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All Journal HUMANIS Buletin Udayana Mengabdi Linguistika LINGUAL: Journal of Language and Culture SPHOTA: Jurnal Linguistik dan Sastra Journal of a Sustainable Global South Pustaka : Jurnal Ilmu-Ilmu Budaya Udayana Journal of Social Sciences and Humanities (UJoSSH) Ulil Albab Stilistika: Journal of Indonesian Language and Literature ULIL ALBAB International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Jurnal Pendidikan, Bahasa dan Budaya
Ni Ketut Sri Rahayuni
English Department, Udayana University
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Journal : Journal of a Sustainable Global South

 1 
Gender Perspective in Political Campaigns Ni Ketut Sri Rahayuni; I Gusti Ngurah Parthama; I Komang Sumaryana Putra
Journal of A Sustainable Global South Vol 3 No 1 (2019): February 2019
Publisher : Institute for Research and Community Services Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.095 KB) | DOI: 10.24843/jsgs.2019.v03.i01.p02

Abstract

This paper aims to describe political discourse that has a link with gender on outdoor media campaigns. The media of outdoor campaigns is the most effective public space to be able to convey various matters relating to a candidate for both a leader and a member of parliament especially if it is associated with gender which is still a major problem in Indonesia. Gender in Indonesian politics is still unbalanced considering not yet optimal and balance the contribution between men and women in politics world. It was a major concern on outdoor media campaign of a number of female candidates in the 2014 legislative election. Sources of data from this paper are taken from areas - Badung, Jembrana, Klungkung, and Denpasar. Method of data collection was done by way of recording by photographing media outdoor campaign containing information related to gender. Furthermore qualitative descriptive method became an option to describe the data - research data related to discourse theory and gender theory in the use of language. Result of the analysis showed that gender is one of the election discourses of the candidates of the people's representatives, especially the women to get the vote and sympathy. For that reason, the projection of the use of gender terms, equality of rights, and struggle with men is the primary choice to demonstrate the struggle for gender equality. Variations of use are also seen but by maintaining the gender side of women as parties who are fighting for their rights. Index Terms— gender, campaign, politic, discourse.
Co-Authors -, I G. AG.I. ARYANI Dewa Ayu Kartika Sari Dian Novita Mayasari Evi Wahyu Citrawati, Putu F. I M. Brata Gede Primahadi Wijaya Rajeg I Gde Sadia I Gusti Ayu Gede Sosiowati I Gusti Ngurah Parthama I Kadek Sanjaya I Ketut Artawa I Komang Sumaryana Putra I Made Budiarsa I Made Luis Harta I Made Netra I MADE RAJEG I Made Winaya I Nengah Sudipa I Nyoman Aryawibawa I Nyoman Tri Ediwan I Wayan Mulyawan I WAYAN PASTIKA I Wayan Suparta . Ida Ayu Made Puspani K. S. Indriani Kadek Dwinata Satya Yoga Kadek Purnata Laurentia Talitha Permatasari Luh Putu Laksminy Made Sri Satyawati Ni Luh Dina Velia Rayani Ni Luh Ketut Mas Indrawati Ni Luh Putu Intan Sasmita Ni Made Ayu Widiastuti Ni Made Sanimawati Ni Made Suwari Antari Ni Made Vidia Dwi Antari Ni Putu Dian Narasuari Ni Putu Terri Wirantari Ni Wayan Ika Mahayani Putri Widyaningsih Putu Janet Uspianov Rien Damayanti S.A.I. Maharani Sang Ayu Dwi Janu Pratiwi Sang Ayu Isnu Maharani System, Administrator Yana Qomariana