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Journal : Akuisisi : Jurnal Akuntansi

Pengaruh Keberadaan Marketplace Terhadap Minat Beli Konsumen pada Toko Konvensional di Kelurahan Gunung Terang Kota Bandar Lampung Nina Lelawati; Ratmono Ratmono; Fitriani Fitriani
Akuisisi: Jurnal Akuntansi Vol 17, No 2 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v17i2.657

Abstract

The existence of Shopee, Tokopedia, Lazada, Bukalapak, blibli.com and other marketplaces has more or less been realized by the entire community. This gives rise to the phenomenon of diminishing buying interest in Conventional Store customers who sell their products offline. The purpose of this study was to analyze the effect of the existence of a Marketplace which refers to the variables of price, product completeness, convenience, and promotion on the buying interest of conventional store customers in Gunung Terang Village, Bandar Lampung City. This study uses a sampling research method with accidental sampling technique with the number of respondents as many as 103 Conventional Store Customers in Gunung Terang Village. Data collection techniques using literature study, interviews, observations and questionnaires. Data management in this study will use the smartPLS software version 3.3. The results of the study found that the variable price and product completeness had a positive and significant effect on consumer buying interest, while the convenience and promotion variables had no effect on consumer buying interest in conventional stores
Pengaruh Persepsi Pengetahuan, Pemahaman dan Implementasi Akuntansi terhadap Penggunaan Sistem Informasi Akuntansi pada UKM di Kecamatan Metro Timur Zamira Salsabila; Elmira Febri Darmayanti; Fitriani Fitriani
Akuisisi: Jurnal Akuntansi Vol 19, No 1 (2023)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v19i1.1411

Abstract

Perceptions of UKM actors about accounting, accounting knowledge, accounting understanding, and accounting implementation affect the use of accounting information systems. This type of research is quantitative research. The population of this study is all UKM in the Metro City of 8.211 with a sample of 110 respondents. Data analysis techniques used are descriptive statistics, classical assumption test and hypothesis test. The results of the research on The perception of UKM actors about accounting, accounting knowledge, accounting understanding, and accounting implementation has a positive and significant.