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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Indonesian Collaboration Journal of Community Services (ICJCS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Abdi-Dharma KREATIF: Jurnal Pengabdian Masyarakat Nusantara EMaBi: Ekonomi Dan Manajemen Bisnis SWARNA National Conference on Applied Business, Education & Technology (NCABET) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Sonny Santosa
Universitas Buddhi Dharma
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

 1 
Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers Frans Sudirjo; Luh Komang Candra Dewi; Elizabeth; Fahrina Mustafa; Sonny Santosa
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1648

Abstract

The purpose of this study is to determine whether consumer attitudes, brand perception, and product characteristics all concurrently have a substantial impact on purchasing decisions. This study employs quantitative descriptive techniques along with a survey methodology. The author employs a variety of data collection techniques, including field research and library research, while gathering data for analysis. Open and closed questionnaires were both used by the researcher in this instance. The multiple linear regression analysis model includes the requirement of testing the analysis requirements. A two-way significant test was applied in this investigation. The t-test results demonstrate that the product attribute variables have a significant and favorable influence on the dependent variable (buying decisions), based on the findings of the partial multiple regression test. The dependent variable (buying decision) is significantly and favorably influenced by the brand image variable. The dependent variable (buying decisions) is significantly and favorably influenced by the customer attitude variable. Based on the outcomes of the simultaneous multiple regression test, the F-test results reveal that the three independent variables, namely the product attributes, brand image, and consumer attitude, significantly influence the purchasing decision variable with a significant value of 0.000 and an f-count > f-table value.
Co-Authors Abu Muna Almaududi Ausat Achmad Choerudin Andre Gustriandi Andre Gustriandi Ari Kurniawan Budi Harto Carenina Esmeralda Dhiana Ekowati Donny Yana Eka Melati Elizabeth Elizabeth Elizabeth Etty Herijawati Fahrina Mustafa Fidellis W Tholok Fidellis Wato Tholok Frans Sudirjo Gregorius Widiyanto Hendra Hendra Hendri Hermawan Adinugraha Henky Hendrawan Ignasius Irvan Ivonne Ayesha Jefriyanto Jefriyanto Jessica Jessica Kiki Kiki Luh Komang Candra Dewi Marlina Marlina Mirdan Kurniawan Petrus T. Resi Purnama, Marselia purnama, octavianti Rani Zahra Riko Mersandro Permana RINI HADIYATI Rini Novianti Rini Novianti Silvy Sondari Gadzali Soni Suharmono Suhendar Janamarta Sulistyo Budi Utomo Sunny Sunny Susanto Susanto Sutrisna Sutrisna Tri Angreni Vandi Dwi Putra Vivin Hanitha Yulian Purnama