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All Journal MediaTor: Jurnal Komunikasi Lembaran Ilmu Kependidikan Jurnal Komunikasi Jurnal Studi Komunikasi dan Media Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Kajian Komunikasi Prosiding Seminar Nasional INDOCOMPAC KOMUNIKA WIDYAKALA JOURNAL Jurnal Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Dinamisia: Jurnal Pengabdian Kepada Masyarakat Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan JCES (Journal of Character Education Society) PROSIDING KOMUNIKASI Journal of Communication Sciences (JCoS) Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Common Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Studi Sosial dan Politik JURNAL KOMUNIKASI DAN BISNIS Ikomik: Jurnal Ilmu Komunikasi dan Informasi
Melisa Arisanty
Universitas Pembangunan Jaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : KOMUNIKA

 1 
Wonderful Indonesia Campaign As Indonesia’s Nation Branding On Digital Media Raesita Rakhmawati Rosadi; Gunawan Wiradharma; Melisa Arisanty
KOMUNIKA Vol 5, No 2 (2022): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.13514

Abstract

Social media’s influence on purchasing decisions is on the radar of a multitude of industries worldwide and the tourism industry is no exception. Social media today is become a tool for countries in the world to promote tourism in their countries. Nation branding is a method for countries to differentiate and distinguish themselves from other countries around the world through branding. This phenomenon allowing countries to compete with each other to attract tourist from all over the world. Thus, every country needs special identity and uniqueness that differ a country from another. Indonesia is one of many countries that have been started a nation branding campaign that called ‘Wonderful Indonesia’ in 2011. Head of Ministry of Tourism of Republic Indonesia Arief Yahya stated that, in 2020 Indonesia have targeted 20 million of foreign tourists to come to Indonesia with a projected foreign exchange earnings of 18.5 billion USD (kemenpar.go.id). This study found that Wonderful Indonesia Campaign has been communicated through digital media (Website, Facebook, Instagram, Twitter, and YouTube). This study describes the channels that were utilized to promote the campaign and gives inputs to optimize the technical and content used in the campaign media.
Wonderful Indonesia Campaign As Indonesia’s Nation Branding On Digital Media Raesita Rakhmawati Rosadi; Gunawan Wiradharma; Melisa Arisanty
KOMUNIKA Vol 5, No 2 (2022): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.13514

Abstract

Social media’s influence on purchasing decisions is on the radar of a multitude of industries worldwide and the tourism industry is no exception. Social media today is become a tool for countries in the world to promote tourism in their countries. Nation branding is a method for countries to differentiate and distinguish themselves from other countries around the world through branding. This phenomenon allowing countries to compete with each other to attract tourist from all over the world. Thus, every country needs special identity and uniqueness that differ a country from another. Indonesia is one of many countries that have been started a nation branding campaign that called ‘Wonderful Indonesia’ in 2011. Head of Ministry of Tourism of Republic Indonesia Arief Yahya stated that, in 2020 Indonesia have targeted 20 million of foreign tourists to come to Indonesia with a projected foreign exchange earnings of 18.5 billion USD (kemenpar.go.id). This study found that Wonderful Indonesia Campaign has been communicated through digital media (Website, Facebook, Instagram, Twitter, and YouTube). This study describes the channels that were utilized to promote the campaign and gives inputs to optimize the technical and content used in the campaign media.
Co-Authors Adi Pratama Putra Agustiani Putri Alpin Herman Saputra Anindhita, Wiratri Arman Haqqi Anna Zili Budi Darmawan Danar Kristiana Dewi Dede Mahmudah Emma Rachmawati Aliudin Fiani, Isma Dwi Glorya Agustiningsih Gunawan Wiradharma Gunawan Wiradharma Irmayanti, Meiselina Isma Dwi Fiani Isma Fiani Khaerul Anam Kuswanti, Eko Mario Aditya Prasetyo Nadya Aufa Paramitha Nila Kusuma Windrati Nindira Cahyani Raesita Rakhmawati Rosadi Rahmat Budiman Rahmat Budiman Rahmawati, Devie Reni Dyanasari Riady, Yasir Robiansyah, Anton Sarah Novita Diah Selly Anastassia Amellia Kharis Sri Maulidia Permatasari Vanya Kirana Vidya Fitri Ferdiansyah Widiyanto Widiyanto Widiyanto Wiradharma, Gunawan Wiratri Anindhita Yasir Riady Zaenina Shintya Zul Fahmi Zul Fahmi Zulham Adamy