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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Indonesian Collaboration Journal of Community Services (ICJCS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Abdi-Dharma KREATIF: Jurnal Pengabdian Masyarakat Nusantara EMaBi: Ekonomi Dan Manajemen Bisnis SWARNA National Conference on Applied Business, Education & Technology (NCABET) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Sonny Santosa
Universitas Buddhi Dharma
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Community Development Journal: Jurnal Pengabdian Masyarakat

 1 
EFFECTIVE MARKETING STRATEGIES FOR MSMEs DURING RAMADAN IN INDONESIA Sutrisno Sutrisno; Abu Muna Almaududi Ausat; Riko Mersandro Permana; Sonny Santosa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.13792

Abstract

The month of Ramadan is an important moment for Muslim communities in Indonesia which is characterised by fasting for a whole month. In addition to having high religious value, the month of Ramadan is also a moment to look forward to shopping and doing business for MSMEs. In Indonesia, MSMEs are one of the largest sectors and contribute significantly to the economy. However, MSMEs still experience many obstacles in marketing their products, especially during the month of Ramadan. Therefore, research is needed on effective marketing strategies for MSMEs during the month of Ramadan in Indonesia. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The results of this study concluded that in preparing an effective marketing strategy, MSMEs should consider online presence, special offers, events or competitions, improving product and service quality, collaborating with other businesses, paying attention to customer needs, and halal products. MSMEs should also monitor the performance of their marketing campaigns, consider ethics in marketing, and conduct sufficient research and analysis before designing their strategies.
Co-Authors Abu Muna Almaududi Ausat Achmad Choerudin Andre Gustriandi Andre Gustriandi Ari Kurniawan Budi Harto Carenina Esmeralda Dhiana Ekowati Donny Yana Eka Melati Elizabeth Elizabeth Elizabeth Etty Herijawati Fahrina Mustafa Fidellis W Tholok Fidellis Wato Tholok Frans Sudirjo Gregorius Widiyanto Hendra Hendra Hendri Hermawan Adinugraha Henky Hendrawan Ignasius Irvan Ivonne Ayesha Jefriyanto Jefriyanto Jessica Jessica Kiki Kiki Luh Komang Candra Dewi Marlina Marlina Mirdan Kurniawan Petrus T. Resi Purnama, Marselia purnama, octavianti Rani Zahra Riko Mersandro Permana RINI HADIYATI Rini Novianti Rini Novianti Silvy Sondari Gadzali Soni Suharmono Suhendar Janamarta Sulistyo Budi Utomo Sunny Sunny Susanto Susanto Sutrisna Sutrisna Tri Angreni Vandi Dwi Putra Vivin Hanitha Yulian Purnama