Article Per Year (5 Year)
p-Index From 2019 - 2024
3.386
P-Index
This Author published in this journals
All Journal JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Jurnal Penelitian dan Pendidikan IPS Indonesian Journal of Business and Entrepreneurship (IJBE) JINOP (Jurnal Inovasi Pembelajaran) Edueksos : Jurnal Pendidikan Sosial & Ekonomi Jurnal Sejarah dan Budaya Jurnal Teori dan Praksis Pembelajaran IPS Jurnal Sosiologi Pendidikan Humanis Jurnal Pendidikan Geografi: Kajian, Teori, dan Praktik dalam Bidang Pendidikan dan Ilmu Geografi JPM (Jurnal Pemberdayaan Masyarakat) Jurnal PAJAR (Pendidikan dan Pengajaran) Gulawentah:Jurnal Studi Sosial CAPITAL: JURNAL EKONOMI DAN MANAJEMEN J-PIPS (Jurnal Pendidikan Ilmu Pengetahuan Sosial) Jurnal Pendidikan Sejarah Indonesia Jurnal Praksis dan Dedikasi Sosial Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial
Agung Wiradimadja
Universitas Negeri Malang
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

 1 
Explorative Study of M-Commerce As a Small Business Innovation Strategy Idris Idris; Khofifatu Rohmah Adi; Agung Wiradimadja
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 2 (2020): IJBE, Vol. 6 No. 2, May 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.2.136

Abstract

MSMEs have proven to be part of the national economic backbone and have survived the economic crisis that has occurred in Indonesia. However, MSMEs are required to continue to innovate in their business strategies in the rapid disruption of business. The purpose of this study is to explore the role of m-commerce in MSMEs' business innovation strategies. By a qualitative descriptive approach, this study conducted at the Tempe Chips Center in Sanan in Malang as a case study. This study used primary (informants) and secondary (works of literature) data as sources of data and collected by using observation, interview, and documentation and used purposive sampling in determining the informants. Triangulation tests carried out in order to check data from various sources in various ways and times. This study found that the use of social media and the marketplace as one of MSMEs' business strategies in marketing products is still less than optimal. Although almost all MSMEs businesses use the Whatsapp application in their business transaction processes, only a few are expanding the market through other media. In general, MSMEs are familiar with social media and the marketplace, but few of them can optimize it in marketing their products. Keywords: m-commerce, business strategy, business innovation, MSMEs
Co-Authors Aaron Ardery Agus Purnomo Ahmad Suhadak Aisyah Dewi Syukuri Alifian Nabila Aliyun Ula Walahum Yahzanun Anggi Wahyu Rahmadani Ayu Anggraini Bayu Kurniawan Bintang Muhammad Sahara Efendi Dewi Saraswati Efrina Rizkya Wahono Eka Rahma Wati Febriana Novitasari Ferdinan Bashofi Hamidah Nursuciana I Dewa Putu Eskasasnanda, I Dewa Putu I Nyoman Ruja Idris, Idris Ilham Mito Nugroho Ilma Naila Afina Khofifatu Rohmah Adi, Khofifatu Rohmah M. Gebryna Rizki Nantana Miftakhul Umi Nadziru Muhammad Arief Rakhman Nadia Mustikarani Neni Wahyuningtyas, Neni Nevy Farista Aristin Nurul Ratnawati, Nurul Peggi Pratiwi Salsabila, Unik Hanifah Seli Septiana Pratiwi Setyawan Triaditama Sukamto Sukamto Sulistyo, Wahyu Djoko Tsamrotul Muqtashida Wardhani, Ganesha Sekar Ayu