the provisions of the DSN-MUI Fatwa, Guarantees in sharia pawnshops function as proof of the customer's commitment to paying off the financing.
PROBLEMATICS OF THE DEVELOPMENT OF SHARIA MUTUAL FUNDS IN INDONESIA Muhammad Sodiki; Parman Komarudin; Mahmud Yusuf; Hendera Hadi; Imro Atut Toyyibah
Badamai Law Journal Vol 7, No 2 (2022)
Publisher : Program Magister Hukum Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32801/damai.v7i2.16010

Abstract

ABSTRACTThe development of the capital market in Indonesia has become a special attraction for investors to invest in the stock exchange. However, to be able to invest directly, there are several obstacles faced by investors such as limited knowledge, information and time. One alternative investment instrument that can be a solution to these problems is mutual funds. The development of Islamic mutual funds in Indonesia has indeed been under pressure in the past year. This is reflected in the decline in the managed funds of Islamic mutual funds which appear to decline at the end of 2021 and tend to be flat until the first quarter of 2022 to March 2022. The purpose of this research is to analyze the problems in the development of Islamic mutual funds in Indonesia. In this study using the method of literature (library research) with a qualitative approach. The results of the study show that the obstacles to developing Islamic mutual funds are caused by several factors, including: lack of literacy about mutual funds, dualism that occurs in the capital market, the need for assistance from stakeholders to work together. Another factor that can cause mutual funds to decline is inflation, causing the purchasing power of public money in general to decrease.  
Penerapan Perilaku Hidup Bersih dan Sehat (PHBS) Pada Masyarakat Desa Tunggul Irang Kecamatan Martapura Kabupaten Banjar Noorhidayah Noorhidayah; Elsi Setiandari Lely Octaviana; Ari Widyarni; Khairul Anam; Parman Komarudin; Sabit Tohari
AKM Vol 4 No 1 (2023): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2023
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v4i1.740

Abstract

Kegiatan pengabdian yang dilaksanakan dalam bentuk penyuluhan pada bidang kesehatan mengenai upaya penerapan Perilaku hidup bersih dan sehat (PHBS) bertujuan untuk memberikan edukasi dan penerapan dalam menjaga kesehatan serta pendekatan kepada masyarakat. Pada proses pelaksanaan penyuluhan menggunakan metode ceramah, diskusi dan tanya jawab serta menampilkan video mengenai perilaku hidup bersih dan sehat. Hasil evaluasi yang dilakukan kepada masyarakat yaitu mereka sangat antusias dan berpartisipasi dalam mengikuti rangkaian kegiatan penyuluhan, Disamping itu juga menumbuhkan kreativitas serta motivasi dalam diri masyarakat dalam menjaga dan menerapkan perilaku hidup bersih dan sehat guna menjaga kesehatan masing-masing anggota masyarakat