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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Sosial Ekonomi Perikanan
Sudirman Zaid
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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Journal : Jurnal Manajemen Dan Kewirausahaan

 1 
PENGARUH ATRIBUT PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MEDIA SOSIAL FACEBOOK Irma Sri Wahyuni; Hayat Yusuf; Sinarwati Sinarwati; Nasrul Nasrul; Sudirman Zaid
Jurnal Manajemen dan Kewirausahaan Vol 14, No 1 (2022): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i1.26998

Abstract

This study aims to determine: (1) the influence of product attributes towards purchase decision of fashion products at online shop through social media Facebook, (2) the influence of service quality towards purchase decision of fashion products at online shop through social media Facebook, and (3) the influence of product attributes and service quality simultaneously towards purchase decision of fashion products at online shop through social media Facebook. This research takes 90 samples from the customer of the ofmanagement student, economics and bussiness faculty halu oleo university. The analysis technique used is multiple linear regression and uses the help of the IBM SPSS version 16 application using a standard significance of 5%. Based on the results of the analysis in this study, it can be concluded that product attributes and service qualitytogether have a positive and significant effect on purchasing decision, product attributes has a positive and significant effect on purchasing decision and Service Quality has a significant positive effect on Purchasing Decision.
PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN INDOGROSIR KENDARI Haris Khoirul Imam Khoirul Imam; Sudirman Zaid; Nofal Nur; Muhamad Masri; Riski Amalia Madi
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30908

Abstract

This study aims to determine both simultaneously and partially from store atmosphere and service quality on customer loyalty at Indogrosir Kendari. The population in this study are customers who make transaction at Indogrosir Kendari whose number is unknown. The sample of this research is 65 respondents with accidental or convenience sampling technique. The data collection mrthod in this study used a questionnaire. this study uses multiple linear regression analysis. The results showed that both simultaneously ans partially store atmosphere and service quality had a positive and significant effect on indogrosir kendari customer loyalty. Which means that if the store atmosphere and service quality are good, it will tend to effect customer loyalty.
Co-Authors Alida Palilati Arif Rahman Syah Ayi Safitri Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Dharma Prayudi Eliyanti Agus Mokodompit Endro Sukotjo Endro Sukotjo Fatricia Fatricia Haris Khoirul Imam Khoirul Imam Haris Yusuf Hartini Hartini Hartini Hartini Hayat Yusuf Hayat Yusuf Irma Sri Wahyuni Juharsah Juharsah La Evi La Ida Laode Asfahyadin Aliddin Muhamad Masri Muhammad Aswin Mukka Ipo Murdjani Kamaluddin Murdjani Kamaluddin Nasrul Nasrul Nofal Nur Noval Nur Oktavinus Oktavinus Rachmad Rialdy Hasan Rachmat Rialdy Hasan Rahmat Madjid Riski Amalia Madi S., Nursaban Rommy Salma Saleh Samuddin Samuddin sappodin sappodin Sinarwati Sinarwati Sinarwaty Sunarjo Sri Hasriani Valentinus Amstrong TN Wa Neni