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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Jurnal Ekonomi Jurnal Keuangan dan Perbankan Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN JPSriwijaya International Journal of Artificial Intelligence Research SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JMM (Jurnal Masyarakat Mandiri) Jurnal Akuntansi dan Bisnis JURNAL ILMU KEOLAHRAGAAN Jurnal Manajemen Maranatha Altius: Jurnal Ilmu Olahraga dan Kesehatan International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sricommerce: Journal of Sriwijaya Community Services Journal of Social Science The Manager Reveiew Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sulastri
Department Of Management, Faculty Of Economics And Business, Universitas Sriwijaya Jl. Srijaya Negara Bukit Besar, Palembang, 30128
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.157

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City.
Co-Authors Ahmad Maulana AK, Syamsurijal Alman Hudri Antonius W Nugroho At Thahirah Putri Lestari Atika Yuliani Saputri Azhimi Azhimi Badia Perizade Badiah Perizade Bobby Arianto Charaka M Nandatama Faisal Roni Fida Muthia Fida Muthia Firdaus Firdaus Gayuh Raditya Perdana H.M. Rasyid Umrie, H.M. Rasyid Isnurhadi Isnurhadi Isnurhadi Isnurhadi Kemas Muhammad Husni Thamrin Marlina Widiyanti, Marlina Moh. Adam Mohamad Adam Mohamad Adam Mohamad Adam Muchsin Saggaf Shihab Parama Santati Putri Rahmi Mardius REZA GHASARMAN, REZA Roodyn Noor Muktamar Rudy Noor Muktamar Samadi W Bakar Shelfi Malinda Syapril Junaidi Taufik . Tien Yus Tini Utami, Dinarossi Veronica Varbi Vieronica Varbi Sununianti Vika Diwinta Aulia Welly Nailis Yulia Hamdaini Yulia Hamdaini Putri Yulia Saftiana Yuliani . Yuliani Yuliani Zakaria Wahab Zakaria Wahab Zastya Esfarenza Zunaidah Zunaidah