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Pengembangan Model Manajemen Kinerja Strategis pada Koperasi Pegawai Republik Indonesia: Bagian 2 F. Danardana Murwani; H. Suharto S.M .
Jurnal Aplikasi Manajemen Vol 10, No 2 (2012)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.224 KB)

Abstract: The second-phase developmental research was intended to produce a model, namely the KPRI’sstrategic performance management (SPM) model. The effectiveness of model was verified through fieldtesting based on pre-test/post-test without control group design in workshop forum. The sample was takenby using a purposive technique including sample of KPRIs and personnel samples of KPRI. Data wereanalyzed by using paired-samples t test and one-sample t test. The result showed that the field testing ofmodel in workshop forum: (1) contributed positively to KPRIs personnels attitude; (2) affected in increasingKPRIs personnels knowledge of the model principles; and (3) was effective in both its process andproduct. Following up the field testing of model in workshop forum, the further researches based on operationalfield testing are very important to conduct. In operational field testing, the effectiveness of model willbe verified through daily activities of KPRI.Keywords: field testing of model, experimental design, the public employee cooperative (KPRI)

The Role Of Competitive Advantage Towards Accelerating Internationalization Of SMES In Indonesia Gunartin Gunartin; Imam Mukhlis; Fulgentius Danardana Murwani
International Journal of Educational Research & Social Sciences Vol. 3 No. 3 (2022): June 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i3.397

This paper aims to explore the role of competitive advantage in accelerating the internationalization ofSMEs in Indonesia. The source of this paper is secondary data with a literature and empirical study approach from previous articles and other supporting sources. Data sources and various articles show that digitalization as a competitive advantage has a very important role in accelerating the internationalization of SMEs in Indonesia, but the results of the study of various sources of digitizing strategies for competitive advantage, many factors determine the international acceleration of SMEs in Indonesia such as partnerships, customer relations, business process management, as well as investing in information and communication resources. The government's role is also very dominant in the process towards accelerating the internationalization of SMEs in Indonesia

Digital Marketing Training: MSME Efforts Towards International Markets Joko Setiyo; Imam Mukhlis; Fulgentius Danardana Murwani
Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June
Publisher : Mahameru Publisher

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.

IMPLEMENTATION OF ENTREPRENEURSHIP EDUCATION IN THE FAMILY ENVIRONMENT (PHENOMENOLOGY STUDY OF OYSTER MUSHROOM INDUSTRY CENTERS IN SEMPU DISTRICT, BANYUWANGI REGENCY) Rizatul Khulaifa; F. Danardana MurwaniMurwani; Aniek Indrawati
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 1 No. 3 (2022): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

To realize the entrepreneurial mindset, entrepreneurship education is needed to produce reliable and qualified entrepreneurs, where the family is the closest person who can provide such education. This study aims to determine how the process of entrepreneurship education in the family, knowing the cultivation of entrepreneurial spirit in children in the family, as well as knowing the constraints and obstacles to the process of entrepreneurship education in the family at the oyster mushroom industry centers Sempu District, West Java. The type of research used to achieve this goal is a type of qualitative research with phenomenological methods. The results showed that the application of entrepreneurial values in some families has been carried out, as seen by some children who participated in helping their parents ' businesses. The conclusion of this research is the application of entrepreneurial values in some family's oyster mushroom centers in the district Sempu has been implemented, but although the application of entrepreneurial values in the family in this community has been implemented, the understanding of entrepreneurship education and entrepreneurial values have not been fully understood

Network Perspective In The Internationalization Of Indonesian SMEs In The Era Of Indutrial Revolution 4.0 Anni Yudiastuti; F. Danardana Murwani; Sudarmiatin; Agus Hermawan
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.242

The level of globalization that goes hand in hand with the 4.0 industrial revolution demands the fighting power of companies both in large and small and medium scales to determine dynamic strategies in anticipating competition and expansion targets through international markets. SMEs in Indonesia as the spearhead and pillars of Indonesia's economic strength are also required to be able to improve their performance, especially in promoting their business on an international scale. Indonesian product SMEs for export competitiveness are mostly based on local wisdom-based products, therefore innovation is needed in developing products with local wisdom. Various obstacles faced by SMEs in managing their businesses, especially related to limitations in implementing production management activities, human resource management and marketing management. The solution to the various limitations that have become problems for SMEs in facing the internationalization process is to establish a network that involves various stakeholders. The networkQuality and integrated with the support of government programs will be able to support the competence and capabilities of SMEs in facing the internationalization process in the industrial revolution 4.0. This study examines the role of networks in enhancing the internationalization strategy of Indonesian SMEs.

Product Branding Training Model for MSMEs in Probolinggo Regency Joko Setiyo; Imam Mukhlis; Fulgentius Danardana Murwani
Innovation Business Management and Accounting Journal Vol. 1 No. 2 (2022): April - June
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v1i2.6

Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impact. Some of the benefits obtained are ease of marketing products, time efficiency, minimizing costs, ease of transactions, and unlimited reach to international markets. There was an increase in sales of up to 13% during the six months after the activity took place.

RECOGNIZING THE ENTREPRENEURIAL OPPORTUNITIES: A COMMON OUTCOME OF AN ENTREPRENEURIAL MINDSET Denny Bernardus; Fulgentius Danardana Murwani; Imanuel Deny Krisna Aji; Liestya Padmawidjaja; Stefan Yudana Jatiperwira; Imanuel Hitipeuw
Jurnal Aplikasi Manajemen Vol 21, No 1 (2023)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.1.20

Entrepreneurship is important for economic growth in Indonesia. Entrepreneurial opportunities are essential to maintain a business. This study is intended to explore how business teams recognize entrepreneurial opportunities as a common outcome of their entrepreneurial mindsets. Specifically, this study explores how business teams express their ideas for introducing innovative products in a marketplace where entrepreneurial opportunities underlie those ideas. This study used a qualitative descriptive approach to achieve a comprehensive summarization. A few business teams had already enrolled in the entrepreneurship course. Each business team was asked to report how the business team recognized entrepreneurial opportunities. Content analysis was used to analyze the business team reports. The business team reports were coded into main categories, which the main categories were then analyzed using manifest analysis. The results showed that the business teams recognized the entrepreneurial opportunities underlying their business ideas. Business ideas have several characteristics. This study has implications, limitations, and suggestions for future studies.

Analysis of Micro Small Enterprises (MSEs) Customer Satisfaction in a Global Context Studies on Shoraya Batik Indonesia Fadali Rahman; Imam Mukhlis; F. Danardana Murwani; Achmad Ali Said
International Journal of Scientific Multidisciplinary Research Vol. 1 No. 3 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Customer satisfaction is a measure that determines how well a company's product or service meets customer expectations. This study aims to analyze customer satisfaction MSEs in the context of a global study on Indonesian Batik Shoraya. The research was conducted using a qualitative approach and data collection techniques through in-depth interviews with 10 Shoraya Batik customers, 5 domestic and 5 international. The results showed that customer satisfaction with Shoaraya Batik Indonesia products was influenced by service quality, product quality, price, emotional factors, cost and convenience. Customers expect fast and responsive service, quality and reliable products, affordable prices, and positive emotional experiences with the Shoaraya Batik Indonesia brand. Cost and ease of transaction are also important factors influencing customer satisfaction. In a global context, Shoaraya Batik Indonesia's customers have high expectations for products that can compete with international brands. Customers expect Shoraya Batik Indonesia to maintain consistent product and service quality, as well as develop innovative products that are in line with global trends. Even though Shoaraya Batik Indonesia already has a loyal customer base in Indonesia, the challenge it faces in entering the global market is competition from established international brands. Based on the results of this study, it is suggested that Shoraya Batik Indonesia continue to improve service and product quality and maintain affordable and competitive prices

Bibliometric Analysis of Internationalization Strategies in Supporting MSME Business Growth in Indonesia Lina Saptaria; Imam Mukhlis; F. Danardana Murwani
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.744

Research on MSME internationalization strategies is interesting and important in increasing global scale business growth. This study aims to analyze the five dimensions of internationalization strategy including market entry, target market strategy, time strategy, allocation strategy, and coordination strategy that supports MSME business growth in Indonesia. There have been no studies that have reviewed this topic using bibliometric analysis. Our analysis includes 180 journal articles published in Scopus, Google Scholar, and Crossref between 2018 – 2023. Researchers use VOSviewer software to classify and visualize research results. Research findings show that Indonesian MSME players combine several internationalization strategies such as market entry strategies, target market strategies, allocation strategies, and coordination strategies synergistically through e-commerce development so that they can help exploit existing competitive advantages or create new competitive advantages in the international market. Research on time strategies and allocation strategies has not been explored much, therefore this can be raised as a further research topic. The implications of this research present a bibliometric analysis of the dimensions of Indonesia's MSME internationalization strategy and propose future research directions.

Bibliometric Analysis of Internationalization Strategies in Supporting MSME Business Growth in Indonesia Lina Saptaria; Imam Mukhlis; F. Danardana Murwani
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.744

Research on MSME internationalization strategies is interesting and important in increasing global scale business growth. This study aims to analyze the five dimensions of internationalization strategy including market entry, target market strategy, time strategy, allocation strategy, and coordination strategy that supports MSME business growth in Indonesia. There have been no studies that have reviewed this topic using bibliometric analysis. Our analysis includes 180 journal articles published in Scopus, Google Scholar, and Crossref between 2018 – 2023. Researchers use VOSviewer software to classify and visualize research results. Research findings show that Indonesian MSME players combine several internationalization strategies such as market entry strategies, target market strategies, allocation strategies, and coordination strategies synergistically through e-commerce development so that they can help exploit existing competitive advantages or create new competitive advantages in the international market. Research on time strategies and allocation strategies has not been explored much, therefore this can be raised as a further research topic. The implications of this research present a bibliometric analysis of the dimensions of Indonesia's MSME internationalization strategy and propose future research directions.

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