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Journal : Journal of Economics, Law, and Humanities

Pengaruh Inflasi dan Nilai Tukar terhadap Ekspor Produk Halal Indonesia Periode 2016-2020 Erika Sovia Zahrianti; Wirawan Fadly
Journal of Economics, Law, and Humanities Vol. 1 No. 2 (2022): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v1i2.832

Abstract

The potential for halal products in the global market is currently experiencing rapid development, marked by an increase in demand every year. However, as the largest Muslim country is still in the spotlight because of the low export of halal products and even far behind non-Muslim countries. It may be influenced by inflation and exchange rate fluctuations in Indonesia. This study uses time-series data for the period January 2016-December 2020 with the Auto-Regressive Distributed Lag Models (ARDL) analysis method. The results show that (1) Inflation has no significant effect on exports of halal products in the short and long term. (2) The exchange rate has a negative and significantly effect on exports of halal products in the short term, but has no significant effect in the long term. (3) Inflation and exchange rates simultaneously have a significant effect on the export of halal products with a contribution of 32.06%.
Penerapan Digital Marketing Sebagai Strategi Peningkatan Penjualan Skincare Herbal SR12 Fivtinima Wya Muflikhata; Wirawan Fadly
Journal of Economics, Law, and Humanities Vol. 2 No. 1 (2023): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v2i1.1515

Abstract

This research is motivated by the significant turnover obtained from the leading distributors and agents through digital marketing strategies. SR12 (Skin Relieve 12) Herbal Skincare only in Ponorogo. This study uses field research using a qualitative approach, with data collection techniques through observation and interviews. This writing aims to find out how to apply Islamic digital marketing strategies in increasing sales of SR12 Herbal Skincare products, how the results of implementing Islamic SR12 Herbal Skincare Islamic digital marketing strategies, and analysis of inhibiting and supporting factors of SR12 Herbal Skincare Islamic digital marketing strategies. The results showed the application of the Islamic digital marketing strategy SR12 Herbal Skincare in increasing their sales using digital social. While the development of implementing this Islamic digital marketing strategy is that SR12 Herbal Skincare is carried out with a design that includes segmenting, targeting, and positioning (STP). In carrying out the process, the company covers a wide range, while the inhibiting factors include using digital social media, each of which has obstacles.