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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Panrita Abdi - Jurnal Pengabdian pada Masyarakat MEDIA BINA ILMIAH CARADDE: Jurnal Pengabdian Kepada Masyarakat jurnal ilmiah hospitality Jurnal Inovasi Penelitian Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Wahana Pendidikan Media Bina Ilmiah J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) eProceedings of Applied Science BINA CIPTA Innovative: Journal Of Social Science Research Community Service Seminar and Community Engagement (COSECANT)
Dendi Gusnadi
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ilmu Sosial dan Humaniora

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DAMPAK PANDEMI COVID-19 TERHADAP SEKTOR INDUSTRI PARIWISATA: ANALISIS KONJOINT UNTUK MENGUKUR PREFERENSI WISATAWAN BERKUNJUNG KE BANDUNG Dendi Gusnadi; Bethani Suryawardani; Astri Wulandari; Dandy Marcelino
Jurnal Ilmu Sosial dan Humaniora Vol. 11 No. 3 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v11i3.46935

Abstract

The tourism industry sector in West Java is the sector most affected since the COVID-19 pandemic. Local and foreign tourist visits to attractions in West Java Province fell by 80% due to this pandemic. The goal of this study is to determine the behavior of tourists in the future, such as the preferences of tourists to visit Bandung after the end of the pandemic. Knowing what tourist preferences are is hoped that tourism businesses will be able to develop appropriate strategies to serve tourists in the future to stimulate local economies and improve living conditions. With a sample size of 400, this study is quantitative and uses the conjoint analysis technique, the gold standard for gauging traveler preferences. The results of this study are that the next 6-12 months will be the right time to revive the image of tourism which has fallen considerably due to the pandemic situation since early 2020. As for the type of tourist tour that can be the primary choice in nature tourism, during a pandemic like now, outdoor activities are very much needed, one of which is to exercise and sunbathe. Travel time of 1-3 days is the preference of tourists who want to visit Bandung, so business people in the tourism sector should consider what types of short tours should be offered to these tourists. Meanwhile, the priority aspect of destinations that prioritize cleanliness are the primary choice for tourists to travel again after the pandemic. Concerning this priority aspect, the company can also promote cleanliness as its main priority.
Co-Authors Asep Mulyana Astri Wulandari Astri Wulandari ATIK NOVIANTI Baharta, Edwin Bethani Suryawardani Dadan Nur Ramadan Dandy Marcelino Dandy Marcelino Dedy Rahman Wijaya Dewi Sinta Maulana Dika Dwi Panji Donni Junipriansa Dwi Andi Numantris Eva Mardiyana Fanni Husnul Hanifa Firyal Adinda Gildaf H Marcelino, Dandy Mochamad Trianto Mutia Nurzeha Syawalani Nurlena Nurlena Rachmawati Tamara Ratna Wardani Ratu Ratna Mulyati Karsiwi Rennyta Yusiana Riska Aprilina Riza Taufiq ROHMAT TULLOH Sampurno Wibowo Shafana Novianti Siska Komala Sari Sri Widaningsih Suryana H Achmad Suryana Suryana Tito Pandu Raharjo Unang Sunarya Vany Octaviany Widya Sastika